Once I was beginning out in advertising, most of my time went into issues like manually transcribing interviews, digging by business analysis, and wrestling with spreadsheets to construct reviews. Now? AI can take a half-baked voice be aware and switch it right into a stable define earlier than I’ve even completed my first espresso.
The largest shift I’ve seen in advertising isn’t simply in what we create — it’s in how we create it. We’re shifting quicker, working smarter, and discovering new methods to collaborate with AI.
And I’m not the one one tapping into it. A current survey discovered that 71% of entrepreneurs now use AI instruments every day, from content material era and brainstorming to information evaluation and automation. It’s now not only a nice-to-have. It’s changing into a core a part of how fashionable groups get work performed.
ChatGPT may be essentially the most acknowledged title within the house, nevertheless it’s far out of your solely possibility.
On this information, I’m sharing the very best ChatGPT options to energy up your advertising workflow. You’ll additionally hear skilled suggestions from fellow entrepreneurs within the discipline that can assist you get essentially the most out of those instruments — whether or not you’re writing, planning, modifying, or optimizing.
Let’s get into it.
Device comparability desk
ToolWho it’s forStandout featuresLimitationsRating
OwlyGPTSocial media managers and entrepreneurs utilizing HootsuiteTrend insights, cross-channel repurposing, Hootsuite integrationNo picture era⭐⭐⭐⭐⭐
ClaudeMarketers, content material creators, and copywritersHandles long-form content material, understands nuance, giant context windowMessage limits on free and paid plans⭐⭐⭐⭐
SurferSEO-savvy entrepreneurs and content material teamsLive content material rating, LSI key phrase suggestionsNo free trial, ideas can really feel repetitive⭐⭐⭐⭐
Semrush ContentShake AISEO groups and Semrush usersTurns key phrases into weblog drafts, AI chatbot constructed inNo free trial, finest for current Semrush customers⭐⭐⭐⭐
WritesonicMarketers and copywriters with diversified content material needsParaphrasing software, real-time information and citationsFree plan limits, article credit add up⭐⭐⭐⭐
GrammarlyFreelancers and small groups refining draftsWorks in current instruments, ideation promptsNot for writing full posts from scratch⭐⭐⭐⭐
JasperHigh-volume advertising teamsCampaign builder, model voice settingsHigher value, not excellent for deep analysis⭐⭐⭐⭐
Zapier AgentsMarketers automating repetitive tasksSmart activity brokers, pure language setupCosts enhance quick, setup might be advanced⭐⭐⭐⭐
PerplexityWriters and entrepreneurs doing researchReal-time solutions, cited sourcesDeep analysis might be sluggish⭐⭐⭐⭐
GrokSMMs and news-focused marketersReal-time pattern monitoring on XOnly pulls from X, edgy tone could not swimsuit all⭐⭐⭐
Microsoft CopilotMarketers utilizing Microsoft 365Microsoft app integration, browser researchRequires 365 subscription for full options⭐⭐⭐⭐
Google GeminiMarketers utilizing Google WorkspaceIntegrates with Docs, Gmail, real-time searchLimited for long-form content material⭐⭐⭐
Meta AISMMs and solo customers on Meta platformsFree entry, fast visuals with fashion optionsBasic picture management, off-brand textual content points⭐⭐⭐
Finest total ChatGPT different
1. OwlyGPT
So I may be slightly bit biased, nevertheless it’s exhausting to not be when a software like OwlyGPT is designed particularly to make social media managers’ lives simpler.
Constructed proper into Hootsuite, this new characteristic is designed that can assist you keep forward of traits, craft content material on the fly, and bounce into real-time conversations earlier than your opponents even spot them.
If you happen to’re uninterested in doom-scrolling information feeds or piecing collectively concepts from 1,000,000 tabs, OwlyGPT pulls the whole lot you want — concepts, traits, and ready-to-go captions — into one clear workspace. Much less scrambling, extra posting.
Who is that this for?
Social media managers, entrepreneurs, and businesses who want to remain on prime of traits, create content material quick, and repurpose posts throughout channels with out the chaos.
Pricing: Accessible with Hootsuite plans beginning at $99 per 30 days, with a 30-day free trial.
SMM star score: ⭐⭐⭐⭐⭐ (5/5)
My favourite options:
“What’s trending” insights: Neglect refreshing X or scrolling endlessly for inspiration. OwlyGPT surfaces what’s trending in your business — from hot-button subjects to viral sounds — so you may create well timed, related content material that drives views, clicks, and conversations.
Streamlined repurposing: Received a weblog submit you wish to flip right into a LinkedIn carousel? Want a TikTok script primarily based in your newest Reel? OwlyGPT makes repurposing content material throughout channels a breeze, saving you hours each week.
Constructed into your Hootsuite dashboard: No leaping between tabs or shedding momentum. OwlyGPT is totally built-in with the Hootsuite Composer, that means you may brainstorm, draft, and schedule your submit in minutes — all with out leaving your dashboard.
Tailor-made for social-first entrepreneurs: OwlyGPT isn’t about throwing random concepts at you — this AI-powered software is constructed to suppose like a social media supervisor. Whether or not you want polished LinkedIn updates or viral TikTok hooks, it routinely adjusts the tone, fashion, and even suggests hashtags that truly match the platform.
The place there’s room for enchancment:
Constructed for the massive platforms — for now: OwlyGPT helps the primary social networks like Instagram, Fb, YouTube, LinkedIn, Pinterest, X, TikTok, and Threads. Nevertheless, for extra area of interest or rising platforms, there’s room to develop — nevertheless it’s a robust basis that’s already saving groups time the place it issues most.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for content material creation
2. Claude
If you happen to’re severe about producing high-quality content material with AI, Claude — a robust AI software by Anthropic — is a prime contender.
It’s good, quick, and (not like some AI instruments) genuinely understands nuance and tone, making it an excellent selection for entrepreneurs who need content material that feels human, not robotic.
Supply: Claude
Who is that this for?
Entrepreneurs, content material creators, and copywriters who want a natural-sounding writing accomplice.
Groups in search of an AI software that may deal with detailed briefs and create polished long-form content material.
Pricing: Free plan accessible, with paid plans beginning at $20 per 30 days.
SMM star score: ⭐⭐⭐⭐(4/5)
My favourite options:
Lengthy, detailed writing outputs with out fixed prompting: Claude can deal with advanced briefs and produce multi-paragraph content material — excellent for weblog posts, social captions, and electronic mail sequences — with no need dozens of nudges.
The place there’s room for enchancment:
Response limitations: Claude locations limits on the variety of messages you may ship, even on the paid plans. If I’m engaged on a giant mission or detailed content material calendars, it’s all too straightforward to hit these caps.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for Web optimization
3. Surfer
If you happen to already know your method round Web optimization however wish to ramp up content material era with out sacrificing high quality, Surfer is without doubt one of the finest AI choices on the market.
It’s made for entrepreneurs who don’t simply need quick content material — they need quick content material that ranks.
Supply: Surfer
Who is that this for?
Advertising groups and content material creators who have already got a deal with on Web optimization fundamentals.
Pricing: Plans begin at $79 per 30 days, with a 7-day money-back assure.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Content material rating monitoring: One in all my favourite issues about Surfer is the way it provides you a stay “content material rating” whilst you write. You may see how your article stacks up in opposition to top-ranking posts — tremendous useful if you must know whenever you’re good to hit publish, or when you must go slightly deeper.
Constructed-in LSI key phrase ideas: Surfer pulls in associated key phrases whilst you write, which is a giant assist in case you’re aiming to indicate up in AI search outcomes.
Consumer-friendly Interface: From key phrase analysis to content material drafting, Surfer AI’s dashboard is intuitive, making the Web optimization optimization course of simple even for these much less tech-savvy.
The place there’s room for enchancment:
Repetitive ideas: Surfer is nice for getting you 80% of the best way there, however a number of the automated edits can really feel slightly cookie-cutter in case you depend on them an excessive amount of. I’d all the time advocate {that a} human editor provides issues a once-over earlier than you hit publish.
No free trial: Surfer provides a money-back assure, however not a real free trial, which makes it a little bit of an funding upfront. For smaller groups or freelancers, the value might be a hurdle, particularly in case you’re not 100% certain it’s the best match but.
Buyer evaluation:
Supply: G2
4. Semrush ContentShake AI
If you happen to’re already working with Semrush for Web optimization, ContentShake AI makes it straightforward to remain inside the similar ecosystem for content material creation too.
It’s constructed for entrepreneurs who wish to transfer quick, serving to you go from key phrase analysis to totally outlined weblog posts with out tab overload.
Supply: Semrush
Who is that this for?
Web optimization-focused groups who wish to flip key phrase analysis into full weblog posts with out hopping between platforms.
Pricing: Paid plans begin at $60 per 30 days.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Content material briefs made straightforward: Among the best elements about ContentShake AI is how briskly you may flip key phrases into detailed content material briefs — excellent in case you’re managing freelancers or teammates who want clear course with out hours of back-and-forth.
Constructed-in AI chat: If you happen to’re used to chatting with AI instruments like ChatGPT, you’ll love this. You may tweak, refine, or brainstorm with the built-in chatbot with out leaving the editor — it’s tremendous helpful for finessing outlines or punching up headlines mid-draft.
The place there’s room for enchancment:
Price ticket for informal customers: At $60 a month with no free trial, it’s positively a steeper funding, particularly in case you’re not creating content material at a excessive quantity but.
Finest suited to current Semrush customers: Whereas ContentShake AI is highly effective, it really works finest in case you’re already utilizing Semrush in your Web optimization work. It retains the whole lot underneath one roof.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for modifying and writing
5. Writesonic
If you happen to’re a inventive marketer or copywriter who wants an AI software that may really sustain along with your concepts, Writesonic is a robust choose.
It’s not nearly Web optimization weblog posts — it’s additionally a stable accomplice for inventive writing, serving to you break by blocks, refine narratives, and discover recent angles for the whole lot from advert copy to storytelling.
Supply: Writesonic
Who is that this for?
Entrepreneurs and copywriters who need extra than simply fundamental weblog era, particularly in case you juggle plenty of content material sorts.
Pricing: Free plan accessible, with paid plans beginning at $20 per 30 days.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Paraphrasing software: It helps you shortly rewrite lengthy blocks of textual content into sharper, catchier one-liners or advert copy, excellent for getting unstuck whenever you hit a inventive wall.
Actual-time information and citations: Writesonic’s AI mannequin pulls stay information, cites sources, and fact-checks whereas creating articles. You’ll nonetheless need a human editor for polish, nevertheless it saves hours of heavy lifting whenever you’re constructing weblog posts or long-form content material.
The place there’s room for enchancment:
Free model limits: You solely get one shot to create a full article with the free plan — in case you want extra, you’ll must improve. Not excellent in case you’re attempting to correctly check the platform first.
Article credit can add up: Writesonic runs on an article credit score system for its AI author. Whereas it provides you flexibility, larger groups can burn by credit shortly, which implies it might get dear in case you’re publishing at scale.
Buyer evaluation:
Supply: G2
6. Grammarly
Everyone knows Grammarly because the go-to software for catching sneaky typos, however its AI-powered instruments might be your full-time writing assistant.
It’s not nearly higher advertising copy. Grammarly can bounce into the instruments you already use — like Slack, Gmail, and Google Docs — so your on a regular basis writing will get sharper, quicker, and extra persuasive too.
Supply: Grammarly
Who is that this for?
Small advertising groups and freelancers who need an AI assistant that helps with the whole lot they write — from touchdown pages to chilly emails.
Pricing: Free plan accessible (100 prompts per 30 days). Paid plans begin at $12 per 30 days.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Works the place you’re employed: Grammarly integrates straight with Slack, Gmail, Google Docs, and extra. Whether or not you’re rewording a delicate consumer electronic mail, finessing a LinkedIn submit, or sharpening a weblog draft, you need to use AI to spice up your writing with out switching apps.
Ideate characteristic for quick suggestions: That is the hidden gem. With one-click prompts like “give me concepts for enchancment” or “determine gaps,” Grammarly acts like a second editor, serving to you see weak spots and sharpen your message in minutes.
The place there’s room for enchancment:
Finest whenever you’ve acquired a draft: Grammarly works finest whenever you’re beginning with your personal concepts and draft, not creating a completely AI-generated content material piece.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for advertising campaigns
7. Jasper
Jasper is constructed for entrepreneurs who must create excessive volumes of content material shortly — with out shedding their model voice. From weblog posts to advert copy, its highly effective AI helps you skip the prompt-wrangling and get straight to the good things.
Supply: Jasper
Who is that this for?
Established advertising groups in search of a dependable solution to scale up content material creation whereas protecting a constant tone of voice throughout each channel.
Pricing: No free plan. paid plans begin at $39 per 30 days. A 7-day free trial is offered.
SMM star score: ⭐⭐⭐⭐(4/5)
My favourite options:
Marketing campaign builder: Jasper’s Campaigns software is a large time-saver. You give it a short, and it spins up the whole lot you want — weblog posts, follow-up emails, advert copy, social captions — utilizing constant marketing campaign templates that make it straightforward to remain on model.
Model voice settings: Jasper helps you to add examples of your model’s tone and writing fashion, after which retains that fashion constant throughout the whole lot it writes. If you happen to’re juggling plenty of writers or groups, this can be a enormous win for protecting your content material feeling on-brand with out fixed rewrites.
The place there’s room for enchancment:
Price ticket: Jasper’s a much bigger funding in comparison with another instruments, and in case you’re a solo freelancer or startup with a small funds, it’d really feel steep.
Not constructed for deep analysis: If you happen to’re creating content material that wants heavy stats, quotes, or authentic analysis, Jasper’s writing may really feel slightly surface-level.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for automation
8. Zapier
If you happen to’re already utilizing Zapier to automate elements of your workflow, Zapier Brokers may simply be the improve you didn’t know you wanted.
Consider them as mini digital teammates you could prepare to deal with duties like pulling lead information, sending updates, managing content material, and even responding to prospects — all with out writing a single line of code.
Supply: Zapier
Who is that this for?
Entrepreneurs juggling plenty of instruments who need smarter, hands-off workflows for particular duties like content material supply, lead syncing, or submit scheduling.
Pricing: Free plan accessible, with premium plans beginning at $19.99 per 30 days.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
AI Brokers that be taught your duties: You may arrange an agent to, say, summarize new Fb leads and ping your gross sales crew — and it’ll maintain doing it with out you lifting a finger. The most effective half? You may tweak the agent’s habits as you go, simply by chatting with it.
Simple pure language setup: You don’t must know fancy tech lingo. Simply describe what you need in plain English, and Zapier will assist set it up. Actually, it appears like explaining one thing to a coworker who simply will get it.
The place there’s room for enchancment:
Value provides up quick: The free plan is nice for testing issues out, however if you wish to construct a full-on automated workspace with a number of brokers, the prices can climb fairly shortly.
Complicated workflows want persistence: Whereas Brokers are highly effective, they nonetheless work finest with pretty simple duties. In case your workflows get too advanced, you may must do a little bit of handbook setup to get it good.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for looking the net
9. Perplexity AI
If you happen to’re uninterested in wading by dozens of tabs attempting to fact-check one thing, Perplexity AI will really feel like a breath of recent air.
It’s half search engine, half analysis assistant and it’s good at pulling actual, verifiable data from throughout the net (not simply guessing like another AI instruments on the market).
Supply: Perplexity AI
Who is that this for?
Entrepreneurs, writers, and content material creators who want quick, fact-checked solutions pulled straight from the net — not inventive storytelling.
Pricing: Free plan accessible. Paid plans begin at $20 per 30 days.
SMM star score: ⭐⭐⭐⭐(4/5)
My favourite options:
Deep analysis that truly finds the good things: My favourite method to make use of Perplexity is after I want to seek out real-world examples, like Reddit threads, LinkedIn conversations, or information articles that add credibility to a submit. You may even information it by asking for outcomes from particular platforms.
Clear, easy-to-use interface: I additionally love how there’s zero muddle. Only a easy search bar, clear solutions, and clickable citations.
The place there’s room for enchancment:
Deep analysis can take some time: If you happen to’re utilizing Perplexity’s “deep analysis” characteristic, it will probably take as much as half-hour to ship outcomes. If you happen to’re after fast, top-level solutions, you may wish to use one thing like Google Gemini as a substitute.
Buyer evaluation:
Supply: Reddit
10. Grok
If you happen to want an AI assistant that truly pulls real-time data from X (previously Twitter), Grok may simply have a spot in your crew.
It’s designed that can assist you maintain tabs on what’s trending — whether or not that’s breaking information, viral memes, or sizzling takes — with out refreshing your timeline 50 instances an hour.
Supply: Grok
Who is that this for?
Social media managers and information writers who want up-to-the-minute insights straight from X.
Pricing: Free plan accessible (with heavy utilization limits). Paid plans begin at $8 per 30 days by X Premium.
SMM star score: ⭐⭐⭐(3/5)
My favourite options:
Actual-time posts pulled straight from X: My favourite method to make use of Grok is for pattern monitoring. If you must see what persons are really saying — in actual time — Grok delivers stay insights straight from posts and threads. For entrepreneurs or journalists masking occasions as they unfold, it’s an enormous benefit.
The place there’s room for enchancment:
Free plan is proscribed: On the free plan, you may solely run one search each two hours — so that you’ll wish to present up along with your immediate able to go. No time for trial and error in case you’re on a decent schedule.
Restricted to traits from X: Grok solely pulls real-time information from X, which implies you’re getting a slim slice of what’s trending. Instruments like OwlyGPT give a extra rounded view by pulling insights from a number of sources — making it simpler to identify what’s actually gaining traction in your business.
Tone can miss the mark: Grok’s edgy and conversational AI fashion has raised eyebrows prior to now, and it generally pushes boundaries that aren’t suited to skilled or client-facing work. If you happen to’re dealing with delicate subjects or want polished, brand-safe language, this won’t be the best match.
Buyer evaluation:
Supply: Reddit
11. Microsoft Copilot
If you happen to’re already working contained in the Microsoft ecosystem — Phrase, Excel, Outlook, you title it — Copilot may be your secret weapon.
It’s powered by GPT-4, the identical superior mannequin behind ChatGPT, however feels far more plugged into your day-to-day workflow. Plus, as a result of it’s constructed into Microsoft Edge and Bing, it’s tremendous helpful for analysis duties too.
Supply: Microsoft Copilot
Who is that this for?
Entrepreneurs and enterprise house owners already working in Microsoft 365 who wish to pace up analysis, draft content material quicker, and get further assist contained in the apps they use day by day.
Pricing: Free plan accessible. The paid plan begins at $20 per 30 days, with the primary month free.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Analysis assistant baked into your browser: My favourite factor about Copilot is the way it acts like a analysis assistant you may name on whilst you browse. It pulls in up to date data from Bing, provides you supply hyperlinks for each declare, and even drops in visuals when wanted.
Microsoft 365 integration: If you happen to’re working in Phrase, Excel, PowerPoint, or Outlook all day, Copilot appears like having an additional teammate. It may possibly assist draft reviews, whip up information summaries, counsel higher methods to prepare your decks — even assist finesse difficult consumer emails.
The place there’s room for enchancment:
You’ll want Microsoft 365 for the total expertise: Whereas the browser model of Copilot is free, to essentially unlock the highly effective in-app instruments, you’ll want a Microsoft 365 subscription, which generally is a hefty funding in case you’re simply after a light-weight AI assistant.
Buyer evaluation:
Supply: G2
Finest free ChatGPT options
12. Google Gemini
If you happen to’re in search of a free, easy-to-access AI software, Google Gemini (beforehand often called Bard) is a good choose, particularly in case you’re already utilizing Docs, Gmail, or Sheets.
It won’t be essentially the most superior possibility, nevertheless it’s full of helpful options that may assist pace up your on a regular basis advertising duties.
Supply: Google Gemini
Who is that this for?
Entrepreneurs who need a free, easy-to-use AI software for mild content material creation, fast analysis, and marketing campaign planning.
Pricing: Free with a Google account. Gemini Superior plan begins at $20 per 30 days for entry to extra highly effective fashions.
SMM star score: ⭐⭐⭐(3/5)
My favourite options:
Constructed-in entry to Google apps: Gemini works seamlessly with instruments like Docs, Gmail, and Sheets, making it straightforward to drag stats, draft content material, or construct calendars with out switching tabs.
Actual-time internet search: Gemini faucets straight into Google Search to ship up-to-date data and wealthy information insights — excellent whenever you want credible sources or recent concepts in your subsequent marketing campaign quick.
Brainstormer software for content material concepts: One in all my favourite methods to make use of Gemini is the built-in AI chat and brainstorming characteristic. Whether or not you want fast angles for a weblog submit, new social media concepts, or recent marketing campaign activations, it’s a easy (and free) software that may snap you out of a inventive block quick.
The place there’s room for enchancment:
Lengthy-form content material limitations: Gemini is nice for fast drafts, analysis, and lightweight content material, however in case you’re constructing out detailed long-form items like blogs, guides, or Web optimization-heavy content material, you’ll in all probability end up reaching for extra specialised instruments like Claude or Surfer as a substitute.
Buyer Assessment:
Supply: Reddit
13. Meta AI
Meta AI is constructed straight into Messenger, Instagram, Fb, and WhatsApp — and it really works throughout each iOS and Android — giving entrepreneurs quick access with out including further instruments to their stack.
It’s not essentially the most superior AI on the market, however its fundamental performance makes it a stable start line for brainstorming concepts or producing fast visuals.
Supply: Meta AI
Who is that this for?
Social media managers and solo enterprise house owners who want quick-fix content material and pictures for posts, adverts, and tales.
Pricing: Free to make use of throughout Meta platforms.
SMM star score: ⭐⭐⭐ (3/5)
My favourite options:
Quick access: If you happen to’ve acquired an Instagram, WhatsApp, or Fb account, you have already got entry to Meta AI. It’s a low-barrier solution to begin utilizing AI in your content material workflow with out including extra apps to your stack.
Customizable: With its generative AI, you may change between seems like cartoon, doodle, and 3D with only a faucet. It’s excellent for matching your visuals to totally different campaigns with no need a graphic designer on pace dial.
The place there’s room for enchancment:
Detailed prompts are a should: You’ll have to be fairly particular along with your prompts to get the very best outcomes. Obscure requests normally result in odd, off-brand photos.
Textual content on photos might be messy: If you happen to’re attempting so as to add textual content, you may spot random characters or totally different languages creeping in whenever you didn’t ask for it.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for learners:
If you happen to’re new to AI, choosing your first software can really feel a bit like standing on the fringe of a diving board — thrilling, however slightly intimidating.
The excellent news? You don’t have to be an AI skilled to start out seeing actual outcomes.
The most effective beginner-friendly options are straightforward to get began with, don’t throw technical jargon at you, and make it easier to construct confidence proper from the primary click on.
Listed here are my go-to picks for learners:
OwlyGPT for social content material: Constructed into Hootsuite, it helps you brainstorm submit concepts, suggests hashtags, and adjusts tone by platform — no prompt-writing expertise wanted.
Claude for content material creation: Appears like chatting with a useful teammate, not a robotic. Nice for writing assist with clear, pure steering.
Grammarly for modifying: One-click prompts and good ideas make it straightforward to shine your writing with out feeling overwhelmed.
Surfer for Web optimization: Step-by-step steering makes it straightforward to create Web optimization-friendly content material, even in case you’re simply studying the ropes.
Perplexity AI for internet analysis: A easy search bar pulls real-time, sourced solutions — excellent whenever you want fast, reliable data with out the chaos.
5 insider suggestions: How one can harness ChatGPT options like a professional
Getting nice outcomes with AI isn’t nearly which software you utilize — it’s about how you utilize it.
The following pointers (a mixture of my very own favorites and recommendation from fellow entrepreneurs) are designed that can assist you faucet into AI’s full potential.
1. Use the best software in your wants
I discovered this the exhausting method: I as soon as spent half a day attempting to make use of ChatGPT to drag the type of real-world examples that Perplexity might have surfaced in minutes.
The reality is, even the neatest synthetic intelligence can’t ship in case you’re asking the incorrect software for the job.
Now, earlier than I even begin a mission, I take a step again and ask myself: Am I attempting to put in writing content material? Analysis one thing? Edit a draft?
When you’re clear in your objective, selecting the correct AI software will get a complete lot simpler — and belief me, it’ll prevent a ton of time (and quite a lot of pointless complications).
2. Grasp your prompts: technique, construction, and methods
Immediate writing isn’t only a shortcut — it’s shortly changing into a core talent for entrepreneurs. As AI instruments turn into a part of every day workflows, extra job descriptions (particularly for roles like social media supervisor or content material lead) now point out prompt-writing as a must have.
“In my expertise, most individuals really feel let down by AI as a result of they haven’t nailed their immediate technique but,” says Kiran Shahid, a Content material Strategist for B2B SaaS manufacturers.
Instruments constructed on OpenAI’s fashions, like ChatGPT and Microsoft Copilot, are extremely attentive to detailed, structured prompts. The extra context you give, the stronger the outcomes.
“My recommendation to any marketer studying to work with AI? Don’t maintain again. No matter you’re holding in your head — your viewers insights, model tips, even banned phrases — put it within the immediate.”
Shahid makes use of a five-part framework for each immediate:
Emotional drivers: what your viewers is feeling
Banned phrases: phrases or phrases to keep away from
Tone/fashion steering: notes on model voice or examples to observe
Viewers breakdown: who you’re chatting with and what they care about
Content material examples: hyperlinks or snippets that present what “good” seems like
Even simply together with a couple of of those parts can flip a obscure response into one thing sharp, related, and able to use.
And whenever you land on a immediate that truly works? Don’t let it get buried in your chat historical past.
Among the best habits I’ve constructed is protecting a shared immediate library in Notion, sorted by use case (like weblog concepts, advert copy, or marketing campaign messaging). It saves hours and helps your entire crew keep constant, regardless of who’s writing.
Want slightly assist? We’ve written a weblog submit with a number of the finest prompts for entrepreneurs.
3. Don’t let your tech stack spiral
“As entrepreneurs, we’re used to juggling instruments. However in relation to AI, it’s straightforward to fall into the entice of bouncing between too many platforms, hoping for a greater output,” says Claire Fowley, Senior Go-to-market Strategist with a decade of worldwide B2B expertise.
Among the best habits you may construct is giving your AI tech stack a daily spring clear.
“As an alternative of chasing each shiny new software, deal with a core set you really get pleasure from utilizing — and take the time to essentially grasp them,” Fowley recommends.
That doesn’t imply shutting the door on new AI instruments altogether. Fowley suggests making it a part of your workflow to trial and check what’s new — however solely undertake it if it’s genuinely quicker, smarter, or an actual improve over what you have already got.
4. The final 10% nonetheless belongs to you
“AI can take you far, however it will probably’t substitute the nuances that make nice content material actually join,” says Sarah Gibbons, content material marketer and model storyteller.
There’s little doubt AI is altering how we work — it will probably pace issues up, spark concepts, and construct a stable draft in seconds. However the remaining polish? That also wants you.
Model voice, emotional depth, and strategic readability don’t come from a mannequin — they arrive out of your lived expertise, your understanding of your viewers, and your inventive intuition.
“I all the time inform my purchasers: consider AI as your tough draft assistant, not your remaining editor. There’s actual magic in that final 10% solely you may add,” Gibbons provides.
Whether or not it’s remodeling a headline for impression or weaving in a narrative that makes your reader cease scrolling — that human contact is what helps fine-tune first rate copy into content material that lands.
5. Let AI be your second set of eyes
Whenever you’re deep in technique planning or mapping out a multi-channel marketing campaign, it’s straightforward to lose perspective. That’s the place the facility of synthetic intelligence can step in — not simply to put in writing, however to refine.
One in all my go-to prompts after I’m caught is: “What views or angles have I missed?”
It’s easy, however usually surfaces recent concepts, highlights blind spots, or strengthens your messaging earlier than it goes out the door.
Kiran Shahid takes it a step additional. Working with a number of high-level purchasers — every with their very own preferences and editorial quirks — she began to note recurring suggestions in her revisions and noticed a possibility.
“I constructed a customized AI immediate utilizing consumer suggestions — I pulled notes from revisions right into a spreadsheet and turned that right into a immediate,” she shares. “It took a while to excellent, however now it flags frequent points and provides me a lot cleaner drafts upfront.”
The consequence? Fewer rounds of edits, quicker sign-offs, and content material that lands proper the primary time.
Whether or not you’re operating a fast sense-check or coaching AI to imitate a consumer’s modifying fashion, it’s value remembering: AI doesn’t simply make it easier to write extra — it will probably make it easier to write higher.
And that’s a wrap! Whether or not you’re writing, researching, planning, or posting, the instruments we’ve lined right here will help you degree up your workflow (and possibly even benefit from the course of slightly extra).
If you happen to’re able to construct smarter, quicker social methods, OwlyGPT is a good place to start out.
It brings AI proper into your Hootsuite dashboard — so you may go from brainstorming to publishing with out lacking a beat.
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