20 years in the past, I realized an necessary lesson: in case you can’t beat them, be part of them. And in case you can’t discover a job with the monopolies, you then may as properly spend money on them!
Take what occurred on September 1, 2025. I received an e-mail from Apple saying my Apple TV+ month-to-month subscription was going up from $9.99 to $12.99. My first response was annoyance. Who needs to pay an additional $3 a month for a similar reveals? All the pieces ought to be free, like my weekly e-newsletter serving to readers obtain monetary freedom sooner!
However as a shareholder, I used to be pumped. A 30% worth hike is very large for profitability given Apple’s tens of millions of subscribers. I am not going to unsubscribe because of an additional $3 a month. Then there’s the worth hikes of its newest laptops and telephones. That is the kind of pricing energy you solely get while you’ve constructed a monopoly-like ecosystem.
The one logical factor I might consider after that e-mail? Purchase extra Apple inventory.
For reference, a monopoly is a market construction the place a single firm or entity dominates the provision of a selected services or products, giving it vital energy to set costs, management distribution, and restrict competitors. As a result of boundaries to entry are excessive—equivalent to patents, unique assets, authorities regulation, or sheer economies of scale—the monopolist can keep outsized earnings and pricing flexibility over time.
Money Hoards And Giant Ecosystems
Historically, Apple’s inventory sells off after its annual occasion the place it unveils new merchandise. The hype by no means fairly matches Wall Avenue’s lofty expectations, and 2025’s showcase was no totally different. However Apple doesn’t must innovate in the best way we expect, by launching world-changing devices yearly. Simply repositioning the digital camera lens 1 millimeter is sweet sufficient!
The true “innovation” is Apple’s skill to lock in clients and cost a toll. The App Retailer’s 30% fee is the proper instance. In the event you’re a developer and also you need your app to succeed, you don’t have any selection however to be inside Apple’s ecosystem. And Apple is aware of this. The iPhone, Mac, iPad, AirPods, Watch—all of those {hardware} merchandise feed into one sticky universe of recurring income. When you’re in, you don’t go away.
That’s why Apple is barely going to proceed dominating. As an investor, betting in opposition to Apple is betting in opposition to super-normal earnings.
Google’s Monopoly Seems Good Too
Then there’s Google, one other monopoly-like juggernaut. Google pays Apple $20+ billion a yr simply to be the default search engine in Safari. Think about that. How can another search engine compete when Google buys the pole place on the world’s most precious and widespread units?
Google nonetheless instructions roughly 90% of the worldwide search market, and that dominance stays unshaken regardless of the rise of AI LLMs. To my dismay, Google now lifts writer content material and shows it in its AI Overviews, making it even more durable for publishers to seize helpful search site visitors.
In September 2025, Google was spared the worst potential judgment in its landmark antitrust case. Decide Amit Mehta dominated that whereas Google can not enter into unique agreements with corporations, it’s nonetheless allowed to pay companions like Apple to distribute its providers. Translation: Google can preserve sending tens of billions to Apple, and Apple can preserve cashing the checks.
That may be a win-win for each corporations—and their shareholders. It would even be a win for Decide Mehta and his prolonged household, wink wink. If that’s the case, Decide Mehta must observe Stealth Wealth as a substitute of instantly driving round in a Lambo and throwing events in a brand new mansion.
How Many Corporations Can Compete at This Stage?
Solely a tiny handful of companies on the earth have the monetary firepower to play at this degree.
The one firm that might theoretically compete is Microsoft, with Bing, which no person cares about. If Microsoft ever decides to go bananas and bid in opposition to Google, we would see Apple’s annual payout rise into the $30–$40 billion vary. That’s greater than the annual GDP of some small international locations.
From an investor’s standpoint, you root for these bidding wars. So long as Apple stays the gatekeeper of the world’s most coveted person base, it’s going to receives a commission.
And as historical past has proven, regulators and courts hardly ever break aside such entrenched dominance. When you’ve got sufficient scale, cash, and affect, you’ll be able to bend politics and coverage in your favor.
Strategically, Google ought to spend extra on politicians, as a substitute of the $20 – $30 million a yr on lobbying, to guard its monopoly and achieve even additional floor.
The Winners Maintain On Profitable
This dynamic isn’t restricted to firms. It’s the identical in private finance.
Take into consideration the rich particular person in 2010 who had $10 million in investable property. If that particular person merely plowed all of it into the S&P 500 and reinvested dividends, they’d have round $57 million at present, assuming the S&P 500 closes up 10% in 2025. They’ve turn out to be a semi-human monopoly—in a position to purchase affect, present multi-generational wealth, and safe benefits most individuals can solely dream of.
Now distinction that with somebody who purchased an excessive amount of house in 2006, received foreclosed on in 2010, and declared chapter. As a substitute of compounding tens of millions, they ended up with detrimental internet value and a credit standing in tatters for seven years. They’re just like the small competitor making an attempt to claw market share from Apple or Google. The hole solely widens with time. The primary technique is to sooner or later promote to Apple or Google, not compete with it.
Identical to corporations, people who have already got the assets are inclined to preserve pulling additional forward. The snowball impact is actual.
Human Monopolies and Duopolies
This is the reason I consider traders ought to focus extra of their consideration on monopoly-like and oligopoly-like corporations. If the federal government isn’t going to cease them—and historical past suggests it hardly ever does—you may as properly profit.
OpenAI and Anthropic, for instance, are the 2 rising giants in AI massive language fashions. Whereas each are non-public for now, their oligopoly construction is already forming, together with Llama and Gemini.
In client merchandise, Coca-Cola and Pepsi dominate world tender drinks in a traditional duopoly. In the event you consider the world will preserve guzzling sugary drinks regardless of the well being dangers, these shares make sense.
In funds, Visa and Mastercard kind one other entrenched oligopoly. In the event you suppose shoppers will preserve spending past their means and paying double-digit rates of interest on revolving credit score, proudly owning these corporations is a rational selection.
The sample is evident: these entrenched gamers are allowed to develop greater and extra worthwhile whereas regulators look the opposite manner. Politicians usually personal shares within the very monopolies they’re supposed to control.
So why shouldn’t you?
Adapt or Perish
After all, disruption is all the time potential. OpenAI and Anthropic have already taken bites out of Google’s search enterprise as extra folks depend on AI-generated solutions. That is one more reason why I’ve determined to spend money on each OpenAI and Anthropic as a hedge.
However disruption doesn’t eradicate the monopoly dynamic—it simply shifts it. Immediately’s upstart is tomorrow’s entrenched winner. For now, Apple, Google, Microsoft, Coca-Cola, Pepsi, Visa, and Mastercard are nonetheless firmly in management.
Corporations adapt. Traders should as properly. The choice is irrelevance.
My Investing Philosophy Going Ahead
For the typical particular person, investing in a low-cost S&P 500 ETF stays the only and best wealth-building technique. However in case you’re studying Monetary Samurai, you possible care about cash greater than most. In consequence, you’re prepared to suppose strategically about the way to tilt the chances in your favor.
That’s why I like constructing concentrated publicity to pick monopolies and oligopolies inside your portfolio. These are the businesses that may possible generate essentially the most constant earnings, wield essentially the most pricing energy, and ship the strongest returns over time. When these corporations inevitably appropriate, I’ll purchase the dip.
Sure, complain about injustice if you’d like. Sure, fear about inequality. However on the finish of the day, if it’s authorized and worthwhile, the rational investor joins the profitable aspect. As a result of in case you can’t beat them, you may as properly spend money on them.
That’s not cynicism. That’s survival.
Readers, are you investing in monopolies and oligopolies as a part of your technique? Or possibly backing startups that might sooner or later get acquired by them? I’d love to listen to your perspective—why do you suppose the federal government and courts aren’t extra proactive in breaking apart these giants for the sake of shoppers?
Disclaimer: This isn’t funding recommendation. I’m merely sharing what I’m doing with my very own cash. Please do your individual analysis, make investments solely in what you perceive, and by no means danger greater than you’ll be able to afford to lose. All investments carry danger, and your choices are yours alone.
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