I attempt to publish constantly on LinkedIn, however I confess that it’s not all the time high of my listing when deadlines are looming, my toddler’s saved me up at night time, and I merely can’t justify one more cup of espresso to maintain me going.
All of us have these days, which is why it’s so useful to batch your LinkedIn content material creation and schedule your LinkedIn posts forward of time.
In line with Buffer’s newest knowledge, LinkedIn is now the strongest platform for natural engagement, with a median charge of 8%. This exhibits us that success on the platform isn’t about going viral as soon as, however about constructing regular, predictable engagement over time.
So, when you’ve got thought management to share (and I’m prepared to guess you do), staying constant by scheduling your posts on LinkedIn is a large alternative to achieve extra folks and construct a reputable status out within the skilled world.
On this information, I’ll stroll you thru two easy methods to schedule your LinkedIn posts in your firm web page and/or private profile.
LinkedIn firm web page vs. private LinkedIn profile
What’s the distinction between a private web page and an organization web page on LinkedIn? Your private profile is all about you: your abilities, expertise, and voice. It’s the place you join, construct relationships, and share thought management in a extra private, genuine means.
An organization web page represents your small business. It’s the place you showcase your model, publish updates, and construct credibility at an organizational degree.
Which kind of LinkedIn profile must you use?
In the event you run a enterprise and have the time and capability to dedicate to an organization web page and your private profile, you’d ideally do each.
If not, I like to recommend beginning along with your private profile — folks join with folks first. Then, assist your efforts with an organization web page to determine your model and provides your viewers a spot to study extra about your small business. After all, this relies on your content material technique and targets. In my case, as a sole proprietor, I’m the enterprise, so I solely have a private profile.
schedule a publish on LinkedIn
You’ll be able to schedule posts on LinkedIn utilizing the built-in scheduling function on each desktop and cell units. The steps to schedule a publish natively on LinkedIn are the identical for a private profile and an organization web page.
Begin a publish as you usually would from the LinkedIn homepage.
As an alternative of hitting Submit, click on on the little clock icon.You’ll be taken to a pop-up window the place you may set the date and time you’d like your publish to go reside.
Hit Subsequent, then the Schedule button.
Easy, proper? Simply observe that there are a number of limitations to concentrate on:
In the event you’re Kind-A about planning your content material upfront (and half superhero), you is likely to be dissatisfied to study you can solely use LinkedIn’s built-in scheduling device to publish posts as much as three months upfront.If you wish to publish various kinds of content material, you could remember you can’t natively schedule posts for LinkedIn teams, occasions, jobs, or companies.
The place do I see my scheduled LinkedIn posts?
For my part, discovering scheduled posts on LinkedIn isn’t tremendous intuitive, and I keep in mind having to Google tips on how to do it some time again. (Possibly you probably did, and that’s the way you landed right here. Hello! 👋)
Right here’s tips on how to go about it:
Begin a publish.
Click on on the little clock icon to go to the scheduled posts part.
Click on on View all scheduled posts → to see what you’ve acquired within the pipeline.
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Professional tip: This part can also be the place you may reschedule, delete, or edit scheduled posts. Click on the three little dots on the highest left to see the choices.
schedule LinkedIn posts utilizing Buffer as a scheduling device
Buffer was constructed to make social media administration a breeze, and it exhibits. Right here’s tips on how to schedule LinkedIn posts in only a few clicks utilizing Buffer as your social media administration device:
Head to your Buffer Channels space to attach your LinkedIn Web page or profile (or each).
As soon as your LinkedIn channel is linked, you may go forward and click on the blue + New button on the highest proper of your Buffer dashboard. Create your publish and choose the channels you’d prefer to publish to.
Click on the down arrow subsequent to Add to Queue, and select the Schedule Submit choice. You’ll then be capable to select a scheduled date and time to your publish to be revealed. It can publish mechanically on the scheduled time.
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Professional tip: Use Buffer’s AI Assistant in the event you want some assist creating or sharpening your publish. Embrace key factors, your audience, and your required final result in your immediate.
What sort of posts can I schedule on LinkedIn?
Like native LinkedIn scheduling, you may schedule LinkedIn posts in these codecs: text-only, picture, GIF, PDF carousel, video, and hyperlink previews.
How do I point out different LinkedIn Pages and profiles?
To say a LinkedIn Web page, copy and paste the LinkedIn URL for that Web page into the composer (e.g., to say Buffer, you’d copy and paste our LinkedIn URL that appears like this: https://www.linkedin.com/firm/bufferapp/.
To say a LinkedIn profile, you may sort the @ image and seek for a profile* to tag. You’ll be able to study extra about LinkedIn tagging right here.
Scheduling LinkedIn posts on Buffer vs. LinkedIn at a look
Function
LinkedIn Native
Buffer
Supported Platforms
LinkedIn solely
LinkedIn and different social media accounts: Fb, Instagram, TikTok, Pinterest, Google Enterprise Profile, YouTube, Bluesky, Mastodon, Threads
Content material Scheduling
Sure — primary scheduling for posts in your profile or LinkedIn firm web page
Sure — superior scheduling with queue administration, optimum timing options, and calendar view
Submit Schedule Restrict
Restricted — can schedule posts as much as 3 months upfront, one publish at a time
No arduous restrict — Free plan permits 10 posts per channel, paid plans enable extra
First Remark Scheduling
No — should add manually after publishing
Sure — mechanically schedule a primary remark (nice for including hyperlinks)
Drafts & Content material Concepts
No — no built-in drafts library
Sure — devoted concept board to save lots of and set up concepts, drafts, media & hyperlinks
AI Help
Sure — for LinkedIn Premium subscribers
Sure — AI Assistant generates concepts, rewrites, and suggests captions
Content material Repurposing
No, you need to create every publish manually
Sure — simply repurpose content material for various channels from one composer with only a few clicks
Entry a Library of Templates
No
Sure — ready-to-use templates to encourage or pace up content material creation
Handle A number of LinkedIn Accounts
No — should log in/out to change profiles or LinkedIn pages
Sure — handle a number of LinkedIn profiles and firm pages in a single dashboard
Superior Analytics
Primary — impressions, reactions, feedback, clicks
Detailed analytics, efficiency reviews, and insights throughout platforms
Entry to Newest LinkedIn Options
Sure — full entry to all LinkedIn-native instruments (polls, occasions, newsletters, articles)
Oblique — relies on LinkedIn API, some native options will not be out there by means of Buffer
Ease of Use
Easy, straightforward for fast posts
Easy, distraction-free dashboard for all platforms in a single place
Pricing
Free
Free plan + inexpensive premium plans (beginning at $5/month)
Key takeaway:
Buffer is right for anybody managing extra than simply LinkedIn who wants superior scheduling, first feedback, AI assist, or detailed reporting.LinkedIn native scheduling works nicely in the event you solely publish often on LinkedIn and want primary scheduling instruments free of charge.
Right here’s why it’s a wise transfer to learn to schedule LinkedIn posts
Attain extra folks: Submit when your viewers is most energetic to get extra eyes in your content material and enhance engagement.Develop quicker: Pages that publish weekly see 5.6x extra follower progress. For pages and people, exhibiting up usually indicators relevance to each your viewers and the LinkedIn algorithm.Save time and stress: Plan your LinkedIn posts forward so that you’re not scrambling to give you one thing final minute.Work smarter: Batch-create posts to maintain exhibiting up and sustaining knowledgeable presence, with out chopping into your private time.Keep on-brand: Align your LinkedIn posts along with your larger targets so you will have extra management over the way you present up on-line.
And… scheduling on LinkedIn works
I’ve been collaborating in Buffer’s Creator Camp, which began on 16 June. I scheduled my posts upfront in order that I may very well be extra constant, which resulted in 20% extra impressions and 28% extra engagements than the earlier 28-day interval.
Fast ideas for scheduling LinkedIn posts
Keep contemporary: strive new codecs
LinkedIn isn’t only for text-heavy posts and humblebrags anymore. Video posts are having a second, and we have to embrace them (that is me giving myself a pep discuss).
In the event you’re a bit hesitant like me, don’t fear, you don’t have to face in entrance of your digicam and ship a TED Discuss. Strive a easy voiceover, a fast behind-the-scenes clip, or a bit of day-in-the-life montage. Even a peek at your chaotic desk may be oddly attention-grabbing (and relatable).
I beloved this concept from my inventive colleague, Kirsti Lang (bonus productiveness hack too):
Be related; be you
Individuals come to LinkedIn to study one thing new or get impressed — and the algorithm is aware of it. LinkedIn posts which might be useful, insightful, or simply genuinely helpful are likely to do higher. Share what you recognize, hold it genuine, and also you’ll keep in good standing with each your viewers and the feed gods.
For instance, this publish of mine did fairly nicely as a result of I feel it hit a nerve (and hopefully helped) my fellow freelancers:
Discover a system that works for you
Consistency beats perfection. In the event you’re all the time forgetting to publish (we’ve been there), a scheduling device like Buffer is your finest pal. You’ll be able to plan your posts once you’re feeling inventive and allow them to exit whilst you’re filming your self in max productiveness mode à la Kirsti.
Don’t burn your self out
If posting 5 occasions per week makes you dread LinkedIn, you gained’t keep it up. Choose a tempo you may really sustain with. As soon as per week is healthier than burning out and ghosting your viewers for months.
Control what’s working
Not each publish will likely be successful, and that’s high-quality. However take a peek at your LinkedIn stats (or Buffer’s analytics) to see what’s touchdown nicely. Tweak, check, repeat.
Professional tip: Buffer just lately launched LinkedIn Profile Analytics, permitting you to trace impressions, engagement, video views, and extra.
Time it proper
LinkedIn loves a weekday scroll. Typically, 7 a.m. to 4 p.m. is prime time to publish on LinkedIn, with a candy spot round 10–11 a.m. on Tuesdays and Thursdays.
However don’t sweat the precise minute. Intention for when your viewers is prone to be on-line and in work mode, not doomscrolling at midnight.
Get scheduling
LinkedIn is a platform of generosity the place you get to have interaction with others’ work, assist colleagues and connections, and share information to develop your community and presence.
Nonetheless, constantly sharing and exhibiting up on LinkedIn doesn’t should imply posting in a rush between conferences or scratching your head for one thing insightful on the final minute.
With a bit of planning and strong instruments, you may batch your content material, schedule posts for when your viewers is most energetic, and focus your power on creating LinkedIn posts that encourage, educate, and entertain.
In the event you’re able to make LinkedIn really feel a bit of simpler, you can begin scheduling your posts with Buffer in the present day. It’s free to get began, and the easiest way to construct momentum and belief over time. It’s working for me, and I encourage you to present it a shot. Get began with a 14-day free trial, join your LinkedIn channel, and begin scheduling instantly.
Extra LinkedIn assets
FAQ on scheduling LinkedIn posts
Is there a approach to schedule a LinkedIn publish?
Sure, you may schedule posts straight on LinkedIn or use third-party instruments like Buffer to plan and publish posts forward of time (plus handle all of your different channels in a single place).
Can I schedule LinkedIn posts free of charge?
Positive can. LinkedIn’s native scheduler is free to make use of. With Buffer’s Free plan, you too can schedule as much as 10 LinkedIn posts at a time.
Why will not LinkedIn let me schedule posts?
In the event you’re not seeing the scheduling choice, it is likely to be since you’re making an attempt to schedule publish varieties that LinkedIn scheduling doesn’t assist, equivalent to posts for LinkedIn teams, occasions, jobs, or companies.
Do scheduled posts on LinkedIn get much less engagement?
There’s no proof that scheduling LinkedIn posts hurts your attain or engagement. Good content material is nice content material — whether or not you publish it now or later. Simply deal with creating one thing useful to your viewers.
Is there a ‘schedule ship’ choice on LinkedIn?
Type of; LinkedIn’s native device helps you to choose a date and time to publish content material to your LinkedIn followers later. With Buffer, you may schedule, queue, and handle posts for LinkedIn and your different socials too.
How do I edit scheduled LinkedIn posts?
It’s straightforward to edit scheduled posts. In the event you scheduled your publish with LinkedIn’s native device, simply discover the publish in your LinkedIn draft or scheduled listing and click on Edit. In the event you used Buffer, head to your Queue, click on on the publish you wish to tweak, make your modifications, and hit Save.
