From brainstorming concepts, creating outlines, repurposing content material — AI could make your job as a author an entire lot simpler.
Synthetic intelligence is just not going to do your finest give you the results you want, in fact. We all know there’s (fortunately?) nonetheless work to be finished in replicating the weirdness and surprise of human creativity. However AI can take a number of the work off your plate, so you possibly can deal with precisely that: creating.
Nevertheless, with the ever-growing listing of AI software program and instruments in the marketplace — all promising that will help you generate, streamline, and automate your writing course of — it may be tough to determine which of them are value your time (and cash).
Which is the place I are available. I’m a productiveness nerd who loves testing out new instruments, and I’ve put dozens of AI writing assistants to the check within the hope of working smarter, not more durable.
My final objective is to take away the admin and repetition from my to-do listing as a author so I can deal with what brings me pleasure. (The creating half, as you’ll have guessed.)
On this article, I’ll take a deep dive into my favourite AI writing mills and who I feel they’ll be most helpful for.
A few years in the past, AI writing instruments felt experimental — even area of interest. Quick ahead to at present, and it looks as if everybody has launched one. From Google Docs to Notion to each app with a ‘magic’ button, AI writing is now not a shiny characteristic — it’s desk stakes.
However right here’s the factor: whereas many instruments use the identical underlying fashions (like OpenAI’s GPT or Anthropic’s Claude), they’re not all constructed the identical. The distinction is within the workflows, the interface, and whether or not the instrument truly helps you do your job higher — or simply provides one other tab to your browser.
That’s why this listing isn’t only a assortment of the preferred apps. It’s a roundup of the instruments I’ve personally examined and located helpful as a author and content material creator. Instruments that assist me spend much less time formatting, fiddling, or preventing author’s block — and extra time truly writing.
In the event you’re feeling overwhelmed by all of the choices on the market, I hope this breakdown helps you discover one thing that matches your workflow and your mind.
How I exploit AI in my work
At Buffer, our strategy to AI is easy: it’s a instrument, not a alternative. You’ll by no means discover fully AI-generated content material on Buffer’s weblog, web site, or the product itself — a human evaluations every thing. (You may learn extra about how we use AI on the content material workforce right here.)
There are a plethora of the way to make use of AI instruments in your content material creation course of, however listed here are some methods I’m utilizing AI as a author:
Generate ideasDraft article outlinesRephrase paragraphs or phrases with a particular toneGenerate sentences or paragraphs once I’m hit with author’s block (although I’ll all the time fact-check, edit, or rewrite these)Repurpose weblog posts into social media postsWrite foolish poems I can share for associates’ birthdays
OK, that final one doesn’t precisely rely as work, nevertheless it’s certainly one of my favourite methods to make use of it.
For all the above (and some extra duties), these are the very best AI writing instruments I’ve examined*.
How I selected these instruments
There are numerous AI writing instruments on the market — and loads of them sound nice on paper. However I used to be on the lookout for ones that truly made writing simpler, no more difficult.
Right here’s what I prioritized when testing each:
Usefulness for content material creators — I targeted on instruments that help duties like outlining, repurposing, writing for social, or breaking via author’s block.Ease of use — I didn’t wish to spend hours studying a brand new instrument. These are all beginner-friendly, with minimal setup required.Good defaults — Whether or not it’s tone, formatting, or website positioning, the very best instruments supplied sturdy outputs even once I gave minimal enter.Room to develop — Bonus factors if the instrument had options I may develop into (like customized model voice settings or workflow automation).
None of those instruments are excellent — however all of them earned a spot by saving me time, lowering friction, and serving to me get phrases on the web page quicker.
1. Buffer’s AI Assistant
Greatest AI writing instrument for social media content material
Buffer’s AI Assistant was constructed for social media. You need to use it as and while you create and schedule your content material with Buffer, making the content material creation course of seamless (no extra copy-pasting to varied social networks — particularly tedious when you’re cross-posting to a number of platforms).
One of the best factor about Buffer’s AI Assistant is that it understands the nuances of every social media platform. For instance, the content material you create for X (previously Twitter) gained’t exceed your character restrict. It’s additionally educated to make the tone of LinkedIn content material extra skilled, Instagram extra playful, and so forth.
One other time-saving characteristic is the enhancing buttons inside the assistant. As a substitute of getting to sort additional directions to the Assistant to tweak your put up, simply click on Rephrase, Shorten, Develop, Extra informal, or Extra formal to get you nearer to the content material you’re after.
You may also use these buttons to tweak sure components of your posts when you don’t wish to rewrite the whole thing — one other time saver. (In the event you’re new to utilizing AI on this method, this newbie’s information to utilizing AI for social media is a useful learn.)
Past these elementary options, listed here are a few of my favourite use circumstances as a author seeking to create extra content material on social media and construct my private model:
Personalised concepts
In my expertise as a creator and social media supervisor, social media author’s block is SO a lot worse than the common type. Maybe it’s the sheer quantity of content material you need to create. Who is aware of.
Mercifully, I’ve discovered Buffer’s AI Assistant, which implies this can be a factor of the previous. Once I’m caught on what to put up, I head over to Buffer’s Create Area (the place I brain-dump all my put up concepts) and click on the Generate Concepts button.
To get a greater sense of what will resonate along with your viewers, the assistant will ask you two issues:
What’s what you are promoting about?Who’s your target market?
From there, the Assistant will generate a stream of concepts so that you can assess, separately. On each, you’ll be capable to hit Use it, which is able to open a pre-filled put up creation window, or Attempt one other to regenerate.
Repurpose different posts and content material
Among the best use circumstances for this instrument is the power to repurpose content material that has carried out properly or rewrite it to be extra applicable for an additional platform.
I typically use the latter to remodel posts I’ve created for LinkedIn right into a Twitter thread (one thing that used to take me ages).
One thing else I’m leaning into proper now could be repurposing older social media posts into one thing recent. There’s a good likelihood an enormous chunk of my viewers missed sure posts, and those that noticed them doubtless gained’t keep in mind in the event that they did (particularly if the unique put up has been given a glow-up).
I additionally use the AI Assistant to summarize total weblog posts I’ve written into bite-sized social snippets — one other factor that used to take me ages.
Free and limitless on all Buffer plans
Not like many different AI author instruments, particularly these constructed for social media, there’s no ‘credit’ system in place. The AI Assistant is free to make use of, as is Buffer (for as much as three channels). On the subject of the variety of prompts and rephrases you possibly can submit, the restrict doesn’t exist!
Bonus: No-sign-up-required Social Media Publish Creator
You don’t have to be a Buffer consumer to make use of the AI Assistant. With the free Social Media Publish Creator, you possibly can take the instrument for a check run (or use it indefinitely) with out creating an account or sharing your electronic mail tackle.
2. Jasper
Greatest AI writing instrument for Advertising groups
As one of many first AI writing instruments to market (then often known as Jarvis), Jasper has had time to hone its UI and have set.
Together with AI textual content era for a plethora of particular initiatives — every thing from touchdown pages to full-on advertising and marketing campaigns, Jasper additionally boasts Remix (a devoted instrument for transforming content material through a hyperlink, uploaded doc, or textual content), Chat (a back-and-forth chat field with the AI that will help you brainstorm or hone concepts), plus a Chrome extension.
Jasper has moved past simply copywriting and now goals squarely at advertising and marketing groups. The collaborative options imply everybody can bounce into numerous paperwork and consider initiatives and campaigns at a look with nifty Kanban and calendar views. Managers and editors may add in issues like model voice and elegance information paperwork to make sure issues keep on monitor throughout all content material items.
When writing, Jasper’s intuitive system will ask you to enter a easy immediate or select from an inventory of templates. From there, you’ll be requested for extra info upfront, which differs relying on what you’re engaged on. Earlier than producing your draft, you possibly can add issues like your target market, particular factors to incorporate, and extra — however the AI can predict this stuff so properly that this often simply entails selecting from some really useful choices.
Whereas Jasper is intuitive and nice for groups, it’s value noting that the muse of the instrument is similar as many of the different (cheaper) choices on this listing. Jasper “makes use of over a dozen language fashions,” however the advertising and marketing copy generated is just like what you’ll get from ChatGPT and different AI writing software program.
Pricing: 7-day trial, then costs begin at $49 per thirty days
3. Copy.ai
Greatest AI writing instrument for automating repetitive writing duties
Copy.ai is one other instrument on this listing that has outgrown the content material era mildew it was born into. The multifaceted instrument goals to assist Gross sales and Advertising groups go from “go-to-market bloat to velocity.”
What meaning in observe is a slick instrument quite a bit like Jasper. Nevertheless, Copy.ai locations extra emphasis on repeatable workflows that can assist save entrepreneurs (or salespeople) time — suppose “repurpose this weblog put up right into a LinkedIn put up,” “Examine this copy for plagiarism,” or “Discover prospects at firm X.”
You may select these workflows from a powerful library or customise your personal. The completed product will look one thing like a flowchart, the place every step within the course of is successfully an AI immediate (or a collection of them).
In the event you’re not bothered with workflows, you possibly can bounce straight into Chat, their AI content material generator. It’s quite a bit like the standard prompt-and-generate system most AI instruments use and requires a number of context to generate what you’re on the lookout for — which is why you is likely to be higher off getting the dangle of the workflow system.
Like Jasper, you possibly can have Copy.ai assess your content material to match your tone and elegance.Pricing: Free model with restricted options, paid plans beginning at $49 per thirty days.
4. Author
Greatest AI writing instrument for enhancing and bettering your content material
Author is an entire lot greater than a easy AI textual content generator. Like Jasper and Copy.ai, the net instrument is filled with extra highly effective options that take the instrument past what ChatCPT can do — however as a substitute of workflows and methods, they’re known as ‘Apps.’
These apps, all baked into the net utility, are issues like ‘Weblog Builder’ (which is able to show you how to spin a weblog put up up out of a headline concept), ‘Recaps’ (to transform a recording right into a abstract of key takeaways), and ‘Ask Author’ (the chat-style prompt-and-generate AI system you’ll be acquainted with). You’ll additionally discover apps that will help you create product descriptions, push notifications, and assist heart articles.
It’s a neat and tidy system that’s quite a bit simpler to become familiar with than Jasper and Copy.ai, and is squarely geared toward writers moderately than entrepreneurs or gross sales folks. Author’s interface, for instance, appears to be like quite a bit like Grammarly. Right here, you’ll see options for bettering grammar and readability, a plagiarism checker, and proposals for bettering language inclusivity.
Author can be a strong choice for content material groups, with a useful phrases listing the place it can save you all of your distinctive phrases and saved snippets for copy you reuse typically. You may also set particular punctuation guidelines, which is a useful time saver for editors. Writing is certainly one of my favourite instruments for proofreading and enhancing current content material.
What units Author other than the opposite copywriting instruments in the marketplace is that it’s not constructed on GPT or different (generally controversial) AI fashions. Author makes use of its personal Palmyra Language Studying Fashions, particularly “educated for enterprise writing and enterprise use circumstances,” providing increased safety and transparency. For instance, Author says Palmyra doesn’t retailer your proprietary knowledge for coaching its foundational fashions.
That stated, lots of Author’s strongest instruments — like the power so as to add your personal model and elegance information — are locked behind its enterprise-level paywall.
Pricing: 14-day free trial, then costs begin at $18 per thirty days. (There’s a free plan, nevertheless it doesn’t permit a lot past textual content enhancing.)
5. Hubspot Breeze
Greatest AI writing instrument to streamline enterprise operations
Consider HubSpot Breeze because the Swiss Military knife of AI instruments. The platform helps entrepreneurs, gross sales reps, and customer support brokers take out many of the grunt work that comes with their actions and increase their productiveness.
HubSpot Breeze handles something from writing fast emails and social captions all the way down to extra advanced duties like producing web site pages and summarizing CRM knowledge into digestible reviews. The best way it does that is via Breeze Brokers — consider them as separate AI assistants, every specialised in its personal division.
For instance, the Content material Agent generates blogs, touchdown pages, podcasts, and the rest content-related. In the meantime, the Breeze Buyer Agent handles primary customer support inquiries, gives reply options, and compiles customer support knowledge into visible reviews.
There’s additionally the Breeze Co-pilot, which does slightly little bit of every thing — it might probably replace CRM information, generate content material, and summarize buyer help tickets, for instance.
Pricing: Breeze is on the market in HubSpot’s free starter suite in addition to all through HubSpot’s premium product choices. Paid pricing begins at $15 per consumer per thirty days.
6. Sudowrite
Greatest AI writing instrument for artistic writing and fiction
If, like me, you’ve been threatening to write down a novel for years, Sudowrite could quickly turn into your new finest buddy. Not solely will Sudowrite show you how to generate concepts and write tales for the characters you’ve had floating round in your head for years, nevertheless it’s additionally an AI-powered venture administration instrument of kinds particularly designed for fiction writers.
As for the writing itself, you’ll begin by getting into the style of your masterpiece-in-progress, then get cracking on the draft. As a substitute of getting into a immediate, begin by getting into what you might have. With a number of sentences to begin a chapter, click on the ‘Write’ button, and the AI generator will counsel a number of choices to maintain shifting the story ahead. Spotlight a phrase or phrase and hit ‘Describe’ to generate an outline of the thing primarily based on every of the senses or a metaphor.
There’s additionally a ‘Rewrite’ button that will help you paraphrase or rework one thing and a ‘Brainstorm’ button to assist get your artistic juices flowing in particular instructions, from characters to world-building to plot factors.
In the event you’re not prepared to leap proper into chapter 1, you would possibly wish to mess around with Sudowrite’s Story Engine, an area the place you possibly can go into extra element about your style, characters, and description, add extra writing samples to assist the AI match your fashion or simply mind dump concepts.
Then there’s Sudowrite’s Canvas – an area for thoughts mapping your (and the AI’s) imaginings to offer you a chook’s-eye view (and hold monitor of) the story you’re creating.
Sudowrite additionally boasts a useful Google Docs extension so you possibly can work the place you write finest and a bustling Slack group of different Sudowrite customers so you possibly can bounce concepts off of people every now and then.
Pricing: Credit score-based free trial (for a specific amount of phrases generated), then costs begin at $10 per thirty days
7. Kind
Greatest AI writing instrument for a easy AI writing assistant
Kind describes itself as an AI-first doc editor. With the instrument, you possibly can create quick and long-form content material, from emails to YouTube scripts to cowl letters.
The interface — clear and user-friendly — requires you to start with a easy immediate to get you began. There’s a template library to faucet into, which is useful for these moments while you simply can’t face gazing a clean web page (we’ve all been there). From there, Kind will generate a high-quality content material draft, which you’re then inspired to play with and make your personal.
Kind’s generative AI makes it very easy to do that with a number of various choices — for instance, you possibly can swap between OpenAI’s GPT-4 and Anthropic’s Claude 3. “Claude tends to be extra artistic and expressive however not fairly nearly as good at advanced reasoning, whereas the GPT fashions are sometimes significantly better at reasoning, however perhaps a bit drier with tone,” Kind Founder Stew Fortier explains in an onboarding video.
There’s additionally the ‘What to write down about subsequent’ block, a useful springboard for something you would possibly wish to add. The sidebar comprises an inventory of options associated to no matter you’re engaged on that you need to use to generate one other paragraph. In the principle editor, you possibly can also- spotlight particular sentences, paragraphs, or phrases and ask Kind to remodel them for you.
All of the frequent choices can be found, however ‘Customized remodel’ is especially useful, permitting you to ask the AI to do one thing actually particular along with your highlighted textual content.
Pricing: 14 days free, then $29.00 per thirty days.
8. SEOWind
Greatest AI writing instrument for website positioning content material briefs
SEOWind is just not a multi-purpose instrument like lots of the others on this — it’s laser-focused website positioning (search-engine optimized) content material, making it a fantastic instrument for content material advertising and marketing.
As such, SEOWind doesn’t ask you to enter a immediate to kick-start your writing however a major search time period. From there, it’ll bounce you to an enchanting dashboard that analyzes weblog posts and pages already rating for this time period that will help you create your ‘transient.’
On this build-you-brief dashboard, you’ll see a competitor evaluation (an outline of weblog posts and pages already rating in Google to your time period), competitor outlines (the construction of their content material), and inquiries to reply (associated queries pulled from Google, Quora and Reddit). Together with this, the instrument recommends the perfect phrase rely, the variety of headings, and even the variety of photographs to incorporate.
With this info at your fingertips, you possibly can set about pulling bits and items to create your personal transient, from which SEOWind’s AI will generate a draft so that you can obtain in your format of alternative — from there, you’re left to edit the article by yourself. Whereas SEOWind makes briefs tremendous customizable, there’s no solution to edit and rework with AI as soon as your draft is generated.
All briefs are saved inside initiatives, the place SEOWind encourages you so as to add particulars about your model tone, particulars about your organization and merchandise, and even integrates with Google Search Console that will help you discover inside linking alternatives (one of many extra tedious tick-boxes in website positioning writing for certain!).
Pricing: 7-day trial, then costs begin at $59 per thirty days.
9. ChatGPT
Greatest free AI writing instrument
You is likely to be shocked to seek out ChatGPT in and amongst a few of its extra area of interest rivals, however I’d be remiss to not point out it right here. As a free AI writing instrument (for GPT-3, no less than), ChatGPT is one I hold returning to for fast concepts, weblog put up outlines, and goofy metaphors.
ChatGPT, a chatbot primarily based on Open AI’s GPT mannequin, is what lots of the bells-and-whistle-filled instruments above are constructed on and what helps generate the copy that lands of their fancy interfaces.
Studying to immediate ChatGPT takes some doing — I are inclined to err on the aspect of offering as a lot context as potential — however the chat-style interface may be useful as you refine your ask and tweak prompts as you go.
Pricing: Free for the essential model, with paid plans beginning at $10 per thirty days
A fast word on privateness and AI fashions
Most of the instruments on this listing are powered by massive language fashions (LLMs) like OpenAI’s GPT-4 or Anthropic’s Claude. These fashions have been educated on a variety of web textual content to generate high-quality writing, however in addition they include questions round privateness and accuracy.
When selecting instruments, I caught to ones which might be upfront about how they deal with your knowledge — particularly for work-related awriting. Some, like Author, use their very own proprietary fashions designed with compliance in thoughts. Others depend on third-party fashions however provide settings to maintain your prompts non-public.
If knowledge safety is a priority to your workforce, I like to recommend checking every instrument’s privateness coverage earlier than diving in.
Whereas I’ve examined many AI writing mills, I’m not an AI myself and, as such, can’t check all of them. (In case you’re questioning, that tacky simile was all mine.)
If there’s a instrument on the market that I’ve to place via its paces, I’d love to listen to about it! Please remark beneath or tag @buffer or @bufferapp on all main social channels, and I’ll put your favourite instrument to the check.
