If not packaged nicely, even the concepts with the best potential can flop tougher than the worst ones.
It was 2008. I used to be roughly 14 years outdated. TATA Motors, an India-based multinational automotive firm, launched a brand new mannequin. The title was TATA Nano.
At a value vary of $1500–2000 (sure, you heard me proper), it was speculated to be a safer different for Indian households nonetheless driving three to a scooter. It might have reworked mobility for thousands and thousands of low-income households.
However it didn’t.
Why so?
As a result of, in India, getting a automotive is meant to be a standing image. And when a automotive comes with the tag of being the most affordable, it stops feeling like a dream and begins feeling like a compromise.
In the meantime, Tesla managed to promote itself because the self-driving automotive of the longer term, regardless that its autopilot works sloppier than me on a Friday night.
I’m positive you’ve gotten figured it out by now. I’m not speaking about automobiles right here. I’m speaking about how positioning works.
And it goes for on-line writing as nicely.
Right here’s how I used to be doing it fallacious and the way I discovered to do it proper this time round.
