TikTok has remained a vastly common social media platform since its inception, capitalizing on its early fame as individuals gravitated towards its mild, short-form content material. This surge in reputation means TikTok is ripe with income alternatives, one thing that your TikTok advertising technique ought to make room for.
From the #TikTokMadeMeBuyIt pattern to devoted subcultures like #BookTok, manufacturers are discovering inventive and genuine methods to place and promote their services or products on to TikTok audiences. You may too, by making partaking and useful brief movies that talk on to your viewers’s pursuits.
However the place do you start? On this article, we break down the highest 15 methods for how one can generate income on TikTok.
1. Be part of the TikTok Creativity Program/ Creator Fund
Since 2020 TikTok has supplied its hottest creators a program to monetize content material. In November 2023 TikTok introduced some modifications to how this works, relying on the place you might be positioned on the earth. TikTok are shutting down the Creator Fund for customers within the US, UK, Germany and France and changing it with the Creativity Program beginning December sixteenth.
TikTok says the brand new fund will allow creators in these nations to earn more money for video uploads over a minute. To affix, customers should have no less than 10,000 followers and 100,000 views within the final 30 days. Earnings may also be primarily based on views and different TikTok engagement metrics.
Are you a creator in Italy and Spain? Customers in these nations can nonetheless monetize their profiles by means of the TikTok Creator Fund. Creators must hit some stipulations to affix this system and start receiving cash from the platform. Creator Fund members earn cash primarily based on the variety of engagements they get on their content material.
2. Run TikTok adverts
About 67% of 18-19 12 months olds and 56% of 20-29 12 months olds are on TikTok. This makes TikTok advertising a powerful promoting selection for manufacturers eager to market their merchandise to Gen Z. TikTok adverts include easy, highly effective instruments that can assist you promote to thousands and thousands of customers. Advert codecs range by area, however all allow you to personalize your concentrating on by age, location, curiosity and different components. You may choose one or a number of codecs that work finest in your model.
The most well-liked sorts of TikTok adverts embody:
In-feed video: Seem on the For You Web page of TikTok customers who meet your concentrating on parameters.
Model takeover: This lets your advert broaden to the width of the entire display screen for a number of seconds. Then it turns into an in-feed video advert.
Hashtag challenges: Create interesting challenges that encourage user-generated content material. These challenges seem within the Discovery part on TikTok. This selection is barely obtainable to managed manufacturers that work in collaboration with TikTok gross sales representatives.
There are a number of extra sorts of TikTok adverts you possibly can experiment with, however notice that some are solely obtainable to sure sorts of accounts.
3. Acquire suggestions or donations
TikTok has launched a tipping characteristic that enables choose creators to earn cash from suggestions and donations. Followers can use this characteristic to indicate gratitude to the creators they love.
Video presents let viewers ship creators digital presents and cash. Some creators can gather presents throughout a reside stream. Items could be redeemed for Diamonds—TikTok’s digital forex.
Once you save up sufficient Diamonds, you possibly can commerce them for actual money.
Creators may use tipping platforms to earn cash. Tipeee, Ko-fi and Purchase Me a Espresso could be related to your TikTok account to perform as a tip jar.
4. Collaborate with a creator
The newest Sprout Social Index™ enforces that optimistic word-of-mouth and genuine influencer and creator opinions is vital for gaining favor from shoppers over “salesy” messaging.
TikTok’s thriving neighborhood of content material creators makes it a wonderful channel for collaborating with influential individuals with extremely engaged communities.
The hot button is to collaborate with the correct creators who can authentically place your model to their viewers, as creator-made branded content material has 83% greater engagement charges.
TikTok’s Creator Market is the place you possibly can join with content material creators on the community. In a number of steps, you could find influencers and run campaigns with them. Find creators primarily based on enterprise objectives, price range and trade, and discover complete efficiency and viewers metrics for data-driven decision-making.
TikTok has some eligibility necessities for the Creator Market, so solely choose creators can be a part of. This assures entrepreneurs that creators they companion with are a few of TikTok’s high influencers.
5. Attempt internet affiliate marketing
By internet affiliate marketing applications, creators and different companies can promote and promote one other firm’s services or products for a fee.
To be a profitable affiliate marketer, it’s essential to generate gross sales on-line. Deal with selling merchandise that finest align together with your audience. Create partaking movies that current affiliate merchandise, showcasing the worth and why you advocate buying them. Attempt selling manufacturers you want and belief, sharing affiliate hyperlinks or codes to trace purchases influenced by your account.
If a follower makes a purchase order by means of the hyperlink or code supplied, then you’ll obtain a fee from the model for that sale. TikTok doesn’t enable private accounts to put clickable hyperlinks inside video descriptions. However you possibly can ask followers to repeat and paste hyperlinks into their browsers, or enter particular codes at checkout. Websites like Beacons will let you create a free webpage containing affiliate hyperlinks and particulars for merchandise being promoted. You probably have a enterprise account, you possibly can add a hyperlink in your bio.
If you happen to’re an in-house marketer, create an internet affiliate marketing program with clear pointers and directions on how one can take part. Invite TikTokers who align together with your model values and audience to take part. Encourage associates to advertise the services or products that finest align together with your objectives and shared viewers. And most significantly, implement a monitoring system so you possibly can monitor affiliate efficiency and fee funds.
6. Develop and promote TikTok accounts
Organically rising a TikTok account may take months. Nonetheless, you should buy a longtime account to get an instantaneous enhance of followers.
To efficiently generate income promoting TikTok accounts, creators ought to give attention to area of interest subjects that may be sustained by the client. This can make it simpler for the client to proceed posting related content material and preserve follower engagement.
Manufacturers contemplating shopping for a longtime account ought to carry out due diligence. An account with a whole lot of followers however low engagement might not present the return you’re searching for. Additionally, make sure the account serves an viewers you goal and the content material aligns together with your model and objectives.
Manufacturers can buy an account with energetic followers from platforms like 123accs, Accfarm and Fameswap.
For smaller activations, manufacturers can sponsor posts that reside instantly on creators’ profiles. Just like creator collaborations, these campaigns enable manufacturers to pay content material creators to advertise their merchandise in natural posts. Sponsor single posts or create a collection. If it begins trending, you possibly can enhance the publish to broaden its attain even additional.
8. Create a Patreon account
A Patreon account lets creators generate income from followers by means of memberships that enable unique entry to content material. Use TikTok to advertise membership sign-ups.
Attempt to maintain your subscription prices low to encourage subscribers and contemplate rewarding new subscribers. For instance, giving freely merchandise or unique content material entry to your most loyal followers. Add the hyperlink to your Patreon web page in your movies or add it to your bio to make it simple for followers to subscribe each time they’re prepared.
9. Promote your merchandise and merchandise
Merchandise, merchandise, merchandise. This tried-and-true technique applies to TikTok as properly. Flip unique paintings, quotes or your model’s emblem into merch and advertise on TikTok. Characteristic your present merchandise in tutorials or showcase your product alongside a pattern.
Hearken to your viewers in case you are uncertain what to promote. Create polls or ask them on to be taught what they may purchase.
You probably have a private account, create an ecommerce web site to course of gross sales transactions and advertise in your TikTok account. Add the shop to your movies, and encourage your followers to take a look at your merchandise.
You probably have a TikTok Enterprise account, you possibly can join platforms like Shopify, BigCommerce, Sq. On-line and Ecwid retailer to your account.
10. Arrange a TikTok store
TikTok partnered with Shopify to launch the TikTok Buying characteristic. Manufacturers and creators can change into official TikTok retailers and promote instantly within the app.
By making a TikTok Store, you possibly can showcase merchandise on in-feed movies, lives and product showcase tabs. If eligible for this characteristic, you possibly can signup to change into a vendor within the TikTok Vendor Middle, the place you possibly can handle stock, orders, creator partnerships, promotions and extra. Nonetheless, the vendor heart is barely obtainable in choose areas.
11. Provide unique content material on TikTok
TikTok simply launched a brand new monetization characteristic in June of 2023 referred to as TikTok Sequence. This new characteristic is a technique to create unique content material that lives behind a paywall.
creators can apply to get entry to this new characteristic, however there are different standards they should meet as properly:
Creators should be 18+
Their account should be no less than 30 days outdated
They should have no less than 10,000 followers
They should have posted 3+ public movies within the final 30 days
They should have no less than 1,000 views within the final 30 days
Creators who’ve lower than 10,000 followers should be eligible if they will present a hyperlink to premium content material they’ve efficiently offered on different platforms.
Your Sequence can embody as much as 80 movies whole, every as much as 20 minutes lengthy. This may be a good way to offer priceless instructional content material to your viewers for a one-time price. You may set the value for every TikTok Sequence you create, with cost choices starting from $0.99 to $189.99.
12. Present digital presents
One other monetization characteristic is digital presents in your movies. Individuals who actually take pleasure in your content material can ship you digital presents as a token of their appreciation—which might then be transformed into precise cash.
Activate the reward choice to have a small reward field icon seem subsequent to the remark field. Customers occupied with leaving a present can faucet it to go to this interface:
Coin packages could be purchased within the following increments:
20 cash: $0.29
65 cash: $0.99
330 cash: $4.99
660 cash: $9.99
1,321 cash: $19.99
3,303 cash: $49.99
6,607 cash: $99.99
16,500 cash: $249.99
These cash can then be used to purchase and ship digital presents to a consumer’s favourite creators, with presents starting from 5 to three,000 cash. Activate digital presents to supply this selection to your viewers.
13. Host reside occasions or workshops
TikTok Reside is one other nice technique to generate income. Just like digital video presents, customers may ship reside presents. The little reward field icon will seem on the backside of a reside video for customers to faucet and purchase completely different presents. The ranges on these are even larger, with some being only a single coin and others going as much as 10s of hundreds of cash.
A number of TikTok creators have shared how reside streaming can be utilized to generate income. One creator makes between $20-$300 each time they go reside and one other introduced in $34,000 inside a single month—simply from reside streaming.
Be certain your reside movies are entertaining and priceless in order that customers maintain eager to tune in. The extra constant viewers you get, the extra probably they’re to stay round and ship you digital presents.
14. Provide personalised shoutouts
You probably have a big following, TikTokers who need to develop their accounts could also be keen to pay for personalised shoutouts. Decide a worth level and promote shoutouts as one more technique to generate income. Your worth could also be a little bit of trial and error. If you happen to’re getting no bites, it’s possible you’ll need to decrease it. However alternatively, when you’re getting a ton of curiosity, you would possibly be capable of improve your worth.
You may then shout these individuals out throughout a reside video or throughout a feed video. You would possibly even select to supply two completely different worth factors (with feed movies costing extra) in order that customers can select the place they’d wish to be shouted out.
15. Promote digital merchandise
Lastly, contemplate promoting digital merchandise. You may create a store with TikTok and hyperlink to your digital merchandise from there, making it simple to make a sale. Promote your merchandise inside your movies and embody your store’s URL in your profile so customers can simply discover it.
Study extra about TikTok for enterprise
These methods can elevate your TikTok recreation and put you on a transparent path to making a living on the app. Discover ways to get extra TikTok followers so you possibly can improve your incomes potential much more.
How you can generate income on TikTok FAQ
What number of followers do you want on TikTok to generate income?
For among the options talked about within the monetization methods above, you should hit a minimal follower rely on TikTok. For instance, the Creator Fund requires no less than 10,000 followers to affix.
Alternatively, you want only one,000 followers to obtain digital presents on TikTok Reside. However to obtain suggestions and presents from different sorts of movies, you should have no less than 100,000 followers.
What number of views do you want on TikTok to generate income?
To affix the Creator Fund, you should have acquired a minimal of 100,000 views in your movies inside 30 days. In any other case, you don’t must have a certain quantity of views to share hyperlinks to your merchandise in movies or your bio.
How do you receives a commission on TikTok?
When you meet the factors for TikTok funds you need to see your cash in your Creator Fund Dashboard about three days after your movies bought views. To get to your Creator Fund Dashboard, simply head to your profile, click on on “…” to open settings, go to “Creator instruments,” after which hit “TikTok Creator Fund.”
When you’ve bought no less than $10, you possibly can take your earnings out 30 days after the month they had been earned in. You may ship the cash to your most well-liked cost technique, which could possibly be PayPal or Zelle.
How you can generate income on tiktok with out followers?
Whereas a big follower rely definitely helps with many TikTok monetization methods, it’s completely attainable to generate income on the platform even with out a important viewers. The important thing lies in specializing in worth, niching down, and leveraging particular options or providers. Right here’s how one can generate income on TikTok with out followers:
Change into a Consumer-Generated Content material (UGC) Creator: Manufacturers are actively in search of genuine content material for their very own advertising. You may create movies showcasing merchandise and receives a commission by the model, usually while not having to publish by yourself TikTok. Your portfolio of high-quality content material is extra vital than your follower rely.
Affiliate Advertising and marketing: You may promote merchandise from numerous manufacturers and earn a fee on gross sales made by means of your distinctive hyperlinks. Deal with area of interest merchandise and create compelling, sincere opinions or demonstrations. The aim is to drive conversions, not simply views, and a well-made video can nonetheless go viral and generate gross sales.
Promote Your Personal Merchandise or Companies: You probably have an e-commerce retailer, digital merchandise (like an e-book or course), or supply providers (e.g., graphic design, video enhancing), TikTok could be a highly effective advertising device. Your movies can function ads, driving visitors to your exterior gross sales channels.
Leverage TikTok Store (as a Vendor): Whereas being a TikTok Store Creator usually requires followers, you possibly can register as a vendor on TikTok Store by means of their Vendor Middle. This lets you listing and promote merchandise instantly, and your compelling product movies can nonetheless attain a broad viewers by means of the For You Web page, even when you don’t have a big private following.
Take part in TikTok Challenges/Contests: Manufacturers often run challenges or contests with money prizes. Successful these relies on the standard and creativity of your submission, not essentially your present follower base.
