WooCommerce supplies built-in e mail advertising and marketing performance that helps you ship transactional emails. Transactional emails are the emails you ship in response to a buyer’s actions in your web site. These embody order affirmation emails in addition to transport and supply alerts.
Transactional emails are extraordinarily necessary in boosting buyer satisfaction after a sale. Nevertheless, they solely make it easier to work together with current prospects. They don’t work to draw new prospects. For that objective, you want a device that truly helps e mail advertising and marketing, not simply transactional emails.
On this article, I’ll share 9 WooCommerce e mail advertising and marketing instruments that can make it easier to stage up your advertising and marketing campaigns. You’ll find out how every of those instruments is totally different and the way a lot you may count on to spend.
The issue with WooCommerce’s built-in e mail advertising and marketing device
WooCommerce is a superb device that helps you add ecommerce performance to your WordPress website. Nevertheless, the platform does little or no to assist your ecommerce e mail advertising and marketing campaigns.
The most important downside, as I’ve highlighted above, is that the built-in WooCommerce e mail advertising and marketing device solely helps transactional emails. Transactional emails are extraordinarily necessary for the success of your ecommerce enterprise, however they’re not sufficient if you wish to develop your retailer.
The most effective e mail advertising and marketing platforms make it easier to seize e mail addresses, arrange automated e mail workflows, design participating e mail campaigns rapidly with an easy-to-use drag-and-drop editor, and A/B take a look at your campaigns to optimize your ROI.
You received’t have the ability to do any of that with WooCommerce’s built-in e mail answer.
However that’s not the one subject with the WooCommerce e mail advertising and marketing capabilities. The platform means that you can customise your e mail campaigns utilizing the EmailKit WooCommerce e mail customizer. The customizer has a pleasant drag-and-drop performance. Nevertheless, you solely get six templates, and also you don’t get as many customization choices as you do with third-party WooCommerce e mail advertising and marketing plugins.
Solely one of many six templates is free. The others are marked as Professional, that means WooCommerce customers should pay an annual subscription to entry them. The paid plans are low-cost as you may count on (beginning at simply $35/yr), however given the constraints of the customizer, you’re higher off on the lookout for a devoted e mail advertising and marketing device.
The excellent news? WooCommerce helps integrations with many standalone e mail advertising and marketing instruments. You possibly can combine something from low-cost e mail advertising and marketing instruments with pretty fundamental options to superior options which are barely costlier.
The query is, which third-party WooCommerce e mail advertising and marketing device is correct on your on-line retailer?
Prepared to remodel your WooCommerce E-mail Advertising and marketing?
Don’t let restricted built-in instruments maintain again your retailer’s development. Discover the right e mail advertising and marketing platform that integrates seamlessly with WooCommerce and drives actual outcomes for your corporation.
Here’s a desk abstract of the highest WooCommerce e mail advertising and marketing plugins.
GetResponse
Sync merchandise & buy/browse habits Visible automation + prebuilt ecommerce flowsWeb automation & pop-ups with customer splitsBot detector for cleaner analyticsMulti-channel: SMS, internet push, paid adsFrom $48.38/mo
Klaviyo
CDP centralizes shopper dataPredictive analytics & product recommendations50+ prebuilt automation workflowsConversational AI for segments & automationsFrom $40/mo for e mail
Omnisend
Drag-and-drop emails, pop-ups, touchdown pagesPrebuilt transactional & triggered workflowsAutomation splits for branching journeysPersonalized product recommender (Professional)From $11.20/mo
MailerLite
Product pictures/costs pulled into emailsCustom set off automationsSmart Sending (send-time optimization)E-mail verification toolsFrom $13.50
Brevo
Auto-sync WooCommerce contacts & productsSegment by buy habits & LTVEmail & SMS automationsDrag-and-drop workflow editorRevenue, deliverability & CTR analyticsFrom $8.08/mo (+$10.80 to take away branding)
Mailchimp
WooCommerce information sync & product trackingAdvanced automation throughout e mail/SMS/socialContact profiles with buy historyPredictive segmentation & targetingFrom $13/mo
ActiveCampaign
Imports historic WooCommerce dataActive Intelligence AI agentsBuilt-in CRM for buyer managementTransactional e mail, WhatsApp, SMSPrebuilt win-back & deserted flowsFrom $15/mo
Drip
Personalised product recommendationsDynamic product blocks in emailsVisual e mail builder with ecommerce templatesFrom $39/mo
AWeber
AI assistants for topics & copyDynamic content material/product blocksMobile app for on-the-go campaignsFrom $29.17/mo
Let’s now do an in-depth evaluate of the most effective e mail advertising and marketing instruments for WooCommerce.
1. GetResponse
GetResponse is a advertising and marketing answer that gives e mail advertising and marketing and automation instruments for ecommerce companies. The platform has a WooCommerce plugin you need to use to attach your WooCommerce retailer with GetResponse. This connection means that you can use all of GetResponse’s advertising and marketing instruments to develop your WooCommerce retailer.
The GetResponse + WooCommerce integration pulls buyer contacts out of your WooCommerce retailer to GetResponse. This lets you ship your e mail campaigns extra successfully utilizing GetResponse’s intuitive instruments, just like the visible e mail editor and in depth e mail templates library.
It’s also possible to sync merchandise and ecommerce information out of your retailer to GetResponse. This offers GetResponse entry to key information like your product catalog and prospects’ buy habits and searching exercise. That unlocks new alternatives like sending tailor-made upsell and cross-sell campaigns.
The mixing helps you goal prospects primarily based on their buy and searching habits. You possibly can ship hyper-personalized product suggestions campaigns, for instance. It’s also possible to retarget browse and cart abandoners.
Being an automation platform, GetResponse will make it easier to automate crucial e mail campaigns by automation workflows. You possibly can automate welcome emails, win-back campaigns, deserted cart recoveries, replenishment reminders, and birthday and anniversary campaigns.
We offer prebuilt ecommerce workflow templates for these campaigns so you may construct and deploy them in minutes.
You’re additionally free to construct a customized workflow from scratch. Our visible automation builder makes it tremendous simple for anybody to create a customized workflow from scratch.
In essence, the GetResponse + WooCommerce integration helps you recuperate misplaced gross sales, improve common order worth, and optimize buyer lifetime worth.
And it’s not nearly e mail advertising and marketing. GetResponse supplies extra instruments that will help you interact each potential and current prospects throughout a number of channels.
For instance, our internet automation function will make it easier to interact potential prospects who attain your website, however don’t place an order or submit their e mail addresses by pop-ups. You possibly can arrange an automation workflow to focus on these customers with tailor-made gross sales presents primarily based on the precise pages they visited.
The net automation device may detect repeat guests and first-time guests. Use our automation break up function to separate these guests and goal them with totally different, more practical pop-up communications.
Key options
Bot detector device detects and filters e mail engagement brought on by bots to present you correct efficiency analytics.
Tracks buyer habits and shopping for historical past that will help you ship extra personalised e mail campaigns
Provides a transactional e mail service
Offers detailed analytics to trace e mail efficiency
Offers lead-capture types to gather e mail addresses
Helps e mail A/B testing to optimize your e mail advertising and marketing technique
Helps ecommerce advertising and marketing throughout different channels, together with SMS, internet push notifications, and paid advertisements.
Pricing
The GetResponse WooCommerce plugin is free to put in. GetResponse supplies a free plan that helps e mail campaigns to as much as 500 contacts.
That mentioned, I’d suggest at the least the Marketer plan if you wish to run WooCommerce e mail advertising and marketing campaigns that generate significant income on your retailer. The plan begins at $48.38/mo. It helps limitless e mail automation, deserted cart restoration, internet push notifications, superior segmentation, and promo code campaigns.
For ecommerce shops that need enterprise-level capabilities, GetResponse Max offers you the most effective options to have interaction your prospects and drive development at scale. This plan helps superior e mail and advertising and marketing automation. It enables you to ship as much as 5 million emails per hour with a 99% e mail deliverability.
It additionally presents AI product suggestions and multi-channel advertising and marketing automation.
Guide a demo to see why world corporations like Poko Lorente and Eveline Cosmetics use GetResponse Max to generate as a lot as $49,000 in a month from a single Max marketing campaign.
What’s the #1 internet automation you couldn’t run your corporation with out?
2. Klaviyo
Klaviyo has a well-liked plugin that WooCommerce retailers use to run superior e mail campaigns. The platform helps you run multi-channel campaigns throughout e mail, SMS, and cell push notifications. This lets you attain your prospects the place they’re and construct long-term relationships that drive repeat purchases and buyer loyalty.
Like GetResponse, Klaviyo additionally helps ecommerce advertising and marketing automation. The platform has over 50 pre-built automation workflows for campaigns resembling deserted cart restoration and welcome e mail campaigns.
Klaviyo additionally pulls buyer information out of your ecommerce retailer. This information is accessible out of your Klaviyo dashboard, and it helps you run more practical e mail campaigns. You should utilize it to create higher buyer segments primarily based on buy historical past, AOV, income generated, or engagement ranges.
The identical information may help you are expecting future purchases, detect at-risk prospects, and unlock upsell and cross-sell alternatives.
Klaviyo AI is without doubt one of the distinctive options you may count on from this platform. The conversational AI function helps you construct advanced buyer segments in moments. It additionally means that you can create automation workflows and personalised campaigns by easy prompts.
Key options
Offers a buyer information platform (CDP) to centralize buyer information
Helps predictive analytics and personalised product suggestions
Automates evaluate requests and responses
Helps cell app and WhatsApp advertising and marketing
Pricing
Klaviyo can get costly quick as a result of pricing is predicated on each the variety of emails you ship per 30 days and the variety of contacts in your e mail listing. That’s one of many causes most individuals find yourself searching for different Klaviyo options. For instance, GetResponse solely fees you primarily based on the dimensions of your e mail listing; all plans get limitless month-to-month e mail sends.
Options like SMS advertising and marketing, the CDP, advertising and marketing analytics, and evaluations are additionally bought as separate add-ons.
The e-mail plan begins at $40 per 30 days. This helps as much as 15,000 month-to-month emails and 1,500 lively profiles. If you need each e mail and SMS advertising and marketing, you’ll must pay $60/mo.
The Critiques function prices $50/mo, advertising and marketing analytics goes for $100/mo, and the superior Klaviyo information platform prices $500/mo.
3. Omnisend
Omnisend presents a WooCommerce plugin that will help you run higher e mail and SMS campaigns on your WooCommerce ecommerce retailer. You’ll have entry to pop-up and sign-up types you need to use to seize e mail addresses and telephone numbers, for instance.
Constructing these lead era belongings can be fairly simple because of the drag-and-drop builder. The identical builder is used to simplify the e-mail design course of.
Apart from constructing your emails from scratch, Omnisend supplies pre-built templates for varied ecommerce e mail advertising and marketing campaigns like birthday emails, Black Friday, Independence Day, Thanksgiving, Easter, and Christmas.
In addition they present pre-built templates for pop-up types, embed types, and touchdown pages.
Omnisend’s automation function presents pre-built workflows on your transactional emails. It’s also possible to use the automation builder to create customized workflows for triggered e mail campaigns.
Key options
Personalised product advice device
Helps automation splits to department buyer journeys
Pre-built buyer segments utilizing essential buyer habits
Helps dynamic content material blocks inside emails for personalised campaigns
Offers an AI assistant to assist with writing topic strains and e mail physique
Pricing
One notable factor with Omnisend is that a lot of the options can be found throughout all plans. That is not like most e mail advertising and marketing instruments that have a tendency to supply vastly totally different options for the totally different plans.
That mentioned, one essential function that’s solely obtainable on Omnisend’s high-tier Professional plan is the product recommender.
Plans begin at $11.20 for 500 contacts and 6,000 month-to-month e mail sends. This plan helps limitless internet push notifications, automation splits, pop-ups, sign-up types, and touchdown pages.
The Professional plan goes for $41.30 per 30 days for as much as 2,500 contacts and limitless month-to-month e mail sends. You’ll additionally get world SMS messaging, the important product recommender, gross sales & efficiency experiences, and superior reporting.
4. MailerLite
MailerLite supplies a wide selection of options to assist ecommerce enterprise homeowners generate extra gross sales. The platform comes with countdown timers that may make it easier to use FOMO to drive extra income, for instance. It will probably additionally pull product pictures, costs, and descriptions out of your ecommerce retailer and show them in product packing containers.
MailerLite helps e mail automation, too. It enables you to use customized triggers primarily based in your WooCommerce prospects’ habits, resembling finishing a purchase order, abandoning a cart, and becoming a member of your publication, to run well timed e mail campaigns.
Use these triggers to run post-purchase e mail campaigns that nurture model loyalty, recuperate misplaced gross sales, and enhance AOV by upsells and cross-sells.
MailerLite presents a number of AI options to assist your e mail advertising and marketing workflows. There’s an AI textual content era device that helps with writing emails and topic strains. The platform additionally supplies an AI sensible sending function that may observe subscribers’ engagement along with your emails to establish the most effective time to ship campaigns.
Key options
Helps transactional e mail campaigns
Provides an e mail verification device to take care of a clear e mail listing
Helps A/B testing of pop-up types to extend lead era
Offers the sensible sending function to optimize engagement charges
Pricing
MailerLite presents one of many extra compelling free plans. That plan accommodates as much as 1,000 contacts in comparison with GetResponse’s 500, Omnisend’s 500, and Klaviyo’s 250 lively profiles. Month-to-month e mail sends on MailerLite are additionally fairly excessive at 12,000.
Although the free plan presents only one consumer seat, you’ll get the e-mail automation builder, drag and drop editor, comparative reporting, and signup types and pop-ups.
Paid plans begin at $13.50/mo, which is fairly low-cost, however it solely helps as much as 1,000 subscribers. The important thing distinction between this and the free plan is that you just get limitless month-to-month e mail sends, three consumer seats, dynamic emails, multivariate testing, and marketing campaign auto-resend.
The superior plan prices $27 per 30 days. It comes with limitless seats, a customized HTML editor, enhanced automations, an AI writing assistant, sensible sending, and e mail automation templates.
The platform additionally presents an enterprise plan that gives a devoted IP handle, onboarding session and coaching, a devoted success supervisor, account audits, and 24/7 e mail and dwell chat assist. The plan is offered at a customized worth.
Like the opposite e mail advertising and marketing instruments I’ve coated above, MailerLite additionally helps transactional emails. The service is bought individually.
Maximize your e mail advertising and marketing ROI with GetResponse
Good sending and AI-powered optimization can dramatically enhance your marketing campaign efficiency. Uncover how synthetic intelligence can enhance your open charges and conversions.
5. Brevo
Brevo integrates with WooCommerce and syncs your buyer information instantly. Your Brevo contact listing will even be up to date routinely each time you get new prospects or subscribers.
Not solely that, however the integration pulls product information out of your WooCommerce retailer to the Brevo platform. That means that you can keep an up to date contact listing and run personalised campaigns primarily based on the shoppers’ habits in your retailer.
The platform enables you to phase prospects primarily based on their buy habits and LTV, for instance. This might make it easier to establish your high-value prospects or VIPs and goal them with distinctive content material that appreciates their enterprise and boosts retention.
Brevo’s automation device helps you personalize the shopper journey and scale your ecommerce advertising and marketing efforts. Use this device to create automations for various advertising and marketing channels, together with e mail and SMS.
The platform presents a wide selection of pre-made workflow templates that will help you arrange the automation campaigns sooner.
It’s also possible to use the drag-and-drop editor to create your personal workflows with customized triggers and circumstances.
Brevo additionally presents highly effective analytics, exhibiting marketing campaign efficiency. You’ll have entry to information like income per marketing campaign, e mail deliverability, open charges, click-through price, and conversion charges.
Key options
Provides a buyer information platform to accommodate all of your buyer information in a single place (obtainable as an add-on)
WhatsApp advertising and marketing is offered as an add-on
Provides customizable e mail and workflow templates
Pricing
Brevo presents a free plan with a day by day ship restrict of 300 emails. This plan additionally helps dynamic content material and advertising and marketing automation for as much as 2,000 contacts.
Paid plans begin at $8.08 per 30 days with the Starter plan. One notable downside with this paid plan is that your emails will comprise the Brevo branding. You should pay an additional $10.80 per 30 days to take away the branding—at that time, it makes extra sense to simply improve to the Marketing strategy, which begins at $16.17/mo.
Advertising and marketing automations are additionally capped at 2,000 contacts on the Starter plan.
You should spend at the least $16.17/month on the Marketing strategy to take away the Brevo branding and unlock further options like heat-map reporting, A/B testing, predictive sending, and limitless advertising and marketing automation. Even then, a significant function like multi-user entry is bought as an add-on.
6. Mailchimp
Mailchimp is without doubt one of the oldest e mail advertising and marketing instruments available on the market. The device helps WooCommerce integration by a plugin. The mixing pulls your ecommerce information into Mailchimp, permitting you to trace buyer habits and run personalised e mail campaigns.
Mailchimp supplies superior advertising and marketing automation instruments to automate your multi-channel advertising and marketing campaigns. You should utilize these instruments to automate your advertising and marketing efforts throughout e mail, SMS, and social media channels.
It additionally presents a wide selection of workflow templates to get your automated campaigns up and operating very quickly.
The platform can observe the merchandise that prospects browse and seek for. It will probably additionally have a look at prospects’ buy historical past. This information can be utilized to ship tailor-made product suggestions for larger conversion charges.
Mailchimp additionally supplies a contact profile function that retains observe of each buyer in your retailer. These profiles can inform you a buyer’s buy exercise and their engagement along with your communications. It’s also possible to add tags and notes to trace key interactions with these prospects.
Mailchimp’s contact profile could make it simpler so that you can perceive particular person prospects’ interactions along with your model. They will additionally make it easier to establish essentially the most important campaigns that resonate with prospects.
Key options
Helps predictive segmentation to have interaction prospects extra successfully
Offers multivariate A/B testing instruments
Helps behavioral focusing on
Provides signup types and pop-up builders
Pricing
Mailchimp has a free endlessly plan, however it limits you to simply 500 contacts. That plan doesn’t assist any advertising and marketing automation flows, that are actually necessary for efficient WooCommerce e mail advertising and marketing.
Paid plans begin at $13/mo with the Necessities plan. That plan accommodates 500 contacts and solely 4 automation flows. Meaning it is advisable spend at the least $20/mo on the Normal plan to get compelling automation capabilities (as much as 200 flows). The plan helps 5 seats, dynamic content material, superior segmentation, and behavioral focusing on.
Value for the Normal plan jumps to $45/mo for a contact listing of as much as 1,500. And as soon as your contact listing hits 10,000, you’ll must improve to the Premium plan, which prices $350/mo.
The above plans don’t embody SMS advertising and marketing. E-mail + SMS has separate paid plans beginning at $40/mo for the Normal plan. That’s for 500 contacts, and it will get you 1,000 SMS credit.
What e mail advertising and marketing platform have you ever tried with Woocommerce and what have been its execs and cons?
7. ActiveCampaign
ActiveCampaign is one other advertising and marketing platform that helps e mail advertising and marketing for WooCommerce. The ActiveCampaign plugin will ship your WooCommerce retailer information to the platform, the place you need to use it to nurture buyer relationships, drive gross sales, and optimize your buyer lifetime worth.
The mixing helps you ship crucial ecommerce e mail campaigns to re-engage lapsed prospects by win-back campaigns, recuperate misplaced gross sales by deserted carts, and request buyer suggestions with automated suggestions request emails.
ActiveCampaign supplies a collection of AI instruments they’ve cleverly named Energetic Intelligence. The instruments have totally different use circumstances. For instance, you may describe to the Energetic Intelligence agent what you need to obtain in a marketing campaign, and it’ll orchestrate that marketing campaign for you.
The AI brokers are additionally purported to be taught out of your buyer and retailer information that will help you create higher campaigns.
Apart from the AI marketing campaign builder, you additionally get:
AI model equipment that helps you create branded emails
AI actions that make it easier to with actions like summarizing and analyzing buyer sentiment
AI-suggested segments to assist with buyer segmentation
AI translation that helps you translate your e mail campaigns into totally different languages
AI SMS builder to assist your SMS advertising and marketing efforts
Different AI brokers or instruments embody an AI picture generator, an AI content material generator, an AI marketing campaign calendar builder, an AI steered automation, and an AI steered targets.
Key options
Pulls historic information resembling contacts who’ve purchased out of your WooCommerce retailer, contacts that opted into advertising and marketing campaigns, and previous orders
Helps transactional emails, WhatsApp messaging, and SMS campaigns
Offers a built-in buyer relationship administration device
Pricing
ActiveCampaign’s most cost-effective plan, Starter, goes for $15/mo. The plan helps automations with as much as 5 actions per automation. Nevertheless, this plan doesn’t allow you to sync your product catalog, so you may’t goal customers with dynamic product content material.
The Plus plan prices $49/mo. It syncs the product catalog and blocks. It additionally presents extra options like AI content material era, AI picture era, and e mail A/B testing.
The Professional plan prices $79/mo, and it enables you to A/B take a look at each emails and automations. It’s also possible to view automation maps. It presents predictive sending and BotSense, which detects and filters e mail opens and clicks generated by bots.
An enterprise plan is offered at $145/mo for WooCommerce retailer homeowners who need enterprise-grade options and safety
8. Drip
Drip connects with WooCommerce that will help you run personalised advertising and marketing campaigns that focus on customers primarily based on the merchandise they browse and objects they’ve purchased beforehand.
The platform enables you to phase prospects primarily based on their actions in your website and historical past. It additionally supplies varied pre-built workflows that will help you arrange automated e mail campaigns sooner.
You possibly can automate product suggestions to advertise your best-selling objects to first-time consumers, for instance. It’s also possible to ship automated replenishment reminders to encourage repeat purchases.
It additionally means that you can phase your most loyal prospects and goal them with particular VIP presents. These campaigns can encourage buyer loyalty and cut back churn.
That mentioned, I discovered the interface of Drip’s workflow editor a bit extra old style and clunky in comparison with a lot of the different editors I examined.
Key options
Provides a visible e mail creator with a number of ecommerce e mail templates to choose from
Helps retargeting campaigns on social channels like Fb and Instagram
Helps dynamic product blocks to ship focused campaigns
Pricing
Drip pricing is fairly simple with only one paid plan. The plan prices $39/mo for two,500 e mail listing contacts. Value will increase because the variety of folks in your e mail listing will increase.
9. AWeber
AWeber’s integration with WooCommerce helps you construct your e mail listing, promote merchandise to potential prospects, and nurture relationships with current prospects to scale your ecommerce retailer.
The e-mail advertising and marketing platform helps buyer segmentation and dynamic content material. Dynamic content material blocks assist you to showcase totally different merchandise in your emails to totally different recipients. For instance, you may change the product a selected buyer sees primarily based on their searching habits or buy historical past.
AWeber additionally supplies cart abandonment tags that you need to use to tag prospects who abandon their carts. These customers can then be focused with personalised cart abandonment e mail campaigns.
Key options
Offers AI instruments like an AI topic line generator, an AI writing assistant, and a publication assistant
Offers a cell app you need to use to create and deploy e mail advertising and marketing messages whereas on the go.
Helps behavioral automations to spice up gross sales
Pricing
The AWeber Lite plan prices $29.17 per 30 days for a contact listing measurement of between 1,001 and a pair of,500. This plan helps just one e mail listing, three e mail automations, and one customized phase. Sadly, your emails will nonetheless comprise AWeber branding with this plan.
The Plus plan will price you $45.83/mo, and provide you with entry to limitless e mail automations, limitless customized segments, limitless e mail lists, and limitless customers. The plan consists of 24/7 precedence buyer assist, superior reporting/analytics, and removes the AWeber branding.
AWeber presents a done-for-you e mail advertising and marketing service. This could be a great choice for any ecommerce enterprise proprietor who just isn’t very aware of e mail advertising and marketing. You’ll be charged $79 for the setup payment, on high of the $45.83/mo worth of the Plus plan.
With that plan, AWeber’s specialists may have a one-on-one name with you and create:
One branded e mail
One skilled touchdown web page
One branded thank-you web page
Weekly publication drafts
One sign-up kind
I’ve coated the highest e mail advertising and marketing platform for WooCommerce above. However are you aware which one is best for you?
Naturally, I’d such as you to strive our answer, GetResponse. We assist a deep integration with WooCommerce, which permits entrepreneurs to run superior advertising and marketing campaigns, together with high-converting AI-powered product suggestions. Our award-winning 24/7 buyer assist can be all the time obtainable (in seven totally different languages) in case you ever run into points.
However I perceive totally different companies have totally different wants, so a single answer can’t serve everybody. In that case, listed below are the important options you have to think about as you discover the varied WooCommerce e mail instruments.
Seamless WooCommerce integration
That is particularly necessary in case you’re operating a lean enterprise with no developer in your workforce.
Search for an e mail advertising and marketing device that integrates with WooCommerce in only a few easy steps. You shouldn’t have to put in writing any strains of code or do any closely technical stuff to arrange this integration.
Fortunately, nearly all of the instruments shortlisted above join with WooCommerce in only a few clicks. For instance, with GetResponse, simply go to your WordPress dashboard and navigate to the plugins menu. Seek for and add the GetResponse plugin to your WordPress website.
Then, log in to your GetResponse account and go to Integrations and API. Go to WordPress. You’ll be prompted to share your WordPress website URL, admin username, and password. Present these particulars and click on Hook up with combine your retailer.
Importing your ecommerce information from WooCommerce to GetResponse can be quite simple. Be taught extra about easy methods to combine WooCommerce with GetResponse right here.
Apart from GetResponse, each Klaviyo and Omnisend even have a simple integration with WooCommerce. The truth is, the one platform I seen with a couple of further steps is Drip. You’ll must generate API keys to combine your WooCommerce retailer with Drip. However they supply a tutorial on easy methods to do all that.
Highly effective automation options
Efficient automation helps you join along with your prospects on the excellent time with related messages primarily based on their actions.
Search for a platform that helps superior advertising and marketing automation capabilities. On the very least, you need to have workflow templates for the crucial ecommerce campaigns like welcoming new subscribers, recovering deserted carts, and operating post-purchase e mail campaigns to spice up buyer loyalty and LTV.
A simple-to-use workflow builder can be essential for customizing the templates or constructing workflows from scratch.
Past that, you could need to look into extra superior automation capabilities resembling conditional branching, break up logic, dynamic content material insertion, and assist for webhooks and API actions.
Having the ability to A/B take a look at your automations can be important for optimizing your campaigns.
You additionally desire a platform that ensures GDPR compliance in your automation campaigns. For instance, you shouldn’t routinely ship promotional emails after a purchase order if the shopper didn’t consent.
GetResponse helps GDPR compliance by permitting you so as to add consent discipline circumstances in your workflows, as proven under.
Past e mail automation, it helps to have a platform that additionally helps automation throughout different advertising and marketing channels like SMS, push notifications, and WhatsApp.
Intuitive e mail builder
The most effective WooCommerce e mail advertising and marketing device supplies an easy-to-use e mail builder. Ideally, you desire a drag-and-drop builder with extremely customizable e mail templates. That hurries up your marketing campaign creation course of and helps you design emails that align along with your branding type.
You might also need to test the templates obtainable and ensure they assist widespread ecommerce e mail campaigns. Some AI options, like AI topic line mills and AI e mail writing, may also be invaluable right here.
Further advertising and marketing options past e mail
The reality is that e mail is just one channel utilized by ecommerce companies. SMS, social media, push notifications, and paid advertisements are different important channels you have to use.
However you don’t need to set up totally different WooCommerce plugins for each advertising and marketing channel. This bloats your WordPress website and impacts its efficiency. It will probably additionally get costly rapidly since you’ll find yourself paying for a number of totally different instruments.
Keep away from that by selecting a platform that helps advertising and marketing for all the important thing channels your corporation makes use of. Most instruments I’ve mentioned assist at the least e mail, push notifications, and SMS advertising and marketing. A number of like MailChimp and Klaviyo additionally assist social media and WhatsApp advertising and marketing, respectively.
Pricing
Although some e mail platforms present free plans, the reality is you’ll must pay if you wish to unlock essentially the most highly effective e mail advertising and marketing options that may transfer the needle on your retailer.
As a substitute of on the lookout for the most cost effective platform, go for worth for cash.
So, search for the options you need and search for a platform that may get you these options at a aggressive worth. Platforms that cost primarily based in your e mail listing measurement and variety of emails despatched per 30 days are typically costlier.
Keep in mind to think about your future wants. You don’t need to undergo the effort of migrating to a brand new platform and beginning your studying journey from scratch since you didn’t anticipate sure wants. Choose a scalable answer that may develop along with your ecommerce retailer.
GetResponse has a 4.3 and 4.2 star score on G2 and Capterra, respectively. Clients love the platform as a result of it’s simple to make use of, presents distinctive buyer assist, and our instruments simply work.
However, after all, GetResponse is just one of a number of highly-rated WooCommerce e mail advertising and marketing plugins. Different options in that class are Klaviyo, Omnisend, Mailchimp, and Brevo.
Take into account your wants and choose a platform that may assist your development technique. If you wish to see how GetResponse can do this, join a free trial as we speak. No bank card wanted.
