MAICON brings collectively high visionaries and specialists within the subject of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use at present, and a preview of their MAICON 2025 classes.
Christopher S. Penn is the Co-Founder and Chief Knowledge Scientist at Belief Insights, an internationally acknowledged thought chief in advertising analytics and AI. A bestselling creator and acclaimed speaker, Chris has formed 5 pivotal areas within the trade: the adoption of Google Analytics, data-driven advertising and PR, fashionable e-mail advertising, advertising knowledge science, and the combination of AI and machine studying into advertising technique.
Lengthy earlier than instruments like ChatGPT entered the scene, Chris started his AI journey in 2013, working with classical machine studying and creating customized software program. This early work laid the inspiration for co-founding Belief Insights in 2017 alongside his colleague Katie Robbert. Collectively, they’ve grow to be main voices in utilized advertising AI.
You might also know Chris because the co-host of the award-winning Advertising and marketing Over Espresso podcast.
At MAICON 2025, Chris and Katie will lead a hands-on workshop designed to assist entrepreneurs flip measurement into significant outcomes by means of the facility of AI.
Workshop Preview: Use AI to Ship Insights, Not Crunch Numbers
Chris emphasised: “Don’t let generative AI do math…ever.”
As an alternative, he recommends giving AI instruments the mathematics in its accomplished type. However that doesn’t imply doing it by hand. There are millions of free, high-quality efficiency libraries (like Google’s CoLab) that may be built-in into your workflow to deal with the heavy lifting.
As soon as these elements are in place, entrepreneurs can use generative AI to show uncooked knowledge into targeted experiences and detailed dashboards tailor-made to particular stakeholders—serving to overcome the info paralysis so many groups face.
Of their workshop, Chris and Katie will display precisely how one can construct this course of utilizing dwell demos and sensible prompts.
Lesson Discovered: AI Is Evolving Quicker Than You Assume
AI applied sciences are evolving at an exponential charge, and being adopted even quicker than anticipated.
Chris pointed to ChatGPT for example. In simply two years, the software has progressed from sometimes producing right solutions to outperforming human PhDs in virtually each subject. He added that we’re doubling AI’s capability roughly each six months.
He defined:
“Each six months, it’s twice as succesful. So, if AI can’t do a activity at present, it would be capable of in simply six months.”
And we’re nonetheless solely scratching the floor. The broader implications of AI on industries and society stay largely unexplored. For entrepreneurs, the takeaway is obvious: staying related means staying present with AI’s fast evolution.
Wanting Forward: The Smartest Funding Is In Your self
“We used to say that AI gained’t take your job,” mentioned Chris. “However with at present’s capabilities, they’re starting to erode entry-level work.”
It is a robust impetus for professionals to talent as much as meet and exceed the anticipated outcomes of their job obligations. Understanding what AI instruments can do in your position makes it simpler to fulfill rising expectations and keep forward of the curve.
Chris’s recommendation? Now’s the time to “make investments closely in your self and your coaching if you wish to stay related, like going to the MAICON convention.”
Hyperlinks We Like
AI-Prepared Advertising and marketing Technique Package
Overwhelmed by AI? Missing a transparent roadmap? This AI-Prepared Advertising and marketing Technique Package, constructed on Belief Insights’ confirmed frameworks, empowers you to realize measurable success.
Virtually Timeless: 48 Basis Ideas of Generative AI
In Virtually Timeless, Penn offers the definitive playbook. Drawing on 18 months of in-the-trenches work and insights from hundreds of real-world questions, he distills the noise into 48 foundational rules—sturdy psychological fashions that provide you with a everlasting, strategic understanding of this transformative know-how.
Belief Insights Academy
Discover the panorama of generative AI, from one thing as small as optimizing your LinkedIn profile to detailed use circumstances and technique improvement.
Chris & Katie’s Workshop at MAICON
From Details to Acts: How AI Turns Advertising and marketing Measurements Into Outcomes
This workshop instantly addresses advertising’s most pervasive problem: the limitless accumulation of analytics knowledge that sits unused and fails to drive selections. Introduced by TrustInsights.ai’s CEO Katie Robbert and Chief Knowledge Scientist Christopher Penn, this three-hour session transforms idle advertising knowledge into actionable intelligence by means of generative AI methods. The workshop particularly targets entrepreneurs who acknowledge they’re amassing worthwhile measurement knowledge, however wrestle to extract significant insights or implement modifications primarily based on what they’ve gathered. By leveraging generative AI, members will break by means of this knowledge paralysis, dramatically accelerating analytics processes, whereas bettering output high quality.
Attendees will study to systematically activate knowledge by figuring out which advertising metrics are appropriate for AI evaluation and which require supplementary instruments. The Belief Insights 5P framework offers a structured methodology that strikes members from knowledge assortment to implementation by means of a collection of outlined steps: defining preferrred buyer profiles, mapping AI-assisted buyer journeys, conducting complete SWOT analyses, creating channel-specific tactical plans, and creating detailed 90-day work plans.
Members acquire sensible abilities in producing advertising plans, creating data-driven methods, analyzing particular person channels, and conducting aggressive evaluation utilizing publicly out there data.
For optimum profit, attendees ought to have a fundamental understanding of generative AI instruments, entry to platforms like ChatGPT or Claude, and familiarity with spreadsheets and advertising analytics methods. Whereas pattern knowledge can be supplied, members are inspired to convey their very own advertising knowledge to deal with particular organizational challenges.
This tool-agnostic workshop contains ample time for questions and hands-on follow, making certain members depart with the boldness to right away apply generative AI to interrupt by means of knowledge paralysis.
Hold Up with Chris (and AI)
Uncover extra assets from Chris, and keep up-to-date on the newest in his AI journey.
Be part of Us at MAICON 2025
Advertising and marketing Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners looking for to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
