With 2.5 billion energetic customers, YouTube is an undeniably necessary channel in your advertising efforts. Understanding the right way to optimize your YouTube descriptions (each channel and video) can assist you improve your probabilities of discoverability and attain extra folks.
As a YouTuber and HubSpot‘s resident creator economic system skilled, I do know rather a lot about YouTube and the right way to go viral on the platform. So, consider me once I say it’s not simply key phrases you could contemplate.
Creating participating YouTube descriptions is without doubt one of the most necessary techniques for optimizing your YouTube channel. We’ll focus on creating compelling descriptions in your YouTube channel and movies right here.
Desk of Contents
What’s a YouTube description?
A YouTube description is a piece the place a content material creator can present further details about their video content material. This may embrace content material descriptions, hyperlinks to associated content material, social media or web site hyperlinks, and extra.
The objective of a YouTube description is to assist viewers perceive what the content material is about. It will probably additionally assist optimize movies for search. There are two kinds of YouTube descriptions: the general description of the channel and the descriptions of a person video.
YouTube Channel Descriptions
YouTube channel descriptions are a bit just like the About Web page of an internet site. It seems underneath the “About” tab of your channel’s YouTube web page.
Your YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you deal with and the communities you serve. You may add this when establishing your YouTube channel.
Check out my YouTube channel’s description, for instance.
Discover how I introduce myself, state the sort of content material viewers can count on, and reference my audience. I even have hyperlinks to different platforms linked to my channel, resembling Instagram, X, TikTok, and my web site.
As YouTube creators, our major objective is to draw and switch viewers into subscribers, typically utilizing the channel description. With that in thoughts, use key phrases your supposed viewers would use to seek for your content material.
See how “anime” is used a number of occasions in my channel’s description.
YouTube Video Descriptions
Each YouTube video features a description that may be discovered underneath the viewport of the video. It is essential that every of your YouTube movies embrace a singular description to extend the chance of your video being discovered when somebody is looking for a selected subject.
As a YouTube content material creator, I all the time craft my video descriptions, realizing they will entice and convert an viewers. So, I all the time optimize my video descriptions for search engine optimisation — and it is best to, too.
Hold studying if you happen to‘re uncertain the right way to begin crafting compelling YouTube descriptions. I’ll discover techniques you possibly can make use of and supply templates to make sure you have every part it is advisable to excel on YouTube.
What makes an important YouTube description?
Whether or not in your channel or a video, an important YouTube description accomplishes three issues:
Explains your worth
Piques curiosity
Presents a call-to-action
Explains the worth of your content material: Why ought to somebody watch your video or subscribe to your channel? What distinctive worth are you offering within the content material you’re sharing? Your YouTube description needs to be clear about that.
Piques curiosity: That is the place you’ve obtained to flex a few of these advertising and copywriting expertise of yours. As you’re explaining your worth, ensure to not give all of it away.
Go away some thriller to provide the customer a cause to look at or subscribe. Immediate a query that may solely be answered by watching your video. Share an concept that they will solely be taught extra about by subscribing to future movies. Bottomline: Go away them wanting extra.
Presents a call-to-action: Whether or not that be a view, like, subscribe, or remark, your YouTube description ought to inform the customer what to do subsequent to get the promised worth. And don’t be afraid to incorporate a number of. YouTube descriptions can embrace hyperlinks, so use this house to ask folks to observe you on social, obtain a suggestion in your web site, store a product, and so forth.
In the remainder of this text, I’ll clarify the right way to optimize your YouTube channel and video descriptions with these items in thoughts.
YouTube Description Ideas
1. Describe your distinctive worth.
My colleague, Caroline Forsey, spoke with Eric Peters, former Senior Development Product Supervisor on HubSpot’s Academy group, to discover the very best techniques for writing YouTube descriptions.
He stated, “[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embody hyperlinks, further sources, hyperlinks to different movies and playlists, and so forth. Be certain that the outline field is straightforward to learn.”
Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description.
It additionally helps with accessibility for people who find themselves deaf or onerous of listening to. Therefore, including closed captioning to your movies is crucial for accessibility. For example, check out one among HubSpot Advertising’s YouTube video descriptions:
A YouTube description differs from an internet web page meta description. Some content material creators clarify their total movies of their descriptions.
This will likely assist with SEO along with accessibility, however bear in mind, if views are your objective, maintain this quick. One of the best ways to get views is to ensure it has worth the customer can’t get anyplace else.
YouTube limits the variety of characters in your description space to five,000 characters.
Peters says:
“You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Think about writing up a textual content model of the important thing factors from the video and even copying the transcription and paste it into the outline.”
Most of my most up-to-date YouTube movies include interviews from my podcast.
So, I‘ll typically save time by writing out the outline I’d use for my podcast episode that would seem on Spotify or Apple Podcasts, then copying and pasting the identical description into YouTube.
I‘d then tweak it to incorporate extra key phrases or necessary hyperlinks to different platforms. I’ll additionally customise my YouTube video description with the daring, italic, or strikethrough choices on the backside of the outline field. For data, click on right here.
Professional tip: YouTube permits creators to make use of emojis in titles, descriptions, and feedback. This may make your YouTube descriptions extra playful and skimmable and add visible context.
2. Infuse your character.
A YouTube description needs to be enjoyable and display your model’s distinctive character and voice. That is one thing I by no means neglect. It’s what retains folks watching and subscribing to their favourite YouTubers, in any case.
I really like Brian Dean’s YouTube channel, for instance. His YouTube descriptions typically mirror the way in which he speaks. I take pleasure in his descriptions as a result of they’re candid and informal, and he makes it really feel like he is writing to a pal.
Think about testing HubSpot Academy’s complete YouTube Advertising course to be taught extra about utilizing YouTube for advertising functions.
3. Share your journey.
Quite a lot of YouTubers are documenting journeys on their channels.
For example, in case your YouTube channel focuses on streaming online game content material, chances are you’ll invite subscribers to look at you as you try to win a selected sport. Or if you happen to’re a house chef, possibly you’re chronicling your progress via a cookbook or studying a brand new sort of delicacies.
Explaining this objective in your YouTube channel description (and even reminding folks of it in every of your YouTube video descriptions), provides depth to your content material. It offers folks one thing constant to root for and get invested in.
4. Outline your area of interest.
Whether or not you‘re writing an outline in your channel or a video, outline your area of interest. Begin by introducing your self or your model, then spotlight what you supply and what makes you completely different from different creators.
Make sure to incorporate related key phrases used to seek for content material in your area of interest so your audience has a greater probability of discovering you. (Extra on that quickly.)
5. Create anticipation for brand spanking new content material.
What’s developing subsequent for you? What are you speaking about in your future content material? Element this in your YouTube video descriptions and tease them in your channel descriptions.
Giving guests an concept of what’s to come back creates a way of urgency and anticipation. It offers them one thing particular to look ahead to and need to subscribe or come again for.
Need some additional oomph? Attempt internet hosting giveaways, conducting polls, and welcoming particular company to take part within the movies to maintain your content material recent and construct pleasure.
Professional tip: Clip Creator, HubSpot’s AI-powered video maker, can assist you create enjoyable content material to fill your YouTube calendar. Take a look at the free device.
6. Embody a call-to-action
What would you like folks to do after watching your video or touchdown in your YouTube channel? Subscribe? Obtain a information? No matter it’s, inform them that in your description and embrace a hyperlink if relevant.
Expertise has proven me it is best apply to format the outline in order that essentially the most important data, like a call-to-action, is first.
Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you’d like your CTA/hyperlink to be seen by most individuals, maintain it inside the first 200 characters.”
After the primary 200 characters, the textual content can be minimize off, and viewers should click on “Present extra” to see the remainder. I do know I don‘t all the time click on “Present extra” when watching a video, so your viewers probably gained’t both. Due to this fact, you could depend your first 200 characters.
However don’t cease there …
7. Lead viewers to different sources.
When crafting your descriptions, ensure to hyperlink to associated content material that viewers would possibly discover attention-grabbing or useful. For instance, if in case you have a weblog, you possibly can hyperlink to a weblog publish that goes extra in-depth on the subject you are discussing.
Wish to join with folks on different platforms? Drop the handles or hyperlinks in your description. Point out or use one among your services or products in your content material? Hyperlink to its touchdown web page. Have an affiliate hyperlink or promo code? That needs to be in your description, too.
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I embrace hyperlinks even in my YouTube Shorts descriptions, although they don’t seem to be at the moment clickable.
All of those sources assist present further context to the viewer and produce extra site visitors to your web site and objectives.
8. Make it search-friendly.
As a toddler firm of Google, YouTube is commonly touted because the world’s second-largest search engine. Search any time period and also you’ll see YouTube movies on the prime of your outcomes web page.
As a content material creator, it might be an enormous mistake to not use this to your benefit to assist your movies get discovered. Use key phrases in your descriptions to extend the visibility of your YouTube channel and movies. Embody related hashtags.
Like with written content material, you‘ll must conduct key phrase analysis to find out which key phrases it is best to goal. Additionally, you’ll need to keep away from repeating the key phrases an excessive amount of. Insert your key phrases and hashtags the place they might naturally. This may maintain it simple to learn and make it easier to keep away from key phrase stuffing.
Learn: YouTube search engine optimisation: Optimize Movies for YouTube Search
9. Immediate engagement.
Retaining your viewers engaged is essential for getting them to return for extra content material and in addition constructing a way of neighborhood. YouTube descriptions can play an enormous half on this.
Use your descriptions to spark dialog. Ask questions. Share an opinion and ask folks to weigh in on the feedback. Ask folks to tag buddies who might just like the content material shared. Typically, the best option to get engagement is solely to ask.
10. Take a look at out completely different codecs.
In case your movies aren’t conducting your objectives, strive experimenting with completely different description codecs and templates.
Perhaps your descriptions are too lengthy, and so they get minimize off on sure units, or maybe there are higher key phrases you possibly can optimize for. Testing out completely different types of descriptions will assist discover what works in your model and even the video at hand. Completely different movies may have completely different types!
Professional tip: Use YouTube description templates. [Free Prompts]
HubSpot compiled a number of YouTube video description templates to assist your small business present context to your viewers, rank higher in search, manage your group, and hyperlink to related net pages in your website.
We’ll additionally share 13 of our favorites later on this article.
11. Use timestamps to make movies scannable.
Now, this one’s particular to your YouTube video descriptions, however make use of timestamps.
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Timestamps in your video description allow viewers to leap the precise content material they want, making it extra user-friendly and simple to digest. YouTube video timestamps additionally seem inside search outcomes, serving to your video get discovered by those that want it.
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YouTube Description Templates
Now that we have coated the fundamentals have a look at a couple of templates you should use to craft a compelling YouTube description.
YouTube Channel Description Templates
1. Playful YouTube Channel Description Template
You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:
Hello, I am [Name]. That is my channel about rising your gross sales, successfully focusing on your viewers, and rising an e-mail listing that you should use to develop your small business.
Should you’re a marketer who needs to be taught advertising methods to get [result, i.e., more traffic to your site], subscribe to my channel.
My channel publishes movies that target storytelling content material that connects X, exhibits you the right way to infuse your authenticity in your model, and provides you a advertising technique that feels natural.
If that sounds prefer it might be useful for you, please be part of me!
2. Third-Individual YouTube Channel Description Template
Alternatively, you possibly can craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:
[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].
To be taught extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.
3. Area of interest YouTube Channel Description Template
Inform your subscribers what you are all about and describe your area of interest when writing your YouTube channel description.
[Name] and [Name] have nuanced discussions about relationship, their way of life, and relationships. They focus on present matters that have an effect on trendy relationship and the right way to maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to be taught extra about enhancing your data of relationships.
4. Inviting YouTube Channel Description Template
Constructing a relationship along with your followers is without doubt one of the most necessary issues you are able to do as a content material creator. This template invitations them to affix you as you develop your model.
This channel offers every part it is advisable to find out about gaming, together with the newest tools opinions, new sport opinions, and once-a-week reside streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].
5. Private YouTube Channel Description Template
Do not be afraid to be weak along with your viewers. Including private touches to your YouTube channel description, just like the template under, can assist you change into extra genuine.
It is a private journey of how I grew to become a painter. Find out about what paints I buy, the instruments I take advantage of, and the strategies I realized throughout college. Artwork is my ardour, and I specific my love for [insert passion] via it.
6. Straight-forward YouTube Channel Description Template
Inform your viewers precisely what they will count on out of your channel by utilizing this template:
This channel offers popular culture commentary via a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.
YouTube Video Description Templates
A YouTube video description is descriptive textual content that features however shouldn’t be restricted to key phrases, themes, and particular ideas/company that the content material creator needs their viewers to know.
The YouTube video description will increase visibility via search engine optimisation, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material.
An efficient video description can be persuasive and informative, prompting the viewers to tune in recurrently.
7. Easy YouTube Video Description Template
Relatively than writing a prolonged abstract of your video, maintain your descriptions detailed sufficient to let the viewer know what to anticipate, but concise sufficient so they do not lose curiosity.
Take heed to how our CEO explains the distinction between X and Y, and be taught greatest practices for implementing your individual technique.
Be taught extra about X and Y in our course: [course link].
8. Social Media YouTube Video Description Template
You should use a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:
Hello there! New to [name of channel]? If that’s the case, here is what it is advisable to know: I like [interests related to channel] a LOT, so I take advantage of this channel to discover X, Y, and Z that will help you [desired result for viewer].
The place else you will discover me:
INSTAGRAM: http://instagram.com/[accountname]
TWITTER: http://twitter.com/[accountname]
LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]
Be part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!
BUSINESS INQUIRIES
Please contact [PR representative] at [email or phone number].
9. Search-Pleasant YouTube Video Description Template
YouTube will increase visibility inside key phrase searches and related content material. Consequently, movies ought to have buzzwords in video and channel descriptions.
If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:
Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.
Some persons are uncertain what X is — at its most simple, X is [brief definition of keyword]. On this video, you‘ll discover ways to X, Y, and Z, to make sure you’re capable of develop your model on-line.
As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.
10. Teaser YouTube Video Description Template.
Use your video descriptions as a chance to let your viewers know when to count on new content material from you, like this template:
Be part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We can have Q&A classes to reply your whole newbie questions on Wednesdays beginning subsequent week.
11. Clear YouTube Video Description Template
Transparency is vital to gaining the belief of your viewers. This template is a wonderful instance of the right way to let your viewers know if you end up utilizing affiliate hyperlinks in your descriptions.
What‘s up, guys? On this video, we’ll discuss an on a regular basis make-up look you are able to do in 10 minutes. I‘m not an early riser, however similar to anybody, I nonetheless need to look good for the day. I’ll listing the merchandise I used on this video.
Please subscribe in case you are feeling my vibe. I publish content material weekly, and you’ll all the time discover me on Insta! I will drop my social media handles under.
**All opinions are my very own. This video isn‘t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales via affiliated hyperlinks. Clicking on affiliated hyperlinks does not price you something.**
12. Participating YouTube Video Description Template
Participating along with your viewers is crucial for constructing neighborhood with them. Right here, this description encourages viewers to go away options within the feedback part to be featured in future movies.
Hello, everybody! We‘re the Science Kidz! As we speak, we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will or not it’s Orville Redenbacher’s or Act II?
Each week, we do a brand new experiment as a part of our initiative to focus on STEM careers in Savannah, Georgia. When you’ve got an experiment you need to see The Science Kidz strive, go away a remark under. You by no means know — we might decide yours!
Observe me on Instagram for extra experiment concepts, and tag us in a few of the experiments you do with your folks!
13. Sponsored YouTube Video Description Templates
Disclosing paid sponsorships or product placements doesn‘t must be tremendous jargon-heavy. A template like this can assist you be candid along with your viewers with out straying out of your model’s voice and sounding like a robotic.
Hey, y‘all! As we speak, we’ll be rebuilding a 454 Chevy Huge Block motor. We‘ll be including 200 horses to deliver the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.
This episode is sponsored by Husky instruments, and we’ll be utilizing their newest influence and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.
YouTube Description Examples
YouTube Channel Description Examples
Each YouTube channel description ought to allude to a selected area of interest or central theme. You need to inform your viewers what they’ll be taught out of your channel.
This may give them a cause to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, whenever you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of doubtless related creators.
1. Wes McDowell
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Wes McDowell ‘s YouTube channel targets viewers within the digital advertising area of interest. The channel description mentions its mission: instructing small enterprise homeowners digital advertising methods they will use to develop their companies.
The outline additionally lists matters the channel will function in its movies, invitations viewers to subscribe, and describes its advantages.
Why I Love It
This YouTube channel description is evident and direct. It particulars what viewers will get once they go to the channel and the advertising methods and strategies they’ll be taught.
Readability goes a good distance in making a channel simply searchable and rankable on YouTube.
2. Yoga With Adriene
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Yoga With Adriene‘s YouTube channel description highlights one of many channel’s predominant values: inclusion.
The channel description mentions that everybody is invited to take part and be taught extra about yoga via her movies, no matter their talent stage. The outline additionally recommends movies that inexperienced persons can watch to change into conversant in the content material.
Why I Love It
This channel description is a wonderful instance of how an organization‘s mission could be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer.
This angle is useful for rating on YouTube as a result of it is aligned with morals and values that subscribers can simply establish with.
I began watching Yoga with Adriene‘s movies partially as a result of the channel description satisfied me they’d be nice for inexperienced persons (and they’re!).
3. Wild Great Off-Grid
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Wild Great Off-Grid ‘s YouTube channel description positions the channel inside a distinct segment by utilizing the key phrases “off-grid” and “debt free,” to attraction to viewers who’re eager about residing off-the-grid.
The outline additionally invitations viewers to go to their on-line retailer and social media profiles.
Why I Love It
This YouTube channel description establishes a distinct segment, describes the channel’s content material, gives background details about the creators, and encourages subscribers and viewers to take part additional of their model.
I additionally love how the outline additionally directs their viewers to different points of their enterprise, resembling their retailer and social media platforms, which fosters worth for his or her subscribers.
4. The Friends
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The Friends‘ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and gives every creator’s private YouTube channel and Roblox username.
Why I Love It
This YouTube channel description focuses on the leisure the channel gives.
The outline targets subscribers searching for gaming data and mentions the creators’ journeys to set the channel aside from others in the identical area of interest and style.
5. Florian Gadsby
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Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the matters viewers can count on to see once they subscribe.
It additionally hyperlinks to the creator‘s social media and publication and gives details about the creator’s on-line retailer, together with its restocking schedule.
Why I Love It
This YouTube channel description takes a private strategy to the subject material. The outline offers guests readability concerning the channel’s content material and inventive focus.
It additionally encourages viewers to work together with the creator on their social media platforms to be taught extra about them and think about extra of their content material.
6. SciShow
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SciShow‘s YouTube channel description introduces the channel’s creators and hints on the matters viewers can count on to see weekly.
The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.
Why I Love It
This YouTube channel description tells its viewers when they’ll see uploads. This is a wonderful technique to make sure customers go to the channel proper once they’re anticipating to see new content material.
If views go up on a web page, the YouTube algorithm will probably increase your channel to a broader viewers. Simply be sure to keep on schedule.
I personally keep away from placing the schedule for future uploads in my descriptions as a result of mishaps occur, and I don‘t need to let my viewers down. However that’s only a private hang-up I’ve.
7. Unbox Remedy
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Unbox Remedy‘s YouTube channel description states the channel’s tagline, offers an summary of the channel’s content material, and gives a contact e-mail for enterprise inquiries.
Why I Love It
This straightforward channel description piques viewers‘ curiosity with a fascinating tagline and an easy rationalization of the channel’s content material.
It additionally consists of an e-mail that permits viewers to contact the creators to inquire concerning the enterprise and ask skilled questions concerning the channel.
8. Babish Culinary Universe
Binging With Babish’s YouTube channel description is brief and candy, introducing precisely what you’ll get (a mixture of meals and movie). He additionally units expectations by mentioning there can be new content material each week.
Why I Love It
I really like that Babish subtly, however successfully exhibits his character on this channel description. The age joke exhibits his humor, one thing that undoubtedly comes via in his movies. I additionally like his use of inclusive/collective language. He says be part of “us,” suggesting a way of neighborhood.
9. Sundas Khalid
Sundas Khalid’s YouTube channel description begins with a pleasant “Hey!” earlier than explaining who she is and what she does: “I’m Sundas, and I make it easier to succeed within the information science and tech fields.”
The outline then dives into her background as a self-taught information scientist.
It additionally highlights her achievements as somebody with 10 years of expertise throughout two distinguished firms the place she was a excessive performer at every.
Why I Love It
I really like Sundas Khalid as a result of she pertains to her viewers by utilizing a pleasant tone and explaining that she is self-taught and from a non-tech background.
Her strategy exhibits she creates content material for viewers who might have little to no expertise within the tech area however need to break into the trade or sharpen their data.
I particularly like how she features a disclaimer on the finish, letting readers know her opinions are her personal and don’t mirror these of the corporate she works for. It is an important instance of transparency whereas separating your work and creativity.
10. Matte Wolfe
What Matte Wolfe’s description lacks in phrases it makes up for in key hyperlinks. Wolfe’s YouTube channel consists of hyperlinks to his weblog, Twitter (now X) account, his AI device database, and methods to work with him.
Why I Love It
Wolfe’s channel description is a good mannequin for a way much less is extra, particularly in case your channel covers a broad spectrum of matters inside your area of interest.
Simply be sure to use the additional house saved in your channel to focus on necessary hyperlinks, resembling to your weblog, social media channels, or enterprise.
YouTube Video Description Examples
A useful video description can spike your viewers’s curiosity, leading to longer watch occasions, higher view counts, and even new subscribers.
Plus, it will probably assist with YouTube search engine optimisation, permitting YouTube’s algorithm to grasp your content material and recommend it to new customers, additional boosting your YouTube metrics.
1. “5 Finest Coding Languages for Newbies 2021” by nicole . younger
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The outline of nicole . younger’s YouTube video, “5 Finest Coding Languages for Newbies 2021,” hooks the viewer by posing a query that can be answered within the video.
The video description additionally features a profit the viewer will achieve from watching the video.
Why I Love It
On this video description, the creator summarizes the video‘s title and specifies the audience. The textual content will assist audiences (and YouTube) perceive the video’s content material.
This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.
2. “ Write Counterpoint – Music Composition” by Music Issues
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The outline of Music Issues’s YouTube video, ” Write Counterpoint – Music Composition,” makes use of key phrases resembling “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to attraction to audiences which are eager about studying the music composition method.
The outline additionally consists of timestamps that viewers can use to skip to the portion of the video that addresses the precise subject they need to find out about.
Why I Love It
This YouTube video description makes use of key phrases to attraction to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive site visitors to your video’s particular content material.
3. “ Create a 90-Day Plan in your Enterprise (+ Free Workbook)” by Anna Clark
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The outline of Anna Clark’s YouTube video, “ Create a 90-Day Plan in your Enterprise (+ Free Workbook),” consists of hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.
Why I Love It
It is good to contain your viewers in different points of your small business. The interplay and engagement you earn will make it easier to rank in opposition to different energetic channels. Directing your viewers to different sources for your small business can even assist your YouTube channel drive site visitors to your web site, rising your authority in your small business area of interest.
4. “How To Create an E mail Gross sales Funnel” by Wishpond
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The outline of Wishpond’s YouTube video, “How To Create An E mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video. The video description additionally incentivizes viewers to be taught extra concerning the firm.
Why I Love It
This description segments the video as a piece of a extra in depth collection. If subscribers be taught that you simply present related content material in your channel, they are going to be extra inclined to look at your different movies.
The outline additionally lets viewers know there is a free demo of the service. Should you promote completely different services or products in your small business, hyperlink them within the description.
5. “ Define Your Novel – Half 2” by Writing with Jenna Moreci
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The outline of Writing with Jenna Moreci’s YouTube video, “ Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video.
The video description additionally lets viewers be taught extra concerning the creator’s merchandise.
Why I Love It
This video description is great as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube collection lets viewers anticipate your subsequent video.
6. “Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening
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The video description tells viewers concerning the creator’s expertise with microgreens, lists the provides the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.
Why I Love It
The creator gives an inventory of merchandise used within the video. The viewers can analysis the merchandise or buy them instantly via the hyperlinks.
7. “Budgeting for Newbies – Make a Finances from Scratch 2021” by Debt Free Millennials
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Debt Free Millennials’ YouTube video, “Budgeting for Newbies – Make a Finances From Scratch 2021,” teaches viewers to create a price range.
The outline offers viewers an summary of the matters coated within the video and invitations them to enroll in services via affiliated hyperlinks.
It additionally consists of hyperlinks to the creator’s Instagram, Fb group, and web site so viewers can join with the creator via completely different social platforms.
Why I Love It
I really like that the creator has created a way of neighborhood and togetherness. Should you embrace your social media hyperlinks in your YouTube video description, subscribers will observe you on a number of platforms to stay engaged along with your content material.
The content material creator invitations them to return for brand spanking new movies and share their experiences on social media.
8. “FINALLY be constant on social media” by Jade Beason
Jade Beason‘s video offers viewers ideas and techniques for staying constant on social media as a creator or enterprise proprietor. Her video’s description is easy and captures who and what the video is meant for:
“Watch this video if you happen to’re struggling to publish persistently on social media!
If you wish to be taught new content material creation ideas, content material creation hacks, the right way to be constant on social media or the right way to create constant content material on social media, this video is for you.”
Why I Love It
Since Beason‘s video description is so quick, it leaves loads of room for her to listing different necessary data, and that’s what she does.
As viewers learn via the outline, they‘ll discover details about additional studying, further sources, Beason’s tools, and free guides.
Even higher, it is all neatly organized into sections.
9. “The Roadmap to Making Your First $1M In SaaS (How I Did It)” by Alex Heiden
Alex Heiden‘s video paperwork a part of his journey of attempting to revenue off B2B SaaS. The video’s description particulars how he organizes his objectives and the instruments he makes use of.
Why I Love It
Heiden‘s description is detailed in summarizing the video’s level. He has included chapters, that are nice for search engine optimisation and helps YouTube rank the video greater in search outcomes.
10. “Best On-line Enterprise to Make $100,000+ In 2024” by Jensen Tung
Jensen Tung‘s video discusses the best on-line enterprise to begin to make $100,000. The video’s title is self-explanatory, so it isn’t as mandatory for Tung to have the video abstract on the prime of the outline.
So, he moved it towards the underside and used the remainder of the house to supply data on his gear, publication, essential hyperlinks, and different endeavors.
Why I Love It
Tung prioritizes an important data in his video description, and, on this case, it‘s not the video’s abstract — it is the hyperlinks and knowledge to his different initiatives that views might not have been capable of finding as simply in any other case.
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