Let me say one thing that may short-circuit a number of private manufacturers:
Authenticity is manufactured.
It’s not some mystical essence that leaks out if you’re relaxed sufficient. It’s one thing you construct, like a wardrobe or a web site or a model of your self that lastly feels trustworthy.
As a result of in the event you’ve ever; painted your nails black; bleached your hair; purchased the jacket you knew you weren’t “prepared” for but; practiced fun; posted a selfie 0.2 seconds after a breakdown to show you’re nonetheless right here
…you’re not being pretend. You’re setting up your self.
And that’s not a nasty factor. That’s energy.
We do that on a regular basis offline. But after we present up on-line, folks begin preaching “simply be your self.”
Okay, however which self? The one which overshares at 2am? The one which’s been ghosting leads since you’re caught overthinking your individual bio? The one which’s so allergic to construction you retain throwing spaghetti at your content material technique hoping one thing sticks?
“Authenticity” within the age of AI and noise doesn’t imply chaos. It means intentional self-creation.
A model of you that isn’t cobbled collectively by chance. It’s distilled. Designed. Dialed-in.
It doesn’t imply mendacity. It means being extra exact with the reality.
So in case your development feels capped… your leads hold asking “what precisely do you do?”… otherwise you really feel like your model isn’t matching your insides anymore – possibly it’s time to cease “being genuine.”
And begin manufacturing the self that may truly maintain the burden of the place you wish to go.
I constructed my psych-based e-mail system for precisely this cause. That can assist you form a persona that doesn’t really feel like efficiency however nonetheless performs.
Lead move. E-mail nurture. Supply stack. Copy that converts.
It’s not pretend.
It’s simply lastly on objective.
Need the main points? Do let me know.
