Upgrading the Creator Playbook for Manufacturers
This week on Flooring 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving function of creators within the media ecosystem. From parasocial dynamics to AI’s influence on content material creation, the trio explores how influencer methods are maturing — shifting from short-term content material sprints to long-term model partnerships.
With insights on area of interest creators, multi-platform storytelling, and creators as storefronts, plus examples starting from Nike’s tiered creator playbook to MrBeast’s media franchise, the crew discusses what it takes for creators and types to construct belief, convert audiences, and keep nimble in a fragmented digital panorama. This episode is a must-listen for anybody monitoring the way forward for influencer advertising and creator-led model collaboration.
