Most touchdown pages fail earlier than anybody even reads them.
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![Apple’s home page on their website showcasing good copy.]()
Everybody obsesses over the incorrect stuff with touchdown pages.
Button colorsHero imagesLayout tricksAnimation results
However I’ve seen attractive touchdown pages with 0.2% conversion charges.
And ugly ones that convert at 8%.
The distinction isn’t design.
It’s phrases.
The brutal fact about why touchdown pages fail
Most companies write touchdown pages like product manuals.
They record options. They clarify processes. They cowl each attainable use case.
This kills conversions.
Your touchdown web page isn’t Wikipedia. It’s a dialog.
And most conversations on touchdown pages sound like this:
“We offer complete digital options to optimize your online business potential by revolutionary methodologies.”
That sentence means nothing.
