MAICON brings collectively prime visionaries and consultants within the area of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should use at the moment, and a preview of their MAICON 2025 classes.
Joshua Xu is the Co-founder and CEO of HeyGen, the main AI video generator named G2’s #1 fastest-growing product in 2025. He’s devoted to constructing moral, user-centered AI that empowers companies and creators, making visible storytelling accessible to everybody.
Joshua earned his grasp’s diploma in pc science from Carnegie Mellon College, specializing in large-scale machine studying, pc imaginative and prescient, and generative AI. Earlier than launching HeyGen in 2020, he spent six years as a founding engineer at Snapchat, the place he helped develop AI-powered digicam expertise and digital content material creation instruments.
At MAICON, Joshua will share his experience and imaginative and prescient for the way forward for AI-driven content material era.
Session Preview: Video Is Not Solely Created Behind a Digicam
Conventional video manufacturing usually means massive budgets, lengthy shoots, potential re-shoots, and heavy post-production—a problem for smaller groups. However Joshua will present why that now not needs to be the case.
He says: ”Creating AI movies must be so simple as writing a doc. The way forward for AI video must be one that’s accessible to groups of all sizes and budgets.”
In his MAICON session, Joshua will discover how AI video era is remodeling content material creation, serving to entrepreneurs develop their attain regardless of time constraints and restricted inventive sources.
“Don’t restrict your self to video produced solely with a digicam; there may be a lot extra to video by the ability of AI,” he provides. “Simply attempt it and begin taking part in round with it. It’s possible you’ll discover it’s extra useful to you than you beforehand thought.”
Lesson Realized: AI Thrives on Pure Creativeness
Many professionals worry that AI will substitute people, however Joshua Xu disagrees. “AI accentuates and builds on individuals’s pure creativeness and innovation,” he says. When used successfully, AI amplifies human creativity quite than changing it.
The appropriate applied sciences give entrepreneurs the instruments to convey bold concepts to life, concepts which may in any other case have been unimaginable attributable to expertise or price range constraints.
“AI creates infinite potentialities within the inventive industries when it’s used for advantageous functions, quite than creating meaningless or inappropriate content material, which is the one foundation some individuals have relating to AI,” he emphasised.
Trying Forward: Content material Engagement Is Coming into Its Subsequent Chapter
Do you know that YouTube is the second largest search engine, behind Google? It’s clear that shopper choice is shifting from static, written content material to video. That is why companies (particularly advertising groups) must sustain as a way to not get left behind.
Joshua emphasizes that “it will likely be essential for inventive professionals to leverage AI instruments as a substitute of resisting them.”
Why? Joshua explains:
“I predict that AI will change the best way firms produce inventive content material for social media, advertising, schooling, and company coaching attributable to its decrease price, time effectivity, personalization options, and accessibility.”
By maximizing effectivity and elevating high quality, these instruments promise long-term advantages for inventive industries and open up thrilling potentialities throughout all mediums.
Hyperlinks We Like
[Video] 2025 HeyGen Keynote | Unveiling the Way forward for AI Video Creation
On the June 2025 HeyGen Keynote, Joshua shared thrilling new updates to the flagship product, the AI Avatars, and launched the most recent model, Avatar IV. This was a pivotal second for HeyGen because it made AI Studio and Avatar IV publicly out there with three groundbreaking options to reinforce the best way customers management their avatars. This new era of Avatar presents superior lip-syncing, voice mirroring, gesture management, and photo-to-video avatar era.
Watch the total video for extra particulars on HeyGen’s new progressive product options.
[Article] Klarna used an AI avatar of its CEO to ship earnings, it stated
In Klarna’s Q1 quarterly earnings report, CEO Sebastian Siemiatkowski used a HeyGen avatar to ship earnings. It is a prime instance of when HeyGen must be used, because it allowed for elevated effectivity for the Klarna group by lowering manufacturing prices and timelines. This second cemented a brand new period for Joshua’s group—an period by which executives are embracing AI video to attach with their group and the general public.
[Article] HeyGen pitches AI Studio as democratizing visible storytelling for everybody. Here is what it means
When Diginomica featured the HeyGen AI Studio launch, they highlighted precisely why it’s growing accessibility for enterprise leaders. HeyGen choices allow elevated management over the content material executives are pushing out, whereas eliminating weeks of manufacturing scheduling and coordination timelines. Learn the total article for extra on why HeyGen is a game-changer throughout the trade.
Joshua’s Session at MAICON
From Textual content to Video in Seconds: How AI is Redefining Content material Creation
What in the event you may flip a easy textual content immediate right into a professional-quality video in seconds? Or higher but—flip present written content material into video. Joshua Xu, CEO of HeyGen, will dive into the cutting-edge expertise behind AI video era and the way it’s reshaping the best way entrepreneurs take into consideration content material creation. From ideation to execution, find out how AI will help you produce extra content material, quicker, whereas sustaining model consistency and creativity.
Preserve Up with Joshua (and AI)
Keep impressed by Joshua’s work in AI, and observe his journey.
You can even be part of the HeyGen video waitlist to be among the many first to discover their newest product, Agent. Joshua’s group expects this to be a pivotal second in AI video era.
Be part of Us at MAICON 2025
Advertising and marketing Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners in search of to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
