In the event you’re a daily reader of our content material, you understand we spend loads of time excited about and researching the optimum posting occasions for each social platform.
We have analyzed hundreds of thousands of posts to pinpoint the times and occasions that result in the very best engagement charges on every platform.
I am excited to share that we have now integrated our information and analysis immediately into Buffer, so you’ll be able to at all times publish at the most effective time to publish. 👏
Now in Buffer, you’ll be able to set set a weekly posting aim to your social channels and Buffer will routinely add beneficial posting occasions to your schedule.
With this mixture, you’ll be able to keep constant and be “within the feed” when it issues most.
I’m an aspiring creator myself, and I’m presently juggling a full-time job, a younger household, and every little thing in between.
Setting a aim (for me, that is posting 3 times per week on LinkedIn, Threads, and Bluesky) has helped me keep motivated and preserve a constant presence. The beneficial posting occasions imply I don’t should overthink the when. That’s particularly useful since I’m based mostly in Australia, however a lot of my followers are in several time zones.
To let the outcomes converse for themselves, utilizing these options have helped me obtain a 14-week posting streak! 🎉
Able to set your personal targets?
Begin by setting a aim for every of your linked channels in Buffer.
You may rapidly select from:
1x per week3x per week5x per week
It’s also possible to choose a customized posting aim in your channel settings.
How typically ought to I publish?
In the event you’re simply beginning out, 1x per week is a good place to start. As you get right into a rhythm, you’ll be able to at all times enhance the tempo.
An important factor in your social media content material technique is consistency. We have discovered that probably the most constant posters acquired a 5x extra engagement — likes, feedback, and shares — per publish than customers who posted inconsistently.
Targets are customized per-channel
It’s also possible to tailor your targets to every channel. Possibly you need to publish to Instagram 5 occasions per week however solely as soon as per week on LinkedIn. That’s completely as much as you.
Your posting slots can be added routinely
As soon as your targets are set, Buffer will routinely add posting slots to your schedule based mostly in your chosen frequency. These are optimized occasions based mostly on our information, however you’ll be able to simply alter them in your channel settings or add extra posting occasions if wanted.
What’s subsequent?
We’re at all times engaged on methods to make posting to social media extra clean — particularly if you happen to’re simply getting began or making an attempt to construct momentum.
Have an thought that would assist? Drop it on our Recommendations board. We’d love to listen to from you.
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