Influencer Company Award of the 12 months 2025
We’re thrilled to share that we’ve been named “Influencer Company of the 12 months” for the sixth consecutive 12 months at Advertising and marketing-Interactive’s Company of the 12 months Awards 2025!
This unimaginable milestone is a testomony to our dedication to pushing the boundaries of influencer advertising — mixing knowledge, creativity, and actual relationships to ship campaigns that resonate.
Case Examine Highlight: Burger King’s “Worth Your Manner” Marketing campaign
One of many standout campaigns that contributed to this 12 months’s win was our collaboration with Burger King Singapore to advertise their $5.95 customizable meal.
We carried out our proprietary A-B-C influencer technique — Archetype, Broadcast, Join — to create high-impact, extremely relatable content material:
Concentrating on the Proper Archetypes
Utilizing our Influencer Administration System (IMS), we recognized creators who match three key archetypes:
The Inventive – Recognized for eye-catching, humorous content material
The Campaigner – Meals lovers who advocate for good offers
The Good friend – Road-savvy creators who interact the general public straight
Multi-Platform Inventive Execution
We targeted on Instagram Reels and TikTok to supply content material that included:
Skits
Road interviews
Speaking-to-camera explainers
This strategy helped us lower by the muddle and ship the promotion in enjoyable, relatable ways in which inspired shares, saves, and dialog.
The marketing campaign generated:
38.5M views
2.5M likes
650K shares
156K saves
And impressed cross-border content material developments from creators in different international locations
These outcomes proved the ability of influencer content material to drive each visibility and motion — positioning Burger King’s promotion as a high meals deal on-line.
Thank You for the Continued Help
This win isn’t simply ours — it belongs to the purchasers who imagine in daring concepts, the creators who convey tales to life, and the viewers who connects with our work.
As we have a good time this sixth consecutive win, we stay dedicated to evolving, rising, and persevering with to cleared the path in influencer advertising.
