MAICON brings collectively prime visionaries and consultants within the area of AI, throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use at the moment, and a preview of their MAICON 2025 periods.
From the early days of content material advertising and marketing to the rise of inbound, automation, and now generative AI, Taylor Radey has labored on the intersection of technique, expertise, and alter administration for over 15 years. Throughout her time at PR 20/20 (HubSpot’s first company associate), she noticed the launch of the Advertising and marketing AI Institute firsthand.
She mentioned, “It was a 2021 weblog put up written by Mike Kaput—a overview of Hyperwrite, titled ‘AI Wrote a 650-Phrase Weblog Put up For Me‘—that modified all the things. I noticed then that generative AI was at a tipping level, lastly highly effective sufficient and cost-effective sufficient for the typical enterprise.”
Taylor instantly began experimenting and labored with purchasers to pilot AI instruments for content material creation. In the present day, by means of her firm Randall Pine, she helps small to mid-sized companies undertake AI, optimize workflows, and embrace all of the change that comes with it.
Session Preview: Create Actionable Workflows with AI
In the present day, we see common AI-generated content material in every single place—summaries, finest practices, social media posts, and so forth. The important thing to rising above it? Faucet into what makes your model totally different.
“That’s your experience, your lived expertise, and your voice,” Taylor mentioned.
Throughout her session, she is going to give you the instruments you want (i.e., the toolkit) to seize material experience and the know-how to rework that experience into usable information (assume: themes, campaigns, and messaging guides).
Utilizing instruments like customized GPTs and NotebookLM, you’ll depart her session with “a minimum of one workflow you possibly can put into apply instantly—and an entire new approach to consider what makes your advertising and marketing uniquely useful.”
Lesson Discovered: Don’t Dilute Your Work—Deepen It
Many see AI as a instrument to do issues sooner, double your output, and in the end put in much less effort. And whereas it completely can assist you do these issues, you’re simply scratching the floor.
Taylor identified that the deeper alternative lies in doing higher work.
So as a substitute of speeding the method, she encourages entrepreneurs to make use of AI instruments thoughtfully to stage up the standard of your pondering and total energy of methods and content material.
In her phrases:
“Convey collectively the most effective of AI with the most effective of you. Don’t dilute your work—deepen it.”
Trying Forward: Companies Will Embrace an AI-First Mindset
Companies are caught within the license-purchasing part of AI adoption. Taylor hopes that extra groups is not going to solely purchase the instruments, however supply the suitable coaching, assist, and permissions to make a real impression.
“I wish to see extra companies embrace an AI-first mindset—the place utilizing AI isn’t further work, however simply how the work will get carried out.”
Past enterprise use, she thinks particular person use will speed up too. Because of extra user-friendly interfaces, similar to voice-enabled prompting, AI is beginning to really feel extra like a teammate and fewer intimidating.
She added:
“We’re going to see AI that feels extra helpful and extra built-in into how we dwell and work, particularly for analysis, decision-making, and inventive collaboration. The query is whether or not organizations will meet up with how their groups are already utilizing it.”
Hyperlinks We Like
AI Recommendation for Service Companies
Taylor’s current weblog put up captures the core message behind her MAICON session: that AI is democratizing entry to information, and in doing so, it’s commoditizing a lot of what entrepreneurs and repair suppliers have historically supplied.
And on prime of this, when firms over-optimize for effectivity, they threat turning into indistinguishable from each other — AI-powered groups simply churning out the statistical common of selling, gross sales, and repair.
What stays useful (and irreplaceable) is lived expertise, deep experience, and hard-won instinct. This text outlines how firms can double down on their distinctive insights by turning inward, mining your crew’s lived expertise, deep experience, and judgment, and rework them into their Most worthy belongings.
Use the 5×5 AI Framework to uncover AI use circumstances in enterprise
That is one in every of Taylor’s favourite assets, particularly for people and groups who really feel overwhelmed or caught. The 5×5 technique simplifies all the things: it helps folks look at their day-to-day duties and rapidly determine new alternatives to leverage AI.
She famous that her immediate library and AI coverage templates are much more in style, however that the 5×5 template is a hidden gem.
5 Phases of AI Adoption: Your 2025 AI Playbook
This piece is written with crew leaders and inner champions in thoughts. It breaks down what every stage of adoption seems like, the indicators you’re caught, what to give attention to, and how you can progress.
Taylor mentioned, “I created this put up to offer construction to what typically seems like a messy, nonlinear journey. Groups can use this as a roadmap to set expectations, talk internally, and prioritize subsequent steps.”
Taylor’s Session at MAICON
Experience, Squared: The AI Toolkit for B2B Advertising and marketing Groups
As AI goes mainstream, companies face a selection: mix in or stand out. And the best way to be irreplaceable? Scale what you do finest.
On this tactical, fast-paced session, you’ll learn to use AI to doc, systematize, and scale your experience—from thought management to area experience to technique. Whether or not you’re operating an company or main a advertising and marketing crew, you’ll stroll away with ready-to-use instruments, templates, and use circumstances that assist you work smarter with out compromising what makes you nice.
That includes deep dives into 5 real-world workflows utilizing main instruments like Google’s NotebookLM, ChatGPT customized GPTs, and extra, you’ll see precisely how you can:
Seize your crew’s proprietary information and processes
Construct AI workflows that multiply your output
Flip experience into scalable content material, choices, and campaigns
Keep away from the “commodity entice” through the use of AI to deepen—not dilute—your work
You’ll depart with a handful of examples you possibly can apply instantly, and a minimum of one workflow you’ll wish to steal earlier than the session ends.
Hold Up with Taylor (and AI)
Comply with and join with Taylor on LinkedIn. Under are extra assets from Taylor in the event you like what you’ve learn to this point.
Be part of Us at MAICON 2025
Advertising and marketing Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be part of us Oct. 14-16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout for $100 off your registration!
