Ethan Mollick, professor of administration at Wharton Enterprise Faculty, has a easy benchmark for monitoring the progress of AI’s picture technology capabilities: “Otter on a aircraft utilizing wifi.”
Mollick makes use of that immediate to create pictures of … an otter utilizing Wi-Fi on an airplane. Listed here are his outcomes from a generative AI picture instrument round November 2022.
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And right here is his end in August 2024.
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AI picture and video creation have come a great distance in a short while. With entry to the best instruments and sources, you may manufacture a video in hours (and even minutes) that will’ve in any other case taken days with a artistic staff. AI may also help virtually anyone create polished visible content material that feels actual — even when it isn’t.
After all, AI is just a instrument. And like several instrument, it displays the intent of the individual wielding it.
For each aerial otter fanatic, there’s another person creating deepfakes of presidential candidates. And it’s not solely visuals: Fashions can generate persuasive articles in bulk, clone human voices, and create complete pretend social media accounts. Misinformation at scale used to take critical operations, time, and bills. Now, anybody with a good web connection can manufacture the reality.
In a world the place AI can rapidly generate polished content material at scale, social media turns into the right supply system. And AI’s impression on social media cannot be ignored.
Misinformation is not nearly low-effort memes misplaced at nighttime corners of the online. Slick, customized, emotionally charged AI content material is misinformation’s future. To know the implications, let’s dive deeper into social media misinformation and AI’s function on either side of the misinformation fence.
Social Media Misinformation At this time
What’s misinformation?
Earlier than I start, I ought to notice how I’ll focus on the time period “misinformation.” Technically talking, this subject has a number of completely different flavors:
Misinformation is fake data shared…
