Timing could make or break many issues: Heating leftover pizza within the microwave, delivering a punchline for a joke, canceling a free trial — and it’s no much less essential on the subject of the very best time to publish on Twitter.
OK, OK: Posting your tweets on the proper time may not be as crucial as, say, stopping soggy pizza, however it’s nonetheless an essential consideration on the subject of your social media advertising and marketing technique.
I hear what you’re considering: X not has a chronological feed — how can the time you publish matter a lot when X’s algorithm is within the driver’s seat?
Posting instances may not be as important as they have been in Twitter’s early days, however they nonetheless appear to have an effect on content material efficiency on X.
Bear in mind: X/Twitter’s algorithm values engagement — which is why we used engagement fee because the metric to measure the success of greater than 1 million tweets despatched by Buffer.
Our findings have been fascinating. We uncovered particular patterns in what posting instances, days, and content material sorts are likely to get extra engagement than others, serving to us make some suggestions about not solely the very best time to publish on Twitter, however the very best day and the very best content material format to publish as nicely.
Let’s take a better look.
One of the best time to publish on Twitter/X
One of the best time to publish on Twitter or X is 9 a.m. on Wednesday. Tweets posted at these instances are likely to have the best engagement charges, in response to our evaluation of greater than 1 million tweets.
The following greatest time to publish on Twitter is Tuesday at 8 a.m., adopted by Monday at 8 a.m.
🌅 Tweeting throughout mid-morning each weekday tends to yield stable engagement. Different notable posting instances are all throughout this morning interval.
The darkest slots signify the time slots with the best engagement charges and, we extrapolate, the very best time to publish on Fb. The sunshine to white blocks are the time slots with the bottom engagement — instances which can be maybe ignored of your posting schedule.
In response to demographic knowledge from Statista, 36.6% of Twitter customers are between 25 and 34. The second-largest age group of customers, 34.2%, are between 18 and 24. This implies that Twitter customers are seemingly logging on to examine their feeds as they arrive and settle in at work within the morning.
On most weekdays, the height hours for social media engagement are comparable. Engagement tends to climb from the early morning on weekdays, peaking at round 9 a.m., then slowly really fizzling out within the early afternoon, in direction of the top of the workday.
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Wait, what time zone? To make this knowledge simpler to know, our knowledge scientist Bufferoo has finished some mathematical magic to make the really useful time zones universally relevant. In different phrases, no have to convert — think about all of the suggestions native time. Whether or not you are in EST (Jap Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the instances apply to you.
One of the best time to publish on Twitter/X on Monday
One of the best time to publish on Twitter on Monday for max engagement is 8:00 a.m., with different optimum posting instances at 9 a.m. and 10 a.m. Early morning tweets are likely to carry out nicely as our knowledge suggests Twitter customers are likely to examine their feeds earlier than diving into work.
One of the best time to publish on Twitter/X on Tuesday
One of the best time to publish on Twitter or X on Tuesday is 8 a.m., adopted intently by 9 a.m. and 10 a.m. This is smart — Tuesday is without doubt one of the highest engagement days on the platform, with customers settling into their weekly routines.
One of the best time to publish on Twitter/X on Wednesday
One of the best time to publish on Twitter on Wednesday is 9 a.m., with 8 a.m. and 10 a.m. additionally being sturdy posting home windows. Midweek engagement peaks as individuals search for contemporary content material whereas taking a break from work. Wednesday is unquestionably value including to your posting schedule, too, as these slots have been among the many peak instances in our evaluation. Excessive engagement time slots are likely to go barely afterward Wednesday too, with some early afternoon instances providing good outcomes.
One of the best time to publish on Twitter/X on Thursday
On Thursday, the very best time to publish on Twitter is 9 a.m., with 8 a.m. and 10 a.m. additionally performing nicely. Because the weekend approaches, engagement stays excessive as customers search for updates and trending conversations.
One of the best time to publish on Twitter/X on Friday
One of the best time to publish on Friday is 8 a.m., with 9 a.m. and seven a.m. additionally being optimum posting instances for max engagement. Morning tweets are likely to do greatest as individuals examine Twitter earlier than winding down for the weekend.
One of the best time to publish on Twitter/X on Saturday
Saturday engagement is decrease general, however the very best time to publish on Twitter is 8 a.m., with different peak hours at 7 a.m. and 9 a.m. Even on the weekend, early-morning posting instances are likely to carry out higher than later within the day.
One of the best time to publish on Twitter/X on Sunday
Sunday has the bottom engagement ranges, however in the event you should tweet on Sunday, the very best time to publish on Twitter is 8 a.m., with 7 a.m. and 9 a.m. additionally being peak instances to publish for max engagement on this slower day.
One of the best time to publish on Twitter/X for every day of the week
Monday: 8 a.m., 9 a.m., 10 a.m.Tuesday: 8 a.m., 9 a.m., 10 a.m.Wednesday: 9 a.m., 8 a.m., 10 a.m.Thursday: 9 a.m., 8 a.m., 10 a.m.Friday: 8 a.m., 9 a.m., 7 a.m.Saturday: 8 a.m., 7 a.m., 9 a.m.Sunday: 8 a.m., 7 a.m., 9 a.m.
One of the best and worst days of the week to publish on Twitter/X
One of the best day of the week to tweet is Tuesday. Wednesday is available in second place when it comes to engagement on the platform, and Thursday comes third (although, as you’ll see from the graph under, Monday and Friday aren’t too far behind).
The worst day of the week to publish on Twitter is Sunday, with Saturday solely barely higher. Whereas some posting instances appear to see stable engagement on the weekend, you’re most likely higher off sticking to tweeting on weekdays.
When you choose to batch-prep content material to your Twitter account throughout downtime on the weekends (excessive 5 for that), you would possibly need to schedule posts for weekdays as a substitute.
That is the place social media scheduling instruments like Buffer actually shine. Experiment by systematically going by the instances on the listing above, scheduling posts in these slots, after which monitoring their social media efficiency to see what works greatest to your particular audience.
One of the best sort of content material to publish on Twitter/X
Regardless of X’s ongoing push for video — rolling out longer uploads, greater decision choices, and even revenue-sharing for video creators — our knowledge exhibits that text-based posts nonetheless reign supreme on the subject of engagement.
Textual content posts acquired 30.04% extra engagement than video posts and 37.10% extra engagement than picture or photograph posts.
It is smart when you consider what units X other than different social platforms. Whereas TikTok, Instagram, and YouTube are battling for video dominance, X has at all times been a text-first platform — a spot for real-time updates, scorching takes, and punchy one-liners.
That mentioned, video did outperform picture posts, incomes 5.43% extra engagement than footage.
On the opposite finish of the spectrum, posts with hyperlinks and retweets have been each poorer performers. The previous is smart — social media platforms are likely to need to maintain customers there, quite than having them click on out to different content material and websites.
The efficiency of retweets (which incorporates quote tweets, too) can be value noting. Whereas it’s a good way to indicate assist for different creators, retweets shouldn’t be a main focus in the event you’re trying to develop your following on X.
One of the best time for you to publish on Twitter/X
Whereas tweeting at particular instances might yield good outcomes proper out the gate, it’s not a on condition that some timing tweaks will supercharge your content material’s efficiency on X.
How come? Effectively, all goal audiences are completely different. The timing that works to have interaction one cohort might not work for an additional. Whereas the final greatest instances to publish on Twitter are an excellent jumping-off level, it’s essential to fine-tune your social media technique and work out what will get the very best outcomes for you.
Now, how do you try this? Particularly now that, not like different social media platforms, Twitter analytics are behind the paywall of X Premium.
A social media administration software like Buffer may help. Buffer’s X analytics compares the efficiency of all of your tweets and connects the dots for you. Right here, you’ll discover suggestions for:
One of the best day of the week so that you can postThe greatest content material format to publish (picture, video, textual content, or hyperlink)How typically to publish per day or week
To seek out them:
Head to the Analytics tab on the high left.Right here, you’ll discover your Analytics Overview. You’ll see how your content material has carried out over the interval you set with the date dropdown on the highest proper.
Click on on the Solutions tab. You’ll discover all the suggestions I discussed above on this window.
Click on on the Posts tab to see the efficiency of particular tweets and hashtags.
Make sure that your X profile is related as a channel in Buffer.
🎉 Check out Buffer’s Analytics without cost for 14 days, so you possibly can put all of the options I’ve talked about on this article (plus a great deal of different social media platforms and options) to the take a look at. We provide primary analytics on our free plan too! Get began right here →
Your guidelines for high-performing X/Twitter posts
Nailing down the very best time to publish can provide your content material a greater likelihood of success — however even the right time isn’t a magic spell for going viral on Twitter.
There are a bunch of things at play right here on the subject of success on the platform. If you wish to develop your following on X and social media presence as a complete, tick all of the packing containers under.
Conduct a profile audit: A half-finished or unappealing profile gained’t earn you any new followers. Make sure that your Twitter account profile is full, with a high-quality profile image and canopy picture, an intensive bio, and a link-in-bio URL.Touch upon world occasions: X is the place people flip for up-to-the-minute, real-time information and commentary. If one thing is gaining traction in your area of interest, share your opinion.Put up visible content material: As mentioned above, video tends to carry out greatest, however it’s value experimenting with images and different pictures to see what resonates along with your followers.Join along with your followers: Don’t publish and ghost — keep in mind that Twitter is a social platform. Interact along with your followers by responding to their feedback and DMs and connecting with different Twitter influencers/creators in your area of interest.Lean into sturdy hooks: Acquire followers by getting your viewers emotionally invested from the very first line. Use a robust assertion, an easy query, an eye-popping statistic, or a teaser that hints at an unfolding story.Share real-life tales: Join along with your viewers on a human stage by sharing relatable content material about your life.Be constant: X is a very fast-paced platform — publish day by day (or a number of instances if in case you have the bandwidth) in the event you’re dedicated to rising your Twitter account.Keep watch over your analytics: Use the strategies above to be taught out of your metrics and take motion.Think about X Premium: Buffer’s Tami Oladipo put X Premium to the take a look at and uncovered what gave the impression to be an uptick in publish efficiency.
For extra particulars on the above, you should definitely take a look at our information to getting extra followers on Twitter.
What have you ever discovered most useful when figuring out your greatest time to publish on X/Twitter? Tell us @buffer on all our social media accounts!
