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Tensor9 helps distributors deploy their software program into any setting utilizing digital twins

May 14, 2025
in Startup
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Enterprises need entry to new software program and AI instruments however can’t threat sending their delicate knowledge out to a third-party software-as-a-service (SaaS) suppliers. Tensor9 appears to be like to assist software program firms land extra enterprise prospects by serving to them deploy their software program immediately right into a buyer’s tech stack.

Tensor9 converts a software program vendor’s code into the format wanted to deploy into their buyer’s tech setting. Tensor9 then makes a digital twin of the deployed software program, or a miniaturized mannequin of the deployed software program’s infrastructure, so Tensor9’s prospects can monitor how the software program is working of their buyer’s setting. Tensor9 can assist firms deploy into any premise starting from cloud to reveal metallic servers.

Michael Ten-Pow, Tensor9’s co-founder and CEO, advised TechCrunch that Tensor9’s means to switch software program to any premise, and its use of digital twin know-how to assist with distant monitoring, helps Tensor9 stand out from different firms, like Octopus Deploy or Nuon, that additionally assist firms deploy software program right into a buyer’s setting.

“You may’t simply throw a bit of software program over the wall, or it’s very tough to throw a bit of software program over the wall, and know what’s occurring, have the ability to discover points, debug them, repair them,” Ten-Pow (pictured above, left) stated. “They see it working, they’ll debug it, they’ll log in and perceive what the problems are and repair them.”

He stated the timing is true for Tensor9’s tech because of tailwinds from the rise of AI. Enterprises and monetary establishments need to undertake AI tech, however can’t threat sending their knowledge to a third-party.

“An enterprise search vendor would possibly go to, let’s say, J.P. Morgan and say, ‘hey, I would like entry to all of your six parabytes of knowledge to construct an clever search layer on high of it in order that your inside workers can have a dialog with their firm’s knowledge,’ there’s no method that’s going to work,” Ten-Pow stated.

Ten-Pow, an ex-engineer at AWS, stated he had a “lengthy, pretty winding path” to the launch of Tensor9. He bought the concept for the corporate whereas engaged on one other potential concept that didn’t work out. He spent a while determining if he might discover a method to make it simpler for software program distributors to get SOC 2 licensed, a cybersecurity compliance framework, to assist them unlock prospects that required their distributors to have it.

Whereas that didn’t work out, he found from buyer calls that what enterprises actually needed was the software program to only run in their very own tech setting. However many software program firms, particularly startups, don’t have the assets to supply a bespoke on-premise choice for every enterprise buyer.

That sentiment grew to become the premise for Tensor9 which Ten-Pow launched in 2024. Later within the yr, he introduced on two of his ex-AWS colleagues, Matthew Michie and Matthew Shanker, as co-founders.

The corporate discovered early traction with voice AI firms. Since then, they’ve began to increase to work in different verticals together with: enterprise search, enterprise databases and knowledge administration. The corporate at present works with AI firms together with: 11x, Retell AI and Dyna AI, amongst others.

Tensor9 bootstrapped for its first yr and lately raised a $4 million seed spherical led by Wing VC with participation from Degree Up Ventures, Devang Sachdev of Mannequin Ventures, NVAngels, an angel group of ex-Nvidia workers, and different angel buyers. Getting buyers on board with the concept wasn’t too difficult, Ten-Pow stated, as a result of the VCs they spoke with had seen their portfolio firms battle with this precise drawback. Tensor9 simply needed to persuade buyers that they had been the suitable crew for the job.

“We’ve a easy mannequin however beneath the covers there’s plenty of complexity that makes that occur, onerous technical challenges that we’ve solved to make that occur,” Ten-Pow stated. “I believe that was one of many issues that helped us persuade the buyers to spend money on us.”

The corporate plans to make use of the funding for hiring and for constructing out the following technology of its know-how in order that it might work with prospects in additional verticals.

“There’s been an evolution from [on premise] to the cloud and we predict that this concept of software program lives the place it must, and operates the place it must, is that subsequent step that’s a form of synthesis of the earlier on-premise and cloud concepts,” Ten-Pow stated.



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