When you’ve ignored TikTok as a legit advertising and marketing channel as a result of your goal buyer didn’t hold on the market, it’s possible you’ll need to give it one other look.
Why? As a result of greater than a 3rd of TikTok’s 1.6 billion customers are over the age of 35. And what’s extra, 70% of them say they use the app to seek out new manufacturers and merchandise. That’s an enormous group of individuals throughout all generations hungry to seek out what you promote.
It’s a complete new viewers to succeed in all these clients, you’ll want a TikTok for Enterprise account. It really works somewhat in another way than your typical Creator account and comes with a number of advertising and marketing instruments.
We’ll clarify how you can use TikTok for enterprise on this enormous information. From making a enterprise account on the app to constructing a profitable technique, you’ll get a step-by-step plan to seek out new clients on TikTok.
We’ve included a great deal of examples from manufacturers which are crushing it on TikTok. Plus, we’ve enlisted the experience of Aubrey Burrough, Senior Social Strategist at The Brooklyn Brothers, and Kristen Bousquet, Founding father of Your Soucialmate.
Key Takeaways
Enterprise accounts provide key options: Arrange a TikTok for Enterprise account to entry instruments like insights and the power to promote merchandise instantly. Plus, it’s free to create and provides you an expert edge!
Grasp the algorithm: Understanding TikTok’s algorithm is crucial for getting seen. Elements like captions, sounds, and hashtags may also help increase your content material on customers’ For You Pages, driving critical engagement.
Technique is all the pieces: Take time to create a TikTok-specific technique. This contains setting clear targets like model consciousness and understanding your viewers.
Keep on prime of traits: TikTok strikes quick! Use a content material calendar to plan forward, but in addition keep versatile sufficient to leap on viral traits. Timing is all the pieces!
The right way to use TikTok for enterprise: A step-by-step information
Under, we’ll take you thru 9 steps to set what you are promoting up for fulfillment on TikTok. We’ll begin with the fundamentals of the platform. Then, we’ll allow you to stage up by creating a method, making participating content material, and operating adverts.
Step 1: Create a TikTok enterprise account
Step one is to arrange your TikTok for Enterprise account and safe your TikTok username. It’s free to create one, and the benefits of having a TikTok enterprise account embody:
Web site hyperlink in your bio
Detailed account insights
Enterprise Suite instruments like TikTok advertising and marketing, promoting, and auto-messaging
Permits you to promote your merchandise via a TikTok store
Word: Enterprise accounts solely have entry to the Industrial Music Library.
It has fewer sound choices than the one you utilize in your private account. That’s as a result of the entire music within the CML has been accepted for business use. You don’t have to fret about by chance utilizing a copyrighted music in your advert.
Observe these steps to create a brand new TikTok account utilizing what you are promoting electronic mail deal with:
Obtain the TikTok app
Go to the TikTok for Enterprise begin web page
Enter what you are promoting electronic mail deal with and create a password
Go to step 7 under.
Observe these steps to create a brand new TikTok for Enterprise account utilizing a private TikTok account:
If you have already got a private TikTok account, you possibly can simply change it to a Enterprise Account. Scroll all the way down to step 6.
1. Obtain and open the TikTok app.
2. Create a brand new private account. You should use your electronic mail or log in along with your Google, Twitter, or Fb account.
3. Faucet Profile within the decrease proper nook, then hit the menu icon (three horizontal traces) within the prime proper nook.
4. Faucet Settings and privateness.
5. Faucet Account.
6. Faucet Change to Enterprise Account.
7. Decide the class that greatest describes your model and faucet Subsequent.
8. Add what you are promoting electronic mail deal with to your profile.
And that’s it! You now have a TikTok for Enterprise account.
Step 2: Create a TikTok technique for development
Earlier than posting on TikTok, you need to create a platform-specific social media technique. Having an Instagram or YouTube technique is a wonderful place to start out, however do not forget that TikTok may be very completely different in its content material types, person preferences, and algorithm.
Gathering info is the easiest way to construct a profitable TikTok technique. Listed here are the constructing blocks you want to get began.
Perceive the TikTok algorithm
The very first thing you want to perceive is the TikTok algorithm. The algorithm is the one impediment that stands between your movies and going viral on TikTok.
If you wish to hit the For You Pages (FYPs) of your potential clients, you want to be taught the components that may allow you to get there.
In keeping with TikTok, the algorithm ranks movies based mostly on a number of components. These components embody person interactions with previous content material, the video’s captions, sounds & hashtags, and viewer demographics.
Right here’s a video about how to decide on hashtags on TikTok:
Or attempt our completely free TikTok hashtag generator!
Spend time scrolling TikTok
Sure, as a enterprise proprietor or marketer, it’s your job to spend time scrolling via TikTok.
Watching your For You Web page is the easiest way to see what works and what doesn’t, particularly in your area of interest.
Over time, you’ll be taught what tends to go viral, how creators use animations and captions, remark tradition, and TikTok-specific vocabulary.
Supply: Abby Morgan
Be taught TikTok vocab
Talking of vocabulary, TikTokers use a number of jargon.
Whereas Gen Z and youthful customers are inclined to set the tone and phrase utilization, they’re fast to unfold to all customers.
Supply: Ryanair
A warning: Examine your model voice earlier than absolutely adopting “TikTok converse.” Whereas Ryan Air can pull it off, the “unhinged social media supervisor” persona will not be a match for what you are promoting.
Understanding widespread phrases, tropes, and their utilization may also help you keep away from embarrassing missteps.
Set goals and targets
Your technique ought to clearly outline what you need to obtain on TikTok. Word that TikTok isn’t a sales-focused platform. The algorithm favors on-platform engagement.
So, how are you going to tie TikTok engagement again to enterprise targets? There are a number of methods:
Elevating model consciousness
Rising constructive model sentiment
Bettering model status
Enterprise publication, Morning Brew, grew its electronic mail listing by 70,000 subscribers by partnering with a preferred creator.
Morning Brew requested the creator to craft video content material that was 80% “skit” and 20% name to motion. This immediate produced an genuine and fascinating video that led to significant enterprise outcomes.
Supply: Morning Brew
That is an instance of Morning Brew’s extremely profitable natural content material, which influenced its sponsored content material technique.
Establish your audience
Whereas TikTok is extraordinarily common with youngsters and Gen Z, it’s nonetheless well-used by older age teams. So, it’s possible you could attain your goal market on TikTok.
Supply: Statista
So, the crucial query is: How does your goal market differ from different platforms on TikTok? If not in demographics, then what about their preferences?
When you’re assured that you recognize who you’re concentrating on on TikTok, you possibly can transfer on to content material planning.
Plan your content material calendar
Not like different platforms, TikTok tends to really feel extra fast-paced and spontaneous. Traits come and go in a matter of days. By the point you consider a model tie-in, the chance for engagement might have handed.
Whereas it could really feel counterintuitive, having a social media calendar may also help. A calendar ensures you possibly can anticipate vital occasions that create buzz on TikTok, just like the Met Gala, and plan sufficient time for manufacturing.
A social media scheduler like Hootsuite may even allow you to pre-load content material so it posts on TikTok on the optimum time (extra on that later!).
Simply ensure to adapt your content material pillars for TikTok — Content material pillars are recurring themes that tie your posts again to your model.
For a journey model, these pillars might embody vacation spot inspiration, lodge & flight offers, and packing suggestions. Content material themes offer you a powerful start line to brainstorm movies and leap on traits as they emerge.
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Outline your TikTok visible fashion
Excellent news: You don’t want an enormous manufacturing funds to create content material for TikTok.
In actual fact, 65% of TikTok customers suppose that professional-looking movies from manufacturers look misplaced on the platform.
All you want to begin creating TikTok movies is your telephone and a few creativity. In fact, clear audio and good lighting are essential, however that’s it.
Listed here are just a few examples from manufacturers which have saved their TikTok aesthetic lowkey, like Scrub Daddy:
Supply: Scrubdaddy
And Moonpie:
Supply: The Unique Moonpie
Step 3: Optimize your TikTok profile
Customers typically go to your TikTok profile after seeing a video or remark.
Your profile consists of your bio, a hyperlink, and a photograph. Collectively, they act as your digital storefront. With such restricted house, it’s important to hone them to characterize your model in one of the best gentle attainable.
Be constant along with your profile photograph
Ensure that your profile photograph appears good and represents your model. Ideally, it needs to be constant along with your images on different digital platforms. Use the identical emblem or colours as your web site, branding, and different social media profiles.
Supply: Bobbie Items
Maintain your bio brief and candy
TikTok bios are restricted to 80 characters. That is tremendous brief — even lower than a tweet pre-2017!
With such restricted house, your bio wants to chop to the chase. Ideally, it ought to embody a name to motion (CTA), too. Emojis can add persona, however keep away from changing phrases with emojis per accessibility greatest practices.
Psst: Are you caught on crafting the right bio? Use our helpful TikTok bio generator for inspiration.
Decide your URL correctly
TikTok enterprise accounts can add a web site URL as soon as they attain 1,000 followers. When you haven’t but reached that threshold, you possibly can register what you are promoting. As soon as accepted, you’ll be capable to add your web site hyperlink.
Not like Instagram, you solely get one hyperlink in your TikTok bio. For a enterprise, that may be one in every of many choices: your e-commerce web site, a selected touchdown web page, one other social account, a present weblog put up — the listing goes on. You may decide one hyperlink and stick with it or manually change it as wanted.
Or, even higher, you possibly can create a hyperlink in bio web page with Hootsuite, which lets you have as many hyperlinks as you need.
Get verified
Verified TikTok accounts profit from elevated publicity and authenticity, plus they allow you to construct belief with individuals who don’t know you.
You don’t should be well-known to get one, and lots of companies have them. There are not any clear standards or minimal followers to get verified. You may request verification via your TikTok app’s Settings and Privateness menu.
Examine how you can get verified on TikTok right here, or watch this video recap:
Step 4: Create thumb-stopping content material
As a enterprise or marketer, your #1 focus for TikTok needs to be making content material that may cease somebody mid-scroll. Whereas there’s no secret formulation, just a few suggestions will allow you to establish what works along with your viewers and what works in your digital advertising and marketing technique.
Polish your video aesthetics
It could appear apparent, however the higher your sound and video high quality, the extra pleasurable your content material can be.
Supply: Glossier
Lighting is very essential in magnificence and beauty model movies to indicate an correct depiction of the merchandise. Glossier’s feed reveals many nice examples of well-lit movies utilizing pure gentle.
That doesn’t imply you want to put money into dear gear. As talked about above, you must movie in quiet, well-lit areas. Listed here are 13 extra tips on how you can make short-form movies that stand out.
If clear audio is inconceivable, don’t stress. You may add a voiceover throughout your enhancing course of, in addition to an audio monitor. This can be a good alternative to make use of a trending sound.
Lean into common codecs
You don’t must reinvent the wheel when creating content material for TikTok. One of the best inspiration for movies comes from scrolling the FYP.
How-to movies like exercise routines and cooking demos persistently carry out nicely. TikTokers get pleasure from academic movies as a result of they acquire worth from watching them. They don’t should be intensive or in-depth — only one key studying will do the trick.
Supply: Cooking with Bello
Tip: Create movies that showcase your experience or present how you can replicate the method behind creating your services or products.
Get somewhat private
TikTokers like content material that options actual individuals. So put your individuals in entrance of the smartphone and allow them to wow your followers.
“Allow us to get to know your staff,” says Bousquet.
“The companies that allow their viewers in on the behind-the-scenes, the corporate tradition, and attending to know their staff personally are capable of create real relationships with their viewers, which can result in extra views and conversion on their TikTok content material.”
Supply: Omer Reshid
I like “A day within the life movies” like this one for this function. They don’t should be too elaborate. You may even make them about one job or activity you often do. They’re such a good way to humanize what you are promoting whereas letting individuals see your nice work.
Collaborate with different creators
Are you uninterested in exhibiting your personal face in all of your movies? Give your movies a refresh by partnering with TikTok influencers and creators.
You may fee UGC movies from creators to put up by yourself TikTok, identical to skincare model @airyday.
Supply: Airyday Skinscreens
You can too sew or duet present movies to interact organically with different creators.
Charlie Puth is the king of stitches. He’s made a complete factor out of reacting to TikToker’s singing his tunes.
Add captions and animations
After spending time in your FYP, you’ll discover some widespread components and patterns in how TikTokers edit their movies to seize your consideration.
The primary aspect is video captions that present up in your in-feed content material. As TikTok is a sound-on platform, it’s essential so as to add captions for accessibility and engagement. You may allow automated captions in your movies, however many TikTokers nonetheless add their very own to have full management over styling, animation, and emphasis.
Talking of animations, you’ll possible discover plenty of quick cuts and animated components, identical to on this video from Ashton Herndon.
Supply: Ashton Herndon
These components assist to seize and maintain viewers’ consideration, rising watch time (an essential sign for the algorithm).
Use hashtags
Though the algorithm does a lot of the heavy lifting concerning the attain and discoverability of your content material, hashtags may also help refine its concentrating on. Hashtags also can assist your content material get found through search.
Prepared to start out creating scroll-stopping content material? Dive deeper into our information to getting extra TikTok views right here and discover concepts for inventive, participating TikTok movies right here.
Step 5: Harness the facility of Search engine optimisation
As talked about above, hashtags are important in getting visibility in your content material. Nonetheless, key phrases and captions play much more vital roles as a result of TikTok’s improved search characteristic. In actual fact, 40% of Gen Z primarily use Instagram and TikTok for search.
“Use key phrases in your headline,” Bousquet says. “Determine what phrases individuals are looking out to seek out what you are promoting and embody the strongest one or two in your headline together with what you are promoting title to extend discoverability.”
Manufacturers and entrepreneurs can make the most of TikTok’s rising search capabilities by making use of tried-and-tested Search engine optimisation practices. Do key phrase analysis, suppose strategically about how your audience would use search, and experiment with longer captions filled with actual worth and, after all, key phrases.
Be taught extra about TikTok Search engine optimisation technique, and take a look at this free software to generate Search engine optimisation-optimized TikTok captions.
Step 6: Publish on the proper time
To get your content material in entrance of your audience, it doesn’t simply should be good. It additionally must be posted on the proper time.
Based mostly on our personal experiments and analyzing 30K+ posts, we discovered one of the best time to put up on TikTok is Thursday at 7 pm PST. Your mileage might differ, so ensure to check this and verify your analytics.
We advocate utilizing a scheduling software to keep away from being tied to your telephone to put up at that precise time. Technically, you possibly can schedule posts within the TikTok app, however solely as much as 10 days prematurely and on a desktop pc.
Fortunately, Hootsuite affords workarounds to each of these points. With Hootsuite, you possibly can schedule your TikToks months prematurely through desktop or telephone. Plus, after just a few posts, Hootsuite will robotically calculate one of the best instances so that you can put up based mostly in your viewers and targets.
On TikTok, posting on the good time is much more essential than publishing the right content material, says Aubrey Burrough.“Timeliness is all the pieces, and no concept is ideal; put up it anyway,” she provides.
Watch this walkthrough of how you can schedule a TikTok put up with Hootsuite:
Step 7: Have interaction and develop your viewers
Creating high-quality content material (see step 4) is the easiest way to develop your viewers. There are not any different methods or shortcuts.
Good content material apart, listed below are just a few extra suggestions that will help you develop your viewers on TikTok:
Decide a distinct segment and keep it up
Publish persistently
Have interaction with different posts and creators inside your area of interest
Reply to all feedback and questions in your posts
Use social listening to remain on prime of trending subjects in your business
Add CTAs to your movies and captions (corresponding to “observe me to be taught extra skincare suggestions from a licensed dermatologist”)
Run adverts to complement your natural content material (see step 9 under)
Use new options once they launch (the algorithm tends to favor them), corresponding to Tales and photograph carousels
On prime of the following pointers, Bousquet says that it’s essential to maintain pushing the boundaries on TikTok.
“Experiment! The minute you get too comfy, you’ll possible find yourself stagnant,” she shares. “Social media is ever-changing, so it’s essential that we’re at all times making an attempt new issues to see what works and what doesn’t as time goes on.”
Need extra in-depth suggestions? Try our full information on how you can get followers on TikTok.
Step 8: Use analytics to be taught and iterate
After you’ve bought just a few profitable posts beneath your belt, it’s time to grasp your TikTok analytics.
Your analytics can reply many questions: are you reaching your goal market? Did that viral put up truly acquire you new followers? Which movies are resonating along with your viewers?
Whether or not you utilize TikTok’s built-in analytics or a third celebration software (like Hootsuite!), studying out of your knowledge is crucial.
Monitor metrics like common watch time, saves, and engagement price. These metrics sign which movies are offering essentially the most worth in your viewers.
Burrough provides that finding out your poor-performing content material is as essential as reviewing the stuff that takes off. “A few of your content material goes to flop, and that’s okay,” she says. “Be taught from it, and don’t be afraid to maintain experimenting.”
Tip: When you establish your top-performing movies, re-post them or create completely different variations.
Step 9: Run TikTok Advertisements
When you’re able to step into paid adverts territory, TikTok is a powerful choice for manufacturers and entrepreneurs to succeed in their clients.
Regardless of being a more recent platform, TikTok’s promoting options are simply as mature as Meta’s. And with the highly effective concentrating on of the algorithm, TikTok adverts are good at driving actions.
In keeping with TikTok, 65% of customers have adopted or bought from a model they found on the platform.
On TikTok, you may have a number of methods to run adverts:
Promote your posts. Just like boosting a put up on Instagram
TikTok Creator Market. Discover creators and promote their content material on behalf of your model
TikTok Advertisements Supervisor. Create extra conventional adverts, corresponding to show adverts and branded hashtag challenges
If TikTok promoting seems like a match in your technique, take a look at our information to creating nice TikTok adverts.
Supply: BetterHelp
I like this advert from BetterHelp. It matches the self-care aesthetic that’s widespread on TikTok, has captions, and contains an unmistakable CTA.
4 inspiring TikTok enterprise accounts
We’ve coated a number of strategic floor. Let’s get to the enjoyable half — seeing what among the inventive manufacturers are doing to thrill their audiences.
1. Unwell
Bousquet has us going large proper out of the gate by suggesting Unwell as a TikTok enterprise account we are able to all be taught from.
In case you don’t know, Unwell is a group of creators who produce among the hottest podcasts on the planet. In addition they have one of the frantic and incredible TikTok feeds.
Supply: Unwell
For Bousquet, the true magic is the connection Unwell’s founder, Alex Cooper, generates together with her followers. “Alex’s “day within the reside” content material is such a good way for us to get extra of a peek inside her life and really feel nearer to her,” she says. “It virtually looks like a actuality present.”
2. Duolingo
It looks like an enormous miss to speak about profitable model TikTok accounts with out mentioning Duolingo. That social staff is completely crushing it by leaning exhausting into the misadventures of the model’s large inexperienced owl (you recognize, the opposite owl on TikTok 😉) mascot.
There’s a latest story arc within the model’s movies that reveals the demise of Duo. They went all in with on-line response movies, a complete story of how Duo went, and an eventual (spoiler) resurrection.
Supply: Duolingo
Most of us don’t have the advertising and marketing muscle to drag off this stage of banditry. However there’s a nice lesson right here about selecting a model voice and sticking to it.
When you’re humorous, be humorous. In case your model is extra about bringing stability and confidence, maintain that vibe in your content material.
3. POPFLEX
If being relatable is a superpower, POPFLEX founder Cassey Ho deserves a three-movie Marvel deal. Her vulnerability about discovering garments that match her particular form helps different individuals with the identical considerations and can be an amazing lead-in to indicate how she designs what she sells.
Supply: POPFLEX
I like Ho’s sketch movies. She begins by explaining an issue she discovered with a bit of clothes. Then she time lapses her means of fixing it earlier than revealing the brand new energetic prime that got here from her work.
That little bit of behind-the-scenes storytelling applies a lot extra worth to every piece in POPFLEX’s catalog.
4. NYC Ferry
Official New York Metropolis-run TikTok accounts have turn out to be a shocking supply of inventive inspiration. Burrough says the NYC Ferry deserves a spot on the best-of listing on this class.
“Everyone talks in regards to the Empire State Constructing,” Burrough says, “and so they completely do kill it. However one other NYC account that I discover very underrated is the NYC Ferry.”
Supply: NYC Ferry
“I’m an enormous fan of taking an iconic, official metropolis account and bringing persona and tradition into it,” she provides.
When a commuter boat will get over 43,000 followers, they’re doing one thing proper.
4 expert-backed suggestions for rising your TikTok for enterprise in 2025
Wish to develop your TikTok enterprise account like a professional? Ask the professionals how they did it.
1. Flip your viewers into your greatest mates
TikTok isn’t a one-way road. It’s known as “social” media for a cause. Don’t be afraid to combine it up along with your followers.
“Reply to feedback,” Bousquet says. “Invite opinions. Encourage them to ship you DMs. Make video replies to their feedback. Present your viewers that you just genuinely are there to serve them and be a part of collectively as a group.”
Supply: San Diego Zoo
The San Deigo Zoo spends a number of time within the feedback. They leap into conversations and share within the pleasure of their content material.
2. At all times prioritize schooling
The one fixed on social media platforms is change. That’s why Bousquet says the one factor you possibly can by no means cease doing is studying.
“There may be at all times one thing to be taught,” she says. “Many social media consultants suppose that they get to a degree the place they know all the pieces they should know, however as a result of social media is evolving each single day, it’s essential to at all times be experimenting and studying.”
Strive scheduling time for studying. Maintain a operating listing of stuff you’d wish to dig into. And take a look at new instruments and options to see how they may also help you develop your TikTok account.
3. Discover and decide to fandoms
Burrough says that if you wish to actually join along with your followers, dive deep into the issues they love.
“Genuinely put money into fandoms that make sense in your model both via official partnerships or shopper associations,” she explains.
“Create proactive IYKYK content material about that fandom throughout large moments and use off-page group administration to indicate up authentically within the feedback for content material about it.”
Supply: Spikeball
4. Bounce on traits quick
Posting good content material is essential. However Burrough says that if utilizing TikTok traits is part of your technique, publishing late is worse than sharing one thing that may not really feel good.
“On TikTok, the development cycle strikes extremely shortly, and activating on a trending format earlier than 50 different manufacturers do it’s far more essential than getting it 100% proper,” says Burrough
It’s additionally an amazing concept to leap on traits as they’re taking off, as a substitute of ready till they’ve reached peak recognition. You will discover them utilizing the Trending Now knowledge from the TikTok Inventive Heart.
TikTok for enterprise FAQs
Want somewhat extra background earlier than leaping right into a TikTok for Enterprise account? This fast Q&A will assist.
Can you utilize TikTok for what you are promoting?
Completely! TikTok could also be newer than Instagram or Fb, however its enterprise providers for manufacturers are simply akin to these platforms. The platform affords a number of methods to succeed in audiences, trip the wave of recent traits, and monitor the success of each paid adverts and natural efforts.
Is TikTok for Enterprise free?
Sure, making a TikTok for Enterprise account is free. You can begin from scratch or just change your private account to a enterprise model. Some actions, like paid adverts, do value cash. However creating and managing a enterprise account on TikTok is free.
Is it price utilizing TikTok for enterprise?
Sure, a TikTok for Enterprise account may be very a lot definitely worth the small quantity of effort to create for a lot of manufacturers. In keeping with TikTok’s analysis, 70% of its customers use the app to find new manufacturers and merchandise on the app. Since TikTik has over 1.5 billion energetic customers, that’s an enormous viewers of individuals searching for their subsequent buy.
What’s the distinction between TikTok and TikTok for enterprise?
A TikTok Creator account offers you a number of freedom and instruments for inventive content material creation that draws an viewers. A TikTok for Enterprise account supplies extra instruments that will help you attain focused teams of shoppers and analyze the outcomes of your actions.
In case your objective is to construct a big viewers shortly and monetize it via model partnerships and the Creator Rewards Program, a Creator account is best for you. However if you wish to promote instantly, place adverts, and use the app to market your personal model, a TikTok for Enterprise account is the way in which to go.
Does TikTok work for small companies?
You wager it does. In actual fact, TikTok generated $15 billion for small companies in 2023 alone. And it doesn’t appear like the quantity will lower any time quickly. Instruments like geolocation options assist small, native companies entice new clients. Plus, TikTokers love the kind of genuine content material a small enterprise can present.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for one of the best instances, have interaction your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free as we speak.
