SALESmanago, a Krakow-based Buyer Engagement Platform with greater than 2,000 purchasers, introduced its acquisition of Thulium, an omnichannel, AI-powered eCommerce-focused customer support resolution additionally primarily based in Krakow.
With its innovation hub in Poland and operations within the UK, the Nordics, Spain, Italy, and the DACH area, SALESmanago has acquired Thulium from its present majority proprietor, Spire Capital Companions. This marks their second acquisition up to now yr, following the addition of Leadoo.
Brian Plackis Cheng, CEO of SALESmanago, commented on the acquisition: “Including Thulium to the SALESmanago platform fuels considerably extra income alternatives for our prospects. This transfer allows us to offer an unmatched AI-powered resolution for mid-sized and enterprise companies trying to personalise and automate each touchpoint of the shopper journey. Supported by SilverTree, Perwyn and Rafał Brzoska, this acquisition accelerates our imaginative and prescient to construct probably the most full buyer engagement platform for fast-growing companies throughout Europe.”
Based in 2011, SALESmanago is an SaaS firm providing a Buyer Engagement Platform constructed for digitally-fueled eCommerce advertising groups. Trusted by 2,000 mid-size companies throughout Europe – together with Victoria’s Secret, iSpot, Orbico, Vobis, Porta, Savicki, Pitbull, Würth, Vox, 4F – SALESmanago goals to assist manufacturers purchase, convert, and interact prospects with AI-powered personalisation and orchestrated buyer journeys.
With over €30 million ARR and roughly 60% of income exterior Poland, SALESmanago has prospects in additional than 30 European markets and is built-in with massive platforms together with Shopify, PrestaShop, Zapier, BigCommerce, Magento, and WooCommerce.
Following the acquisition of Leadoo, SALESmanago has strengthened its platform with personalisation and conversational advertising capabilities, additional enhancing how B2C manufacturers interact and convert their audiences. Central to that is the SALESmanago Progress Framework, empowering eCommerce entrepreneurs to drive income development extra effectively and intelligently.
John Messamore, Co-Founder and Managing Companion at SilverTree Fairness, added: “SALESmanago is a standout enterprise, and this acquisition strengthens its place as a class chief in AI-enabled buyer engagement. Collectively, we’re accelerating innovation and setting a brand new normal for what mid-market firms can count on from their CX companions.”
Based in 2006, Thulium is a expertise firm that gives a platform for managing buyer relationships and integrating their communication channels. The corporate offers an AI-powered platform that reportedly eliminates buyer communication chaos, combining cellphone, electronic mail, chat and messaging apps right into a single, intuitive dashboard.
Thulium software program has been adopted by over 1,800 firms throughout Europe, together with Kärcher, Volvo, TPay, Shoper, Wojas, and Morele.web. Thulium allows greater than 7,000 lively customers, handles 9 million messages, and eight.5 million calls.
Ross Knap, CEO of Thulium, who will proceed to guide the corporate, added: “Becoming a member of forces with SALESmanago creates a robust alternative for our prospects. We share a imaginative and prescient of orchestrating sensible buyer journeys. By combining our platforms and leveraging SALESmanago’s superior AI capabilities, we’ll leapfrog the competitors with an providing no different supplier can match and can drive additional worldwide enlargement.”
The acquisition of Thulium brings collectively these two digital platforms and virtually 4,000 prospects. By combining SALESmanago’s hyper-personalised advertising automation with Thulium’s omnichannel help capabilities, the group seems to turn into the pioneering buyer engagement platform unifying consumer knowledge, advertising, and customer support.
Lejla Šehić, Affiliate at Perwyn, mentioned: “We’re delighted to carry collectively Thulium’s omnichannel help capabilities with SALESmanago’s AI-driven advertising automation options to create a really end-to-end buyer engagement platform serving the mid-market throughout Europe.”
