In response to a current research by SurveyMonkey, 69% of American entrepreneurs reported feeling excited concerning the rise of AI and its influence on their jobs.
(Picture Supply: SurveyMonkey)
As we step into a brand new period of selling, the place extra groups are embracing AI applied sciences, AI advertising and marketing statistics counsel that 60% of entrepreneurs are actually very optimistic concerning the path the business is heading.
This follows a considerably completely different lead to 2023, when half of the US inhabitants was nonetheless involved about AI and its influence on their every day lives. In reality, Pew Analysis information from 2023 revealed that simply 10% believed AI had the potential to revolutionize the advertising and marketing sector.
So what has modified within the final two years? Are attitudes in the direction of AI starting to shift? Let’s take a more in-depth have a look at what this might imply for the way forward for the advertising and marketing panorama as AI-powered options proceed to vary the sport.
Are Attitudes Altering In the direction of AI?
Attitudes are shifting amongst American entrepreneurs concerning the adoption of AI within the office.
In 2025, almost 75% of US advertising and marketing leaders consider that AI offers them a aggressive benefit within the business.
With greater than two-thirds of companies now utilizing AI to help and improve human duties, it’s clear that synthetic intelligence is right here to remain.
“Advertising and marketing is the place AI shines as a result of it amplifies human creativity slightly than changing it… It handles the time-consuming duties, so entrepreneurs can concentrate on technique and constructing real connections with their viewers. The result’s higher work delivered sooner,” says Amy Kilpatrick, CMO at ActiveCampaign.
With many utilizing AI predictive assist for buyer concentrating on and much more leveraging generative AI to create hyper-personalized content material, those that select to not make investments are more likely to fall behind.
AI has the flexibility to satisfy rising buyer expectations and is making it simpler for entrepreneurs to ship high quality campaigns in half the time.
After research revealed that 80% of consumers usually tend to do enterprise with an organization that gives customized experiences, AI has turn out to be a key asset for manufacturers aiming to customise their content material at scale.
The Response to Generative AI
Generative AI is undoubtedly fueling the recognition of this technological shift we’re seeing.
The generative AI in advertising and marketing market is experiencing fast development, with projections indicating a considerable improve in market dimension over the subsequent few years.
Research present that the World Generative AI in Advertising and marketing Market dimension is projected to exceed USD 85 Billion By 2029. A lot of this development is pushed by North America, which accounts for greater than 63% of the market’s income in 2025.
The response to generative AI from US entrepreneurs is the gasoline driving this expertise ahead. With greater than 71% now utilizing generative AI weekly, it has turn out to be a strong device within the fashionable marketer’s toolkit.
(Picture Supply: American Advertising and marketing Affiliation)
An amazing majority of entrepreneurs are embracing generative AI to boost productiveness, enhance inventive outputs, and tailor content material to their goal audiences.
In response to specialists at AMS:
Chatbots like ChatGPT are the preferred device for content material era, with 62% of entrepreneurs utilizing them at work. Shut behind are AI-powered instruments like Grammarly (58%) and instruments with embedded AI performance, like Microsoft Co-Pilot or Canva (52%).
Generative AI instruments are reworking how manufacturers set up their on-line presence, extending past content material to full-scale AI workflows and automations. Fashionable-day entrepreneurs are actually leveraging AI to generate full, totally autonomous workflows that mix using AI and enterprise processes (e.g. lead segmentation), however in a much more environment friendly, no-code manner.
Many have seen monumental advantages, with 85% claiming that generative AI has both barely or considerably elevated their productiveness ranges.
(Picture Supply: American Advertising and marketing Affiliation)
With many entrepreneurs reporting positive factors in high quality of content material produced, time saved, and even improved workforce collaboration, it’s protected to say that adoption of generative AI has been largely optimistic for the overwhelming majority of US companies.
Mounting Concern on the Horizon
Whereas common adoption attitudes have been optimistic, many entrepreneurs are nonetheless involved about what an AI-powered future might maintain for his or her place within the business.
From a scarcity of transparency to job displacement to moral and privateness considerations, the rise of AI within the advertising and marketing sector doesn’t come with out danger.
A good portion of US entrepreneurs are additionally struggling to afford the preliminary funding, with 45% claiming that the excessive value of implementing AI options is their major concern in 2025.
Let’s take a more in-depth have a look at a number of the key challenges holding again the adoption of AI within the US advertising and marketing sector:
Lack of Understanding
A current research by Salesforce discovered that 43% of entrepreneurs nonetheless don’t know the best way to maximize the worth of AI instruments.
That is no shock, as 70% of these following reported that they acquired no AI coaching earlier than utilizing new instruments.
With out adequate data of AI and the way this expertise works, companies that make investments blindly are more likely to expertise a difficult adoption and low success charges. AI is a strong device, however it’s only efficient when inputs are direct and focused.
Employment Issues
Rising employment considerations are steering some advertising and marketing groups away from adopting AI.
A 2023 report revealed that greater than half of entrepreneurs believed AI might jeopardize their employment, a sentiment that has continued to rise in tandem with the expertise’s rising success.
In response to the Advertising and marketing AI Institute, the idea that AI might remove positions stands at:
50% of Executives
39% of Managers
40% of Entry-Stage
“As AI techniques turn out to be extra capable of carry out duties historically carried out by people, there may be an comprehensible concern that some jobs could turn out to be out of date,” say specialists at Individuals Perception. “Whereas AI may also create new alternatives, we are able to’t ignore the fact that this can be a explanation for stress for some workers.”
Privateness and Ethics
One other key concern slowing adoption is the influence of AI on shopper privateness. Whereas AI instruments are good at crafting tailor-made, hyper-personalized content material, they use buyer information to generate the perfect outcomes potential.
Predictive AI techniques, specifically, require huge quantities of knowledge to operate, which in flip raises considerations amongst entrepreneurs concerning the assortment, storage, and use of non-public data. Worst nonetheless, with cybercrime on the rise, there’s a potential for the misuse of this information, which raises the chance of knowledge breaches and inaccurate profiling.
Bias can be a major moral concern for a lot of entrepreneurs adopting the expertise. 60% of US entrepreneurs have reported feeling apprehensive that AI-generated content material might hurt their model by means of biases, plagiarism, and worth misalignment.
A Quietly Assured Future
Two-thirds of US entrepreneurs are excited concerning the proliferation of AI within the advertising and marketing sector for a motive.
AI drives productiveness, enhances the inventive course of, and solutions the rising buyer demand for personalization.
As we transfer into a brand new period of tech-first advertising and marketing, AI might be on the forefront of the business’s development.
Nonetheless, whereas many companies are quietly assured about AI’s impacts, others are nonetheless continuing with warning.
One factor is certain: companies that embrace AI with moral considerations in thoughts would be the ones shaping the way forward for advertising and marketing, whereas those that hesitate danger falling behind in a quickly evolving panorama.
