Finest occasions to put up on social media within the UK (2025)

Is your model struggling to get the traction you anticipated out of your social media technique? Do you surprise when is the very best time to put up on social media within the UK?

We have now the reply.

Understanding the optimum moments to interact your viewers is vital, and for the primary time, now we have UK-specific information to information you. Whether or not you’re aiming to spice up engagement, drive conversions‌ or develop your following, utilizing the correct posting occasions can considerably enhance your social media efficiency.

We teamed up with Sprout’s Knowledge Science crew to analyse engagement information from hundreds of UK companies utilizing Sprout Social. We seemed carefully at practically 300 million engagements throughout 50,000 social profiles within the UK to pinpoint when content material resonates most (and least) with audiences. We then broke it down by community, supplying you with the UK’s finest occasions to put up.

With 82% of the UK inhabitants utilizing social media throughout a rising variety of networks, companies can attain nearly any goal demographic by way of social media advertising. You gained’t be shocked to listen to, British shoppers are discerning. Analysis from the UK Sprout Social Index™  confirmed the standard of your services or products issues most. After that, the standard of your model’s content material and the way you interact with followers are what makes companies stand out to shoppers on social media.

The secret is understanding the place to search out them. In the event you’re not sure the place your goal market is on-line; UK social media statistics can present invaluable insights.

And the stakes couldn’t be increased.

Right this moment social media is a vital enterprise operate that influences the whole lot from buyer expertise and gross sales to product growth and advertising.

Let’s dive into the insights and elevate your social media technique.

For network-specific optimum engagement occasions, try our 2025 guides:

Use the insights from this text to refine your content material schedule. However, to pinpoint the optimum posting occasions on your model throughout every platform, we advocate trialling Sprout Social. Join a free trial and discover our ViralPost® characteristic with your personal social profiles.

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Now, let’s check out the overall information first earlier than we soar into the specifics. We analysed practically 270 million engagements throughout 50,000 enterprise social profiles from Britain and Northern Eire, together with Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok and YouTube.  So what’s the general finest time to put up on social media this yr?

Finest occasions to put up on social media within the UK

Whereas we’ve pinpointed the prime occasions for UK social media posting every day of the week, it’s essential to recognise that sure days expertise increased ranges of engagement than others. Weekdays have shorter, extra intense engagement. Weekends have longer, extra spread-out use.

That is when the very best and worst day components come into play. General, Saturdays have longer intervals of low engagement on common. Social media engagement on Sundays is decrease within the morning, however will increase within the night. Customers could also be sharing weekend updates or looking for leisure earlier than the beginning of a brand new week.

In the end, when prioritising your social media efforts, understanding your particular enterprise objectives, marketing campaign aims‌ and audience is paramount.

Every social media community gives distinctive benefits and use instances. By leveraging data-driven insights, you may make knowledgeable choices about your content material technique and channel choice, guaranteeing your message resonates successfully.

Our UK Sprout Social Index™ reveals that social media performs an important position in how UK shoppers keep knowledgeable about present tendencies and cultural moments. This highlights the significance of staying attuned to evolving on-line behaviours. However be cautious when leaping on tendencies. Whereas a lot of shoppers see a spot for it, there’s a robust minority (32%) who suppose it’s cringey.

For UK companies, constructing genuine connections hinges on a deep understanding of your clients and their social media habits. By aligning your content material and platform technique with these insights, you possibly can foster significant engagement and drive constructive enterprise outcomes. We’re right here that will help you navigate this panorama and optimise your social media presence for achievement within the UK and international markets.

Finest occasions to put up on Fb within the UK

Fb’s continued presence within the UK’s digital sphere is simple. Regardless of perceptions that its demographic is growing old, the information signifies a considerable portion of the UK inhabitants actively engages with Fb.

Greater than 50% of the UK inhabitants are Fb customers. With robust demographics throughout the 25–34 age vary, Fb is a invaluable channel for UK companies looking for to attach with their goal audiences. UK customers favour participating with Fb within the evenings through the week. Excessive engagement occasions embody rush hour and into the mid-evening, petering out after 9 p.m. On the weekend, engagement is decrease typically, however there‘s extra consistency throughout the day.

To maximise the affect of your Fb content material, it’s important to grasp when your viewers is most receptive. By utilizing information, we are able to pinpoint the optimum occasions to put up, guaranteeing your messages obtain most visibility and engagement throughout the UK market.

How are different UK manufacturers utilizing Fb? Relying on their business, manufacturers within the UK use Fb to attain a variety of objectives. Retailers like M&S use the platform to construct communities and share buyer tales and behind-the-scenes content material.

Providers like The Nationwide Belief use Fb to attach with their viewers across the nation by sharing historic posts and occasion data. Charities just like the RSPCA are utilizing Fb to share animal welfare data and promote adoptions.

Finest occasions to put up on Instagram within the UK

Instagram is a extremely visible social platform that’s a staple in our social media panorama. The very best engagement is weekday evenings with some intervals earlier within the day. Instagram sees lowest engagement on Saturdays, with excessive engagement on Sunday evenings. This increased engagement could also be when customers share their actions from the weekend or search distraction from the Sunday scaries.

So it is sensible that 63% of Instagram’s massive and lively UK consumer base search leisure, comply with tendencies and discover their pursuits after they use the community. Instagram has over 30 million customers within the UK alone, with most of these being 18–34 yr–olds.

Instagram is a hotbed for manufacturers trying to join with a youthful viewers and talk by way of participating visuals. That is the place the standard of your content material will stand out. What is vital right here is discovering and utilizing your model voice inside your Instagram advertising to create the kind of content material that feels genuine to your viewers.

Are you Aldi UK, leaning into social media humour? Or a vogue model like Subsequent, leaning into the rising marketplace for social commerce within the UK. Or one thing else solely?

All of this factors to Instagram being an awesome place for UK companies to construct model consciousness, drive engagement‌ and join with their audience by way of visible content material.

Finest occasions to put up on LinkedIn within the UK

LinkedIn within the UK is likely one of the largest markets for LinkedIn globally and is a strong surroundings for networking, lead era and content material advertising. For a lot of British B2B firms, LinkedIn advertising is crucial for constructing business connections, producing leads and establishing themselves as thought leaders of their discipline.

To nobody’s shock, this enterprise networking platform sees probably the most engagement through the working week and enterprise hours within the UK. Though LinkedIn’s use has advanced past a digital resume and discovering your subsequent position, it’s actually hottest within the afternoon and early night Mondays to Fridays. We additionally see some engagement on Saturday morning. Though now we have included an extended vary of engagement on Sunday, the speed is low compared to the remainder of the week.

UK companies are more and more utilising the platform for content material advertising, sharing business insights and firm tradition in addition to recruitment functions. Tech giants like BT and Vodafone use LinkedIn to showcase their revolutionary tasks, promote firm tradition‌ and recruit expert professionals.

LinkedIn continues to be a key device for networking. UK professionals are actively utilizing it to attach with others and influencers, making it much more vital within the UK enterprise world. B2B manufacturers are more and more leveraging the community for its worker advocacy capabilities to get their content material seen by a wider viewers.

Finest occasions to put up on TikTok within the UK

TikTok has quickly develop into a dominant drive within the UK’s social media panorama, significantly amongst youthful demographics. Weekdays are the most well-liked, however in comparison with different networks, engagement occasions prolong additional into the evening as much as midnight on Wednesdays. That is the one community that has excessive engagement that late.

With a considerable consumer base of 24.8 million, TikTok’s recognition is fueled by its participating short-form video format. TikTok’s UK demographic is skewed in direction of the 18–34 age vary who’re most lively on the community.

This Gen Z and Millennial consumer base depends on the community for leisure, pattern discovery‌ and artistic expression.

This makes TikTok an important platform for companies looking for to attach with audiences on this demographic by way of genuine and visually compelling content material. Retailers like JD Sports activities have embraced TikTok’s trend-driven nature, utilizing challenges and influencer collaborations to showcase their merchandise and join with youthful audiences.

Finest occasions to put up on X (previously Twitter) within the UK

Regardless of a declining UK advert attain, X (previously Twitter) stays a key participant within the UK’s digital dialog. It continues to function a dynamic platform for real-time information, public discourse and focused communication. Whereas its consumer base is various, with a notable presence amongst Millennials and Gen X, it’s significantly valued for its immediacy.

X bucks the pattern as the one community the place Sunday is the day with probably the most engagement. After that, Mondays to Thursday from afternoon to late night are the most well-liked occasions. There’s decrease engagement on Fridays and the bottom general engagement on Saturday.

UK companies and organisations leverage X for public relations, customer support and sharing well timed updates, reflecting its position as an important device for staying knowledgeable and interesting in present occasions. An ideal instance of that is the BBC, who use X to disseminate breaking information, present real-time updates on present occasions and interact in public conversations. In addition they use it to advertise their numerous applications and companies.

Regardless of evolving social media tendencies, X continues to offer a invaluable avenue for reaching particular audiences and taking part in real-time conversations throughout the UK market.

Finest occasions to put up on YouTube within the UK

In relation to YouTube posting occasions within the UK, it’s pretty constant: 7 to eight p.m. is usually once you’ll see the very best engagement, as that’s when most viewers are settling in. Thursdays are typically probably the most lively days for engagement, whereas Saturdays usually expertise decrease viewership. So, when you’ll seemingly get good outcomes posting in that night window each day, Thursdays are your prime alternative. Saturdays could be finest reserved for much less crucial content material.

UK companies and creators use YouTube for quite a lot of functions, from sharing instructional tutorials to constructing leisure channels. The Physique Coach, Joe Wicks has constructed an enormous following by offering free exercise movies and selling wholesome life.

The Royal Establishment makes use of YouTube to ship participating science lectures and demonstrations. These examples mirror YouTube’s position as an important device for content material creators and types looking for to attach with audiences and share invaluable data.

Regardless of evolving social media tendencies, YouTube continues to offer a invaluable avenue for reaching particular audiences and taking part in long-form content material creation throughout the UK market.

How one can discover your finest time to put up on social media

We’ve taken nice care to offer you probably the most correct information on the very best occasions to put up on social media inside the UK. Whereas this information will undoubtedly be directionally useful, it’s primarily based on averages throughout a variety of UK companies and industries. However what if I informed you there’s a approach to pinpoint the right posting occasions on your model, utilizing your personal social media information?

There may be, and you’ll attempt it free of charge.

Sprout’s patented ViralPost® know-how makes use of information out of your model’s social media profiles to find out the very best occasions to put up. This algorithm powers our Optimum Ship Occasions characteristic, accessible in Skilled and Superior plans. Our machine studying functionality is all the time enhancing to assist manufacturers uncover insights sooner and work extra successfully.

With options like put up tagging and cross-network reporting, you possibly can analyse components like put up creator or content material kind and see how your posting occasions affect your social success.

Step 1: Begin your free Sprout Social trial. Simply enroll with your corporation e-mail and join your social media profiles. It will personalise the Optimum Ship Occasions characteristic to your viewers’s engagement patterns.

Step 2: Compose your message and choose networks. Open the Compose window in Sprout, craft your put up‌ and select the networks the place you need to publish.

Step 3: Schedule with Optimum Ship Occasions. Subsequent to “When to put up,” choose “Particular Days and Occasions” to see the Optimum Ship Occasions. Select a advised time, indicated by stars, for increased engagement.

Step 4: Finalise and publish. Add a compelling message, visuals and related hashtags. Schedule your put up to publish on the chosen Optimum Ship Time.

ViralPost® constantly refines these strategies, saving you time and letting you deal with creating nice content material.

Begin a free Sprout Social trial

Taking advantage of finest occasions to put up on social media within the UK

Maximising your social media affect within the UK requires a strategic strategy to posting occasions. Whereas information insights like this present invaluable steerage on peak social media engagement intervals, understanding your particular viewers’s behaviour is paramount.

Bear in mind, optimum posting occasions are only one piece of the puzzle. Constant put up frequency and high-quality, related content material are equally essential for constructing a robust on-line presence. To make sure your technique is actually efficient, depend on your bands personal information to refine your posting schedule and content material technique. This mix of well timed posting, constant frequency, and high quality information will mean you can obtain optimum ends in the aggressive UK social media panorama.

How Sprout gathered the information

We all know it’s possible you’ll be curious concerning the supply of our information. Sprout Social’s Knowledge Science crew made this report by 270 million engagements throughout 50,000 social profiles within the UK. This evaluation covers Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok‌ and YouTube. Our Knowledge Science crew then processed and synthesised this information to create the insights shared on this article.

At the moment, we should not have particular UK engagement information for Threads.

Finest occasions to put up on social media globally

Are you concentrating on a worldwide viewers? We may help there too, with our international finest occasions to put up information:

Finest occasions to put up on social media in 2025Best occasions to put up on Fb in 2025Best occasions to put up on Instagram in 2025Best occasions to put up on LinkedIn in 2025Best occasions to put up on TikTok in 2025Best occasions to put up on X (FKA Twitter) in 2025

Take the guesswork out of posting occasions with Sprout

In the end, mastering the timing of your social media posts within the UK market is pivotal for reducing by way of the digital noise. Our evaluation, offers a data-backed blueprint for reaching your viewers at their peak engagement. Whereas social media algorithms are ever-evolving, these insights supply a strong start line for maximising your content material’s affect. By integrating these findings into your technique, you possibly can optimise your posting schedule and foster stronger connections along with your UK viewers, driving tangible ends in a aggressive on-line area.