Prime Mature Skincare Manufacturers in Influencer Advertising
The second for inclusivity within the magnificence trade is right here. On the prime of the record? Creators main actual conversations about mature skincare, and types creating merchandise which can be inclusive for mature pores and skin.
We not too long ago shared our rising and prime magnificence influencers #Over40 record, and figured it was time to take a look at some manufacturers too.
So which manufacturers are main the mature skincare dialog, and profitable at reaching customers by way of influencer advertising?
Beneath we offer an inventory of a few of the most impression manufacturers for the mature skincare class and dialog, ranked by Model Vitality Rating (VIT) in 2024 thus far.
Prime Mature Skincare Manufacturers by VIT
1. Neutrogena
11K VIT Score357 activated influencers569 mentions
2. L’Oréal Paris
7.7K VIT Score464 activated influencers707 mentions
3. Estee Lauder
7.5K VIT Score390 activated influencers706 mentions
4. Skinceuticals
6.7K VIT Score737 activated influencers1,918 mentions
5. Clarins
5.7K VIT Score536 activated influencers791 mentions
6. CeraVe
5.3k VIT Score285 activated influencers491 mentions
7. Olay
4.5K VIT Score233 activated influencers122 mentions
8. Maybelline
4.3K VIT Score476 activated influencers187 mentions
9. Charlotte Tilbury
4.2K VIT Score364 activated influencers795 mentions
10. Lancôme
4.0K VIT Score1,088 activated influencers627 mentions
The Methodology for Discovering the Prime Mature Skincare Manufacturers
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with essentially the most advanced applications, but nimble sufficient for small groups that have to do all of it. With a view to evaluate impression and shopper sentiment, we compiled the next information from analyzing a pattern set of 113,517 magnificence, trend, and way of life creators positioned in america and Europe between Jan 1, 2024 and Oct 28, 2024.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, impression, and model belief. You may find out how VIT is calculated on this whitepaper.
Easy. By aggregating a number of information factors into one, VIT supplies a single metric for fulfillment that can be utilized to benchmark and observe traits.
Clear. The VIT methodology is simple to grasp and extremely actionable in uncovering the place to speculate to drive impression.
Significant. VIT relies on identified model levers and has been optimized by means of machine studying to correlate with enterprise metrics on the model degree.
You may be taught extra about VIT right here.
How do manufacturers use the Model Vitality Rating (VIT)?
Manufacturers use VIT to measure the success of their influencer advertising applications, but additionally to set tangible objectives and KPIs.
If you’re searching for a particular instance of a model that does this properly, look no additional than Shiseido.
The purpose: Utilizing Traackr’s Model Vitality Rating (VIT) as a option to measure the impression of its influencer advertising program, Shiseido’s purpose was to develop its total VIT rating in 2021, and enhance its efficiency within the visibility and impression classes.The technique: The Shiseido crew took a 3-pronged method to assembly their 2021 formidable objectives which included: Prioritizing video content material Executing experiential moments and occasions Leveraging on-brand VIP talentThe outcomes: 54% enhance with total VIT rating 36% enhance in attain & video views 40% enhance in engagement price
Learn Shiseido’s full influencer advertising case examine right here.
