What I discovered about want engineering modified how I see advertising and marketing without end.
I’m a advertising and marketing strategist.
I assist manufacturers craft advertising and marketing that doesn’t really feel like advertising and marketing.
I believed I used to be proof against manipulation.
However Apple proved me flawed.
Within the final 60 days, I purchased:
AirPods Professional 2 ($249)iPad Professional M4 ($1,299)Magic Keyboard ($349)Apple Watch Sequence 10 ($399)
Whole harm: $2,296.
The scary half? I didn’t plan to purchase any of it.
Right here’s how Apple’s silent psychology tips work — and the way you need to use them.
Apple doesn’t promote you the whole lot directly.
They provide you breadcrumbs.
First, they obtained me with the iPhone 15 Professional. I wanted a brand new cellphone anyway. Logical buy.
Then the AirPods Professional 2 went on sale for $189. “Good match for my new cellphone,” I instructed myself.
