Let’s face it: Reaching out to somebody new will be intimidating. Whether or not you’re assembly a brand new coworker in particular person otherwise you’re reaching out to an influencer on-line, you need to you’ll want to get the phrases excellent.
It’s completely pure to really feel this fashion, and that’s why templated outreach messages are important. They may give you a place to begin, so that you’re not watching a clean display. And as soon as you discover a couple of that work, you may really feel extra assured in your creator outreach efforts.
Try a few of our prime Instagram influencer outreach messages that we’re certain your creators will love.
How influencer outreach templates can assist you save time
Take into consideration the entire messages you write in a day at work. These can take up a little bit of time, proper? And the particular person you’re writing to can affect the time it takes to craft, too. In spite of everything, emailing a word to a long-time coworker shouldn’t take too lengthy, however crafting the proper introductory message for a creator you’re excited by working with will certainly require extra time.
And whilst you ought to personalize all creator outreach messages, some degree of templatization can prevent time, particularly in the event you’re reaching out with the identical provide every time (free merchandise, X% fee, set flat charge, and so forth.).
Templatize nearly all of your outreach and go away spots the place you may add in private particulars like their identify, what you like about their content material, and why you assume they’d be an ideal associate to your model.
What to do earlier than sending an outreach message to a creator
There are particular steps you may take earlier than sending an outreach message, so it feels much less like a “chilly” DM.
Utilizing your model account, observe the creator on the specified platform, in addition to another social media platforms they use.
When related, touch upon their posts so you may enhance visibility and so they can see your assist.
1. “Let’s Start a Relationship” influencer collaboration proposal template
This is among the finest Instagram influencer outreach templates. Its purpose is that can assist you develop a relationship with creators. This DM template ideally compliments them on a few of their content material and encourages them to arrange a time to debate a partnership. Moreover, it provides the influencer some scope to consider the place they want to take their relationship with the model.
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve not too long ago found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you may be an ideal associate for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. If you happen to’re , let’s arrange a while to speak this week.
Look ahead to listening to from you,
[YOUR NAME]
2. “The Introduction” influencer collaboration proposal template
Identify dropping generally is a highly effective software in gaining belief and credibility, so if a mutual acquaintance advisable this creator to you, allow them to know.
Introduction Instagram influencer outreach templates introduce your model, share the identify of the mutual acquaintance, after which instantly get to the purpose of collaboration.
Not solely does this pique the curiosity of the influencers, however it additionally provides you the chance to ascertain a working relationship with them virtually immediately. Right here’s one template that may assist you to try this:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND].
[MUTUAL ACQUAINTANCE’S NAME] informed me they assume you’d be an incredible match for [BRAND]’s influencer advertising and marketing program as a result of [REASON].
I like your content material about [TOPIC] and assume it might be an ideal alternative for us to work collectively.
If you happen to’re excited by a partnership, let’s schedule a while to speak this week.
Trying ahead to listening to from you,
[YOUR NAME]
This template works fabulously when you’ve got a present roster of influencers and ask them to suggest different creators to your workforce. Simply you’ll want to additionally embody why you want their content material, so that they know you really need to associate with them.
3. “We see you like our product” influencer outreach template
Is there a creator tagging your model in superior posts about why they love your merchandise? Probably the most genuine creator partnerships come from real model pleasure, so these creators are wonderful spokespeople to your merchandise.
There are a couple of methods to search out folks posting about you, together with looking hashtags and direct model tags. You may as well search normal hashtags (like #BestMakeup or #FitnessGear) and scroll via to see if anybody mentions you with out instantly tagging you.
As soon as you discover some creators who would make wonderful matches to your workforce, it’s time to achieve out. In your message, reference their put up about you and provide some free merchandise. In spite of everything, model followers are the almost definitely to simply accept product seeding as the one type of cost.
Try this template for inspiration:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND].
I completely cherished your put up about [PRODUCT NAME], and I’m so joyful you get a lot worth from it.
You’ve carried out such an ideal job selling our [BRAND] to your followers, and we’d like to ship you some free merchandise!
If you happen to’re , let’s arrange a while to speak this week.
Trying ahead to listening to from you,
[YOUR NAME]
4. “Free Product Pattern” influencer outreach template
A great deal of manufacturers give away free samples of their merchandise to the influencers. This can be a wonderful means for manufacturers to see if creators who haven’t tried their merchandise will genuinely love them, which might result in extra genuine content material.
Moreover, such Instagram influencer outreach templates could make the provide sweeter for the influencer. This may occasionally immediate them to answer to your e mail, even simply to thanks.
When influencers obtain your free pattern, they might put up about it on their Instagram profile with out requiring cost. This, in flip, can enhance your attain. However don’t go in anticipating this—consider it as a pleasant little shock once they do.
In the event that they don’t robotically put up about you, no worries! Comply with up with them after they obtain the product to see how they prefer it and if they’ve any questions. In the event that they inform you they get pleasure from it, broach the subject of a possible partnership and provide to arrange a cellphone name to debate it additional.
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve not too long ago found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you may be an incredible associate for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. Nevertheless, we need to be sure our merchandise will present worth to your life, so we needed to ship you some so that you can check out.
If you happen to’re , ship us a fast message!
Look ahead to listening to from you,
[YOUR NAME]
5. “Occasion Invite” influencer outreach template
If you happen to’re internet hosting an occasion, inviting creators to return and put up about it’s a good way to construct hype. Whether or not it’s working with a make-up creator to showcase their search for the occasion prematurely or a creator telling folks why they’re so excited to go, these collaborations can encourage extra folks to attend.
An invitation can be a good way of getting the eye of your influencers. In spite of everything, posting content material from unique occasions can be nice for his or her Instagram feed.
These occasions or events can entice influencers, and that’s why these Instagram influencer outreach templates work very effectively.
Right here’s a template so that you can tweak:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve not too long ago found your content material, and I feel it’s wonderful as a result of [THING YOU LOVE ABOUT THEIR CONTENT].
[BRAND] is internet hosting an unique occasion on [DATE], and it’s [DESCRIPTION OF EVENT].
We’d love so that you can attend and put up about it to share the small print along with your followers.
If you happen to’re , let’s schedule a while this week to speak.
Trying ahead to listening to from you,
[YOUR NAME]
Tips on how to regulate these outreach templates for a distinct segment enterprise
If you happen to characterize a distinct segment enterprise, you’ll most likely want so as to add further rationalization to your outreach. Relying on the template you need to use, add a bit the place you clarify what your model is or what your merchandise do. Embrace your model account’s deal with and web site to allow them to analysis you additional.
In any other case, nearly all of these templates will nonetheless work wonders to your model and assist you to save time.
Tips on how to flip these into influencer outreach e mail templates
Turning these outreach templates into emails is remarkably simple. The vast majority of the content material can keep the identical, and also you simply want to consider a compelling topic line that can make them need to click on.
Make sure you will have knowledgeable signature line arrange in your e mail, to allow them to inform you’re the true deal, and you’ll want to use your work e mail deal with slightly than your private one.
The final word information to contacting influencers on Instagram
When you discover a creator you need to attain out to, verify the bio of their Instagram profile. If they’ve an e mail listed of their bio, use that to contact them because it’s usually their most well-liked type of messaging.
Nevertheless, in the event that they don’t record an e mail, direct messaging (DMing) is one of the best ways to achieve out.
What to do if an influencer doesn’t reply to your outreach message
We’re all busy, and it’s simple to by accident miss a notification in your inbox, so don’t interpret an absence of response to the primary message as an absence of curiosity. As an alternative, wait a couple of days and ship one other word. Right here’s a template you may tweak:
Hello [CREATOR’s NAME],
I hope you’re doing effectively. I reached out a couple of days in the past about [A PARTNERSHIP, SENDING PRODUCTS, AN EVENT INVITE, ETC.], and I simply needed to observe up.
If you happen to’re , I’d like to arrange a cellphone name. Let me know if you’re free.
Thanks,
[YOUR NAME]
It’s a protected wager to ship as much as two follow-up outreach emails to the identical creator, but when they don’t reply by the third message, there’s probability they’re not . However don’t let this get you down! There are nonetheless tens of millions of creators on the market who would like to associate along with your model; you simply want to search out them.
Key takeaway: Reaching out to influencers doesn’t must be intimidating.
Creators: They’re similar to us. Among the finest methods to make sure you’re crafting an ideal outreach message is to learn it again to your self. Does it sound like an acquaintance or a pal is writing it? Or does it sound too dry {and professional}?
Make sure to give your outreach messages persona and hold them genuine. These are a number of the qualities of the most effective partnership requests on the market.
