Prepared or not, AI copywriting instruments are all over the place in 2025. They are often your artistic sidekick — if you know the way to make use of them proper.
Under, we’ve up to date our 2024 information with contemporary knowledge, traits, and tricks to maintain you forward of the curve. (Spoiler: 85% of entrepreneurs now use AI writing instruments, so mastering them is a should!)
Learn on for the most recent on when to faucet AI for copy, which instruments are main the pack in 2025, and get probably the most out of them with out shedding your distinctive human contact.
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What are AI copywriting instruments?
AI copywriting instruments are software program that use synthetic intelligence to mechanically generate or enhance written content material, from weblog posts and social media captions to emails, advertisements, and extra.
These instruments depend on superior pure language processing and machine studying fashions (like GPT-4) skilled on huge quantities of textual content. While you give them a immediate or subject, they predict and produce phrases in a sequence that (ideally) reads as if a human wrote it.
Working with an AI copywriter is straightforward: you enter an thought or query as a immediate, and the AI makes use of every part it “is aware of” (from coaching knowledge) to compose a response.
However don’t be fooled — “easy” doesn’t imply “sensible.” As ChatGPT explains:
AI instruments aren’t actually “clever” within the human sense. They don’t suppose or perceive context the best way we do – they simply predict doubtless phrase patterns. Which means they will typically miss nuance and even produce nonsense.
For instance, AI fashions have a well-documented tendency to “hallucinate” details or make issues up after they don’t truly know the reply. One research discovered that ChatGPT might write convincing-sounding educational abstracts that had been utterly false, fooling human reviewers 32% of the time.
In advertising and marketing, this would possibly imply an AI instrument confidently inserts an incorrect statistic or an off-brand phrase with out you realizing it.
So, consider AI copywriting software program as a particularly educated however literal-minded intern. It could crank out a draft in seconds, however it doesn’t perceive higher-level issues like technique, emotional resonance, or factual reality.
Used correctly, it’s a game-changer for effectivity (who doesn’t love saving money and time?). Used carelessly, it might create off-brand or inaccurate content material.
11 methods to make use of AI copywriting instruments
Questioning how AI copywriting can match into your workflow? Listed here are 11 sensible methods entrepreneurs and writers are utilizing these instruments in 2025:
Defeat author’s block with concepts and descriptions. Watching a clean web page? Use AI to brainstorm matters and even generate a tough define in your subsequent weblog put up or script.
Encourage artistic angles for campaigns. Want a contemporary tackle a advertising and marketing marketing campaign or a catchy slogan? AI instruments can riff on themes and provide you with out-of-the-box strategies.
Generate copy variations for A/B testing. AI makes it straightforward to create a number of variations of advert copy, e-mail topic traces, headlines, CTAs, and extra in seconds.
Rapidly summarize lengthy content material. Feed an AI a protracted article, report, or transcript, and ask for a abstract or TL;DR. It’ll pull out key factors and condense them for you. Simply bear in mind to fact-check that it captured every part precisely!
Draft and polish emails or replies. Many AI writing assistants (like GrammarlyGO and HubSpot’s AI) stay proper in your e-mail or CRM and might write emails for you. Present just a few bullet factors about what you must say, and the AI will draft knowledgeable e-mail.
Automate tedious Web optimization duties. AI can do the heavy lifting for on-page Web optimization metadata. For instance, you possibly can ask for Web optimization-friendly title tags and meta descriptions for a weblog put up, and the AI will incorporate your goal key phrases and keep inside character limits.
Regulate size and format immediately. Want to chop a 300-word description right down to 150 phrases? Or broaden a brief blurb right into a fuller paragraph? AI copywriters could make copy longer or shorter on command. That is tremendous helpful for repurposing content material throughout platforms whereas maintaining the core message intact.
Translate and localize content material. When you function in a number of languages or markets, AI may be your translation division. Many instruments can translate your copy into different languages in a human-like method. They will even localize phrasing and tone to suit the goal tradition. (At all times have a local speaker evaluation vital copy, however AI will get you 90% there in seconds.)
Combine key phrases seamlessly. AI might help with Web optimization copy optimization by suggesting methods to naturally slot in your main and secondary key phrases.
Change tone or type on demand. Wish to see that paragraph in a extra playful voice? Or want an ultra-professional model of your copy for LinkedIn? AI instruments can rewrite content material in numerous tones (formal, pleasant, witty, empathetic, you identify it), which is nice for adapting one piece of content material for a number of personas or audiences.
Evaluation for grammar, plagiarism, and consistency. Final however not least, use AI to proofread and quality-check. Instruments like Grammarly will repair grammar and punctuation, whereas others like QuillBot can paraphrase to scale back plagiarism. Some AI detectors may even warn in case your textual content reads as AI-generated (in case you want it to sound extra human).
Professional Tip: Combine and match these makes use of! The purpose is to let AI deal with the busywork – the preliminary drafts, the rephrasing, the mundane bits – so you possibly can deal with refining the technique, creativity, and accuracy of your content material.
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10 finest AI copywriting instruments in 2024
1. OwlyWriter AI
Do you know Hootsuite comes with OwlyWriter AI, a built-in artistic writing assistant that saves social media execs hours of labor? (We is likely to be biased, however hey, it’s true.)
OwlyWriter was one of many first AI copy instruments tailored for social media, and it’s solely gotten higher. In 2025, Hootsuite launched OwlyGPT, our social-first AI sidekick that supercharges OwlyWriter’s capabilities.
What it will possibly do
OwlyWriter can:
Generate new social media captions from a immediate, in a selected tone or type you select.
Write posts primarily based on a hyperlink. Drop in a hyperlink to a weblog put up or touchdown web page, and OwlyWriter will summarize it into an interesting social put up.
Brainstorm put up concepts. Use the Get impressed function: enter a basic subject or key phrase, and OwlyWriter will spit out an inventory of artistic put up concepts. OwlyWriter by no means runs out of concepts, so you possibly can rinse and repeat to fill your content material calendar.
Repurpose your top-performing posts. OwlyWriter can determine high-engagement posts out of your historical past and counsel methods to refresh or rephrase them, making certain you squeeze extra worth out of what’s already labored (content material recycling FTW!).
Write vacation or occasion posts. Want a well timed caption for Worldwide Espresso Day or the primary day of summer time? OwlyWriter has templates for various holidays and might generate a related put up in a single click on.
Advert copy inspiration and variations. OwlyWriter can boost your social advert copy and even produce a number of advert variations to check. Present the bottom particulars (product, supply, viewers) and let it counsel completely different angles – e.g., one caption specializing in a reduction, one other on a pain-point answer, and many others.
New in 2025: With the launch of OwlyGPT, Hootsuite’s AI instruments can now do much more.
OwlyGPT can:
Generate pictures to accompany your posts (at the moment in beta). Simply describe what you want, and OwlyGPT will create an unique graphic or photograph. (Suppose product pictures, background visuals, and many others., all with out leaving Hootsuite.)
Personalize your output together with your model voice. OwlyGPT analyzes your previous posts and tailors its tone and wording to sound identical to you. That is big for sustaining consistency, particularly if a number of individuals or groups are creating content material.
Tips on how to use it
To get began with OwlyWriter, register to your Hootsuite account and click on the Create button. Then, select Content material with AI to open OwlyWriter.
When you’re undecided what to put up, click on on Get impressed. Then, sort within the basic, high-level subject you wish to tackle and click on Get concepts.
OwlyWriter will generate an inventory of put up concepts associated to the subject:
Click on on the one you want finest to maneuver to the following step — captions and hashtags.
Choose the caption you want and click on Create put up.
The caption will open in Hootsuite Composer, the place you may make edits, add media information and hyperlinks, examine the copy towards your compliance pointers, and schedule your put up to go stay later.
That’s it! You’ll be able to actually go from zero to a ready-to-publish put up in beneath a minute. And since it’s all inside Hootsuite, you are able to do your modifying, compliance checks, and scheduling in a single circulate.
Pricing
OwlyWriter is included in all Hootsuite plans, beginning at $99/month.
Who’s OwlyWriter for?
Busy social media groups, content material creators, and small enterprise house owners who deal with their very own social media. In case your job entails pumping out social content material and also you typically wrestle with what to put up or phrase issues, OwlyWriter is a godsend. It’s like having a artistic copywriting intern on 24/7 standby inside your Hootsuite dashboard.
2. ChatGPT (OpenAI)
ChatGPT by OpenAI wants little introduction — it’s the AI that kicked off the AI-writing frenzy when it launched in late 2022.
It stays some of the highly effective (and, surprisingly, free) AI copywriting instruments on the market. ChatGPT’s acquainted chat-style interface makes it straightforward for anybody to make use of: you sort a query or request in plain English (or any language, actually), and it responds with a well-formulated reply or piece of content material.
(When you want a little bit assist getting began, we’ve bought an entire listing of ChatGPT prompts for advertising and marketing.)
What it will possibly do
Actually, ChatGPT is fairly versatile — it will possibly do a little bit of every part. For copywriting and content material advertising and marketing, you should use ChatGPT to:
Draft articles, weblog posts, or experiences. Give it a subject and desired define, and let it produce first drafts for long-form content material. Then, simply edit for accuracy and elegance.
Brainstorm titles, slogans, or social media captions. You’ll be able to have a artistic back-and-forth with ChatGPT. For instance: “Give me 5 humorous Instagram caption concepts for a espresso store selling our new latte.” It’ll listing choices, you possibly can say “make them shorter” or “funnier,” and it’ll refine them. It remembers the context of your dialog, which is tremendous useful.
Write and debug advert copy. ChatGPT can produce Google Search advert textual content or Fb advert copy given some inputs. It could additionally counsel variations if you happen to ask.
Polish your writing: Whereas not as specialised as Grammarly, ChatGPT can rewrite one thing you’ve written. As an example, “Right here’s my paragraph – are you able to make it sound extra assured and concise?” and it’ll accomplish that.
Reply questions/analysis: Want fast data to incorporate in your copy? ChatGPT (particularly the newer variations) has quite a lot of data. It could clarify complicated ideas or provide you with execs and cons on a subject, which you’ll be able to then weave into your content material. Simply bear in mind to fact-check these solutions!
What units ChatGPT aside is its conversational reminiscence. In contrast to one-shot instruments, it remembers what you’ve requested earlier within the chat and makes use of that context. This makes it really feel much less like a “instrument” and extra like collaborating with a really educated assistant.
Newest developments: By 2025, ChatGPT has gotten much more refined. OpenAI’s present mannequin (GPT-4, accessible to paying customers) is much smarter and extra dependable than the preliminary model (GPT-3.5) that the free ChatGPT makes use of.
For copywriters, which means fewer apparent errors and (typically) extra artistic phrasing.
Pricing
ChatGPT gives a free tier and ChatGPT Plus for $20 USD/month.
The free copywriting instrument gives restricted entry to sure options, whereas Plus members get pleasure from limitless entry to all aspects of ChatGPT in addition to the DALL•E picture era instrument.
Who’s ChatGPT for?
ChatGPT is extremely versatile, however is particularly well-suited to content material entrepreneurs desirous to scale up manufacturing of articles, experiences, or different ongoing publishing wants. OpenAI says GPT-4 “reveals human-level efficiency” in lots of situations, together with passing the bar examination.
Nevertheless, notice that ChatGPT’s data base has a cutoff (September 2021 for the free mannequin). In contrast to OwlyGPT, ChatGPT gained’t inherently learn about occasions or details after that date until you explicitly give it information or use a shopping plugin.
Psst: We’ve additionally bought a free ChatGPT cheatsheet! Test it out beneath:
3. HubSpot Content material Author
HubSpot’s AI-powered writing assistant can deal with all types of written textual content — from social media, e-mail, and net copy to long-form content material. The AI might help you generate copy from scratch, refine present content material, or repurpose it for different channels.
To get began, sort “/” in one in every of HubSpot’s advertising and marketing, gross sales, and content material options, and the AI assistant will seem. From there, you possibly can choose one of many introduced choices and write a immediate describing what you want to generate. HubSpot handles the remainder.
Pricing
You should use HubSpot’s AI author at no cost, with entry to extra superior functionalities in paid plans for the platform’s Content material Hub and Advertising Hub. Pricing begins at $20/month/seat for each merchandise.
Who’s HubSpot for?
HubSpot is good for busy entrepreneurs trying to streamline their content material manufacturing and marketing campaign efforts. It additionally gives different free AI instruments, like an internet site generator and automated dialog summaries, that can be utilized throughout varied gross sales and advertising and marketing departments.
4. Grammarly AI
Grammarly launched in 2009 as a instrument to evaluation spelling, grammar, punctuation, and readability in texts. In 2023, they built-in a generative AI perform that permits customers to jot down, rewrite, ideate, and reply to emails rapidly. The purpose is to assist anybody write clearly and succinctly in English.
Pricing
Grammarly gives a free plan that features as much as 100 generative textual content prompts per thirty days. Subscribing to the Premium plan for $12 USD/month unlocks a number of options, together with as much as 1,000 AI prompts per thirty days.
Who’s Grammarly for?
Grammarly helps people and groups enhance the correctness, readability, engagement, and supply of their writing. Entrepreneurs can use it to rapidly generate concepts and refine the tone of their writing to align with their marketing campaign targets.
5. Jasper
Jasper prides itself on producing human-like written content material constructed with crew collaboration in thoughts. It’s just like the Google Workspace of AI copywriters. Jasper’s template library and cloud storage make it a fantastic alternative for companies of all sizes to draft, edit, and approve copy initiatives seamlessly.
Jasper makes use of a document-style interface. You provide a short for the forms of content material you need, together with choices for tone, Web optimization key phrases, and extra. You’ll be able to add your model’s type information and apply it to every new mission.
Pricing
Jasper gives a 7-day free trial so you possibly can check out the interface to see if it fits your wants. Creator plans begin at $39 per thirty days/seat and Professional plans begin at $59 per thirty days/seat.
Who’s Jasper for?
Jasper is ideal for maintaining advertising and marketing and content material creation groups in sync and on model. The Jasper for Marketing strategy features a model tone of voice analyzer to match its content material to the tone of your present content material.
6. Copy.ai
Copy.ai generates almost-ready-to-publish drafts requiring solely minimal human modifying.
The method is just like hiring a human author — give it a subject, a little bit of artistic route, approve the define it generates, and accomplished — however all of it takes only some minutes. Simply add the specified workflow to your workspace, and Copy.ai will create articles, social posts, gross sales emails, and extra.
The step-by-step transient format makes it straightforward to get began, as do the built-in templates, and I used to be capable of generate this brief weblog put up in a couple of minutes, full with title strategies and the meta description:
Pricing
Rise up to 2,000 phrases per thirty days at no cost, or subscribe for $49 USD/month for limitless phrases, automated workflows, translation instruments, and extra.
Who’s Copy.ai for?
AI-generated copy isn’t going to go as thought management, however if in case you have a weblog with easy content material wants, it’s positively some of the highly effective AI copywriting instruments for solo entrepreneurs or groups to spice up your manufacturing.
7. Writesonic
Writesonic is commonly talked about in the identical breath as Jasper and Copy.ai, and for good motive. It’s a flexible AI writing platform that gives a strong set of instruments, together with a really useful AI chatbot known as Chatsonic that may pull real-time data.
If you would like an AI copywriter that additionally has a little bit of search engine in its mind, Writesonic is likely to be your choose.
Writesonic might help you generate:
Promoting and advertising and marketing copy. Suppose advertisements, social posts, and touchdown pages.
Weblog posts and long-form. Like Jasper and Copy.ai, Writesonic can generate full weblog posts. They’ve a step-by-step weblog wizard: simply enter a subject or title, then it suggests intros and descriptions, then it writes the draft.
Product descriptions. Writesonic has a devoted template for product descriptions (e.g., for Amazon listings or your personal web site).
Pricing
Writesonic gives a free trial and a whopping six pricing tiers, beginning at $16/month for his or her Primary plan and topping out at $399/month for his or her Superior plan.
Who’s Writesonic for?
Writesonic is nice for content material entrepreneurs, copywriters, and social media managers who want a multi-purpose instrument that may do advertisements, blogs, and every part in between.
8. Rytr
Rytr is an AI writing and content material era instrument. The platform features a social caption generator loaded with 20+ preset tones and an choice to tailor it to your model’s distinctive voice. Rytr may also generate name to motion concepts or weblog posts primarily based in your prompts.
Pricing
Rytr’s free plan contains as much as 10,000 AI-written characters per thirty days. The limitless plan prices $7.50USD/month and comes with a vast character rely, the power to match tone, and entry to the plagiarism checker. Rytr’s premium plan prices $24.16/month and contains 35+ languages.
Who’s Rytr for?
Rytr is nice for entrepreneurs who’ve concepts however are brief on time. It permits customers to supply high quality content material rapidly and simply. The Chrome browser extension works in a mess of apps, together with Google Suite, so it’s at all times at your fingertips.
9. QuillBot
QuillBot is a paraphrasing instrument that permits customers to rephrase present content material. That is helpful if you happen to’re sharing the identical content material throughout a number of platforms and wish to customise the copy to mirror the supply technique.
QuillBot may also simplify content material for brevity and readability, or broaden it so as to add helpful particulars. It additionally options distinctive extensions, akin to an online analysis AI search instrument, quotation generator, and “co-writing” sentence completer.
Pricing
QuillBot’s free plan contains 125 phrases within the Paraphraser instrument and 1,200 phrases within the AI detector instrument. Upgrading to the Premium plan begins at $8.33 USD/month and contains entry to a number of options, together with the Plagiarism Checker instrument.
Who’s Quillbot for?
QuillBot is designed for many who discover writing painful. The instrument is a good way for not-so-strong writers to generate outlines, strengthen their writing, examine for grammar and plagiarism, and create citations rapidly.
10. DeepL
DeepL’s Write perform permits customers to stick their textual content and generate strategies on phrasing, tone, type, and phrase alternative.
Pricing
DeepL Write is on the market at no cost with restricted textual content enhancements. Write Professional begins at $10.99 USD/month and comes with limitless textual content enhancements, use of other phrases, and use of writing kinds (easy, enterprise, enthusiastic, assured, and extra).
Who’s DeepL for?
DeepL Write is designed for individuals who have content material written and wish to make it higher. It’s a fantastic instrument if you wish to rapidly refine your writing with out worrying about all the opposite AI bells and whistles, akin to immediate era.
Greatest practices for AI copywriting
Reality-check every part
A 2023 research used ChatGPT to jot down abstracts for scientific papers and located that skilled reviewers — precise scientists who evaluation analysis for a residing — might solely determine 68% of the faux ChatGPT-generated abstracts. The takeaway? AI chatbots may be fairly convincing!
When you’re utilizing an AI instrument to jot down content material, the onus is on you to make sure that your details are correct. AI advertising and marketing copy could not carry the identical weight as a scientific paper, however letting false data slip by might do irreparable injury to your status and credibility, so it’s vital to have a correct fact-checking course of in place.
Pay attention to AI’s limitations
The time period “synthetic intelligence” may be deceptive, since AI instruments don’t truly suppose to generate new concepts concerning the world, as we people can. AI synthesizes the data it’s given (or has beforehand acquired) and finds patterns in knowledge to resolve your query (or “immediate”).
An AI is just as “clever” because the algorithm it’s primarily based on. Synthetic intelligence copywriting instruments can prevent tons of time in thought era or getting a tough draft began, however they will’t “see the forest for the timber,” because the previous saying goes.
AI can completely assist you to, however go away the massive image pondering to people.
Edit and humanize AI copy
Google and different main search engines like google and yahoo are perpetually refining their insurance policies and programs to weed out what they name “low-quality content material.” Google is combing by means of pages to find out in the event that they comprise unedited AI content material and/or really feel like they had been created for search engines like google and yahoo as an alternative of individuals.
That is transferring low-quality AI-generated content material to the underside of the search outcomes pile.
It’s value repeating: Utilizing AI-generated content material as-is might jeopardize your status and trigger important authorized points for your small business. Plus, let’s face it, it’s lazy.
Even spending a couple of minutes modifying your copy can get rid of obvious falsehoods, plagiarism, model voice issues, and different points.
Do the artistic work your self
Utilizing AI copywriting instruments to encourage and inform your work, however don’t depend on them to create your complete content material calendar. That’s a activity for an all-star social media supervisor akin to your self.
Relying too closely on AI to generate your content material prompts can find yourself sounding generic and even robotic. Quickly sufficient, your viewers could begin to really feel like your content material isn’t fairly what they’re in search of anymore.
Even the world’s strongest AI can’t exchange your personal relationship-building energy together with your audience.
Keep moral and clear
Whereas not everybody chooses to reveal AI involvement of their content material creation, it’s value noting some moral pointers:
Don’t mislead your viewers. If a bit of copy was closely AI-generated, it’s usually high-quality to not spotlight that (most readers care concerning the message, not the author). Nevertheless, if requested or if related, be sincere about utilizing AI as a part of your course of.
Keep away from utilizing AI the place human sensitivity is required. AI isn’t an individual, so it lacks tact and real empathy in delicate conditions. As a rule, human evaluation is a should for content material that has authorized, emotional, or brand-critical implications.
Keep watch over rising rules. The panorama is shifting. Regulators are taking a look at AI disclosure, and whereas advertising and marketing content material isn’t more likely to be regulated as strictly as, say, political deepfakes, it’s good to remain knowledgeable on legal guidelines or platform insurance policies.
Guarantee knowledge privateness and IP security. When utilizing AI instruments, be cautious about inputting delicate knowledge. For instance, don’t paste your prospects’ non-public information or your complete unreleased patent textual content into a web-based AI service – which may violate privateness or expose data.
AI copywriting FAQs
Can I exploit AI for copywriting?
Sure, you should use AI to assist together with your copywriting. AI copywriting instruments can generate prompts, write posts and captions, examine your work for spelling and grammar errors and extra.
Is AI copywriting authorized?
Sure, AI copywriting is authorized, however it’s best to by no means copy or reproduce somebody’s work with out giving them correct credit score. Use a plagiarism instrument to double-check the outcomes of your AI content material era and keep away from infringing on another person’s rights.
Is AI going to switch copywriters?
No, AI copywriters aren’t changing actual human content material writers. Good entrepreneurs use AI copywriting software program to maintain smaller duties, together with thought era and analysis, to allow them to deal with what actually issues: writing partaking content material. Any copy generated by AI nonetheless wants a human to edit it for type, substance, and factual accuracy.
Is AI copywriting value it?
Sure, utilizing AI copywriting instruments is a good way to streamline your content material creation course of.
On the lookout for an AI copywriting instrument that basically is aware of social? Attempt OwlyWriter AI inside Hootsuite, and handle all of your social media scheduling, publishing, engagement, analytics, and extra — throughout all of your accounts — in a single easy dashboard. Attempt it free right now.
With information from Liz Stanton and Michelle Martin.
