Managing a number of social media accounts isn’t straightforward. And, if you happen to’re studying this, you’re in all probability on the lookout for a greater option to do it. Whether or not you’re operating accounts for a model, an company, or your self, protecting all the pieces organized and on observe can really feel overwhelming, quick.
Fortunately, there’s some excellent news! There are confirmed methods and sensible social media administration instruments that may make an actual distinction.
On this information, we’ll present you tips on how to handle a number of social media accounts with much less stress and extra success, with ideas from consultants who do it each day.
Bonus: Get a free information that reveals you 8 Methods to Use Hootsuite to Assist Your Work-Life Stability. Learn how to spend extra time offline by automating lots of your each day social media work duties.
Operating a number of accounts doesn’t need to imply operating your self into the bottom. With the fitting setup, you’ll be able to streamline your workflow, keep constant throughout manufacturers, and truly benefit from the artistic components of your job. Right here’s how.
1. Create a social media technique
Every account you handle ought to have its personal clear plan. That means, you’re not guessing what to publish or who you’re speaking to.
Ask your self:
What’s the aim of this account? (Model consciousness? Buyer help?)
Who’re we making an attempt to succeed in?
What do we would like individuals to do after seeing our posts?
Having an actual plan (even a easy one) makes all the pieces else simpler.
2. Select the fitting platforms in your model
You don’t need to be on each single social media web site. Concentrate on the platforms the place your viewers is and the place your content material suits greatest.
Fast ideas and stats:
In the event you’re not seeing actual outcomes from a platform after a couple of months, it’s okay to rethink it. Managing fewer platforms properly is healthier than managing all of them badly.
Professional Tip: Use these social media administration stats to information your advertising and marketing technique.
Supply: Hootsuite Social Media Traits 2025
3. Use a social media administration software to maintain all the pieces in a single place
Logging out and in of various accounts all day? No thanks.
Whenever you’re managing a number of manufacturers or shoppers, utilizing a social media administration software isn’t only a nice-to-have — it’s important. An excellent platform pulls all of your work into one dashboard, saving you time and serving to you keep organized.
Utilizing a software like Hootsuite permits you to:
Plan and schedule content material throughout all of your social media profiles (together with at your customized greatest time to publish!).
Uncover what individuals are saying about you on-line with cutting-edge AI social listening instruments.
Reply to DMs and feedback throughout a number of social accounts proper inside your dashboard.
View efficiency in context with detailed analytics throughout all of your accounts collectively.
Save time with AI content material creation boosters like OwlyWriter AI to draft posts from scratch or simply repurpose content material.
Create and handle advert campaigns with social promoting options, together with auto-boosting.
Jose-Andres Camacho, Social Media Strategist at Intuit Mailchimp, says connecting all of your accounts to a dashboard like Hootsuite can actually “save your sanity.”
Different ideas for automating your social media workflow:
4. Create reusable content material templates
Templates are a secret weapon for busy social groups. They allow you to publish sooner whereas ensuring each account nonetheless appears to be like and sounds proper.
As a substitute of ranging from scratch each time, construct templates for the commonest kinds of posts you make. Then, tweak them barely for every model or marketing campaign.
Want a recent look? We’ve obtained 250+ free social media templates for planning your success, in addition to these content-strategy-focused templates you should use with or with out Hootsuite:
Professional tip: Create a fundamental set of templates for every model you handle. Save them someplace straightforward to entry (like Canva folders, Dropbox, or your social media software’s media library). This retains your crew constant, and hastens approvals too.
5. Schedule posts forward of time
Probably the most repetitive a part of being a social media supervisor is definitely posting the content material, proper? Straightforward resolution: use a social media scheduler.
In the event you handle a number of social media accounts, making an attempt to publish reside each day is a quick observe to burnout. Scheduling posts forward of time offers you house to plan higher content material — and somewhat extra respiration room in your day.
Finest practices for scheduling:
Plan main posts (like campaigns, bulletins, and seasonal content material) 2-4 weeks out.
Maintain about 20-30% of your content material calendar open for real-time alternatives (like viral tendencies or necessary information).
Use Hootsuite’s Planner to tug and drop posts throughout completely different accounts, transfer issues round simply, and fill gaps shortly.
Take into account: Scheduling forward doesn’t imply you’ll be able to “set it and overlook it.” All the time keep alert to what’s occurring on the planet. You’ll wish to pause or pivot posts if one thing sudden modifications the dialog.
Supply: Hootsuite Social Media Traits 2025
6. Monitor and reply with out getting caught in your inbox
Managing a number of social media accounts means staying on prime of feedback and messages however if you happen to’re not cautious, it could possibly eat up your entire day.
As a substitute of reacting each time a brand new notification pops up, set particular instances to test and reply. That means, you keep answerable for your time (and your sanity).
Do this easy schedule:
Morning check-in: Reply pressing DMs and mentions.
Noon session: Have interaction with feedback and conversations.
Finish-of-day wrap-up: Clear something excellent and flag necessary follow-ups.
Utilizing a software like Hootsuite Inbox pulls all of your accounts into one place, making it sooner and simpler to answer throughout platforms. No extra countless app switching or missed messages.
Plus, you’ll be able to simply automate your DM’s, so your viewers will get immediate replies to their most urgent questions.
Professional tip: In the event you’re managing a number of manufacturers or an enormous audience, assign conversations to completely different teammates. When the fitting individuals deal with the fitting messages, all the pieces runs smoother — and your neighborhood feels heard.
8. Overview efficiency commonly and alter
The one option to handle a number of social media accounts efficiently is to know what’s working and what’s not. Frequently checking your analytics permits you to double down on what’s driving outcomes and tweak what isn’t.
Key metrics to look at:
Engagement charge (likes, shares, feedback vs. followers)
Follower progress on every platform
Click on-through charges in your hyperlinks
Common customer support response time on social
Camacho says pulling cross-account studies helps social media managers catch issues early — earlier than they spiral. Small dips in engagement or sluggish viewers progress are simpler to repair whenever you spot them straight away.
Use a social media analytics software like Hootsuite to trace efficiency throughout platforms in a single place.
9. Put apart time for listening and engagement
If a social media publish will get lower than 1% engagement, did it even occur? An excellent engagement charge to intention for is between 1-5%, relying in your business.
How do you get that degree of engagement? Some unlucky information: you need to work for it. Day by day.
Severely, there needs to be a devoted time in your calendar each day to answer to messages and feedback and hunt down posts from others to touch upon. Participating with others builds relationships, attracts new followers, and might even end in new company or influencer partnerships.
One option to massively pace this up, and in consequence enhance your engagement, is to make use of social listening to determine posts you must touch upon, uncover what individuals are saying about you, and discover these new alternatives to develop.
Enter Hootsuite Listening:
Hootsuite Listening helps you:
Discover out what individuals are saying about your organization or merchandise (and your opponents) throughout social media, web sites, weblog posts, boards, and extra.
Analyze and observe model sentiment over time.
Determine whenever you’ve gone viral or have a possible PR disaster on the horizon.
Uncover new partnership alternatives.
10. Exhibit your wins
Managing a number of social media accounts takes critical effort, and you must get credit score for the affect you’re making.
Don’t simply observe your outcomes — share them. Exhibiting off your wins helps you:
Show the worth of your work to management or shoppers
Construct belief and pleasure throughout groups
Make a stronger case for extra finances, extra help, and greater alternatives
Straightforward methods to showcase your wins:
Create a month-to-month or quarterly social media report highlighting your greatest successes: prime posts, engagement progress, new followers, leads generated, or buyer satisfaction scores.
Name out top-performing content material in crew conferences or emails.
Visualize your outcomes with charts, graphs, or easy snapshots out of your analytics dashboard.
Inform a narrative. Tie your numbers again to actual enterprise objectives (like web site site visitors, gross sales, or model sentiment). Study social media greatest practices to land these early and infrequently!
Backside line: Whenever you handle a number of social media accounts, you’re juggling lots behind the scenes. Don’t be shy about pulling again the curtain and exhibiting how a lot you’re serving to your model or your shoppers, win.
Managing multiple social account doesn’t need to be a relentless scramble.
We requested Jose-Andres Camacho, Social Media Strategist at Intuit Mailchimp, to share his prime ideas for staying organized, artistic, and (largely) stress-free whereas juggling a number of social media accounts directly.
1. Carry your entire accounts beneath one software
Step one to managing a number of social media accounts with out dropping your thoughts? Cease leaping between tabs and apps all day. When all of your accounts are scattered, it’s not possible to see the massive image, not to mention plan sensible content material or keep on observe.
Camacho says ranging from a spot of simplicity makes an enormous distinction. “To begin, attempt to collect [all your social media accounts] in a single place,” he says.
“For instance, utilizing a social media dashboard software like Hootsuite, join all of your social accounts in a single place to streamline and pull cross-brand and cross-account studies, benchmarking efficiency throughout your a number of accounts.”
He provides, “Belief — this alone can save your sanity.”
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2. Get used to context switching
Whenever you handle a number of manufacturers, you’re always switching gears. With out a clear system, it’s straightforward to combine up your tones or worse, lose your viewers.
“Context switching can humble you actual fast,” Camacho shares. “One minute you’re deep in ghostwriting mode for a enterprise creator, the subsequent you’re reviewing upcoming content material for a Fortune 500 martech model — and your mind’s like, ‘Wait, who’re we proper now?’”
To remain sharp, he recommends time-boxing between shoppers, and giving your self a real psychological reset between shifts. Earlier than creating content material, skim the model’s tone information, evaluate their greatest previous posts, and test competitor accounts for a fast recalibration.
3. Batch content material creation to work smarter
Juggling too many small duties directly is a quick option to burn out. As a substitute, Camacho stresses the ability of batching: grouping comparable work collectively to maximise focus and stream.
“Don’t attempt to do it suddenly,” he says. “Process batch your social media content material creation, scheduling, and publishing work by account. Whether or not it’s the Pomodoro Approach, 90-minute focus classes, the Eisenhower Matrix plus time boxing, or another new method, use no matter method you’d like! The aim is to group comparable duties and knock them out as effectively as attainable. And never go insane within the course of.”
4. Use calendars to remain organized
As soon as objectives are set and content material is deliberate, staying organized day-to-day turns into crucial. Social strikes quick, and and not using a system, deadlines, and alternatives can slip by.
Camacho recommends weekly check-ins to assist groups keep aligned and proactive. “Begin the week (often on Monday mornings) with a fast, 20-minute social editorial evaluate of the week forward,” he says. These conferences are an opportunity to evaluate calendars, floor any blockers, and make changes.
Pairing social media calendars with common crew syncs makes it simpler to handle schedules, plan round campaigns, and hold your workflow regular — particularly when managing a number of accounts throughout shoppers or areas.
5. Construct a private library of inspiration
Staying artistic whereas managing a number of accounts means always feeding your mind with recent concepts. Camacho recommends utilizing the “Save” options in your Instagram accounts, X, Threads, and LinkedIn to seize content material examples you’ll be able to reference later.
“Get strategic together with your ‘Saves,’” he says. “When the ‘this & _______’ pattern was going viral, I saved a number of B2C and B2B examples to reference later. This turns out to be useful if you want to embrace examples in a artistic transient or idea approval out of your higher-ups.”
Bonus tip: on Instagram, arrange Saves by model or theme so that you’re not digging by means of memes when it’s time to pitch a publish.
Spending just some minutes every week saving and organizing content material inspiration pays off huge whenever you’re on the lookout for fast concepts or ready-to-go examples. Or, take a look at these 40 social media publish concepts.
6. Maintain your crew related
Managing a number of social accounts is rarely a one-person job. Whether or not you’re working with designers, copywriters, strategists, or shoppers, staying related is crucial for achievement.
Camacho recommends protecting common, brief check-ins together with your artistic groups. “Get your social and artistic groups in the identical ‘room’ collectively commonly, whether or not or not it’s digital or IRL. Schedule 1–2 15-minute stand-ups per week,” he says.
“Overview your mission tracker and get a standing replace collectively.”
To maintain the power recent, he suggests asking crew members to convey social content material concepts they’ve seen out within the wild. Contemporary views hold the artistic course of full of life—and allow you to keep forward of tendencies throughout accounts.
7. Get your self an AI assistant
Lastly, if you wish to keep aggressive in 2025, you ought to be utilizing synthetic intelligence (AI).
Camacho is direct about it: “In the event you’re not utilizing AI, you’re already behind. It’s 2025. AI is a free, always-on intern that doesn’t sleep and truly will get stuff completed.“
Supply: Hootsuite Social Media Traits 2025
He recommends coaching AI-powered instruments like ChatGPT, ClaudeAI, Jasper, Grammarly, Copy.ai, Adobe Specific, Canva Magic Design, Sprout Social, and Hootsuite to help with brainstorming, trend-spotting, caption writing, and design.
“Cease sleeping on AI,” he urges. “Begin coaching it.”
In the event you’re managing a number of manufacturers, shoppers, or regional accounts, you already know that the fitting instruments aren’t simply useful, they’re crucial.
Listed here are the perfect social media administration instruments we advocate for streamlining your workflow, constructing higher content material, and staying sane.
1. Hootsuite
In the event you’re critical about operating multiple social account, you want a software that’s constructed to maintain up.
That’s the place Hootsuite is available in. It’s designed for busy social media managers who have to plan, publish, pay attention, and measure — all with out dropping observe of what’s occurring throughout their accounts.
From freelancers managing a handful of manufacturers to in-house groups operating world campaigns, Hootsuite offers you the pliability, instruments, and integrations to remain forward with out getting overwhelmed.
Who is that this for? Social media managers working with a number of accounts. Whether or not you’re solo, agency-side, or a part of a much bigger advertising and marketing crew.
Pricing: Begins at $99/month.
SMM star score: ⭐⭐⭐⭐⭐ (5/5)
My favourite options:
Finest Time to Publish: Hootsuite crunches your account knowledge and tells you when your viewers is most lively. The suggestions are tuned to what you’re making an attempt to attain (extra attain, extra engagement, extra clicks), which suggests you’ll be able to publish smarter with out overthinking it.
Hootsuite Inbox: All of your feedback, DMs, and model mentions land in a single dashboard, so that you’re not always switching between platforms. In the event you’re managing a number of manufacturers (and even simply busy social media channels), this protects critical time and stress.
What’s missing/lacking? There’s a little bit of a studying curve if it’s your first time utilizing a full-scale social media administration platform, however Hootsuite has tons of tutorials and guides to get you arrange quick.
Buyer evaluate:
Supply: G2
2. Planable
Supply: Planable
In the event you want social media administration software program that retains content material approvals organized and straightforward to trace, Planable has you lined.
It’s constructed for groups who spend lots of time getting posts reviewed and signed off, particularly in industries the place a number of layers of approval are a part of the method.
That mentioned, if you happen to’re on the lookout for deeper analytics, publishing instruments, or social listening options, you would possibly discover Planable a bit on the sunshine aspect.
Who is that this for? Companies, freelancers, and social media advertising and marketing groups that primarily want a easy approval workflow throughout a number of manufacturers or shoppers.
Pricing: Free plan accessible for 50 whole posts. Paid plans begin at $33 per workspace (shopper), per thirty days.
SMM star score: ⭐⭐⭐⭐ (4/5)
My favourite options:
Approval workflows: Planable makes it easy to maneuver content material by means of a number of evaluate levels — a must have if you happen to’re working with industries like healthcare, finance, or authorities that require strict sign-offs.
Feed previews: You possibly can simply scroll by means of a visible mockup of your deliberate posts, serving to you catch errors or awkward layouts earlier than something goes reside.
What’s missing/lacking?
Pricing can add up shortly if you happen to handle lots of accounts, because it expenses per workspace.
Lacks full publishing, analytics, and engagement options in comparison with extra complete platforms.
Buyer evaluate:
Supply: G2
3. Buffer
Supply: Buffer
For these on the lookout for a easy, budget-friendly option to handle social media presence, Buffer is an effective possibility.
Buffer focuses on doing the fundamentals very well: publishing, planning, and light-weight reporting. It’s particularly useful if you happen to’re simply beginning out or managing a couple of small channels with out the necessity for heavy analytics or social listening.
Who is that this for? Freelancers, startups, and small companies who need a easy, low-cost option to plan and schedule social content material throughout a couple of social platforms.
Pricing: Free plan accessible (as much as 3 channels, 10 scheduled posts per channel). Paid plans begin at $5/month.
SMM star score: ⭐⭐⭐ (3/5)
My favourite options:
Clear, easy scheduling: Buffer retains publish planning stress-free. It’s excellent if you happen to simply have to queue up posts throughout a couple of core platforms—no further bells and whistles to study.
Fundamental crew collaboration: You possibly can assign posts to crew members and set easy approval steps. It’s sufficient for small groups, however if you happen to want complicated workflows or detailed permissions, you’ll in all probability outgrow it.
What’s missing/lacking?
No social listening instruments, which may make it tougher to trace conversations round your model.
Analytics are fairly fundamental. Positive for fast updates, however if you happen to’re managing campaigns throughout a number of manufacturers and want deep insights, you’ll in all probability need a extra superior software.
Buyer evaluate:
Supply: G2
Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from one dashboard. Strive it free as we speak.
