An efficient Fb advertising technique is extra than simply making a Web page and posting often. You want a daily move of content material to interact your viewers and preserve an natural presence on the platform. That is simpler mentioned than performed whenever you consistently must give you recent Fb content material concepts.
That’s why we put collectively this information on 16 Fb posting ideas and publish concepts to encourage you. Let’s have a look.
1. Ask questions
One nice strategy to begin conversations together with your viewers is by merely asking questions. It appears so primary, and also you shouldn’t use this for each publish, nevertheless it’s nonetheless a robust technique.
Suppose creatively in regards to the kinds of questions you possibly can ask. You may work to get real viewers and buyer enter on enterprise selections. Or you possibly can ask random questions which might be related to your business in an try to get extra engagement in your publish.
Discover how Bloom Vitamin asks followers what they’re most enthusiastic about this summer season. The query comes with a publish selling its new summer season power drinks.
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Contemplate how one can additionally ask your viewers related questions which might be enjoyable and straightforward to answer. You might even generate future content material concepts from their responses.
2. Go behind-the-scenes
One other nice Fb content material thought is sharing behind-the-scenes (BTS) images of what you are promoting. There are numerous methods to do that. Present how merchandise are made, introduce your workers or embody bloopers of different movies or campaigns.
This helps to spice up transparency, permitting you to get on a extra private stage together with your viewers. So you possibly can successfully construct belief and connection.
ColourPop Cosmetics selected to share a brief video clip displaying the BTS of its new Shrek assortment marketing campaign.
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3. Interact in trending subjects
An efficient strategy to improve attain and engagement is to publish about trending subjects individuals are speaking about. Not solely can this improve your possibilities of showing in feeds, however folks shall be extra more likely to touch upon and share your posts as effectively.
Sprout Social created related content material primarily based on the “Jet2 Vacation” development that’s taking up the web.
The publish included some attention-grabbing analytics insights in regards to the subject. This opened a possibility to creatively place our predictive media intelligence options.
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4. Create branded graphics
Like most social networks, Fb is a extremely visible platform. The truth is, pictures account for 48% of brand name content material on the platform, in line with the 2025 Content material Benchmarks Report.
So no matter message you wish to convey is extra more likely to resonate by way of visuals. That’s the place your branded graphics are available, providing you with the proper format to transform textual content into pictures.
These are graphics incorporating your organization’s brand, fonts and colours. To allow them to assist you preserve visible consistency and enhance branding.
And these don’t all must have the identical model, both. Convey varied shades of your model colours into the graphics to assist all of them look distinctive. Add shapes, icons, images or illustrations to assist visualize what your textual content says.
Don’t overlook to optimize your graphics primarily based on every platform’s optimum picture sizes.
Branded graphics are excellent as a result of they’re so versatile! Use them to share quotes, memes, motivational sayings, related ideas and extra. Burger King makes it enjoyable by sharing graphics portraying totally different types of fries for Nationwide Fries Day. It encourages the viewers to “select (their) fighter” to drive interactions.
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5. Inform tales
Get private together with your viewers by telling tales that resonate. Model storytelling is an effective way to attach together with your Fb followers on a unique stage.
Inform tales about how what you are promoting got here to be or share the challenges of working a enterprise. You may even get your social media supervisor to have enjoyable with their function and be actual about their very own jobs (to a degree).
These assist to humanize your model, permitting you to construct a extra private connection together with your viewers.
You may also inform different kinds of tales to go away an emotional affect in your Fb followers. Charity Water typically tells actual human tales of the communities the group is supporting.
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However tales will also be extremely impactful, even from a advertising angle. See how OLIPOP tells the childhood story of musical artist Tanner Adell to advertise its new Cream Soda taste.
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6. Create extra movies
Fb loves when customers publish movies. It even dedicates a whole “Video” part to this format.
This is the reason movies are wonderful Fb publish concepts to enhance your technique. The 2025 Content material Benchmarks Report even discovered that video content material is gaining traction in sure industries. This contains sectors like retail, client product manufacturing and industrial manufacturing.
So having a sturdy Fb video advertising technique is crucial, particularly for manufacturers in these sectors.
Create movies to coach audiences, show your merchandise, inform model tales and extra. If it aligns together with your model id, you possibly can even concentrate on comedy content material to entertain your viewers.
You don’t want a complete video manufacturing crew to create video for Fb both. Manufacturers like Chewy repurpose user-generated movies and influencer content material for his or her Fb. Equally, curate high-quality movies out of your model neighborhood to create participating Fb posts.
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7. Share product images
This one most likely appears apparent. In fact, you wish to share your product images on what you are promoting Fb publish.
However it’s essential to stage up from generic product photographs to make your posts extra participating. Get artistic with the best way you current and spotlight your merchandise. Take into consideration flatlays, themed photoshoots and close-up texture photographs. Temper boards and color-coordinated photographs are additionally an effective way to make your merchandise look much more interesting.
Right here’s a fascinating instance from Fenty Magnificence. Discover the strategic use of props that mix with the product in focus.
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8. Create engaging shoppable posts
Take it a step additional and switch your product images into shoppable posts. These are posts with product tags that customers can click on to get extra product information. So your followers can simply discover out what the product is, how a lot it prices and extra. If in case you have a Fb Store arrange, they will even purchase the product instantly inside Fb.
This shortens the shopping for journey, permitting you to drive extra conversions. See how File shares eye-catching visuals with shoppable product tags.
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9. Develop infographics
Infographics are traditionally recognized for advanced knowledge visualizations. However with the appropriate design, they will also be an interesting Fb content material format. Along with being visually interesting, they supply worth by sharing vital info.
Share your individual informational charts and graphs on Fb to assist educate your viewers on varied business subjects. On the identical time, don’t simply restrict your self to charts and numbers. Take a cue from Chewy and use infographics to share bite-sized information that might be helpful to your neighborhood.
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10. Present your persona
Your corporation Fb Web page doesn’t must be all enterprise on a regular basis. The truth is, it helps to indicate some model persona all through your posts and publish captions.
The easiest way to honor this content material thought whereas posting on Fb is to make sure you have model voice pointers. So everybody placing collectively social media content material to your firm is aware of how far they’re capable of go by way of persona.
For manufacturers like Wendy’s, unhinged and relatable humor resonates with its Millennial and Gen-Z viewers. So the model isn’t afraid to indicate off a comical persona by way of its Fb posts.
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11. Promote weblog posts
A tried-and-true Fb publish thought that can by no means go away: sharing your organization’s weblog posts.
Doing so helps you retain your Fb Feed full of recent content material. That is nice for participating your viewers, particularly because you’re sharing content material that provides worth to their lives. It additionally helps your content material advertising efforts as you concurrently promote the newest posts out of your weblog.
So your social media advertising and content material distribution efforts go hand-in-hand.
PetLab Co. frequently shares the corporate’s newest weblog posts on Fb. So followers get updates on priceless details about caring for his or her pets. On the identical time, the corporate will get to take care of a constant publishing schedule.
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Whereas it’s a good suggestion to share your weblog posts on Fb, be certain to combine issues up a bit. Alternate between totally different content material codecs, corresponding to graphics, images and movies to diversify your Feed. So that you’re not boring your viewers by sharing the identical kind of content material over and over.
Take advantage of Sprout’s content material calendar to visualise your content material combination. Then use the drag-and-drop editor to simply change issues up and optimize your content material plan.
12. Share business ideas
Sharing ideas and methods of the commerce is an effective way to extend engagement and attain together with your viewers. They’re seemingly all the time after extra intel, so the extra you possibly can present, the higher.
Present ideas, concepts and how-to directions that can profit your viewers of their day by day or skilled lives. At Sprout, we frequently create Fb posts to information business practitioners and decision-makers. See the next publish the place we share three must-have qualities in an AI social media instrument.
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13. Create contests and giveaways
Need a surefire strategy to seize consumer consideration and improve engagement? Host a contest or giveaway that your target market can be fascinated about. It’s an effective way to extend attain, model consciousness, engagement and general followers.
We are saying related to your target market as a result of in case you give one thing like an iPad away, actually anybody may very well be fascinated about coming into. As a substitute, in case you’re a bodybuilding-focused gymnasium, you may wish to choose a prize that’s way more area of interest. As an example, an entry into an area competitors or a 12 months’s provide of protein powder.
Scholastic and The Magic Faculty Bus collaborated on a giveaway contest the place the prize is a Ms. Frizzle sweatshirt. The foundations additionally require members to share their favourite quote from the long-lasting fictional instructor. So the people who find themselves most probably to take part are those that are precise followers of the cartoon.
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The perfect prize for a contest or giveaway is product or a subscription to your service. But when what you are promoting runs a bit in a different way, think about what else solely your particular viewers can be fascinated about.
14. Promote reductions and gross sales
In the identical vein, share any main gross sales or providing reductions you could be working. This may be particularly enjoyable in case you create flash gross sales or Fb-only reductions to your followers. It’s an effective way to reward folks for liking your Fb Web page.
As a result of this sort of content material additionally converts effectively, low cost and sale alert posts are nice concepts for selling on Fb as effectively.
Spoonflower shared an attractive Fb publish selling the web site’s summer season sale.
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15. Submit at optimum instances
The most effective Fb posting ideas is to get your timing proper. Ensure you share your posts at instances when your viewers is on-line and engaged, or you can miss out on quite a lot of interplay.
Sprout’s Fb integration makes it simple to excellent your publish timings. You may schedule your posts to mechanically publish at your viewers’s most energetic instances. Which means: no extra setting alarms to manually push out posts and no extra forgotten drafts.
It even suggests Optimum Ship Instances primarily based on how your viewers has interacted together with your content material. This takes the guesswork out of planning your publishing instances, serving to you drive extra engagement.
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16. Take a look at varied posting frequencies
In relation to social media advertising, there’s no one-size-fits-all technique for each enterprise.
There could also be some overarching finest practices that apply to everybody. However past this, there’ll all the time be some content material concepts and techniques that work higher in some industries over others.
This is applicable to your posting frequency as effectively. Whereas some manufacturers could profit from posting much less, others may have to publish a number of instances a day. That’s why it’s a good suggestion to check totally different posting frequencies to see what works for what you are promoting and your viewers.
Understanding viewers preferences and behaviors by way of Fb monitoring can improve your viewers engagement.
Use the Submit Efficiency Report on Sprout to grasp how your Fb posts are performing. See how the metrics change as you experiment with totally different publishing frequencies. This may assist you determine the perfect variety of posts to drive extra visibility and engagement.
Flip these Fb posting ideas into a robust technique
The content material concepts and posting ideas shared above ought to provide you with a head begin to create participating Fb posts. Need to put them to the take a look at? Use Sprout’s scheduling and administration instruments to excellent your timing and handle all of your content material in a single place. Get began with a free 30-day trial.
