A digital success story powered by smarter ecommerce content material.
The Problem: Nice Merchandise, Hidden On-line
Arnette is a daring, Gen Z-focused eyewear model recognized for its model and sustainability. However even essentially the most distinctive manufacturers can get misplaced on-line. Regardless of having detailed product info—like supplies, eco-packaging, and certifications—Arnette wasn’t exhibiting up in search outcomes as typically as they need to.
The issue? That invaluable information was trapped in inner methods. Search engines like google and AI-powered instruments couldn’t “see” it, which meant digital customers couldn’t both.
The Larger Image
In the present day, ecommerce is not only about trying good, it’s about being discovered. With over 26 million on-line shops competing globally, and AI methods like Google Purchasing and voice assistants guiding buy selections, your merchandise should be simply understood by machines. In the event that they’re not, they could as effectively be invisible.
The Purpose
Arnette needed to extend visitors to their ecommerce web site with out spending extra on advertisements or redesigning their web site. The answer needed to come from making higher use of what they already had: wealthy product information.
The Breakthrough
That’s the place WordLift got here in.
We helped Arnette flip their present product info into content material that engines like google and AI instruments might really perceive. How? By making use of a worldwide information commonplace referred to as the GS1 Vocabulary, a type of “common language” for product attributes utilized by marketplaces, retailers, and AI assistants.
In easy phrases: we taught Arnette’s product pages to talk the identical language as engines like google.
All of the sudden, particulars like UV safety, recycled packaging, or lens supplies weren’t simply tucked away—they turned highly effective, machine-readable content material that improved product visibility throughout digital touchpoints.
The Outcomes
With out altering a single web page design or launching a brand new marketing campaign, Arnette noticed an 11.4% improve in natural clicks to their product pages.
The advance got here purely from making their present information simpler to search out, belief, and act on. We tracked this uplift throughout a take a look at group and benchmarked it in opposition to a management group to verify the affect.
“With this expertise, Arnette is now strategically positioned to deal with future challenges and seize new alternatives on the planet of eCommerce” – Federico Rebeschini, Head of search engine optimisation in Essilor Luxottica
Why It Issues
This isn’t only a win for search engine optimisation. It’s a shift in how fashionable manufacturers compete on-line.
By structuring their product information utilizing international requirements, Arnette is now positioned to:
Seem extra typically in related search outcomes.
Share information extra simply with marketplaces and retail companions.
Prepare for brand new rules like Digital Product Passports.
Help smarter, personalised procuring experiences.
And this technique works past trend. Any model—with the appropriate basis—can flip product information right into a progress engine.
Trying Forward
From QR codes in-store to voice assistants at house, product content material must work throughout extra channels than ever. Because of structured information, Arnette now has a scalable option to meet these expectations and develop past search engine optimisation.
Your Flip
Arnette’s success reveals that progress doesn’t all the time require massive modifications. Typically, it’s about unlocking the worth you have already got.
Able to unlock hidden progress in your individual product information? Let WordLift assist you to flip what you have already got into measurable outcomes. E book a free session now.
5 Frequent Questions Enterprise Leaders Ask Concerning the GS1 Vocabulary
1. What’s GS1 Vocabulary and the way does it work?
The GS1 Vocabulary is a worldwide commonplace set of detailed product and business-related properties that ensures product info is described persistently and precisely throughout varied methods and areas. It supplies a whole lot of particular attributes, serving to companies current complete product particulars which can be each constant and simply understood by engines like google, companions, and prospects.
2. How does GS1 Vocabulary enhance search engine optimisation for ecommerce companies?
By utilizing GS1 Vocabulary to construction product info, companies present richer, extra correct information that engines like google can interpret extra successfully. This improved readability results in higher rating, elevated natural visitors, and finally increased conversion charges. In Arnette’s case, this method resulted in a 11.4% improve in natural clicks.
3. Can GS1 Vocabulary be built-in with my present PIM system?
Sure, GS1 Vocabulary is very appropriate with Product Data Administration (PIM) methods. It permits companies to map just about each information subject of their PIM to a particular GS1 property, making certain no essential information is omitted and the whole lot is aligned with international requirements for consistency and readability.
4. What industries can profit from implementing GS1 Vocabulary?
Whereas Arnette’s success story is predicated within the trend business, GS1 Vocabulary is equally useful for different sectors corresponding to electronics, fast-moving client items (FMCG), well being, B2B, and past. Any business that depends on correct product information and goals to optimize its on-line presence can leverage GS1 Vocabulary to boost product visibility and enhance buyer engagement.
5. What are Digital Product Passports (DPPs) and the way does GS1 Vocabulary assist them?
Digital Product Passports (DPPs) are digital identifiers that present shoppers with complete product info, corresponding to sustainability particulars, certifications, and manufacturing processes. The GS1 Vocabulary is a key enabler of DPPs, serving to companies meet rising rules and client calls for for transparency, whereas additionally permitting for richer, context-aware experiences throughout completely different touchpoints within the buyer journey.
