Instagram stays one in every of Australia’s prime social networks for manufacturers to attach with actual individuals, and actual affect issues.
With 3 in 5 Australian energetic on Instagram, the chance to attach along with your viewers via influencer advertising and marketing is very large. However when hundreds of creators submit every day, discovering the correct companions who align along with your model and drive affect requires greater than guesswork.
Listed below are 25 of probably the most impactful Australian Instagram creators in 2025, spanning macro, micro and nano attain. From health gurus to on a regular basis storytellers, these influencers have engaged communities that manufacturers wish to work with.
Plus, suggestions that can assist you spot real affect, keep away from frequent pitfalls and run campaigns that ship outcomes.
10 must-know Australian Instagram influencers in 2025 (fast picks)
To get began, try 10 of Australia’s most outstanding Instagram influencers throughout various attain.
Sprout helps you select influencers with actual affect. Sprout Social’s Influencer Advertising platform offers you a whole view of each influencer. Dig into every profile to evaluate viewers alignment, engagement high quality and marketing campaign outcomes with confidence. With numerous social knowledge factors and superior filtering instruments at your fingertips, it’s simpler to seek out genuine companions who’re the correct match to your model and your objectives.
1. Chloe Morello (@chloemorello)
Supply: Instagram
Followers: 1.1M
Area of interest: Magnificence, life-style, journey
Chloe Morello is a widely known Australian magnificence influencer who has grown her Instagram presence over a decade. Her content material options a mixture of make-up tutorials, skincare suggestions and life-style content material. She is understood for her approachable and genuine model, usually sharing her favorite merchandise and private tales together with her viewers.
2. Kayla Itsines (@kayla_itsines)
Supply: Instagram
Followers: 15.7M
Area of interest: Health, well being, wellness
Kayla Itsines is an Australian health icon recognised worldwide for her exercise packages and motivational content material. As a private coach and co-creator of the Sweat app, she promotes an inclusive and empowering strategy to health, specializing in power and well being somewhat than simply aesthetics. Kayla shares exercise routines, vitamin recommendation and transformation tales, constructing a supportive neighborhood of thousands and thousands.
3. Tammy Hembrow (@tammyhembrow)
Supply: Instagram
Followers: 17.1M
Area of interest: Health, style, motherhood
A outstanding health influencer and entrepreneur from Australia, Tammy Hembrow is known for her intense exercises and classy life-style posts. Past health, she showcases her style line and shares candid moments about motherhood, balancing enterprise and household life. She has constructed a worldwide following by combining health motivation with relatable every day life content material.
4. Shani Grimmond (@shanigrimmond)
Supply: Instagram
Followers: 1.2M
Area of interest: Magnificence, style, life-style
Shani Grimmond is an Australian magnificence and life-style influencer identified for make-up tutorials, style content material and life-style vlogs. She can also be the founding father of the swimwear model Sylk Swim. Shani’s content material is genuine, relatable and classy, interesting to a broad feminine Australian viewers.
5. Michael Finch (@michaelfinch)
Supply: Instagram
Followers: 732K
Area of interest: Meals, cooking, life-style
Michael Finch is a Brisbane-based chef and content material creator finest identified for partaking cooking movies and food-related content material. He gained TikTok’s Meals Creator of the Yr award in 2024, highlighting his reputation and affect within the house. Michael shares recipes, cooking suggestions and life-style moments on Instagram that resonate with meals lovers and residential cooks alike. Lots of his followers got here from his early days as a magnificence influencer—he’s additionally notably finest mates with Shani Finch.
6. Luke Springer (@iam.mrluke)
Supply: Instagram
Followers: 951K
Area of interest: Training, comedy, life-style
Luke Springer is a main college trainer and content material creator from Adelaide who’s constructed an enormous following by sharing hilarious and heartwarming glimpses into classroom life. His content material highlights the highs, lows and occasional chaos of instructing younger youngsters, with a mixture of relatable skits, storytelling and academic commentary.
7. Antoinette Marie (@sydneyfashionblogger)
Supply: Instagram
Followers: 1M
Area of interest: Vogue, luxurious, life-style
Antoinette Marie, identified on-line as “Sydney Vogue Blogger,” is one in every of Australia’s unique Instagram style influencers. With a decade-long profession in content material creation, she’s identified for curating luxe appears to be like, designer wardrobe styling and high-end style inspiration. Antoinette blends aspirational glamour with real-world relatability, usually sharing glimpses into her travels and private life. Her web page is a go-to for style lovers searching for elevated model and timeless aesthetics.
8. Josh Miller (@itsjoshmiller)
Supply: Instagram
Followers: 99.8K
Area of interest: Household, images, life-style
Josh Miller is a Melbourne-based content material creator identified for sharing genuine glimpses into his household life, images and life-style. As a stay-at-home dad, he gives a relatable perspective on parenting, usually that includes moments together with his spouse, influencer Steph Claire Smith, and their son Harvey.
9. Connie (Foodie or Fatty) (@foodie_or_fatty)
Supply: Instagram
Followers: 66.9K
Area of interest: Meals, evaluations, life-style
Connie, often called “Foodie or Fatty,” is a Melbourne-based content material creator and full-time physician who gives candid meals evaluations and showcases quite a lot of eating experiences throughout the town. Her Instagram options a mixture of stylish meals spots, hidden gems and private anecdotes, offering her viewers with genuine insights into Melbourne’s vibrant meals scene.
10. Arpita Chawla (@arpitachawlaa)
Supply: Instagram
Followers: 116K
Area of interest: Vogue, life-style, magnificence
Arpita is a Melbourne-based content material creator identified for her trendy style decisions, magnificence suggestions and life-style content material. Her Instagram showcases a mix of curated outfits, make-up tutorials and private moments, resonating with a various viewers. Arpita’s content material usually displays her Indian heritage. She collaborates with numerous manufacturers, sharing genuine evaluations and experiences together with her followers.
The Australian Instagram influencer panorama
Instagram has a large presence in Australia, with round 14 million customers tapping in every day. Nevertheless it’s greater than a social community, it’s a strong driver of social commerce—40% of Australian customers now flip to Instagram to find and purchase merchandise.
The community’s algorithm balances photographs, movies, Reels, Tales and Discover content material to maintain feeds recent and fascinating. Nonetheless, Reels continues to develop as the important thing format for discovery and model attain.
For entrepreneurs, Instagram influencer campaigns stay extremely efficient: 78% say posts ship the very best outcomes, adopted carefully by Tales and video content material.
So what about viewers dimension? Micro-influencers, particularly ladies aged 18 to 24, are likely to generate the best engagement, proving that authenticity and area of interest matter most to Australian shoppers.
Manufacturers that keep related to native tradition and traits stand out. A staggering 93% of Australian count on manufacturers to maintain up with cultural moments, and 36% say real interactions make a model memorable.
Native influencers perceive native tradition and traits, so that they add belief to stay model activations, each digital and in-person. 80% of shoppers are keen to purchase from manufacturers that companion with influencers past social media—suppose in-person occasions, model journeys and extra.
Partnering with the correct influencers who can converse to native communities and are culturally conscious goes a great distance.
Methods to discover the correct Australian Instagram influencer
Outline your marketing campaign objectives
Setting clear objectives is essential. Virtually 70% of entrepreneurs have used influencer advertising and marketing to construct model consciousness and drive engagement. Realizing whether or not you need consciousness, conversions or community-building helps goal influencers whose audiences align with these objectives. 
Use Sprout Social’s Influencer Advertising platform to kind creators based mostly in your most essential marketing campaign objectives. It’s also possible to filter by viewers demographics, content material efficiency, previous model partnerships and extra.
Viewers, authenticity and engagement
Follower numbers don’t inform the entire story. Real engagement issues extra. 66% of Australians need manufacturers to be clear about their values, which means influencers who constantly share genuine, value-driven content material usually tend to earn viewers belief and drive actual engagement.
You should utilize the Influencer Advertising platform to determine which creators can drive outcomes. Transcend surface-level stats and entry detailed efficiency analytics for engagement charges, viewers development traits and historic marketing campaign outcomes.
Consider model security and status
Model security is non-negotiable. Sprout permits customers to display Creator Profiles for previous controversies and make sure that influencers collaborate constantly. This protects your model from reputational dangers.
Monitor previous collaboration efficiency
Search for influencers with confirmed outcomes. Sprout Social’s Influencer Advertising software can present analytics on attain, engagement and viewers demographics from earlier campaigns, serving to you expect ROI and keep away from expensive mismatches.
Keep forward of traits and platform modifications
Instagram’s algorithm and options evolve quickly. Influencers leveraging codecs like Reels, Tales and Buying generate higher viewers engagement. Working with creators who adapt rapidly retains campaigns related and sensible.
Use instruments to streamline
Sprout Social’s Influencer Advertising platform lets you uncover appropriate creators by aggregating viewers insights, engagement metrics, model security checks and collaboration histories—multi function place—simplifying influencer administration and boosting marketing campaign success.
25 standout Instagram personalities in Australia
To finish the record of 25, listed below are 15 extra Australian Instagram influencers to look at this yr—damaged into macro, micro and nano attain. Australian macro Instagram influencers
11. Emily Skye (@emilyskyefit)
Supply: Instagram
Followers: 2.7M
Area of interest: Health, well being, wellness
Emily Skye, a health influencer and private coach from the Gold Coast, motivates her followers with exercise plans, vitamin recommendation and life-style content material. Her Instagram promotes a balanced, sustainable strategy to well being and health, specializing in empowerment and practical goal-setting. Emily’s content material emphasises psychological well-being alongside bodily well being, encouraging followers to embrace a holistic strategy to wellness.
12. Tara Milk Tea (@taramilktea)
Supply: Instagram
Followers: 1.4M
Area of interest: Vogue, journey, life-style
Tara is an Australian influencer identified for her charming content material that blends style, journey and life-style. Her Instagram options gorgeous images from her world adventures, trendy outfit inspirations and glimpses into her every day life. Tara’s aesthetic and storytelling have garnered her a devoted following, making her a outstanding determine within the influencer neighborhood.
13. Lauren Curtis (@lozcurtis)
Supply: Instagram
Followers: 1.1M
Area of interest: Magnificence, make-up, life-style
Lauren Curtis is an Australian magnificence influencer well-known for her make-up tutorials, product evaluations and life-style content material. Specializing in pure appears to be like and approachable magnificence suggestions, Lauren’s Instagram resonates with followers searching for down-to-earth magnificence recommendation and elegance inspiration. Her authenticity and relatability have contributed to her enduring reputation within the magnificence neighborhood.
14. Nathan McCallum (@nathan)
Supply: Instagram
Followers: 784.2K
Area of interest: Health, motivation, life-style
Nathan McCallum is a health coach and influencer who shares power coaching exercises, vitamin suggestions and motivational content material. He evokes his followers to pursue health objectives with dedication and a constructive mindset. However past health, Nathan is a life-style and males’s style influencer, too.
15. Chloe Szepanowski (@chloeszep)
Supply: Instagram
Followers: 558.3K
Area of interest: Wellness, motherhood, life-style
Chloe Szepanowski is an Australian influencer and entrepreneur specializing in holistic well being, aware residing and motherhood. She co-founded the activewear model Szep and the wellness platform Nicely Internet, reflecting her dedication to selling a balanced and conscious life-style. Chloe shares insights into power therapeutic, self-care practices and her experiences as a mom, inspiring her viewers to embrace wellness in all facets of life.
16. Kentaro Yoshida (@kentaro_yoshida)
Supply: Instagram
Followers: 118.5K
Area of interest: Illustration, surf tradition, Japanese-Australian life-style
Kentaro is a Japanese-Australian illustrator whose artwork is impressed by coastal residing, surf tradition and Japanese heritage. His Instagram is a vibrant feed of mural work, business collabs and behind-the-scenes sketches, all underpinned by his signature hand-drawn model. He’s labored with main Australian manufacturers like Billabong and Normal Pants, and gives a laid-back, visible storytelling expertise that resonates with youth tradition and life-style audiences.
Australian micro Instagram influencers
17. Deborah Aldridge (@debbizi)
Supply: Instagram
Followers: 86.4K
Area of interest: Health, yoga, vitamin
Deborah Aldridge is a Sydney-based nutritionist and yoga teacher identified for her holistic strategy to well being and wellness. With a background in complicated trauma remedy and a give attention to inclusive, trauma-informed yoga practices, she gives a singular mix of bodily health and psychological well-being.
18. Khanh Nguyen (@genghiskhanh)
Supply: Instagram
Followers: 82.4K
Area of interest: Meals, recipes, Vietnamese-Australian delicacies
Khanh Nguyen is an award-winning chef and meals creator identified for sharing scrumptious Vietnamese-Australian recipes on Instagram. Past his fine-dining background as Govt Chef at King Clarence, he straight brings his ardour for cooking to his followers via easy-to-follow recipes, meals styling and vibrant kitchen moments. His content material blends skilled culinary experience with approachable house cooking.
19. Canna Campbell (@sugarmammatv)
Supply: Instagram
Followers: 70.1K
Area of interest: Meals, life-style, recipes
Canna Campbell is a meals and life-style creator identified for her recent, approachable recipes and vibrant meals images. She shares a mixture of wholesome meals and indulgent treats, usually that includes seasonal and domestically sourced elements. Her content material resonates with followers searching for easy-to-make recipes with a artistic twist, making her a go-to for meals and life-style manufacturers.
20. Belinda Norton (@belinda.n.x)
Supply: Instagram
Followers: 61.1K
Area of interest: Well being & health, wellness, household
Belinda Norton is a well being and health educator, private coach and writer based mostly in Gold Coast, Australia. With over 24 years of expertise, she specialises in sustainable well being practices for ladies and households. Belinda shares sensible wellness recommendation, exercise routines and nutritious recipes to encourage others to guide balanced and wholesome lives. Her content material resonates with people searching for practical approaches to health and well-being, particularly for busy dad and mom.
Australian nano Instagram influencers
21. Riley Beven (@rileyinmelb)
Supply: Instagram
Followers: 7.6K
Area of interest: Life-style, style, content material creation
Riley Beven is a Melbourne-based content material creator identified for his partaking life-style and style content material. Via his Instagram, he shares curated outfits, private experiences and insights into his every day life, resonating with a various viewers. Riley’s approachable model and genuine voice have garnered him a devoted following, making him a notable determine within the Australian influencer scene.
22. Elly Hudson (@ellymhudson)
Supply: Instagram
Followers: 3.8K
Area of interest: Life-style, style, enterprise
Elly Might Hudson is an Australian influencer who shares her private model, life-style moments and insights into her every day life on Instagram. Her content material usually options style inspirations, journey experiences and private reflections, connecting with followers who respect authenticity and relatability. Elly’s partaking presence and real strategy have established her as a revered Australian nano-influencer.
23. Keli Mackean (@perth_mum_vibes)
Supply: Instagram
Followers: 5.7K
Area of interest: Household, life-style, parenting
Keli Mackean paperwork her journey as a Perth-based mum, combining life-style suggestions with parenting insights. Her content material is grounded in authenticity, interesting to native households and fogeys searching for trustworthy, real-life experiences and recommendation.
24. Hannah Marie (@hannahmariemp)
Supply: Instagram
Followers: 4.6K
Area of interest: Life-style, images, motherhood
Hannah Marie is a Perth-based content material creator, photographer and advertising and marketing skilled. As a mom of two, she shares genuine glimpses into her household life, providing relatable parenting moments and life-style insights. Her content material resonates with followers searching for real-life experiences and sensible recommendation on balancing household, work and private passions.
25. Jessica Rose Phipps (@jessrosephipps)
Supply: Instagram
Followers: 3.4K
Area of interest: Vogue, life-style, aesthetics
Jessica Rose Phipps is a style and life-style content material creator identified for her minimalist aesthetic and curated model. Her Instagram contains a mix of outfit inspirations, magnificence suggestions and life-style moments, resonating with followers who respect clear, cohesive visuals. Jess’s content material usually showcases her model, providing a glimpse into her every day life and style decisions.
Elevate your model with Australian Instagram influencers
Instagram influencers in Australia provide distinctive entry to engaged audiences that may assist your model develop authentically.
Utilizing Sprout Social’s AI-powered Influencer Advertising platform, you may rapidly discover and consider influencers with clear, data-backed insights, saving time and serving to you make smarter selections.
Prepared to chop via influencer noise and work with creators who genuinely suit your objectives?
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