Pinterest won’t at all times make the loudest noise within the social media world, however don’t underestimate it. The platform is quietly changing into a powerhouse for creators and types — and the numbers again it up.
Buffer’s evaluation of tens of millions of channel connections from 2022 to 2024 reveals Pinterest engagement jumped from 3.08% to five.26% and total utilization elevated by 113%. That’s critical progress you don’t need to ignore.
The beauty of Pinterest is that it really works extra like a visible search engine than a conventional social platform. Folks aren’t simply there to scroll; they’re actively trying to find new concepts, merchandise, and inspiration. One well-placed pin can hold driving site visitors for months, supplying you with long-term attain with out you having to be on-line 24/7.
Staying constant on Pinterest doesn’t must take over your complete calendar. With a Pinterest enterprise account and good scheduling — both in-app or with a software like Buffer — you may hold your content material flowing, pin extra strategically, save time, and make the platform be just right for you.
On this information, I’ll stroll you thru two easy methods to schedule your Pinterest posts so you may pin for the win.
The way to schedule a publish on Pinterest
With scheduled pins, you may hold your Pinterest boards contemporary, partaking, and dealing exhausting for you within the background, even in your busiest days.
You’ll be able to schedule your pins on Pinterest in your net browser or on the Pinterest app. Learn on to see how precisely to do it.
Necessary: There are two varieties of Pinterest accounts
Earlier than you begin scheduling pins, be sure to’ve upgraded your private Pinterest account to a enterprise account.
A Pinterest Enterprise account unlocks scheduling performance, analytics, the Developments software, and entry to the Enterprise and Creator Hubs.
The way to schedule a pin on an internet browser
Log in to your Pinterest enterprise account.Click on Create Pin within the high left nook of your display.Choose a picture or video in your pin and fill within the related element, just like the pin’s title.Choose Publish at a later date and select the day and time you’d wish to publish.Affirm the scheduled date and time.
✅
Professional tip: You’ll be able to choose as much as 10 photographs. Every picture will create a brand new pin. To mix a number of photographs and movies in a single video pin, use the Pinterest app.
The way to schedule a pin on a cellular machine
Open the Pinterest app in your machine and log in to your Pinterest enterprise account.Faucet the plus icon on the backside of your display and choose Pin.Choose a number of photographs or movies out of your machine or faucet the digicam icon to take a brand new picture or video.Faucet Subsequent.Fill in some details about your pin. Scroll all the way down to Schedule and faucet the arrow.Select the date and time you’d wish to publish your pin.Faucet Carried out and Schedule.Overview the date and time you have chosen and faucet Schedule to substantiate.
✅
Professional tip: If you choose multiple picture or video, they’re going to be stitched collectively right into a single video pin.
The way to see scheduled posts on Pinterest
To see your scheduled pins, go to your profile and click on on Created. It might take a couple of minutes in your scheduled pins to look.
The way to delete a scheduled pin
To delete pins you have already scheduled, go to your profile. You will see your scheduled pins above your whole printed pins. Click on or faucet the ellipsis icon on the backside of the pin you’d wish to delete, then choose Delete.
A couple of limitations to concentrate on when scheduling on Pinterest
You’ll be able to schedule a pin as much as 30 days prematurely.Whilst you can solely schedule one pin at a time, you may have as much as 10 pins scheduled for the longer term.As soon as a pin has been scheduled, you may solely replace the publish date, title, board, description, and hyperlink. You’ll be able to’t edit the picture or video content material of your pin.
The way to schedule pins on Pinterest utilizing Buffer
Now, onto our third (and my favourite) methodology of scheduling pins — utilizing Buffer. The great thing about scheduling a pin with Buffer is that you would be able to crosspost it to different platforms, too.
This implies you may concurrently publish to Pinterest, Instagram, TikTok, Fb, or one of many different social media platforms supported by the social media administration software.
Right here’s easy methods to schedule Pinterest posts in only a few clicks utilizing Buffer:
Head to your Buffer Channels space to attach your Pinterest profile.Click on the +New button on the high proper nook of your calendar or queue and select Publish.Choose the Pinterest channel you’d wish to schedule to by clicking on the avatar on the high of the composer.Create your publish by including your picture or video, then select the Pinterest board you’d wish to share to and add a vacation spot hyperlink, pin title, and outline.Click on on the Share Now dropdown button, and select Schedule Publish to set a particular publish date and time.
✅
Professional tip: If you wish to cross-post this picture or video to your different social media channels, click on on the related avatars within the window.
Scheduling Pinterest content material on Buffer vs. Pinterest at a look
Function
Pinterest native
Buffer
Supported platforms
Pinterest solely
Pinterest PLUS different social media accounts: LinkedIn, Fb, Instagram, TikTok, Google Enterprise Profile, YouTube, Bluesky, Mastodon, Threads, X
Content material scheduling
Schedule Pinterest posts straight on the platform through net or cellular
Bulk-schedule pins weeks or months prematurely, rearrange queues anytime, and handle all social content material from one dashboard
Publish schedule restrict
No fastened day by day restrict printed, however designed for small-scale handbook scheduling
25 posts per 24 hours (with verified e mail) or 5 posts per 24 hours (with out verification)
Drafts + content material concepts
No devoted function for storing concepts — should add media manually every time
Sure — devoted thought board to avoid wasting and manage concepts, drafts, media & hyperlinks in Buffer’s Create House
AI help
No AI options for natural posts
Sure — AI Assistant helps brainstorm new pins, rewrite descriptions, and generate captions
Content material repurposing
No, it’s a must to create every publish manually
Sure — repurpose content material throughout Pinterest and different platforms (flip a pin into an Instagram Reel or LinkedIn publish with one click on)
Handle a number of pinterest accounts
Restricted — one account at a time
Sure — handle a number of Pinterest profiles and boards in a single dashboard
Superior analytics
Primary metrics (impressions, saves, clicks)
Deeper insights: saves, impressions, repins, engagement price, and analytics throughout all platforms
Entry to newest Pinterest options
Sure — full entry to all Pinterest-native instruments
Oblique — depends on Pinterest’s API, so some options might not seem instantly
Ease of use
Easy, simple for fast posts
Easy, distraction-free dashboard for all platforms in a single place
Content material group
Restricted
Manage campaigns, seasonal content material, or boards with tags, shade codes, and labels
Evergreen + high-performing content material
Should manually repost
Simply reschedule top-performing or evergreen pins to maximise attain
Workforce collaboration
No
A number of customers can handle, evaluate, and approve scheduled pins
Pricing
Free
Free plan + inexpensive premium plans (beginning at $5/month)
Key takeaway:
Pinterest native scheduling is greatest in case you solely publish often and need fast entry to the platform’s latest options.Buffer is right in case you’re a small enterprise, creator, blogger, or social media supervisor who desires to remain constant, repurpose content material, and handle Pinterest alongside all of your different platforms in a single place.
5 fast ideas for good Pinterest scheduling
1. Confirm your web site
Claiming your web site on Pinterest unlocks further options (like seeing how usually your content material is shared) and makes it simpler for folks to find extra of what you do. It additionally helps folks know the place to seek out extra data, since your Pinterest profile is linked to any pins with saved content material out of your web site.
2. Model your profile for discovery
Your profile is the very first thing folks see, so make it depend.
Use a transparent picture (your emblem or a pleasant headshot), add key phrases to your title and bio, and select a canopy picture that displays your model to set the stage earlier than your scheduled pins take the highlight.
[call out] If you wish to get extra followers on Pinterest, listed here are 20 sensible ideas you can begin utilizing at present.
3. Manage content material into Web optimization-friendly boards
Naming your boards with searchable key phrases (“Fast and Wholesome Weeknight Dinners” vs. “Yum Yum Eats”) helps your scheduled pins present up in search. Preserve boards lively by pinning usually — even in case you’re scheduling in bulk, you’ll need every board to look alive and price a comply with.
4. Batch, repurpose, and schedule forward
The best posting frequency for Pinterest is at the least as soon as per week. However to achieve followers sooner, you may publish 15–25 pins a day. Which may sound like loads, however the secret’s working smarter, not tougher.
Savvy Pinterest creators batch-create pins, repurpose content material throughout platforms, and use scheduling instruments to unfold out posts. For instance, one recipe video can flip into nonetheless pictures, text-overlay pins, and even quick clips — supplying you with weeks’ price of content material from a single thought.
Professional tip: With the Buffer browser extension put in, you’ll additionally have the ability to discover nice content material on Pinterest and queue up a brand new pin to share later.
5. Connect with Instagram
Don’t suppose you may’t repost your Instagram content material or TikTok movies on Pinterest — you completely can. Pinterest has made this even simpler by auto-publishing to Instagram.
If you join your Instagram and Pinterest accounts, any content material you publish on Instagram shall be robotically posted as a pin in your Pinterest profile.
Pin it to win it
You don’t have to be glued to Pinterest on daily basis to remain constant. Scheduling your pins can assist you develop your presence and unencumber your time — and Buffer makes it simple to do it multi functional place.
When you’re able to make Pinterest really feel extra manageable, you can begin scheduling your pins with Buffer at present. With Buffer, you may create and schedule pins forward of time, cross-post present content material throughout platforms, and monitor what’s working — multi functional place.
Which means extra time for inventive work, and fewer stress about posting usually. Get began with a 14-day free trial.
Extra Pinterest advertising and marketing assets
FAQ on Pinterest schedulers
Can I schedule a publish on Pinterest?
Completely. You probably have a Pinterest enterprise account, you may schedule pins on Pinterest for as much as 30 days prematurely. You can even use scheduling instruments like Buffer to schedule pins and cross-post to different platforms on the similar time.
Can I schedule picture and video pins?
Sure, Pinterest enables you to schedule each picture and video Pins with a enterprise account. You are able to do this straight in Pinterest, or you should utilize a scheduling software like Buffer.
How far prematurely are you able to schedule Pinterest pins?
Pinterest enables you to schedule pins as much as 30 days forward. With Buffer, you may plan and schedule pins weeks or months prematurely.
How do I automate Pinterest posting?
Automating your Pinterest posts is straightforward with a scheduler. On Pinterest, you may set a publish date when creating your pin. With Buffer, you may join your Pinterest profile, schedule pins throughout a number of boards, and even cross-post to Instagram, Fb, TikTok, or LinkedIn—all from one dashboard.
What are one of the best hours to publish on Pinterest?
Pinterest is a bit completely different from different social platforms as a result of it’s a search engine at coronary heart. Strive scheduling pins usually and monitoring your analytics to see when your viewers is most lively.
What number of pins to publish on Pinterest per day?
It will depend on your objectives. For regular progress, purpose for at the least a pin per day if that’s manageable for you. If you wish to speed up progress (and you’ve got the time), you may publish as much as 15–25 pins per day.
✅
Professional tip: Batching content material and scheduling with Buffer retains your profile lively with out burning you out.
What’s the lifespan of a pin on Pinterest?
In contrast to different social platforms, pins have critical endurance. One well-designed pin can drive site visitors and engagement for months, and even years. That’s why scheduling constantly and repurposing top-performing pins is such a sensible technique.
The place do I discover one of the best Pinterest analytics?
Pinterest affords built-in analytics with Pinterest enterprise accounts, the place you may observe impressions, saves, clicks, and viewers insights. When you’re searching for deeper insights, Buffer provides you a fuller image by displaying not solely your Pinterest efficiency but additionally how your pins examine throughout all of your social platforms.
