Zuckerberg spent $45 billion constructing digital worlds. Now he’s copying Apple’s 20-year-old playbook.
Mark Zuckerberg has a confession to make.
He doesn’t imagine within the metaverse anymore.He doesn’t suppose digital is best than bodily.He doesn’t suppose his $45 billion wager will repay.
How do I do know?
As a result of Meta is opening bodily retail shops.
Sure, you learn that proper.
The corporate that promised we’d all stay, work, and play in digital worlds is now hiring retail staff to promote headsets in brick-and-mortar shops.
Similar to Apple did 23 years in the past.
Let’s discuss numbers that may make your head spin.
Meta has burned by way of $45 billion on Actuality Labs since 2020.
$13.7 billion misplaced in 2022$16.1 billion misplaced in 2023$15.3 billion misplaced in 2024
That’s greater than NASA’s total annual funds.