Sports activities engagement is a key driver of social media dialogue, although you doubtless wouldn’t presume that sports activities would play an enormous function in Pinterest, which is generally targeted on style and design-based content material.
But, as Meta indicators new sports activities partnerships, and X integrates gameday activations, Pinterest can also be seeking to dip into sports activities engagement, via a brand new sponsorship cope with the New York Liberty of the WNBA.
As defined by Pinterest:
“For the primary time, Pinterest is moving into the sports activities area as an official accomplice of 2024 WNBA Champion, New York Liberty. Collectively, the Liberty and Pinterest will encourage followers and have a good time girls’s sports activities via unique content material, in-game experiences and group outreach, all reflecting the power of New York and its iconic workforce.”
And whereas it might not be an instantly logical connection, it can assist to enhance Pinterest’s branding, via on-court signage and expanded show.
Pinterest additionally notes that broader curiosity within the Liberty, and the WNBA normally, is rising within the app.
“Searches for ‘WNBA aesthetic’ and ‘New York Liberty’ are up 1,295% and 216%, respectively, whereas Liberty athletes are additionally redefining what it means to be skilled girls athletes, and Pinterest shares that spirit by providing followers a platform to discover their identities and draw inspiration from the workforce.”
Certainly, Pinterest studies {that a} vary of WNBA-related searches are steadily rising within the app.
Pinterest says that, other than basic branding and sponsorship, it can even be partnering with the Liberty on initiatives for Nationwide Ladies and Ladies in Sports activities Day, whereas it’ll even be refurbishing basketball backboards at native courts in New York.
It’s an fascinating partnership, and an fascinating consideration for sports-related entrepreneurs, contemplating the expansion of sports-related engagement within the app.
After all, quite a lot of that’s an extension of the game, in taking a look at WNBA-related type as effectively. However that’s part of the broader sports activities as leisure package deal, and that would current new alternatives on your advertising and marketing efforts.
