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Key Takeaways
Within the coronary heart of Patna, the place custom typically overshadowed ambition, Himani Mishra selected to problem conference. Raised in a family the place daughters had been nurtured with books as a substitute of dowries, she turned the societal script on its head.
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Her 14-year profession in IT and operations at Wipro, Tata, and Telenor has formed her skilled experience. Nevertheless it was the 2017 Digital India motion that sparked one thing deeper. With smartphones in each hand however digital enterprise progress nonetheless stagnant in Tier 2/3 India, Himani noticed a niche—and returned residence to bridge it.
The Spark Behind the Shine
Based in 2018, Model Radiator combines branding brilliance with expertise and seamless execution. The title mirrors the startup’s imaginative and prescient: “Model” alerts its advertising and marketing mastery, whereas “Radiator” evokes the blue-hot glow of excessive efficiency.
Based mostly in Bihar, the corporate offers complete IT providers, marketing campaign administration, and occasion manufacturing for company, authorities, and social sector purchasers.
The Dream Workforce Powering Patna
With verticals in IT, branding, and assist operations, Model Radiator runs on in-house capabilities. It employs over 100 on-roll employees and 250+ off-roll staff, forming a sturdy operational backbone. Their ethos? Rent for ardour, practice for excellence, and construct for Bihar. Expertise is sourced with a bias for adaptability and a drive to create change domestically.
Fixing the Damaged Branding Mannequin
India’s branding, tech, and occasion ecosystems typically function in silos. This disconnect creates fragmented messaging and diluted ROI, particularly in Tier-2/3 cities. Model Radiator addresses this by means of hybrid campaigns that merge tech with storytelling, offline with digital, and technique with on-ground execution.
From good IT platforms to real-time analytics and QR-based entry at mega-events, their built-in mannequin drives measurable influence.
Successful the Bharat Market
Model Radiator caters to authorities businesses, PSUs, corporates, startups, and NGOs. With India’s digital advertising and marketing projected to hit $24B by 2028 and occasion administration rising at 15% YoY, their full-stack method is future-proof. Their edge? Deep regional perception paired with nationwide ambition.
Bootstraps to Enterprise Brilliance
The income mannequin is multi-pronged: company retainers, authorities contracts, occasion execution, and platform improvement. Their pricing is customised and ROI-driven. Notably, they continue to be bootstrapped and proudly EBITDA-positive. Their scalability is rooted in modular, pan-India providers backed by in-house tech, content material, and design.
Highlight Moments & Milestones
Model Radiator has executed marquee campaigns like Bihar Enterprise Join and Khelo India Youth Video games. They’re empanelled with businesses like AIIMS Patna, BIADA, and UPUMS Etawa. Awards embody the Digital Girls Award 2018 (BSE, CNBC, Fb) and honours from the World Innovation Congress and BRICS CCI. Himani can be a daily on entrepreneurial panels and startup boards.
Classes from the Floor Up
Competing with nationwide businesses, retaining expertise in Patna, and convincing purchasers in regards to the worth of built-in options had been early hurdles. However execution, regional empathy, and consistency helped Model Radiator earn belief. Their journey reveals that nice campaigns don’t want a metro PIN code—simply goal, persistence, and delight in a single’s roots.
Himani Mishra has a message for aspiring founders: “Begin actual. Work arduous. Keep grounded. Whether or not in sneakers or sarees—construct like a boss.” For girls, she provides: “There’s no substitute for us. However when you’re in your zone, you are not male or feminine—you are an expert.”
What’s Subsequent for Model Radiator?
Brief-term plans embody launching a SaaS marketing campaign instrument and increasing to 30+ states. Lengthy-term, the goal is to turn into a change associate throughout Tier-2/3 India, construct rural expertise hubs, and discover worldwide campaigns. With a coronary heart in Bihar and eyes on the globe, Model Radiator is scaling influence with out dropping its soul.
