MAICON brings collectively high visionaries and specialists within the discipline of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should utilize right this moment, and a preview of their MAICON 2025 classes.
Andy Crestodina is the Co-founder & CMO of Orbit Media Studios, an award-winning company targeted on internet growth and optimization. Andy spent many years mastering the artwork of digital advertising and marketing by hand, from search engine marketing and content material advertising and marketing to knowledge evaluation and conversion optimization.
So through the rise of AI, he wasn’t ranging from scratch. Andy started the period armed with 500+ articles, 100+ movies, dozens of displays, and a guide detailing many aspects of promoting strategies. It was an ideal launchpad to show confirmed content material into highly effective prompts and automations.
“It’s like a brand new land was found and I already had a fleet of ships,” Andy stated.
However as he, like many entrepreneurs, observed content material getting old sooner than ever, he turned to AI not simply to repurpose—however to remain related. Right now, Andy makes use of AI to maintain his work sharp, present, and scalable in a quickly altering digital world.
Preserve studying to see how Andy leverages AI automations to make his content material work more durable, and last more.
Session Preview: Customized GPTs, Your New Secret Weapon
If you happen to’re nonetheless counting on one-off or reusable prompts to get outcomes with AI, you are not alone. Many entrepreneurs are. However there’s a extra highly effective method to scale your impression.
After numerous hours of testing and refinement, Andy Crestodina has developed methods to construct automations for advertising and marketing efficiency. Sure, they’re CustomGPTs, however the directions are moveable. You may make them into Gemini Gems or Claude Tasks. It’s all the identical thought.
“Customized GPTs could be designed to create deliverables or do evaluation and technique,” he stated. “They are often shared with the world, or be your inner secret weapon.”
There are largely two sorts of customGPTs:
Instruments: GPTs fine-tuned to carry out a single particular process
Coaches: GPTs constructed to supply enter, give recommendation, present a perspective
In both case, these are a step above reusable prompts, however nonetheless a step under autonomous AI brokers. Usually, they are often constructed to mix prompts in a multi-step course of:
Andy added:
“Finally, all of us study that AI expertise and strategies evolve from one-shot prompts to reusable prompts to automations to semi-independent brokers.”
On this session, you’ll study precisely how Andy builds and customizes GPTs, from preliminary thought to a totally functioning instrument, so you may create your individual AI property that drive outcomes at scale.
Lesson Realized: AI Is Higher At Writing Prompts Than You Are
“That is the large unlock: First, you notice that each immediate you’ve ever written was only a draft, and that AI can enhance that draft,” stated Andy.
It’s a giant mindset shift. As an alternative of treating prompts as one-and-done instructions, see them as beginning factors or uncooked materials that AI can assist you refine into high-performing instruments. As soon as perfected, these prompts could be reused, scaled, and even embedded into bigger workflows.
Andy takes it a step additional: each step in your advertising and marketing or evaluation course of could be supported by a related immediate, which might then be was an automation or advanced into a strong AI agent.
“Now you are an AI course of engineer,” he stated. “Now you’re the boss of a small workforce of AI brokers.”
Wanting Forward: Focus On the Instruments That Create the Deliverables
As AI continues to automate guide duties, many predict advertising and marketing groups will shrink. Andy Crestodina doesn’t disagree—however he sees it as a chance, not a risk.
This interprets to retraining, rethinking your function, and reframing what it means to be a creator.
“Shift the enjoyment of creation from creating deliverables to creating the instruments that create the deliverables,” he stated.
Hyperlinks We Like
How you can Use AI to Optimize Your Web site for Lead Era
On this video, Andy overviews the right way to leverage AI to enhance your web site’s service and product pages. Scroll all the way down to the outline for timestamps and particular matters of curiosity.
Lead Era 101: How you can Improve Conversion Charges on Your B2B Web site
Seeking to create a high-converting touchdown web page? Look no additional. This text outlines all the important thing parts it’s essential to incorporate, together with a pattern wireframe.
The Immediate Library Starter Package: 20 AI Prompts for B2B Lead Gen Entrepreneurs
On this weblog publish, Andy outlines 20 particular prompts grouped by classes: AI for analysis and personas, AI for content material advertising and marketing, AI for search engine marketing, AI for social media, AI for lead era, and AI for GA4 evaluation. You’ll need to bookmark this one!
Andy’s Session at MAICON
Higher Than Prompts: How you can Construct Customized GPTs for Entrepreneurs
As entrepreneurs discover the potential of generative AI, many rapidly uncover the restrictions of utilizing easy prompts in instruments like ChatGPT. Whereas useful, prompts alone fall quick when tackling complicated or repeatable advertising and marketing duties that demand nuance, consistency, and context.
Enter Customized GPTs—tailor-made AI instruments inside ChatGPT that mix reminiscence, directions, and uploaded knowledge to ship extra structured, repeatable outcomes. These superior AI automations allow entrepreneurs to streamline workflows, improve high quality, and drive scalable outcomes with out counting on one-off prompts.
On this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will information you thru the right way to construct two sensible sorts of Customized GPTs:
The “Maker” GPT – Produces brand-consistent, high-quality advertising and marketing content material.
The “Analyzer” GPT – Handles audits, critiques, and analysis with consistency and velocity.
These are customized little instruments that sit one step above prompts and one step under brokers. When you’ve got wonderful reusable prompts, however you are still copying and pasting them manually, you are prepared for this session.
Preserve Up with Andy (and AI)
Need extra insights from Andy? Comply with him on LinkedIn and discover further sources from Orbit Media Studios under.
About Orbit Media Studios
Orbit Media Studios is a digital company targeted on internet growth and web site optimization for midsize B2B manufacturers. Orbit’s award-winning workforce drives lead era for corporations throughout many industries together with banking/finance, manufacturing, larger schooling and tech companies. Their workforce is 100% in-house and tremendous good individuals to work with.
Be a part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners searching for to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
