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In This Article
Brief-term rental investing isn’t about grabbing the most cost effective fixer-upper and hoping company magically seem. It’s about selecting the best markets with sturdy demand, versatile guidelines, and the potential to push income previous six figures. In locations the place scorching tubs and pet-friendliness transfer the needle, the distinction between a dud and a standout typically comes right down to the extras.
This record ranks the highest 10 STR markets underneath $500K based mostly on income potential, visitor demand, investability, and the ability of value-adding options. Each contains insights on the kind of vacationers it attracts, what makes it particular, and the way a lot you may realistically earn. We pulled median residence costs from Zillow as of Could 2025 that will help you body expectations.
Simply bear in mind: Median means center. In case you intention for top-tier earnings, anticipate to purchase an above-average property. That further funding is commonly what unlocks the intense money move. I record the present STR laws out there on-line for every market, and each investor ought to make sure you totally perceive these earlier than critically investing in a property wherever.
1. Lancaster, PA
Median residence value: $360,383
High-performing properties: $120,000/12 months (3 BR+, scorching tub, pet-friendly)
Occupancy fee: 56%
ADR: $212.57
RevPAR: $119.46
Lancaster is likely one of the most missed STR alternatives within the Northeast. Whereas the common itemizing brings in simply over $38K, properties that mix the proper format with facilities like a scorching tub and pet-friendliness can attain $120K yearly. Friends are usually households, {couples}, and weekenders from close by metros like Philly, Baltimore, and D.C., visiting Amish Nation, exploring vintage outlets, and attending seasonal festivals.
Submarkets like Christiana and Conestoga provide rural attraction with STR-friendly zoning and comparatively low competitors. Income progress and occupancy are climbing steadily, and with a strong ADR and growing demand, Lancaster provides probably the greatest ROI tales within the area.
Regulation snapshot
STR registration is required in authorized zoning districts.
Native 24/7 contact required (use your cleaner or useful individual should you ask me *shrug*)
Security inspections obligatory
Lancaster STR information
2. Panama Metropolis Seashore, FL
Median residence value: $416,972
High-performing properties: $110,000/12 months (4 BR w/ scorching tub + pet-friendly)
Occupancy fee: 57%
ADR: $319.21
RevPAR: $181.65
Panama Metropolis Seashore has gone from spring break capital to a family-friendly coastal STR powerhouse. Whereas the common residence brings in $52.7K, good operators who mix a four-bedroom format with a pool, scorching tub, and pet-friendly entry can attain six figures. Friends listed here are largely households and multigenerational vacationers coming for the seaside, state parks, and water actions. Bahama Seashore and El Centro Seashore are high submarkets for his or her walkability and extra relaxed regulatory enforcement.
This market thrives on quantity and facilities. ADRs have risen 14% 12 months over 12 months, signaling pricing energy regardless of elevated stock. With the suitable combo of facilities and licensing in place, Panama Metropolis Seashore delivers distinctive money move for a sub-$500K funding.
Regulation snapshot
STR license is required from town and state.
Native contact required inside half-hour.
The license quantity should seem in all listings.
Panama Metropolis Seashore STR information.
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3. Logan, OH
Median residence value: $242,034
High-performing properties: $106,000/12 months (4-BR residence)
Occupancy fee: 54%
ADR: $353.21
RevPAR: $189.06
Logan is the gateway to Hocking Hills, one of the vital visited pure locations within the Midwest. That alone fuels regular STR demand from nature lovers, mountaineering teams, and {couples} on romantic escapes. The common STR earns $64K/12 months, and a four-bedroom residence simply clears $100K. ADRs are sturdy due to the realm’s rural attraction and restricted high-quality lodging.
Friends in Logan are on the lookout for peace, seclusion, and nature-integrated experiences. Assume cabins, scorching tubs underneath the celebrities, and hearth pits. Listings have surged by 13%, however income progress continues to be climbing, exhibiting that the market is much from saturated.
Regulation snapshot
Registration varies by county.
Lodging tax assortment is required.
Septic and hearth code necessities for brand new builds.
Logan STR laws.
4. Columbia, SC
Median residence value: $232,153
High-performing properties: $108,000/12 months (5 BR w/ pool)
Occupancy fee: 55%
ADR: $565.67
RevPAR: $314.74
Columbia is quietly probably the greatest worth STR markets within the Southeast. With median property costs simply above $230K and high-yielding five-bedroom properties producing $94K to $108K, the numbers pencil out quick. Add a pool, and also you’re properly into six-figure gross income territory. The visitor base is a mixture of college guests, army households (Fort Jackson), and road-trippers between Atlanta and Charleston.
Demand is rising sooner than provide (10% vs. 8%), and the market has sturdy seasonality and income progress components. High submarkets embrace West Columbia, Arcadia Lakes, and the downtown hall.
Regulation snapshot
STR allow and enterprise license required.
Native contact required if the proprietor lives >45 miles away.
Max occupancy and parking guidelines are enforced.
Columbia STR information.
5. Fredericksburg, TX
Median residence value: $496,229
High-performing properties: $102,000/12 months (3 BR+ w/ scorching tub + pet-friendly)
Occupancy fee: 44%
ADR: $362.97
RevPAR: $158.53
Fredericksburg is a design-led, experience-driven market that caters to high-spending {couples} and small teams. Whereas common income sits round $54K, including a scorching tub and pet-friendliness pushes that over $100K. This is likely one of the few Texas wine nation locations permitting STRs in the suitable zones.
Friends are weekend warriors from Austin, San Antonio, and Houston. Assume women’ journeys, romantic getaways, and luxurious birthday weekends. Properties that lean into aesthetics and curated experiences win huge.
Regulation snapshot
STR allow required with annual inspections.
Zoning caps in residential areas.
Native emergency contact inside one hour required.
Fredericksburg STR information.
6. Joshua Tree, CA
Median residence value: $362,049
High-performing properties: $98,200/12 months (3 BR w/ scorching tub)
Occupancy fee: 52%
ADR: $337.76
RevPAR: $176.86
Joshua Tree stays the poster little one for design-focused desert STRs. The common residence earns $58.5K/12 months, however a three-bedroom with a scorching tub and group-friendly format earns near $100K. Friends come for the nationwide park, stargazing, and non secular escapes. Many additionally search influencer-inspired structure like domes, A-frames, and micro-villas.
This market thrives on aesthetic differentiation. The visitor base contains LA creatives, {couples}, yoga retreats, and pal teams trying to disconnect in fashion.
Regulation snapshot
STR allow via San Bernardino County.
24/7 native contact required inside 30 miles.
Strict visitor caps and promoting guidelines.
Joshua Tree STR information.
7. Pensacola, FL
Median residence value: $257,567
High-performing properties: $100,000+/12 months (4 BR w/ pool and pet-friendly)
Occupancy fee: 60%
ADR: $328.70
RevPAR: $197.92
Pensacola is likely one of the most substantial worth performs on the Gulf Coast, providing low buy-in costs and top-tier income progress. Whereas the common STR earns round $58K yearly, bigger properties with a pool and pet-friendly setup can push into six figures. Friends embrace beach-going households, army guests, and snowbirds searching for a warm-weather escape.
High submarkets like Pensacola Seashore, Navarre Seashore, and Perdido Key provide excessive demand and relaxed vibes with sturdy occupancy charges. With rising ADRs, Pensacola combines affordability with upside, primarily for buyers targeted on long-term appreciation and robust short-term returns.
Regulation snapshot
Registration is required for all STRs.
Limits on the variety of company and automobiles.
Native contact required for emergency response.
Pensacola STR information.
8. Seaside, OR
Median residence value: $481,317
High-performing properties: $81,000/12 months (scorching tub property)
Occupancy fee: 58%
ADR: $328.81
RevPAR: $191.48
Seaside and neighboring Cannon Seashore stay coastal Oregon’s finest STR areas. The common property earns $60.8K, however scorching tubs enhance income by over $20K. Friends are a mixture of Portlanders, nature lovers, and households searching for mild-weather getaways.
The panorama favors scenic escapes, walkable downtowns, and seaside proximity. Seasonality is decrease right here, so returns are secure throughout the 12 months.
Regulation snapshot
STR allow and inspection required.
Native contact in Clatsop County required.
Max occupancy guidelines enforced.
Seaside STR information.
9. Savannah, GA
Median residence value: $322,222
High-performing properties: $124,000 (4+ bed room, pool, pet pleasant)
Occupancy fee: 59%
ADR: $328.57
RevPAR: $195.27
Savannah provides sturdy ADR and occupancy, however income progress has plateaued. The common STR earns $63K/12 months. Friends go to for weddings, meals and tradition, ghost excursions, and historic attraction. Greatest bets are in White Marsh and Isle of Hope, the place properties cater to small teams and wedding ceremony events. As is typical, having a pool and being pet-friendly are huge promoting factors on this space.
Regulation snapshot
STR certificates required by town.
Non-owner STRs capped by zone.
Native contact required.
Savannah STR information.
10. Houston, TX
Median residence value: $267,854
High-performing properties: $100,800/12 months (5 BR w/ pool)
Occupancy fee: 51%
ADR: $608.57
RevPAR: $312.32
Houston won’t be the primary metropolis you consider for STRs, however it’s one of many highest-yielding city markets within the nation for the correct of property. A five-bedroom residence close to downtown with a pool can high $100K/12 months. Friends embrace enterprise vacationers, medical sufferers (MD Anderson), sports activities followers, and event-goers.
High submarkets embrace Houston Heights, Downtown, and La Porte. Pet-friendly properties earn 13% to 25% extra. Regulation is gentle however altering; town handed its first STR ordinance in 2025, requiring registration by 2026.
Regulation snapshot
STR registration and a $275 price are required (beginning in 2026).
Native contact and security posting necessities.
Noise/occasion use restrictions.
Houston STR ordinance overview.
Last Ideas
Simply because these markets have sturdy potential doesn’t imply the proper deal will seem the primary day you begin wanting. The local weather continues to be aggressive. Rates of interest are excessive, and lots of sellers are pricing prefer it’s 2022.
However that’s no cause to take a seat on the sidelines. Good offers are on the market. The secret’s staying affected person, doing the reps, and realizing your numbers.
You wish to acknowledge a strong alternative when it hits the market since you’ve already spent hours learning the realm. Perceive the laws inside and outside. Know which submarkets to look at. Construct relationships with a trusted agent and lender, so that you’re prepared to maneuver when the suitable one seems.
In case you’re chasing a legitimate worth deal, be ready to place some cash into the property. A turnkey short-term rental normally prices extra, however that may be the suitable path, relying in your objectives. Actual property is versatile like that. Your technique ought to replicate the place you wish to be 5, 10, and even 20 years from now.
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Garrett Brown
Brief-Time period Rental Professional & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
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