An introverted designer’s messy, trustworthy classes from lastly studying find out how to promote, with out shedding her soul
For 20 years, I ran a graphic design enterprise.
I constructed it up via referrals, search engine marketing, content material advertising, and phrase of mouth. I assumed I knew enterprise.
However this 12 months, for the primary time ever, I stepped into the uncooked, gritty world of gross sales.
Not simply “discuss to a heat lead” gross sales.
I imply chilly e-mail. Handbook outreach. Looking, not ready.
And to my shock, I’m loving it.
Right here’s what I’ve realized to this point about gross sales, particularly as an introverted designer who used to hate the concept of promoting something.
This one is apparent, proper? The primary sale from somebody who doesn’t know me, didn’t discover me via a referral, and wasn’t warmed up by my content material.
I would like that win.
As a result of emotionally? I have to show to myself that I can do that.
Logically? If I can land one, I can land extra. It means my supply works.
