The faces behind Malaysia’s most-followed social feeds aren’t simply creating content material—they’re setting tendencies. Social media in Malaysia is prospering, and KOL advertising has grow to be probably the most highly effective methods for manufacturers to attach with audiences by way of trusted and influential voices. Among the many bustling digital panorama, a choose group of Malaysian Chinese language influencers has risen above the remaining, fascinating followers with vogue, way of life, magnificence, journey, and leisure content material that evokes, entertains, and engages.
These influencers aren’t simply trendsetters—they’re storytellers and cultural tastemakers, mixing private experiences with eye-catching visuals and relatable narratives. From sharing vogue suggestions and journey diaries to providing glimpses into their private lives, they’ve mastered the artwork of connecting with their audiences in a method that feels genuine and fascinating.
For manufacturers seeking to leverage KOL advertising or social media lovers trying to find their subsequent favorite creator, these ten influencers are shaping Malaysia’s on-line scene—and are unattainable to disregard.
1. Qiu Wen (@quiwen1014) – 935K Followers
Qiu Wen is a rising star within the Malaysian influencer scene, fascinating over 935K followers together with her vibrant and relatable content material. She delights her viewers with vogue suggestions, magnificence insights, and candid glimpses into her each day life, turning her Instagram right into a hub of inspiration. Past her partaking model, Qiu Wen’s heat and authenticity foster a real bond together with her neighborhood. In Might 2025, she embraced a brand new chapter of her life with the arrival of her child boy, affectionately generally known as Child Captain (小队长), including a heartfelt and private contact to her journey.
2. Christinna Kuan (@ms_kuan) – 916K Followers
Christinna Kuan, higher generally known as Ms. Kuan, is a outstanding determine in Malaysia’s influencer panorama with a powerful following of 916K. She captivates her viewers with stylish vogue appears to be like, breathtaking journey adventures, and way of life content material that resonates throughout various audiences. Famend for her skill to seamlessly mix excessive vogue with on a regular basis model, Christinna has established herself as a go-to inspiration for vogue lovers and trendsetters alike.
3. Michiyo Ho (@michiyo_ho) – 1.3M Followers
With a powerful 1.3 million followers, Michiyo Ho has cemented her place as a powerhouse in Malaysia’s influencer scene. Her content material blends journey, magnificence, and health, showcasing her dynamic character and multifaceted way of life. Identified for her uplifting vitality and genuine connection together with her viewers, Michiyo has constructed a loyal neighborhood, securing her standing as one of many area’s most influential voices.
4. Phei Yong (@pheiyong) – 1M Followers
With 1M followers, Phei Yong has carved a distinct segment as one in all Malaysia’s most versatile influencers. Finest recognized for his comedic skits, entertaining vlogs, and way of life content material, he brings humour and light-heartedness to on a regular basis conditions. His relatable, down-to-earth character has earned him a loyal following, with followers eagerly awaiting his subsequent piece of content material.
5. Priscilla Abby (@priscillaabbychai) – 532K Followers
Priscilla Abby is a multifaceted expertise in Malaysia’s influencer panorama, balancing her position as a content material creator together with her ardour for music. With 532K followers, she shares a mixture of her newest songs, fashionable appears to be like, and glimpses into her private life. Priscilla’s authenticity and dedication to her craft resonate strongly together with her viewers, making her each a beloved singer and an inspiring influencer.
6. Chang Yong (@changyonggggg) – 953K Followers
With 953K followers, Chang Yong has constructed a robust presence by way of his humorous and artistic content material. Famend for his viral comedic movies and light-hearted method, he captures the enjoyable aspect of on a regular basis life. His playful, partaking model has earned him a faithful viewers, with followers turning to his posts for laughter and pleasure. In March 2025, Chang Yong marked a brand new milestone in his private life when he bought married, a second warmly celebrated by his followers.
7. Yvonne Chua (@yvonnechua) – 547K Followers
Yvonne Chua is a magnificence and way of life influencer with 547K followers who flip to her for make-up tutorials, skincare suggestions, and vogue inspiration. Identified for her experience and effortlessly fashionable appears to be like, she has grow to be a trusted supply for all issues magnificence. Past her content material, Yvonne embraces motherhood and ceaselessly shares heartfelt moments from her household life. She is a proud mum to 2 daughters — Hannah and her second little one, Diana, whom she welcomed in March 2025 — including a heat and relatable contact that deeply resonates together with her viewers.
8. Jestinna Kuan (@jestinna) – 867K Followers
Jestinna Kuan, with 867K followers, is widely known for her impeccable vogue sense and fascinating journey diaries. She ceaselessly collaborates with main manufacturers, highlighting the most recent tendencies and must-visit locations. Past her affect in vogue and way of life, Jestinna can be the founding father of CHUBEE, a pet complement model, and SISCLUB, a contemporary pet equipment and way of life label. Her elegant model, inspiring journey content material, and entrepreneurial spirit make her a standout determine in Malaysia’s influencer panorama.
9. Diorlynn Ong (@diorlynn) – 864K Followers
Diorlynn Ong has amassed a devoted following of 864K together with her fascinating content material spanning vogue, magnificence, way of life, and artistic make-up appears to be like. She is especially recognized for her elaborate cosplay transformations, which showcase her artistry and aptitude. With a sophisticated aesthetic and fascinating character, Diorlynn connects deeply together with her viewers, cementing her standing as one in all Malaysia’s main influencers.
10. Cherry Haw (@cherryhaww) – 400K Followers
Cherry Haw, with 400K followers, rounds out our listing as a beloved Malaysian influencer. Her content material is a pleasant mixture of vogue, magnificence, and private vlogs, usually that includes heartfelt moments together with her son, Aldric. Identified for creating visually interesting and relatable posts, Cherry has earned a devoted following. Her real and fascinating method resonates deeply together with her viewers, making her a cherished determine within the influencer neighborhood.
Conclusion
Whether or not you’re a model seeking to make a mark in Malaysia’s market or a person searching for inspiration in vogue, magnificence, and way of life, these prime 10 Malaysian Chinese language influencers supply a wealth of partaking content material. From hilarious skits and artistic cosplay to fashionable outfit concepts and journey adventures, they carry a novel aptitude to the digital house.
Regardless of the myths surrounding influencers, leveraging them to attach with audiences stays probably the most highly effective methods in at the moment’s digital age. KOL advertising permits manufacturers to succeed in the fitting viewers with authenticity and creativity, chopping by way of the noise of conventional promoting. Kobe affords a complete influencer advertising platform that will help you faucet into this potential, join with the right influencers, and amplify your model’s attain. Don’t wait—contact us to find out how influencer advertising can elevate your model and drive significant engagement.
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