MAICON brings collectively prime visionaries and specialists within the subject of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should utilize right now, and a preview of their MAICON 2025 classes.
Wil Reynolds is the Founder and CEO of Seer Interactive. He’s additionally a globally acknowledged thought chief in web optimization and digital advertising and marketing, in addition to a devoted philanthropist.
In 2002, after his boss refused to let him volunteer throughout lunch breaks, Wil launched Seer with a mission: construct an organization that drives success not only for shoppers, however for communities too.
Since then, he’s spoken at 100+ conferences all over the world, been featured in 40+ publications, and joined 30+ podcasts. Wil is becoming a member of us at MAICON 2025 to debate the way forward for web optimization. Hold studying for a preview of his session and insights into how he’s eager about search, belief, and AI.
Session Preview: A New Sort of Search Technique
Generative AI is reshaping how individuals search, and the place they search. Counting on Google alone is now not sufficient.
Throughout Wil’s session, he’ll provide a transparent roadmap to assist transition your model from a standard search technique to at least one that embraces AI-powered discovery.
As Wil explains:
“As a substitute of us speaking about measure the sluggish drop in search visitors over time, I will problem individuals to assume via what would occur if search visitors went to zero tomorrow, and you continue to needed to hit your targets. The place would you begin?”
In any case, individuals aren’t asking fewer questions; they’re merely asking them in additional locations. AI instruments like ChatGPT, Claude, and Gemini are shortly changing into go-to sources. Wil has efficiently led his company via this transitory time—pivoting his company to repeatedly develop income at the same time as visitors declined.
You’ll stroll away from this session with a recent perspective on the dangers of sticking with outdated search methods, and a sensible framework for utilizing AI to remain discoverable.
Lesson Discovered: Undertake the File-Every thing Mindset
Many are trying to find the one AI instrument that has all of the solutions. However the actual alternative lies in higher understanding the instruments (and information) you have already got.
He explains:
“It does not matter that we will have instruments that may assist us construct content material and all of these issues should you’ve by no means codified your thought course of after which persistently replace it as you get new inputs and study extra.”
His resolution: embrace the “‘report all the things’ mindset.”
By documenting your insights, frameworks, and evolving views, you give AI instruments the context they should generate content material that’s really aligned together with your pondering. The extra readability and consistency you present, the extra worth you’ll get in return.
Trying Forward: Solely the Most Reliable Content material Will Stand Out
“We live in a world the place everybody goes to have generic content material,” says Wil.
So if we’re all offering comparable solutions, what’s the differentiator? Based on Wil, it’s belief.
And to earn that belief, Wil doubles down on the “report all the things” mindset. The extra high-quality content material you feed AI, the extra on-brand the outputs grow to be. For instance, add your final 15 displays and ask your AI instrument to use these rules. The end result? Content material that sounds such as you, not a template.
“One of many large issues I wish to present [at MAICON] is begin to perceive the trustworthiness of your content material and search for alerts that inform you that sure content material is extremely more likely to be referenced by giant language fashions,” mentioned Wil.
In any case, “individuals received’t go to spam factories for solutions.”
Hyperlinks We Like
Google AI Mode Gamed by Dangerous Listicles
Wil breaks down a long-running AI question experiment that continues to floor disappointing outcomes—usually dominated by shallow listicles. He shares sensible ideas for evaluating your individual content material’s high quality, plus a free template that can assist you spot (and keep away from) comparable pitfalls.
ChatGPT Reminiscence Check
Wil explores how ChatGPT’s reminiscence function shapes the responses it provides, and why understanding what it remembers (and forgets) is essential for getting extra correct, constant solutions.
Wil’s Session at MAICON
AI and the Way forward for web optimization
The foundations of search are altering—quick. Whereas web optimization specialists insist that optimizing for Google is sufficient, that recommendation is more and more outdated. Serps are cluttered and stuffed with friction. Generative AI is eliminating that friction by delivering immediate, contextually related solutions—no pop-ups, no paid advert traps, no clicking via eight websites to get what you want.
This session breaks down why relying solely on Google is now not a profitable technique—and what you need to do as an alternative. You’ll get a transparent roadmap to assist your model transition from conventional search to Generative AI discovery.
Key matters embrace:
How briskly your clients are shifting from Google to Generative AI—and sustain
When and the place rating on Google nonetheless issues
Which kinds of search queries are now not winnable—and why
What metrics to trace for Generative AI visibility and efficiency
The three kinds of AI engines like google and optimize in another way for every
Why the long run lies in genuine intelligence—and the way AI can energy long-term success via natural social
Whether or not you are in web optimization, content material, or advertising and marketing technique, this session will assist you rethink how your model reveals up in a world the place AI is the entrance door to discovery.
Hold Up with Wil (and AI)
Sustain with Wil’s as he explores the evolving world of AI and advertising and marketing:
Be part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
