Up to now decade, digital advertising has undergone a profound transformation. Social networks, as soon as dominated by human personalities, at the moment are welcoming a brand new wave of stars: AI influencers. These digital beings, powered by superior synthetic intelligence, are fascinating hundreds of thousands with their magnificence, charisma, and flawless on-line presence.
However what lies behind the phenomenon of AI influencers? Are they only a development, or do they characterize the way forward for influencer advertising? And most significantly, how are manufacturers , and audiences , adapting to this courageous new world?