The AI Secret to Advertising Success for Entrepreneurs

Studying Time: 30 minutes

Think about waking as much as discover that whilst you slept, your total advertising and marketing technique for the following month has been deliberate, your social media content material calendar is crammed, and a dozen completely crafted e-mail campaigns are able to go. Sound like a dream? Effectively, it’s time to pinch your self as a result of that is the brand new actuality for savvy solo entrepreneurs harnessing the ability of AI.

In at present’s episode, we’re diving right into a world the place your limitations as a one-person present grow to be a factor of the previous. A world the place scaling your advertising and marketing efforts doesn’t imply sacrificing your work-life steadiness or burning by way of your financial savings on new hires. As a substitute, it means embracing a secret weapon that’s remodeling the panorama for solo entrepreneurs in all places: AI as your digital advertising and marketing staff.

However let’s be actual for a second. As thrilling as this sounds, you is perhaps pondering, “AI? Isn’t that sophisticated? Don’t I must be a tech wizard to make this work?” That is the place our extraordinary visitor is available in to blow these issues out of the water.

That is the place our visitor at present is available in with a game-changing answer. I’m thrilled to introduce Niki Dunagin, a inventive entrepreneur and the mastermind behind The CEO of Chatbots. Niki has revolutionized the way in which solo entrepreneurs strategy their companies by harnessing the ability of AI. She’s helped numerous inventive professionals construct customized AI assistants that deal with all the pieces from copywriting to model course, all whereas retaining the method enjoyable and low-effort.

Niki isn’t simply speaking about utilizing a number of AI instruments right here and there. She’s pioneered a strategy that transforms AI right into a digital staff, able to supporting solo entrepreneurs in methods beforehand thought inconceivable with out hiring. Her strategies have enabled inventive professionals to scale their advertising and marketing efforts, fill talent gaps, and obtain outcomes that rival these of a lot bigger firms.

AI in Advertising: Unpacked host Mike Allton requested Niki Dunagin about:

✨ AI as Staff Members: Perceive view AI instruments as digital staff members somewhat than simply software program.

✨ Scalable Advertising Options: Be taught methods for scaling advertising and marketing efforts with out the necessity for conventional hiring.

✨ Customized AI Integration: Uncover strategies for customizing AI to align together with your distinctive enterprise voice and wishes.

Be taught extra about Niki Dunagin

Sources & Manufacturers talked about on this episode

Full Transcript

(flippantly edited)

Scaling With out Hiring – The AI Secret to Advertising Success for Entrepreneurs with Niki Dunagin

[00:00:00] Niki Dunagin: I speak about certainly one of my college students always, trigger I’m obsessed along with her. However she’s like, I do know AI is the long run. I need to be on this course. And I’m like, excellent. Took the course. I met along with her about two months later and we’re speaking about her staff of chatbots that she loves. She’s constructed like 10 of them and she or he’s like, there’s so lots of them.

I can’t handle all of them. And I jokingly stated, you want an operations supervisor. Such as you want a bot to handle your bots. She took that and stated, yeah, I do. Constructed a chatbot to handle her chatbots and like that, past what even I’ve carried out, I maintain my staff small. I like a small staff, however some individuals actually do construct their groups out to really feel like they actually have grown their enterprise to love accommodate all these staff, however with out the overhead, with out the drama of hiring onboarding, which is like future firing off boarding, which is terrible.

I’ve been there, carried out that. It actually is basically cool to see how inventive individuals take their very own groups.

[00:00:58] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments it’s essential to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to select the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to study to subscribe to be proven put together your self and your model for this AI revolution and are available out forward.

Now, think about waking as much as discover that whilst you slept, your total advertising and marketing technique for the following month had been deliberate, your social media content material calendar crammed, and a dozen completely crafted e-mail campaigns are able to go. It’s not like a dream. Effectively, it’s time to pinch your self as a result of that is the brand new actuality for savvy social entrepreneurs, harnessing the ability In at present’s episode, we’re diving right into a world the place your limitations as a one particular person present grow to be a factor of the previous, a world the place scaling your advertising and marketing efforts doesn’t imply sacrificing your work life steadiness.

A few of you most likely acquired triggered at that or burning by way of your financial savings on new hires. As a substitute, it means embracing a secret weapon that reworking the panorama for photo voltaic operators in all places, AI as your digital advertising and marketing staff. Let’s be actual for a second. As thrilling as this sounds, you is perhaps pondering, Hey, I, isn’t that sophisticated?

Don’t I must be a tech wizard to make this work? That is the place our extraordinary visitor is available in to blow these issues out of the water. I’m simply thrilled to introduce Niki Dunagin, a inventive entrepreneur and the mastermind behind the inventive co pilot. Niki has revolutionized the way in which solo entrepreneurs strategy their companies by harnessing the ability of AI.

She’s helped. Numerous inventive professionals construct customized AI assistants that deal with all the pieces from copywriting to model course, all whereas retaining the method enjoyable and low effort. And Niki, isn’t simply speaking about utilizing a number of AI instruments right here and there. She’s pioneered an strategy that transforms AI right into a digital staff, able to supporting solo entrepreneurs in methods.

Beforehand thought inconceivable with out hiring. Her strategies have enabled inventive professionals to scale their advertising and marketing efforts, fill talent gaps, and obtain outcomes that rival these of a lot bigger firms. Hey, Niki, welcome to the present.

[00:03:42] Niki Dunagin: Hey, thanks for having me. I would like to love steal that for my very own stuff.[00:03:49] Mike Allton: I can inform individuals I’m very clear. I’ve AI serving to me write these, however most significantly, it’s you that’s doing the arduous work to make these sorts of intros attainable. Thanks for becoming a member of us on the present at present. For those who might begin by simply sharing your journey of discovering how AI can operate as a digital staff for photo voltaic entrepreneurs or solopreneurs.[00:04:10] Niki Dunagin: Yeah, completely. So my journey started as I used to be working in 9 to 5, like most individuals are. And I actually needed to construct my very own factor exterior my 9 to 5, however you recognize, quite a lot of us expertise burnout at our 9 to fives and we come dwelling and we’re exhausted and also you’re like, how can we probably like do advertising and marketing and run campaigns. All these items we now have to do for a enterprise after we simply labored a full day and I found AI and began utilizing ChatGPT just a little bit had it type of write up some captions for me right here and there, or perhaps like just a little part on our web site for me or my bio, and I discovered that it made my life a lot simpler simply having that second pair of eyes and a second mind type of try this for me, took me out of it and I used to be capable of transfer an entire lot sooner. And so I made a decision I needed to make use of AI to launch my very own course, however there actually wasn’t that a lot details about doing that. A ton of AI details about like doing content material and weblog writing, that type of factor, however not likely like, Construct a system or construct a course of.

And in order that’s how my very own course got here to be the CEO of chatbots. I made a decision to run it and prepare individuals on chatbots. Based mostly on my 9 to 5 expertise as a director of operations for actual property staff, I had expertise with hiring and coaching and onboarding and all that stuff that goes into it. And so I used to be like, why don’t I simply train individuals onboard AI, which is for lots of inventive entrepreneurs, an entire lot extra thrilling than simply studying AI.

I inform them like, Hey, you need to study AI, like do your techniques sooner. They usually’re like, I don’t need to try this. I don’t need to study a brand new factor. I don’t need to create a brand new system. I don’t need to try this. And that, and I’m like, that is smart. Truly. What if we type of gave you a brand new assistant that you simply on board and so they’re actually gifted, they’re constructed for you.

So that they know your backend stuff. They know who you’re. They know the way you’re employed. How way more thrilling is that for you than studying stuff? They usually’re like, completely. Sure. Such as you give me an assistant, I’ll take it. And in order that’s type of the way it’s all been going collectively. I launched again in February of this yr and I’ve actually been hitting, hitting the bottom operating with it.

And, but it surely’s been tremendous thrilling to type of have my very own means of dealing with AI and educating it and simply seeing how a lot it helps. So many entrepreneurs who’ve their very own limitations, whether or not it’s time or abilities, or if they’ve one thing happening of their life, however there could also be sick or they’ve household or one thing like that.

They don’t have to fret about limitations anymore. They’ll simply carry on going and their AI will fill within the gaps for them and make them really feel very assured in what they’re placing out.

[00:06:51] Mike Allton: That’s such an incredible strategy since you’re proper. For those who merely inform anyone, Hey. You need to use AI, perhaps even give them a purpose as a result of it’ll make your life simpler.

That’s not sufficient. It’s not sufficient. I’m not capable of wrap my head round how that’s going to be utilized particularly to, you recognize, areas of my life the place there could possibly be enchancment, however you give them very particular use circumstances and examples. It’s one thing that comes up on a regular basis on this present, you recognize, the place we’re speaking about personalization.

Effectively, let’s get into element about what that appears like. So, I’d love when you might share among the key elements then for constructing this AI powered digital staff and the way which may examine to a standard human staff.

[00:07:31] Niki Dunagin: Yeah. So it’s actually fascinating is as I’ve been coaching individuals on AI, I’ve really modified the way in which I prepare AI.

I’ve really made it an entire lot extra easy, fortunately. I consider that the instruments like ChatGPT and Claude, individuals who run these instruments, need them to be accessible. And it appears to me like they’re actually placing out new options that make it simpler for everybody to get entry to AI, to study AI, to begin utilizing it faster.

And so now I’m capable of train individuals use AI the identical means I might train onboarding an assistant. Which is you’ll be able to rent a extremely, actually wonderful assistant who is basically, actually good at advertising and marketing or social media. However when you’re not taking the time to coach them or give them supplies that they must be arrange for achievement, they’re going to fail.

And so I train it as let’s onboard your assistant. Let’s prepare them. Let’s give them. An operations guide or your SOPs or your branding guides, no matter you have already got in what you are promoting, as most companies ought to have some type of documentation of how they run, how they do issues, use these paperwork and put them in a chat bot.

Actually, all you do is drag and drop them today, which is wonderful. And your AI can learn these paperwork and study from them. And that’s the way you type of combine them into your personal enterprise, the place For those who’re anxious, they gained’t sound such as you or they gained’t be on message for you or they’ll do one thing bizarre or one thing, prepare them to do in another way.

And they’ll need to comply with that. What I inform individuals on a regular basis after they’re like actually hesitant about like sounding like everybody else or sound like they use AI, AI desires to assist. Prefer it actually, actually is educated to need to assist everybody. We simply need to take the time to speak to them how they will really assist us.

So when you’re anxious about it sounding generic or utilizing phrases, you wouldn’t use inform it a few of us, myself included, need to study the talent of giving suggestions. Plenty of us don’t understand we’re not used to giving suggestions till we’re within the place to take action. After which quite a lot of instances individuals will simply type of.

Be like, Oh, I don’t like that. Exit out when actually the actually cool factor about AI versus different instruments. It’s a partnership. You’ll be able to discuss to it. You’ll be able to chat with it. You’ll be able to say the bizarre, most likely imply ideas you must the chat bot that you simply couldn’t say to a human assistant. You’ll be able to inform it, Hey, that’s not good.

That’s not good. Copy. I don’t like that. I hate that pellet. But in addition inform it why you hate it and it’ll routinely go forward and be like, okay, gotcha. Let me change it to this. Does this match higher? And if you begin to have that one on one dialog with it, that’s the place I discover the magic actually occurs.

After which when you could have the coaching behind it, Plus the suggestions. That’s the place you begin to really feel such as you actually have a enterprise associate behind you and you’ll go an entire lot sooner than you’re used to going.

[00:10:22] Mike Allton: I’m chuckling as a result of I’ve stated the identical factor. If somebody got here to me and requested me to present them 10 extra topic traces after which 10 extra topic traces, after which 10 extra topic traces, I might lose it.

I don’t have that type of endurance, however AI clearly will say, yeah, completely. Niki, I’m joyful to present you 10 extra topic traces. And when you may give them examples of the way in which you write, it’s going to sound a lot extra like, You and it’s a implausible strategy, however I like the mindset shift that you simply’re really suggesting right here.

We did a earlier episode with Andrew Davis speaking about constructing your personal clone or a military of AI clones, and it’s the identical concept, however you’ve articulated even higher the place you haven’t simply One A. I. Assistant as a result of that’s one thing that folks speak about so much having treating A. I. As an intern, proper?

However an intern doesn’t know do all the pieces. You wouldn’t count on an intern to do gross sales and advertising and marketing and H. R. And P. R. And programming and the rest that you might dream up that will be useful for you. However For those who deal with the AI as a staff and also you’ve acquired completely different chats or customized GPTs, and we’ll get into a few of that stuff in a second, of us.

However when you’ve got completely different AI techniques recognized for various functions, and also you’ve educated every of them to that one factor actually, rather well, whether or not it’s advertising and marketing or a particular subset of selling, like I’ve an AI assistant. Only for my podcast, they helped me arrange all these podcasts and that’s all that it does.

I don’t go to it after I’m engaged on adverts. I don’t go to it after I’m engaged on model technique or something like that. Earlier than we get into some extra of these particulars and I need to come again to these, I’d love when you might give an instance as a result of that generally helps individuals actually wrap their minds round what it’s that we’re speaking about.

Possibly successful story of a solo entrepreneur. That you just’ve labored with and assist them perhaps rework their advertising and marketing particularly utilizing this a I staff strategy.

[00:12:11] Niki Dunagin: Yeah, so I’ll give a human strategy first. I feel that’s how individuals give an actual world instance. When quite a lot of advertising and marketing individuals are employed. I’m in advertising and marketing after I was employed that advertising and marketing particular person.

We most likely all have the expertise of, okay, you’ve been employed to do our social media advertising and marketing, however we additionally want you to discover ways to do video enhancing. We additionally want you to do adverts. Are you able to do paid adverts? We additionally do Google. Are you aware Google’s native providers? And I’m like, I assumed doing social media, like, what are we, I can do all of the issues, however I’ll inform individuals I’m not assured to be an professional on all of these issues.

So with AI, I all the time inform individuals after they have these 50 concepts they need their AI assistant to do. I remind them, Hey, when you rent a human assistant and ask them to do 50 issues, do you suppose they’d be actually, actually good in any respect that stuff? They might be decently good at them, however if you’re capable of have a chatbot do one particular factor, it may be actually, actually good at that one factor and it may possibly transfer so much sooner.

So an instance could be, I’ve a shopper who she needed to do. extra YouTube and extra running a blog. And he or she was like, effectively, I’ve all these weblog posts and I would like it to have the ability to take these weblog posts and switch right into a script for me. As a result of after I do it, it’s like, I’m simply studying a weblog put up. I’m like, that is smart.

Your running a blog voice and your talking voice are going to be completely different. After which she was like, effectively, can I additionally write the blogs as effectively? And I used to be like, effectively, what you’re going to have is if you go to it and also you say, Hey, I need to speak about It’s not going to know if it ought to write a weblog put up or if it ought to write a script.

So then you must take the time. Sure, it’s solely two seconds, however you must take time. Say, Hey, I’d get a weblog put up. I would like a script. I might somewhat you go in say like your minimal factor that it’s essential to say. I would like this matter at present. And it is aware of I write weblog posts or I write scripts. And so the extra outlined you may make your, what I name staff members of AI chatbots, the higher and faster you’ll be able to each transfer.

And I additionally discover it makes it so much simpler systematically to know. Who quote unquote to go to. So I actually construct my staff of chatbots identical to I might construct a staff in an workplace the place in my head they’re all in their very own places of work and I can simply go into the workplace like, Hey, I would like this or go into advertising and marketing, want this.

If I would like model stuff, I would like to enter model division. Having them separate additionally helps me to maintain my concepts separate and to maintain that type of movement going much more pure as effectively.

[00:14:40] Mike Allton: So when, when Andrew was on the present, he was speaking about, Nearly solely utilizing chat GPT. He’s solely beginning to contact on like cloud and a few of them language fashions.

And he was just about simply speaking about utilizing completely different chats for the completely different functions. So he’s acquired a chat the place he’s been working with chat GPT. He’s named his AI, by the way in which, it’s Giudini. And he has, he has a chat only for the promo movies that he does when he’s After which he’s acquired a special verify for different functions.

Is that your strategy? Is that the mannequin you’re utilizing? Or, or what, how are you continuing with these groups?

[00:15:12] Niki Dunagin: The way in which I train it, I often work with new entrepreneurs. And they also’re actually attempting to determine quite a lot of stuff. They’re attempting to determine all the ecosystem they should construct, which is.

I’ve been there, carried out that. So I’ve them construct out their very own copy and their very own branding chatbots. After which I train them, you’ll be able to take these two chatbots and actually make them into like their very own groups. So like a content material author can grow to be a weblog author, a podcast author, a YouTube author, an advert author. You’ll be able to actually, upon getting that one chatbot, you’ll be able to duplicate it, and make it extra particular every time it’s essential to. I don’t go into an excessive amount of with them at first Cuz the concept of constructing one chatbot is like whoa However as soon as they’ve that one They’ve all the time all the time come again to me and be like can I additionally do that and in addition construct this one? I’m like you are able to do that. I talked about certainly one of my college students always cuz I’m obsessed along with her She is a model strategist and she or he was certainly one of my like early adopters.

She was, she’s like, I do know AI is the long run. I need to be on this course. And I’m like, excellent. Took the course. I met along with her about two months later and we’re speaking about her staff of chatbots that she loves and she or he’s gone past what I advised her to construct. She’s constructed like 10 of them and she or he’s like, there’s so lots of them.

I can’t handle all of them. Like, I don’t know like handle all these bots. And I jokingly stated. You want an operations supervisor. Such as you want a bot to handle your bots. She took that and stated, yeah, I do constructed a chat bot to handle her chat bots. And like, that’s past what even I’ve carried out. I maintain my staff small.

cuz I like a small staff, however some individuals actually do construct their groups out to really feel like they actually have grown their enterprise to love accommodate all these staff. However with out the overhead, with out the drama of hiring onboarding, probably future firing off boarding, which is terrible. I’ve been there, carried out that.

It actually is basically cool to see how inventive individuals take their very own groups. And I discover that it really makes them really feel extra reliable internally. I named my course as CEO of chatbots as a result of most inventive individuals don’t really feel like CEOs. They really feel like they’re simply entrepreneurs which might be, you recognize, operating their enjoyable little enterprise.

I’m like, no, you run a enterprise. It’s arduous. You’re a CEO. Let’s construct you a staff so that you simply really feel such as you’re the boss of some individuals. They usually actually do like gravitate in direction of that feeling to actually begin to discover ways to do suggestions, discover ways to give suggestions, discover ways to handle and know what they’re wanting from their staff.

After which sooner or later, they may rent a human worker and be much more prepared to try this. I’ve been ready the place I employed an assistant earlier than and didn’t know handle her, didn’t know give suggestions to her. She was wonderful. Fortuitously, she was very gracious to me and affected person with me.

And so we made it work, however onboarding individuals and having them beneath you is its personal talent in itself that folks don’t often have. And so I feel AI, even in that sense is a stepping stone. For those who’re not, if you recognize, sooner or later, it’s essential to rent, however you’ve by no means carried out earlier than, you’ve by no means managed a human being earlier than, use chat to PT.

Belief me. It’s so much simpler to inform a chat to PT or a chat bot, no matter you utilize. I don’t like this, or are you able to do these 50 issues for me? Versus a human or I do know I’ve had an assistant and I’ve been like, I would like her to take action many issues. How do I even like strategy this along with her? Like, I don’t need to inform her if she must do like 50 issues a day or else the world’s going to blow up.

Yeah, I can do what I would like. I can say what I would like. It makes it so much less complicated. And so. That’s how I strategy the staff. It’s actually based mostly on what you want, what it’s essential to delegate after which develop from there.

[00:18:57] Mike Allton: Yeah. I take pleasure in this a lot as a result of I work full time for Agorapulse. I’m a part of a staff. I’ve had direct experiences prior to now.

I’ve all the time loved and need to maintain The Social Media Hat as a solopreneur aspect hustle. I imply, perhaps I’ll do it full time sometime, however even then I, I like this concept of getting this digital staff of AI assistants. So. For these of you listening, let’s suppose that, you recognize, we’ve decided the staff members that we’d like and we’re beginning to set them up.

What’s your course of for onboarding and coaching the AI in order that it understands the companies, distinctive voice and wishes. We type of touched on this just a little bit earlier than, however I’d love when you might develop on that.

[00:19:35] Niki Dunagin: Yeah. So like I stated, if you have already got paperwork that you simply’ve arrange if you arrange what you are promoting, like SOPs, operations, branding guides, these sorts of issues, use these as a information.

Mainly prepare it such as you would a brand new rent, the place you most likely give them this large binder of issues. You’re like, Hey, learn this at present. And that is what we do. That is how we do it. That’s who we serve all these good issues. For those who don’t have these issues. That’s the place I might really begin is having the time to sit down down and make your branding information, make your voice information, make these issues that you’d want for a brand new rent.

As a result of when you don’t have these issues and also you don’t know clarify your personal voice, AI isn’t going to have the ability to decipher what it must be doing. So undoubtedly step into that boss function at CEO function the place, you recognize, your model voice, you recognize, who your target market is, you recognize, Your messaging and your content material pillars and all these good issues.

As soon as you recognize these issues, write it down in a doc, drop it at AI. What’s actually cool and what makes it really feel like a partnership is when you don’t know clarify your model voice, that’s okay. Put it in your finest phrases, have AI take a look at it and say, okay you may give it a caption you’ve written and say, how would you describe this voice?

Or how can I make my voice on this caption extra just like the voice of this competitor who I like their voice higher? It could begin that can assist you in making these paperwork as effectively, however actually Hone in on what you are promoting and what makes it particular. All these good issues. In my course, I’ve a complete part referred to as the operations guide.

It’s the longest part of it as a result of it’s actually detailed. And I stroll you thru all of the issues that it’s essential to know and write it down so to simply drop it into AI later, as a result of that may be a arduous half for lots of people is basically documenting what’s happening. Who they’re, what they do, their model mission, their imaginative and prescient, these issues that they don’t suppose is basically essential sufficient to do after they have all these million different issues to do.

However upon getting that and also you begin hiring quote unquote, both chatbots or people, that’s the place you begin to get that enterprise going and. It’s tremendous essential to have that basically robust basis as effectively.

[00:21:50] Mike Allton: I couldn’t agree extra. I wrote in a latest publication about how in my new function at Agorapulse, I wanted to craft our model story.

We’d by no means had an official model story earlier than. So I began by feeding Claude. I used to be utilizing Claude in that instance our, our imaginative and prescient doc, our model tips, which was voice tone model, that type of factor. Some instance, weblog posts. After which I had an entire dialog with Claude about what was the What makes for an excellent model story?

Why ought to we use it? The best way to construct it? What frameworks we went backwards and forwards and what frameworks to make use of. And we, you recognize, we set it on Tamsen Webster’s framework with just a little little bit of a tweaks from Donald Miller. After which we constructed collectively the precise model story. And by the top of it, this was like a two day dialog, however by the top, it was an incredible dialog.

Model story, completely phenomenal of us. Go to the publication. You’ll be capable of see how that works, however we’re speaking with Niki carried out once more about integrating AI so effectively into what you are promoting and processes that it looks like a member of the staff, and I need to drill down into a few of these concepts. However earlier than we get to that, let me share an incredible platform so that you can use, notably as a solopreneur to higher leverage AI.

This episode of AI in Advertising: Unpacked is delivered to you by Magai, your gateway to creating generative AI extremely easy and Questioning seamlessly combine AI into your advertising and marketing technique with out getting slowed down by complexities. That’s precisely the place Magai shines. It gives consumer pleasant AI options that empower entrepreneurs identical to you to innovate and elevate your campaigns while not having a level in science.

Think about having the ability to generate inventive content material, insightful advertising and marketing knowledge evaluation, and even personalised buyer communications all on the contact of a button. Magai isn’t nearly offering instruments. It’s about remodeling your strategy to advertising and marketing with AI that’s tailor made to be simple and efficient.

So whether or not you’re seeking to increase your content material creation course of or need deeper insights into your advertising and marketing efficiency, Magai makes all of it attainable with a number of clicks, no fuss, no problem, simply outcomes. Able to simplify your AI journey? Go to Magai at present to learn the way their options can revolutionize the way in which you have interaction together with your viewers.

Together with your viewers, don’t simply market market smarter with Magai faucet the hyperlink within the present notes. So Niki, one of many issues that I like is when new instruments and know-how are capable of stage the enjoying discipline, so to talk, and so they enable solopreneurs, smaller companies to actually compete with bigger ones. How do you see this strategy to AI serving to smaller companies compete at that stage?

[00:24:18] Niki Dunagin: I actually really feel like after I return to my like first day beginning my very own course, my very own model, that type of factor, I simply already felt so behind. And I feel lots of people don’t acknowledge first, how lengthy the individuals you’re have been within the enterprise. Lots of people that I assumed have been model new to the enterprise or have been right into a yr have actually been in for like 5 to seven years.

It truly is. You could not be capable of see, and in addition lots of people have groups or help behind them not directly. So if you begin out and also you’re people who find themselves actually profitable, you’ll be able to simply really feel very behind. And on prime of that, you could have so many issues to do. You’ve got content material to get out, you could have the merchandise to construct, you could have the web site to construct, you could have the techniques to place in place.

And it may possibly simply really feel like I actually like lots of people who I come to me are inventive individuals. They actually need to do model design or they need to do social media administration and that’s what they actually need to be doing. They’ve a lot behind that they need to get began with. They’re like, I don’t actually know the place to go along with this.

I feel with AI it may possibly really feel such as you’re bridging so many gaps that cease lots of people. So for me, I don’t really feel like I’m the most effective content material author. I don’t really feel like I’m the most effective like caption author, and so simply with the ability to go to AI and say, Hey, I would like 10 captions for subsequent week, and simply having it write that, after which I can go in and simply edit based mostly on what I do know would sound just a little bit higher or sound extra like me.

Actually saved a lot time. It is also such an incredible instrument for like issues that you simply don’t know do. So lots of people in my course, they should construct an internet site to go to AI and say, Hey, I have to construct out this one instrument or this one type and my web site, how do I do that? They usually can say, I’m in present it, or I’m in WordPress or no matter I’m in and AI will simply inform them like, Hey, that is the way you do it.

They usually’re like, Oh my gosh, like that was really easy. It truly is. Simply making these gaps smaller for everybody, particularly if you’re beginning out and also you don’t have some huge cash, you don’t have quite a lot of time. Making issues sooner and simpler makes that distinction for lots of small entrepreneurs to maintain on going.

Trigger I do know for me, I might have stopped quite a lot of instances, however I used to be overwhelmed. AI simply actually saved me going. And. I feel that’s so essential. I see lots of people being like, Oh, with AI, individuals are making beginning content material. You may make films now with AI, however they’re not like the identical as a human made film.

Individuals have been making unhealthy companies and unhealthy films eternally. That’s simply the fact. That’s all the time been occurring. The distinction is that they had sources like time and money and connections which might be out of attain for lots of people. AI then again is a useful resource that everybody has entry to. And so it’s, I feel it’s time for lots of people to comprehend.

Use what you could have entry to as your useful resource. Don’t really feel responsible about utilizing a instrument that makes you run sooner. Lots of people really feel like they’re dishonest with AI, which is so unusual to me. However I do get it, particularly with inventive individuals. They really feel like they’re so ingrained in what they do. They’re like, effectively, if I take advantage of AI, I’ll lose my inventive contact or I’ll lose my private contact on it.

And I’m like, effectively, when you have been to go to love a CEO and a excessive rise nook workplace, And he’s like, Hey, I’m going to rent an assistant. Would you inform him that he was doing a shortcut? No, you wouldn’t nonetheless work at 9 to 5 and use AI to put in writing a caption sooner. Would you’re feeling such as you have been dishonest? No, you wouldn’t simply since you’re operating your personal enterprise for your self and you’re actually built-in into each little factor.

It doesn’t imply you’re dishonest. It doesn’t imply you’re doing a shortcut. It simply means you’re making your personal life simpler so to maintain constructing your personal enterprise, which is the essential a part of it.

[00:28:00] Mike Allton: I’ve to be clear and sincere for a second as a result of the primary a part of what you have been speaking about actually, actually resonated arduous with me.

I’ve been in digital advertising and marketing for nearly 20 years. I’ve had The Social Media Hat, it’s an award profitable weblog since 2011. I’ve spoken on worldwide levels and but I can’t assist however really feel insufficient and behind, notably with regards to AI advertising and marketing. And there’s, there’s a, there’s a man in our house who’s, I’ve met him in particular person.

He’s an excellent good man. I do know he owns a number of companies, together with an AI startup, and he has an enormous Fb group and an enormous following. And I, I see his posts and I see is simply the sheer, Quantity of engagement he’s getting on his content material. And I really feel quite a lot of, you recognize, insecurity and adequacy, you recognize, in comparison with him.

And I do know I’ve been within the enterprise longer than him. And in order that I wrestle with that and I do know I shouldn’t. In order that’s, that’s an incredible reminder to all of you listening that we’re all on our personal journeys and these instruments are right here to assist us. So thanks for sharing that.

You talked about a few advantages that folks speak about on a regular basis.

It saves us time. It permits us to do issues we wouldn’t essentially even know do. So it’s that nearly a analysis assistant and strategist and advisor that may sit subsequent to us. What are among the sudden issues Advantages that you simply’ve seen both in your personal work or folks come up after they’re utilizing AI in a staff for advertising and marketing.

[00:29:29] Niki Dunagin: I feel the one which all the time will get individuals is after I inform them, so I’ve a shopper proper now who’re constructing out two bots for her. She runs a extremely nice neighborhood for entrepreneurs that she’s wanting to actually construct out to be what she desires it to be. So we’re constructing her a neighborhood supervisor that can assist her give you concepts maintain observe of her schedule for the week of what ought to be locally.

It’ll additionally take a look at our analytics of what’s working, what’s not working every week to assist her type of actually streamline that neighborhood. After which she additionally desires to construct out a content material creator. Most individuals actually desire a content material bot as a result of we now have a lot content material on the market. And so we have been speaking about this and she or he was like, effectively, ought to I additionally make a chat bot for creating content material for the neighborhood?

And I used to be like, no, you’ll be able to simply begin with certainly one of them after which carry the opposite within the room. And he or she’s like, what do you imply? I used to be like, okay, effectively, let’s say you’re together with your neighborhood supervisor. You’re speaking about what works, what doesn’t work. And you’ve got a visitor speaker coming in subsequent week, have it, write that each one out.

You’ll be able to say at content material author thought, take a look at this and write our content material for the week for the neighborhood. And he or she was like, I can try this. And I used to be like, yeah, you are able to do that. It feels very very like. And I miss this working 9 to 5 in an workplace. When you find yourself sitting at your desk and you are feeling very alone, you’re feeling very trapped and also you’re like worrying about one thing like an e-mail or one thing.

I might all the time pop my head over and be like, Hey, different particular person in my workplace. Are you able to take a look at this? Are you able to assist me with this? Like, what do you concentrate on this? Having that skill with chatbots to be like, sure, you’ll be able to carry them in the identical room, which may be very cool. It could make individuals really feel like they’re again in an workplace house the place they’re not so alone in identical to the way in which their eyes mild up after they understand that’s so fascinating to me and actually cool.

However it additionally, that’s how one can make issues work sooner. Trigger she was eager to make one other chatbot. And I used to be like, no, simply have them discuss to one another. I feel that’s one of many advantages that I all the time like overlook individuals don’t understand they will do, but in addition simply, I by no means count on how joyful it makes them to have the ability to try this.

In order that’s undoubtedly certainly one of them. I feel for me, simply with the ability to ask the small questions like, I’m in my automobile. I’ll go to ChatGPT and be like, Hey, what’s this mild on my dashboard imply? Or actually, after I acquired my new automobile, I couldn’t determine open the fuel tank, which was very embarrassing. And I’m on the fuel station.

Like, am I an fool? Put in ChatGPT, my automobile mannequin, how do I open the fuel factor? It advised me these little issues that basically begin to add up in our each day the place we now have these little questions and we simply want solutions to, that’s the place you save a lot time and for entrepreneurs, your time is cash. And it’s additionally your power.

And anytime it can save you your power in direction of one thing else I don’t suppose sufficient individuals acknowledge lots of people don’t acknowledge the large advantage of delegation after they’re so ingrained of their enterprise. Delegation actually is step one for lots of people to get their time again, which is basically thrilling.

[00:32:40] Mike Allton: These are all big advantages. I like, you recognize, the, the truth that we’re mainly coaching ourselves or retraining ourselves now to show to. AI after we simply had the best of questions. I imply, you recognize, we didn’t develop up with Google after which finally we discovered, Oh, we now have engines like google within the web.

We will begin to search these issues for. So for these of us of a sure age, that is going to take some repetition, however I’m coaching my 9 yr previous daughter to have conversations with PI all day lengthy. So she’s going to develop up used to simply merely turning to AI anytime she wants a bit of data.

And I liked your tip about. Bringing customized GPTs into current conversations with different customized GPTs. That is one thing Molly Mahoney talked about so much in a earlier episode. I’ll hyperlink to that within the present notes is implausible issues that you are able to do if you begin to chain collectively these various things, however what are some pitfalls or some challenges that folk can type of count on, perhaps ought to concentrate on after they’re counting on AI for advertising and marketing and the way can they be mitigated?

[00:33:40] Niki Dunagin: I do suppose that as we’re relying extra on AI, Individuals naturally, and I’ve this as effectively, individuals naturally really feel like they’re disconnecting from what they’re placing out. So let’s say you utilize AI to make your entire captions for the week. You can begin to really feel like these captions aren’t from you anymore.

And so what I do is I’ve it write out quite a lot of content material like weblog posts and captions and my posts, all these issues, however I nonetheless put my very own self in them by enhancing what I discover. And after I inform individuals always, particularly creatives. Your AI isn’t going to be as gifted as you. It is rather like hiring an assistant.

Once you rent an assistant, you’re not changing your self. You’re simply getting assist so to be higher at your personal job and in doing what you take pleasure in doing. And so I all the time remind individuals, like it’s essential to proceed to step in and nonetheless be that boss to that chat bot, as a result of I feel as extra individuals use AI for content material particularly.

You will discover these patterns of conduct in the identical language, the identical phrases. It’s gotten so much higher over the past couple of months, but it surely’s going to occur once more the place individuals can really feel they’ll get that like type of literacy talent round it, the place they will type of select what’s AI written.

And I feel as that occurs, as all of us, as People type of study that talent. I feel that’s the place individuals are going to actually need that true connection and fixed, particularly in advertising and marketing. So I might say be forward of the curve by utilizing AI authentically, retaining your self in it so that you simply don’t really feel like down the road, it’s even tougher to place your personal self again in your content material.

That may be one factor. I feel one other pitfall would most likely be Not and I had this not too long ago Not different choices for a very long time I used to be anti claude to be utterly sincere as a result of I used to be like I constructed my total enterprise in ChatGPT I discovered ChatGPT like I do know this one factor. I don’t need to proceed to study different issues however by utilizing each i’m really capable of Sort of put them face to face.

I’ve even had my customized chat bot write one thing. I’ve had Claude write the very same factor. If Claude was higher, I copied and pasted it to my customized chat bot and stated, Hey, That is higher for that reason. Are you able to replace your coaching to know that I favor this for that reason? So use this, use all of the sources you’ll be able to don’t get too complacent in a single, but in addition on the similar time, don’t always chase the brand new shiny object.

I feel the actually superior factor proper now’s that each one the AI instruments are competing very closely. They’re all attempting to race one another. We’ve seen it over the past yr, particularly. ChatGPT will do one characteristic after which. One or two months later, Claude may have it. One month, Claude is basically nice at writing, however then the following month, ChatGPT will probably be like, Hey, I’ve a brand new factor.

Test it out. And it’s actually, actually good. So don’t really feel the necessity to always chase after them as both actually study one instrument, as a result of if you study one instrument, it’s simpler to study all the pieces else. However you may as well really feel such as you’re not always having to study one thing each single month or each single week as effectively.

[00:36:55] Mike Allton: That’s a extremely good level. I usually speak about Magai. I had the mid roll video a second in the past as a result of I like that. If I’m utilizing Magai, I can decide and select which mannequin I need to use relying on the aim. Dustin Stout’s, a buddy of mine, he discovered a Magai. He’s acquired all the completely different variations of chat GPT, all of the variations of Claude, all of the variations of Gemini, proper?

So if you recognize a mannequin is best for one factor than one other, you’ll be able to decide and select and you’ll slip backwards and forwards even inside the similar chat. After which he additionally has His model of customized GPTs are referred to as personas, which these persist throughout all of the fashions. So if I’m utilizing cloud for one thing, I can change again to utilizing chat GPT with the identical persona or customized GPT.

However to your level, there’s all the time sure issues which might be nearly higher when you do them inside these fashions themselves. So that may be a little bit of a problem, notably for solopreneurs to wrap their heads round what the fashions can do. What the instruments can do. I do suggest, identical to you stated, for individuals to maintain it easy and never attempt to do all these items.

Notably once more, in case you are a solopreneur or a small enterprise proprietor, what ultimate recommendation do you give anyone like that who’s perhaps simply beginning their journey into AI and AI and advertising and marketing and so they don’t essentially know the place to begin?

[00:38:10] Niki Dunagin: I feel my largest recommendation is simply to begin. I really feel like lots of people simply beginning is basically arduous for them.

I might say decide a instrument that you simply take pleasure in being in. And I say that as a result of proper now the largest ones I’m seeing are Claude or ChatGPT. And when you have been somebody like me who you simply have to really feel snug within the house, Choose the one you’re snug in. It doesn’t matter which one it’s. Simply decide one.

After which from there, discover ways to prepare them the simplest means, whether or not it’s dropping in a doc, making customized GPTs in ChatGPT, however undoubtedly taking the time to discover ways to prepare and provides suggestions is the largest factor. As a result of I discover when individuals go just a little bit too arduous in simply prompting or worrying about the suitable immediate, these type of issues, that’s the place they get actually overwhelmed.

Learn to actually chat with the chat bots and have that backwards and forwards. For those who’re getting that reply that you simply don’t like, inform it why and construct that talent set out. After which additionally I like to recommend everybody maintain a tab open with no matter instrument you utilize. That means that you’ve that reminder of a time you pause and also you’re aggravated a couple of activity otherwise you don’t need to do one thing otherwise you don’t need to look one thing up.

Simply drop it into that instrument and see what it does. It could’t assure it’s going to do precisely what it’s essential to do. It might not provide the proper reply, however simply with the ability to see what it may possibly do 9 out of 10 instances, I nonetheless discover myself being very stunned by what it does. And so constructing that behavior, even for myself to recollect to ask it that’ll go a good distance in constructing these habits as effectively, which is basically essential.

[00:39:47] Mike Allton: Terrific recommendation. Nice factors. Thanks a lot, Niki. This has been completely wonderful. For folk who need to study extra, perhaps study extra about your course, the place ought to they go to seek out and join with you?[00:39:58] Niki Dunagin: Tremendous easy. The Inventive Co Pilot on Instagram and threads or the creativecopilot. com.[00:40:04] Mike Allton: Superior.

Thanks, Niki. Thanks all of you for listening. I’ll have all of Niki’s hyperlinks within the present notes. And bear in mind, in case you are really simply getting began in your AI journey, I’ve acquired an incredible useful resource for you, an AI advertising and marketing primer. That’s going that can assist you perceive, you recognize, what are we speaking about with these language fashions?

What’s a customized GPT? All that primary data. That’s simply going to arm you for all the pieces that it’s essential to know going ahead as a marketer on the hyperlink to that within the present notes under. That’s on a regular basis we’ve acquired for at present, pals. Please, please, please discover the AI in Advertising: Unpacked podcast on Apple and drop me a evaluation.

I’d like to know what you suppose. Till subsequent time, welcome to the grid. Thanks for becoming a member of us on AI in Advertising: Unpacked. I hope at present’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods. You loved the present. Please subscribe in your favourite podcast platform and think about leaving a evaluation.

We’d love to listen to your ideas and reply any questions you may need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and show you how to make an actual affect in your advertising and marketing efforts till then maintain innovating and see simply how far AI can take your advertising and marketing. Thanks for listening and have a implausible day.

Associated