On this episode of the Area of interest Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Present turned YouTube development strategist, to unpack his wild journey from creating YouTube stunts along with his school buddy to consulting with a few of the largest entrepreneurs on-line right now.
Jamie shares how he went from shedding 1000’s every month to constructing one of many UK’s fastest-growing channels, then made the gutsy resolution to stroll away on the peak of success.
Now, he helps entrepreneurs unlock YouTube as a development engine, emphasizing strategic analysis, highly effective storytelling, and product-aligned monetization.
The dialog dives deep into Jamie’s confirmed “Triple C” technique for content material technique, the anatomy of high-performing movies, and real-world examples of purchasers producing six-figure month-to-month income from surprisingly modest view counts.
Whether or not you are ranging from scratch or scaling an current channel, this episode is filled with insights on find out how to method YouTube like a professional.
Watch the Full Episode
From Viral Stardom to Goal-Pushed Technique
Jamie’s YouTube journey started in 2018 when he launched The Zach and Jay Present with a good friend. After a tough begin and burning by way of financial savings, one video went viral, catapulting the channel to success.
Inside a yr, they grew to over 400,000 subscribers and ended up filming a European TV present.
Regardless of nearing one million subs, Jamie walked away, questioning whether or not model sponsorships and countless content material have been really what he needed.
After a break, he discovered new objective in serving to entrepreneurs use YouTube to scale their companies, bringing a recent, strategic lens to content material creation.
The Triple C Technique: Seize, Categorize, Create
Jamie introduces his “Triple C” method to content material technique, particularly highly effective for entrepreneurs:
Seize the highest-performing content material in your area of interest utilizing YouTube’s open information. Research the movies, titles, thumbnails, and efficiency throughout huge and small channels.
Categorize what makes these movies work. Are there recurring angles, codecs, thumbnail kinds, or hooks?
Create a content material roadmap by brainstorming round these confirmed codecs, adjusted to your voice, model, and viewers.
This technique takes the guesswork out of thought era and helps keep away from the traditional entice of throwing random content material on the wall.
Profitable the Click on, Then the Watch
Jamie sees YouTube as a collection of micro-battles:
Getting the press: Probably the most aggressive step. Your title and thumbnail should stand out towards 10+ others on the viewer’s display.
Preserving consideration: Particularly within the first 30 seconds, Jamie recommends instantly repeating the title to reassure viewers that the video will ship what was promised.
Sustaining engagement: Don’t waffle. Get to your first level rapidly. Keep away from bloated intros and low-value filler.
Ending sturdy: Your closing ought to depart the viewer emotionally charged or happy, not simply fade out with an off-the-cuff sign-off.
He emphasizes an idea he calls the “violent hook”—a punchy, emotional opening that grips the viewer and sparks curiosity.
Emotional Resonance > Simply Info
One main level Jamie stresses is how ignored emotion is in YouTube content material—particularly amongst entrepreneurs:
Individuals flip to YouTube once they’re drained, consuming lunch, or searching for escape. Content material must make them really feel one thing, not simply inform.
Even enterprise or area of interest content material can do that by tapping into tales, surprises, and visually participating intros.
Assume much less “lecture” and extra “narrative.” Ask: what second will make somebody need to maintain watching?
Aligning Content material and Monetization
One of many largest differentiators in Jamie’s work with purchasers is aligning content material with a monetizable backend provide:
As a substitute of counting on AdSense, entrepreneurs ought to deal with their YouTube channel as a loss chief or model engine.
When content material and product align, monetization turns into seamless and even scalable. Extra views result in extra conversions, which justifies reinvesting in a group and rising quicker.
He shares the story of Will Brown, a YouTuber making over $500k/month from fewer than 130k views by aligning consulting affords completely along with his content material.
Jamie additionally outlines a monetization ladder for inexperienced persons:
Begin with high-ticket, one-off consulting to cowl early prices.
Construct an e-mail listing with a compelling lead magnet or useful resource.
Step by step roll out scalable affords like cohort-based programs or a price ladder of merchandise.
Getting Viewers Off YouTube
Jamie encourages creators to transform viewers into leads, however in a means that provides worth, not friction:
As a substitute of claiming “subscribe to my publication,” body it as: “If you wish to go deeper, I’ve created a useful resource only for you.”
This opt-in method retains your viewers engaged and begins constructing your funnel with out disrupting the video expertise for everybody else.
What It Takes to Succeed on YouTube
For creators within the early phases, Jamie shares some sobering however encouraging stats:
Information from TubeBuddy reveals it takes 152 movies, on common, to go from 1,000 to 10,000 subscribers.
Most entrepreneurs underestimate simply how aggressive YouTube is—it’s essentially the most desired job on the planet.
With that in thoughts, he urges creators to embrace the grind, maintain high quality excessive, and be intentional with their monetization from day one.
What About Manufacturing Worth?
You don’t want a cinema-quality setup to succeed. Jamie says:
Give attention to readability, sound, and visible consistency—however don’t obsess over gear.
Too many creators over-prioritize manufacturing and under-prioritize technique.
Sturdy hooks, participating tales, and well-structured scripts matter excess of lighting presets.
The Way forward for YouTube
Jamie sees YouTube pushing to change into the dominant “every thing app,” competing with platforms like TikTok and Netflix:
YouTube is investing closely in Shorts, authentic content material, and proudly owning the massive display.
Whereas its rollout of latest options can really feel gradual, it stays probably the most profitable and resilient platforms for creators.
For entrepreneurs, YouTube stays the perfect long-form content material platform for constructing belief, authority, and long-term viewers development.
Closing Ideas
This episode is filled with tactical recommendation and high-level technique for anybody seeking to win on YouTube—whether or not you are simply getting began or making an attempt to scale.
Jamie Rawsthorne doesn’t simply speak idea. He’s helped purchasers like Sahil Bloom, Morning Brew, Dan Go, and lots of others develop with objective and revenue in thoughts.
His frameworks are rooted in years of trial and success, and he brings a recent perspective on how YouTube can change into a core development engine for companies of all sizes.
