Leveraging AI for High quality and Relevance

Studying Time: 22 minutes

Are you bored with pouring hours into content material creation, solely to see lackluster outcomes? What if I informed you there’s a approach to supercharge your content material technique, making it simpler and environment friendly than ever earlier than? Welcome to AI in Advertising and marketing: Unpacked. I’m your host, Mike Allton, and at the moment we’re diving into the game-changing world of AI-powered content material optimization.

We’ve all heard the excitement about AI, however how can it truly enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions maintaining entrepreneurs up at evening, and we’re about to get some solutions.

To information us via this AI-driven content material revolution, we now have a real knowledgeable within the area. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the business, working with main manufacturers to remodel their content material methods utilizing cutting-edge AI instruments.

With a monitor report of driving exceptional outcomes for her purchasers, Audrey has develop into a go-to authority on leveraging AI for advertising and marketing success. Her progressive approaches haven’t solely boosted content material high quality however have additionally considerably improved search engine optimisation efficiency and conversion charges for companies throughout varied sectors.

AI in Advertising and marketing: Unpacked host Mike Allton requested Audrey Chia about:

✨ AI-Enhanced High quality: Leverage AI instruments to raise content material high quality, guaranteeing it meets and exceeds viewers expectations.

✨ Relevance By means of Knowledge: Make the most of AI-driven insights to create hyper-relevant content material that resonates together with your audience.

✨ Balanced Method: Mix AI capabilities with human creativity for optimum content material efficiency and authenticity.

Be taught extra about Audrey Chia

Sources & Manufacturers talked about on this episode

Full Transcript

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Content material that Converts: Leveraging AI for High quality and Relevance with Audrey Chia

[00:00:00] Audrey Chia: Don’t depend on AI by itself. At all times have your human within the loop. So I like to make use of the burger methodology the place you’ve the bread, human, then you’ve the patty, AI, after which you’ve one other slice of bread. It’s an enormous burger, human, after which AI and a human once more. So by having the ability to take myself out from the workflow and take a look at my very own workflow in a very important method, I can then resolve the place so as to add AI into my workflow.

However I’m all the time checking again each single step and, and each single cut-off date. There’s all the time that human within the loop. This ensures that you’re actually getting high quality content material. You’re nonetheless activating right here, what’s in your thoughts, and also you’re capable of apply that important considering talent whereas utilizing AI to principally streamline that course of.

What you don’t wish to do is to depend on AI to provide you with the tip consequence and never overview the work. And that’s the way you guarantee high quality whereas rising your productiveness.

[00:00:59] Mike Allton: Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative impression on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments you’ll want to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising and marketing: Unpacked the place I selfishly use this time to select the brains of consultants at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to be taught to subscribe to be proven easy methods to put together your self and your model for this AI revolution and are available out forward.

Now, are you bored with pouring hours into content material creation solely to see lackluster outcomes? What if I informed you there’s a approach to supercharge your content material technique, making it simpler and environment friendly than ever earlier than. Welcome to AI in Advertising and marketing: Unpacked, and at the moment we’re diving into the sport altering world of AI powered content material optimization.

We’ve all heard the excitement about AI, however how can it truly enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions maintaining markers up at evening, and we’re about to get some solutions to information us via this AI pushed content material revolution.

We’ve got a real knowledgeable within the area. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the business, working with main manufacturers to remodel their content material methods. Utilizing leading edge AI instruments with a monitor report of driving exceptional outcomes for her purchasers, Audrey has develop into a go to authority on leveraging AI for advertising and marketing success.

Her progressive approaches haven’t solely boosted content material high quality, however have additionally considerably improved efficiency and conversion charges for companies throughout varied sectors. Hey, Audrey, welcome to the present.

[00:03:06] Audrey Chia: Thanks for the superb introduction and thanks for having me, Mike.[00:03:11] Mike Allton: It’s my pleasure. I’m so glad that you possibly can be right here.

So may you begin by simply strolling us via your journey and in the case of AI powered content material optimization, what sparked your curiosity on this area?

[00:03:23] Audrey Chia: Yeah. So curiously, proper. My background was in. conversion copywriting and model promoting. So I’m kind of somebody who loves to select up completely different talent units. And simply final 12 months I launched my very own consultancy shut with copy. And on the identical time, chat GPT launched. So to my horror, my consumer truly dropped me a notice and he mentioned, Audrey, you’re going to get replaced.

And he despatched me the hyperlink to talk GPT. So. I needed to resolve what to do with that piece of knowledge proper, I used to be like, what am I gonna do now? So I knew I had two choices. One could be to disregard it and combat, , the present. Or the second choice could be to say, what, I’m simply gonna discover ways to embrace it and journey the tide.

And that’s why I’m right here at the moment.

[00:04:11] Mike Allton: That’s a tremendous story. And I might say that that was a little bit of a fortuitous encounter as a result of it’s actually exploded. I believe your, your model and your, and your small business. So let’s speak about content material. And I might love so that you can simply sort of begin excessive stage. How are you defining high quality in the case of content material?

As a result of we will speak about AI creating nice content material. Content material or not, however that’s a really subjective time period. I’d like to know your tackle it. And so as to add to that, how do you see AI enhancing content material?

[00:04:41] Audrey Chia: Yeah, nice query, proper? In order a conversion copywriter, high quality content material to me is one thing that after all converts.

I like writing touchdown pages at, , creating LinkedIn content material technique, proper? And whenever you see outcomes, that’s how it really works. Now, the rationale why some persons are not capable of create high quality content material is as a result of they don’t even know what that appears like. So after they ask AI to create a bit of content material, They usually don’t know if it’s good or unhealthy.

They suppose that, oh, , simply because it’s lengthy, it must be good, proper? After which they put it on the market and it doesn’t work as a result of why? It sounds AI. Why? As a result of it’s not tapping into deep viewers insights. And why? As a result of it’s not truly bringing out the product’s distinctive promoting factors, proper? So content material doesn’t all the time convert, however high quality content material does.

In the event you’re capable of perceive, , technique, viewers insights, positioning, All of the issues that you’ll want to truly be an incredible copywriter.

[00:05:36] Mike Allton: And we’re going to get into some specifics in a second about easy methods to truly stage up your content material. However I’m curious if you happen to may inform us what sorts of AI instruments that you simply’re utilizing, what platforms you suggest for content material optimization, and if there are any distinctive advantages that one would possibly supply over one other.[00:05:53] Audrey Chia: Yeah, positively. So for myself, I’ve tried so many various instruments, proper? Initially, after I first began in my profession, proper, I attempted all of the AI copywriting instruments as a result of I wished to see if they may streamline my workflows, proper? So at first, I even tried 10 completely different AI copywriting instruments and I ranked every of them primarily based on how human they sounded, primarily based on the standard of labor, primarily based on whether or not I believe they might convert.

However what I’ve realized over time is that if you know the way to immediate, you don’t really need 100 completely different AI copywriting instruments. If you know the way to immediate, if you know the way to show AI the way you suppose as a author, easy methods to get AI from level A to level B via a sequence of occasions, then you may get tremendous prime quality output even in your head.

With out utilizing an AI device that’s previewed. And I truly suppose that that may be a extra highly effective manner of utilizing AI as a result of now you’re capable of have human within the loop, proper? So that you’re in a position to make use of AI and but nonetheless embrace your sort of suggestions, your methods, your iteration. After which whenever you get to the ultimate output, you understand that it’s lots greater high quality than simply utilizing a plug and play course of or a immediate that’s already inbuilt in a software program.

So for me, I like utilizing chat GPT. Claude is my favourite for copywriting. Typically I experiment with meta AI or Gemini as a result of all of them have completely different use instances.

[00:07:21] Mike Allton: Yeah. In actual fact we’ve had earlier episodes speaking about prompting, Ashley Gross for one which I’ll hyperlink to within the present notes for you people, as a result of we we’ve talked at size about how essential prompting is.

And. A correlate to that, to your level, Audrey, is that if you happen to’re actually good at prompting, you don’t want a device. That’s principally a layer on prime of chat GPT in any case, that’s merely formatting the responses and the inputs that you simply’re giving. It’s asking you for details about a buyer’s persona. It’s asking you, , do you wish to do a weblog submit or do you wish to do gross sales copy?

After which it’s attempting to create these prompts within the backend for you. If what you’re doing. You possibly can skip all that and soar proper into getting the work achieved. And I used to be truly going to ask you about which, which main language fashions you had been utilizing. I fully agree. Claude appears to be the most effective , for, for actually, actually nice copywriting.

Have you ever used the latest model of Claude and are you utilizing the paid model of Claude?

[00:08:19] Audrey Chia: Sure, there’s a distinction. Similar to with GPT, the paid model and the latest model would are likely to carry out higher. So, I even examined like, GPT vs Claude. I gave it my identical processors comparable prompts, and I took a take a look at the output, proper?

So GPT, even, despite the fact that we’re at GPT 4. 0 now sadly, The copy nonetheless sounds actually AI like. After I say AI like, it nonetheless makes use of, , large advertising and marketing fluffy language like for instance, supercharge or, , leveraging or consideration. It’s not this, it’s that. It nonetheless occurs even proper now, proper?

And you’d suppose that AI has developed. Whereas for Claude, whenever you immediate proper and also you get a high quality output, it sounds It’s actually pure. It doesn’t have these large fluffy phrases. And what you are able to do is whenever you give it suggestions, you’d understand that it takes the suggestions rather well and will get you, , content material that sounds lots nearer to what you’re in search of.

However after all, bear in mind to overview and refine the work.

[00:09:21] Mike Allton: These are two big variations that I’ve observed as properly utilizing ChatGPT versus Claude with ChatGPT. I might ask it to create some copy and it will typically begin with a scene setting hook which might be to say one thing like within the digital advertising and marketing panorama which after it mentioned that 10 occasions it’s sort of nauseous making.

So I say cease utilizing scene setting hooks and it will nonetheless do it despite the fact that I informed it to not whereas to your level Claude not often does that to start with. As a result of it’s utilizing extra human, , we don’t actually speak like that in regular dialog and if you happen to inform it to not do it. It gained’t do it.

[00:09:58] Audrey Chia: Sure.[00:09:59] Mike Allton: Admire you doing that. I wish to level out some recommendation that I heard from Paul Roetzer on the factitious intelligence present the place he mentioned he’s typically utilizing a number of massive language fashions on the identical time and placing the identical prompts into each. And seeing what he will get, not even, , you talked about testing, however he’s like doing this as a matter after all, all through his day, if he’s asking you for strategic recommendation or brainstorming or content material hole evaluation, regardless of the case, he’s simply all the time utilizing two instruments concurrently and, and seeing which one is likely to be the higher response for that exact second.

So people listening, that’s one thing else you may attempt. However Audrey, one query I had for you, as a result of we had been speaking about content material optimization, how can AI enhance content material relevance? And why is that essential for conversion charges?

[00:10:43] Audrey Chia: Yeah, so in my case, I most likely would outline it otherwise, proper? For me, content material optimization could be how do you faucet on viewers insights?

And being related means, would additionally imply being related to your person, in order that they get to click on that purchase now button, which I like, proper? AI is absolutely good when you’ll want to principally streamline your processes. So let me provide you with an instance, proper? I assist my purchasers craft excessive conversion advertisements. I took their advertisements from only a 1 p.c click on via fee to a 4 to five p.c click on via fee due to this course of, proper?

And what we did, proper, was to essentially perceive deep and detailed viewers insights. So after they first began, they had been simply crafting the advertisements primarily based on concepts of their head, which is okay. However, what you truly wish to do is to know your prospects, your viewers, their ache factors, their wishes, their motivations.

That is the place AI is absolutely good, proper, at attempting to distill all the data. So you’ve completely different streams of knowledge, for instance, I’ve viewers transcripts, one hour lengthy conversations. , with my purchasers after which you’ve completely different sorts of insights that’s energy packed into an AI transcript.

You utilize a, an AI notice taker like Sybil, for instance, proper? Or Fireflies that provides you a full transcript, which you’ll be able to then add to talk GPT. They usually begin distilling the important thing insights that you simply see throughout completely different transcripts. In order that’s one factor you are able to do, proper? And the opposite factor you are able to do is you possibly can go to Reddit, or you possibly can go to another social listening platform, and in addition obtain the sorts of feedback that you simply see there.

Get AI to do a full overview, a radical overview. Work out what are the issues persons are in search of, what they don’t like about sure issues. And now you’ve a lot info to work with and that’s your place to begin. So I take advantage of AI in part one. Now in part two, what you wish to do can be work out what’s your product’s key worth proposition.

And for these of you who will not be entrepreneurs or copywriters, this could be a very daunting course of as a result of generally my purchasers could be like, however Audrey, I like. All hundred issues about my product. The whole lot is nice. And it may be tough to distinguish, , a profit and a characteristic, proper? So that is the place AI can be helpful, the place you’re having that dialog and saying, look, that is all of the details about my product.

Inform me what are the three belongings you would prioritize and why, proper? And then you definately give it sufficient context about your viewers, give it sufficient context about your organization, after which you’ve that dialog. So don’t take the data at face worth. Be sure to are additionally it in a really important thoughts after which determining, okay, I agree with this.

I agree with that, however possibly this not a lot. So make that call, however use AI within the course of that will help you bounce concepts and provide you with. A key worth proposition or strategic roadmap in your firm. Then the ultimate factor you wish to do is get AI to provide you with completely different messaging methods by combining your viewers insights by combining your key worth proposition, and even combining your aggressive evaluation to lastly provide you with completely different messaging angles after which craft completely different choices for every.

So it’s like a 4 step course of that often would take a copywriter an excellent very long time. However with AI, you may streamline this whole course of, get advertisements out lots faster, get advertisements out that convert lots faster, and in addition see outcomes.

[00:14:08] Mike Allton: Love the usage of AI for that stage of, of research notably taking transcripts out of your consumer consulting calls.

Oh, there’s so many terrific makes use of for that. I’m doing one thing comparable truly with these podcast episodes. I’ll feed the AI, the transcripts from all of the previous podcast episodes, after which I’ll ask the AI to assist me establish what are the highest subjects and themes that not less than three or 4 visitors are speaking about spanning all these episodes.

And clearly the extra episodes I get into it, the more difficult that’s going to be for any person like me as a human to easily establish, Oh yeah, in a second, certain, these are the highest 10 subjects that we’ve talked about throughout 30, 40, 50 episodes, not going to have the ability to do this. However then after all it may well pull out quotes from the transcript and do all types of different great issues that I can use in all types of how.

Advertising and marketing efforts. So very comparable strategy. Love that. May you share a hit story, possibly one of many purchasers that you simply’ve labored with and the way you’ve used AI to assist them see precise efficiency positive factors in the case of their content material?

[00:15:07] Audrey Chia: Yeah, so that is principally an attention-grabbing use case you can think about.

There’s two elements to it, proper? One is about streamlining processes, the opposite one is about creating prime quality content material. So I work with a crowdfunding platform, proper, the place we’re truly writing completely different campaigns for our beneficiaries or purchasers. This course of was once actually guide, as you may think about, it’s about understanding every part from our purchasers after which having the ability to write a compelling story.

Now you should additionally know that not everyone seems to be skilled to write down in a advertising and marketing manner, proper? Some persons are higher at writing issues actually factually, however then once more, is it actually efficient? If somebody reads your marketing campaign they usually’re simply seeing, , factual bits of knowledge, how possible are they to transform?

Transcribed by https: otter. ai Proper. So these are issues you’ll want to know everytime you’re attempting to create content material. That’s the tone of voice, fashion of writing, match what your client expects and can they wish to take motion after studying your piece of content material? So what I did was to create a mini AI agent, a mini AI bot that then permits us to re optimize that piece of content material for the marketing campaign pages.

And the gorgeous half is I skilled it with a particular framework. Based mostly on a prime performing sort of marketing campaign write up, proper? After which I broke it down, and I’ve a framework for it. So now, when you’ve a really, very factual marketing campaign write up, you place it via the AI board, it is possible for you to to get a way more human sounding marketing campaign that appeals to folks’s feelings.

Proper? And since we now have made these updates, we additionally noticed a rise in conversions along with our promoting and different efforts. So sure, it’s a mixture of various advertising and marketing efforts, however having the ability to use AI will assist you to to streamline that course of and equip your completely different staff members with the identical talent units as the top copywriter or head marketer would in any other case need to, , educate them or do all of it by herself or himself.

[00:17:13] Mike Allton: Received it. And one of many issues I picked up on there was that you simply had been doing a whole lot of pre work to you earlier than you even began to attempt to get output out of the AI, which is one thing we’ve talked about lots on this present. People, we’re speaking with Audrey chia concerning the impression that AI is having on content material, advertising and marketing methods and ways, and whereas I’ve received a number of extra questions for her, let me share with you the, Instrument that I’m utilizing to assist brainstorm new ways, consider my content material methods and extra.

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No fuss, no problem, simply outcomes. Able to simplify your AI journey? Go to Magai at the moment to learn the way their options can revolutionize the best way you have interaction together with your viewers. Don’t simply market, market smarter with Magai. Faucet the hyperlink within the present notes. So Audrey, you’re working with plenty of purchasers. I do know you see different entrepreneurs, different companies utilizing AI on-line.

What are among the widespread errors that you simply’re seeing these companies and these entrepreneurs make, notably of their content material methods?

[00:19:00] Audrey Chia: Sure. Primary, Numerous them don’t have a content material technique is placing AI content material out. And I’m certain you may need seen a few of these. So sadly, some folks really feel like by placing extra content material out, you’re going to get your self, , put your self on the market and extra persons are going to find out about you.

Proper. It’s true to a sure diploma, however on the identical time, I want to contest that in case your content material high quality, isn’t that nice. If folks know that. Tremendous AI, proper? Are they going to imagine you? Are they going to belief you? Are they going to wish to be your content material? That’s a query, proper? Right. So what I’ve observed is that you simply see much more AI generated content material that’s extraordinarily AI like.

The rationale why persons are doing so once more, my assumption is that they don’t know what high quality content material seems to be like. Proper. So whenever you put somebody who’s not skilled as a author, who doesn’t have their basis set, and also you ask them to make use of AI to generate headlines. They’ll be like, wow, these hundred headlines are nice.

, there are such a lot of choices right here. However my query is, do these headlines truly convert? Whereas you probably have somebody who has put in years of labor, truly understanding the craft of copywriting, the artwork of conversion, , the psychology of persuasion, that particular person goes to take a look at the hundred headlines in a really completely different method.

And that particular person goes to be like, Hey, what, of those hundred headlines, let’s solely check three. Proper, and that three will most likely be probably the most impactful of all hundred. So the distinction is in placing content material out for the sake of it versus placing content material out in a really strategic method with the assistance of AI.

[00:20:47] Mike Allton: Completely. Excellent reply. We’re completely gonna click on that out and use that they don’t have a technique. That’s the primary drawback. Couldn’t agree extra. So we’ve received a technique. We’re working with somebody such as you. We aren’t solely determining with a what content material to create, however we’re utilizing a I to enhance and optimize the content material that we have already got created.

How does that impression search engine optimisation and efficiency? Are there particular metrics that you simply’ve seen persistently enhance? By means of these sorts of actions.

[00:21:18] Audrey Chia: So I do know of different search engine optimisation consultants who’ve been nice of their fields and utilizing AI each day on my finish I’m extra of a conversion copywriter, so I don’t contact on that However a whole lot of my purchasers have additionally shared that with AI they’ve managed to cut back their workflows and processes with as much as 70% and that is me having performed a few coaching programs.

So that you would possibly suppose that, hey, Audrey, however you’re a copywriter and marketer. After all you utilize AI. In actual fact, I’ve taught AI and easy methods to use AI for, , copywriting and advertising and marketing to many individuals. And they’re utilizing the precise talent units in several features of their enterprise, whether or not it’s operations, whether or not it’s, marketing campaign administration, proper?

Whether or not it’s finance, even they’re truly utilizing AI of their day after day and saying to me that they’ve saved a lot time. And with that point now, they’ll now deal with greater stage considering, greater stage technique. So AI, Isn’t only for a particular group of viewers. It’s for everybody. In the event you perceive the foundations and fundamentals, it is possible for you to to get the outcomes that you simply’re in search of.

[00:22:26] Mike Allton: That’s such an incredible level. We’re not essentially in search of AI to create higher content material than we would’ve created ourselves. We’re in search of AI to save lots of us time. We did a complete episode with Andy Crestodina, the place he walked us via easy methods to use AI to do a content material hole evaluation, which might even be implausible for search engine optimisation.

Let’s discover out what content material we’ve talked about in our web site. Type of like what I used to be speaking about with the podcast, however you possibly can take a look at a thousand articles that you simply printed and the AI isn’t solely going that will help you perceive what you’ve talked about, however it would assist you to establish what you haven’t but talked about that possibly it’s best to, and that’s not essentially going to create higher content material for you, however it’s going to save lots of you a heck of a whole lot of time as a result of a human would possibly spend A few weeks doing a guide content material hole evaluation the place they’ve Use a spreadsheet they usually’ve listed each single article they usually’ve manually recognized.

Okay. What’s the theme of this text? Let’s bucketize them after which do some evaluation. Yeah, I may do all that in seconds So I I actually recognize you hammering dwelling that time However let’s speak about human creativity since you sort of talked about If we’re saving time that frees us as much as do greater stage exercise.

What’s the position then that human creativity performs? As a part of this ai You Enhanced content material workflow.

[00:23:40] Audrey Chia: Sure. I really feel very strongly about this subject as a result of I for one got here from the world of promoting I like creativity, proper even for me proper now and when i’m utilizing ai I see as a artistic approach to remedy issues Proper.

So human creativity to me is one thing that can not be changed And we’ll truly proceed to thrive. Why do I say that? Now, as we develop, you will notice an increasing number of folks utilizing AI to create content material. Individuals are going to be competing on amount. And naturally, AI goes to sound much less and fewer like AI, proper?

So we’ll come to some extent in time the place there may probably be content material overload. That is the place as manufacturers or as people, you’ll want to suppose how would you stand out in a saturated, overcrowded market crammed with content material? And that’s the place human creativity, tales, being private is available in, proper? So manufacturers who’re capable of nonetheless paint that image of who they’re, what they stand for in a novel manner that may resonate with their viewers, Will stand out and rise above the gang of sort of like, sameness which is why I believe having the ability to have that artistic thoughts telling tales Arising with attention-grabbing campaigns angles being, , private even goes to essentially, actually assist manufacturers and people in our close to future.

[00:25:07] Mike Allton: Couldn’t agree extra. That’s, that’s actually the idea for why we even have this present is to assist entrepreneurs perceive easy methods to adapt and undertake. AI and provides themselves again time and other forms of advantages in order that they are often extra artistic, extra strategic of their considering, and never simply be speeding to the following marketing campaign.

And the following marketing campaign. Now it’s humorous as a result of I’m very clear about how I take advantage of AI to assist me construct out these reveals and provide you with these questions. And it all the time tries to place on this query. I now go away in as a result of I discover it humorous. It, it, it desires me to ask you to look forward and see the way you see AI evolving in content material advertising and marketing area over the following few years.

And I’m laughing as a result of no person can predict something with AI a number of years on the highway, however let’s say within the subsequent six to 12 months, how do you see AI and content material advertising and marketing evolving?

[00:25:56] Audrey Chia: Sure. I believe one attention-grabbing factor that I’ve observed, proper, is the, the rise in Personalization of content material, proper?

You’re already seeing that in advertisements, you’re being served a particular advert primarily based in your pursuits, , primarily based in your profile, primarily based on what AI thinks you’re. And also you get particular content material tailor-made in a sure manner that faucets on these wishes. After all, as a marketer, I like that as a result of I’m like, sure, now I might be tremendous targeted.

However as a client and, , as a person, I might most likely be a bit of. extra hesitant. And, and I don’t, it doesn’t sound prefer it sounds prefer it might be probably intrusive, proper? So then there’s that steadiness of how private do you wish to be in content material advertising and marketing versus how your viewers goes to really feel and if that’s going to be the norm sooner or later.

So I might suppose that hyper personalization goes to be a development that we are going to be seeing. That’s primary. The second factor is I believe that there will likely be much more AI clones. I attempted utilizing a few AI instruments earlier than, like twice T-W-I-S-E the place I created an AI model of myself, proper? So it seems like me, it, , interacts like me.

And what I did was to add. an enormous load of my very own information base into the AI avatar. And that’s one thing that I really feel lots of people haven’t absolutely explored, however sooner or later, information goes to be one thing that isn’t simply right here. It might be in an AI avatar the place you’re combining your personal information with even the AI’s experience or completely different information bases you’re coaching it on.

Proper. And that enables folks to interact. with, , people in several methods. So think about if I had an AI avatar and I gave folks entry to my avatar, , for a sure charge. That would even be a brand new monetization mannequin. That might be a brand new lead era mannequin. That might be a brand new revenue stream.

There are such a lot of completely different ways in which we will do this. we may see the longer term play out by way of information alternate. So these are the 2 issues that I believe I’m enthusiastic about. After all, nonetheless a bit of bit nervous and apprehensive, however I believe we’ll see what, what performs out as a result of on the earth of AI, every part is altering each day.

[00:28:13] Mike Allton: That’s proper. And I’m simply as excited as you. These are two actually, actually sensible and thrilling traits that I couldn’t agree extra. These are positively on the horizon. I’ve received only one extra query for you, Audrey. Numerous our listeners are Comparatively new to AI. They’re simply beginning to stand up to hurry.

They’re attempting to maintain monitor of what’s the distinction between completely different massive language mannequin and one other, and which instruments to make use of. They usually’re simply beginning. They might like to know your recommendation. Only one precise tip, in the event that they wish to apply AI to enhance their content material high quality and their relevance, what would you counsel?

[00:28:49] Audrey Chia: Don’t depend on AI by itself. At all times have your human within the loop. So I like to make use of, like, the burger methodology, the place it’s like, , you’ve the bread, human, then you’ve the patty. AI after which you’ve one other, , slice of bread, proper? It’s an enormous burger Human after which AI after which human once more, proper?

So you may see even after I’m talking my very own thought processes are damaged into steps proper so by having the ability to take myself out from the Workflow and take a look at my very own workflow in a very important method I can then resolve the place so as to add AI into my workflow, proper? However I’m all the time checking again each single step at each single cut-off date There’s all the time that human within the loop this ensures that you’re actually getting high quality content material You’re nonetheless activating right here what’s in your thoughts?

And also you’re capable of apply that important considering expertise whereas utilizing AI to principally streamline that course of. What you don’t wish to do is to depend on AI to provide you with the tip consequence and never overview the work. So don’t take AI’s work as is. Actually add that human within the loop. And that’s the way you guarantee high quality whereas rising your productiveness.

[00:30:03] Mike Allton: Terrific recommendation. That sort of echoes one thing we talked about in Sunny Hunt in our earlier episode, the place she was saying, all the time, all the time, all the time confirm every part that the AI is telling you, don’t simply settle for any sort of output as gospel fact, notably if it’s together with statistics and quotes and information that you simply simply don’t know if that’s correct.

So having that, that sandwich strategy. It’s terrific recommendation. Audrey, you’ve been an absolute delight. I actually recognize you for folk who wish to join with you. Perhaps ask you extra questions. The place can they go?

[00:30:35] Audrey Chia: Yeah, so I’m all the time on LinkedIn. My LinkedIn is Audrey Chia. You will discover me there and you will notice like a mini rocket ship on the finish of my identify.

So you’ll find me there. Or if you happen to like, you may go to CloseWithCopy. co CloseWithCopy. co the place I work with purchasers on excessive changing touchdown pages, advertisements, and content material technique.

[00:30:58] Mike Allton: Sensible. We could have all of Audrey’s hyperlinks and data within the present notes. Now I discussed a second in the past, a few of you’re sort of new to AI and advertising and marketing.

For these of you who sort of resonate with what I simply mentioned there, I’ve received a primer, a whole e-book that will help you get began with AI and advertising and marketing. The hyperlink within the present notes, you may obtain it free of charge and make yourself familiar so that you simply don’t really feel overwhelmed and also you Don’t really feel such as you’re being left behind, however that’s all we’ve received for at the moment.

Associates. Thanks, Audrey. Thanks to all of you for listening. Don’t overlook to search out us on Apple and go away us a overview till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in Advertising and marketing: Unpacked. I hope at the moment’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods.

You loved the present. Please subscribe in your favourite podcast platform and think about leaving a overview. We’d love to listen to your ideas and reply any questions you may need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and assist you to make an actual impression in your advertising and marketing efforts till then, hold innovating and see simply how far AI can take your advertising and marketing.

Thanks for listening and have a implausible day.

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