This is a real-world case examine in how AI can dramatically speed up enterprise planning—and probably prevent hundreds of {dollars} within the course of.
Advertising AI Institute just lately used ChatGPT to deal with a problem each enterprise faces: turning huge concepts into actionable plans. The outcomes had been eye-opening.
Advertising AI Institute founder and CEO Paul Roetzer broke down what we did on Episode 123 of The Synthetic Intelligence Present.
The Planning Problem
It began with a well-recognized state of affairs:
Paul had a promising enterprise concept for scaling our content material operations. However we had been gazing a clean web page when it got here to constructing out the concept and making a plan to execute it.
“To go from concept to motion is de facto laborious,” says Roetzer.
Roetzer and myself spent over a decade creating strategic briefs on the advertising and marketing company that Roetzer owned. And although we’ve completed this tons of of instances, it nonetheless takes loads of work.
“Somebody has to commit the time to construct the temporary, do the analysis, do the preliminary planning, so to then react to that collectively.”
Historically, this type of strategic planning may take a proficient skilled 10-20 hours of deep work.
As an alternative of going that route this time, we tried one thing completely different.
The AI-Powered Answer
The day earlier than a scheduled planning assembly, Roetzer turned to ChatGPT (particularly, a customized GPT he constructed known as “Co-CEO”) to develop preliminary plans. This is what he did:
Outlined the enterprise concept
Requested for a process checklist for planning and content material manufacturing
Requested methods for figuring out and prioritizing verticals and personas
The outcome? In simply three minutes, ChatGPT produced about 2,000 phrases of structured planning paperwork.
So, as a substitute of beginning our planning assembly with a clean slate, Roetzer and myself instantly kicked issues off with a complete strategic temporary to react to—complied by a customized GPT particularly designed to imitate Roetzer’s personal strategic considering.
It was like a really sensible colleague had already prepped us with the whole lot we would have liked upfront to get absolutely the most out of our technique session. That gave us the bandwidth to give attention to crucial elements of the technique, relatively than spending a ton of time and power merely getting concepts and ideas on paper.
Because of this, we shortly noticed some advantages. We shortly found some concepts and insights we hadn’t considered. We shortly generated actionable plans and steps. And we had been capable of take a giant step again and see the larger image of how this all match into our plans for 2025.
The truth is, the method was so helpful, Roetzer estimates we achieved a month’s price of progress in simply a few hours. That worth is well price hundreds of {dollars} to him—and we obtained it simply by utilizing a $20 per thirty days ChatGPT license in a wiser method.
