It’s the query that launched a thousand sleepless nights: “How usually ought to a enterprise publish on social media?”
In fact, like something value understanding, there’s no easy reply to this query. Social media platforms are continuously updating their algorithms, including new options, and altering the foundations of engagement. What labored final 12 months could not work this 12 months, and what works immediately may turn out to be out of date tomorrow.
We dug into the analysis and grilled our social media staff, and a few outdoors specialists, for insights to find the perfect variety of occasions a day (or week) to publish for every platform.
Questioning how usually to publish to social media for enterprise in 2025? Whereas each channel has its personal specs, having an always-on presence is usually your ticket to on-line success.
Right here’s a fast abstract of what we discovered:
Instagram: Publish between 3 and 5 occasions per week.
Instagram Tales: Publish 2 occasions per day.
Fb: Publish between 1 to 2 occasions per day.
X (Twitter): Publish between 2 and three occasions per day.
LinkedIn: Publish between 1 to 2 occasions per day.
Threads: Publish between 2 to three occasions per day.
TikTok: Publish between 3 and 5 occasions per week.
Pinterest: Publish at the very least 1 time per week.
Google My Enterprise: Publish at the very least 1 time per week.
These findings come from a theoretical method: We researched greatest practices, listened to what social platform executives needed to say, and chatted with our community of social media managers.
However we additionally measured how usually actual companies truly publish on social media.
In Q1 of 2025, right here’s how usually companies are posting on social media:
X (previously Twitter): 61 occasions per week
Fb: 7.9 occasions per week
Instagram: 4.5 occasions per week
LinkedIn: 5.0 occasions per week
TikTok: 11.5 occasions per week
How usually to publish on Instagram
Publish 3-5 occasions per week on Instagram.
Our specialists suggest creating at minimal, three posts per week on Instagram. Ideally, these are combined media posts (carousels, reels, static posts, and so forth.) Utilizing totally different social media content material varieties is very necessary should you publish greater than 3 times per week.
Instagram Tales can be utilized extra incessantly, although Instagram’s personal Adam Mosseri recommends 2 Tales per day.
Posting incessantly on Instagram will increase your probabilities of exhibiting up within the Discover feed, being featured on one other account, or showing within the high search outcomes for key phrases you generally use. Posting recurrently can also be an effective way to check out what resonates together with your viewers.
Posting too usually is not going to lose you followers, provides Mosseri. In actual fact, the extra you publish, the extra possibilities you need to be found. Whilst you don’t must stress your self unnecessarily, don’t be afraid to publish extra usually — when you’ve got the capability.
Hootsuite Social Media Supervisor Trish Riswick says that smaller social media groups shouldn’t be postpone by this comparatively excessive posting demand. High quality ought to at all times come earlier than amount, she says, including, “In case your social staff doesn’t have the flexibility to publish as soon as a day on every community, goal for each different day. Three high quality posts are value greater than 5 low-quality posts.”
For those who suppose that an algorithmically managed timeline means post-timing doesn’t matter, suppose once more. Our experiments have confirmed that publish timing does have an effect on Instagram engagement…
… and so does posting frequency:
Our information confirms Trish’s phrases: two good posts per week will get you extra total engagement than 20 items of mediocre content material — and 6 to 7 nice posts per week is the candy spot.
#1 Social media instrument
Create. Schedule. Publish. Have interaction. Measure. Win.
Free 30-day trial
How usually to publish on TikTok
Publish 3-5 occasions per week. Or, as a lot as you possibly can.
Whereas TikTok truly recommends posting 1-4 occasions per day, additionally they say there is no such thing as a restrict to the quantity of natural content material small companies can create.
Clearly, that degree of fixed posting is probably not real looking for everybody. For those who’re simply getting began, 3-5 occasions per week is a superb place to start out. In response to social media supervisor Brayden Cohen, “TikTok is the place to check content material and see what sticks or flops.”
The TikTok algorithm is hard, however the extra you publish frequently, the extra seemingly you might be to get in entrance of a bigger viewers and see what works nicely. Intention to publish 3-5 occasions per week so that you simply’re persistently staying in entrance of your followers. With every publish, observe the video views, engagement, and period of time a viewer spends watching your video to get a greater concept of how efficient it’s.
How usually to publish on Fb
Publish 1-2 occasions per day on Fb.
Natural attain is down all over the place, however Fb appears to be the toughest hit. At present, the typical Fb web page publish engagement price sits at lower than 1%. These numbers aren’t anticipated to perk up anytime quickly.
Our specialists suggest posting 1-2 occasions per day on Fb. This could make it easier to keep current within the minds of your viewers, however not go as far as to overwhelm their feeds.
However once more, do not forget that high quality issues greater than amount. Analysis reveals that two nice posts per week can generate strong engagement in your account.
How usually to publish on X (Twitter)
Publish 2-3 occasions per day on X (Twitter).
Issues transfer quick on Twitter. This news-centric platform means Tweets have a brief lifespan. So, you’ll must publish a bit of extra usually than you do on different channels.
There are many energy customers on the market. Some accounts are posting 50 or 100 occasions a day. For those who’ve obtained the time, we’re definitely not going to cease you. However, to maintain your model’s presence lively and engaged on Twitter, you actually don’t must drop every thing and decide to a full-time gig Tweeting.
In actual fact, for the final @Hootsuite channel (the place the viewers is followers, prospects, and prospects), the Hootsuite staff posts 2-3 occasions per day.
Life as a SMM: pic.twitter.com/WnMRGnRuWN
— Hootsuite 🦉 (@hootsuite) April 11, 2025
Keep in mind that, nevertheless incessantly you’re posting, the most effective observe is to comply with the rule of thirds:
⅓ of Tweets promote what you are promoting
⅓ share private tales
⅓ are informative insights from specialists or influencers
Have in mind, participating together with your viewers or different neighborhood companions is a giant play with posting frequency too!
How usually to publish on LinkedIn
Publish 1-2 occasions per day on LinkedIn.
LinkedIn itself says firms that publish weekly see a 2x life in content material engagement. In addition they suggest posting at the very least as soon as a day, even on weekends. Oh, they usually say scheduling your posts with [amazing] companions like Hootsuite is the way in which to go. Hey, that’s not a promo, it’s actually of their documentation. You’ll be able to’t argue the information!
Have in mind, LinkedIn content material can dwell in person feeds for a protracted, very long time. It’s because when somebody engages together with your publish, it is going to start to indicate up of their connections’ information feeds. Moreover, customers can filter the feed by “high” and “current” content material, which may enhance the longevity of your posts in the event that they go viral.
High quality over amount issues right here, so it’s necessary to craft attention-grabbing, participating content material that’s well timed and related. Proper now, LinkedIn feed filters are altering and also you’ll quickly be capable to filter your feed for matters like “video-specific content material.”
Trish Rishwick additionally recommends various your content material varieties when posting on LinkedIn. “I might keep away from posting two PDFs [in one day]. As a substitute I’d do 1 PDF and 1 ballot.” This may make it easier to see higher outcomes from a number of day by day posts.
Hootsuite’s LinkedIn account tends to fall on the more-frequent finish of the posting spectrum. We typically publish 2-3 occasions per day, and generally as much as 5 occasions per day, relying on campaigns and occasions.
And that’s okay! Don’t fear about overwhelming your LinkedIn viewers — they’re a number of the most engaged social media customers round. So long as your content material is related, you possibly can publish away (as much as 18 occasions per week, based on our information!).
Don’t neglect: Hootsuite Analytics may help guarantee your posting technique is aligned together with your engagement targets.
How usually to publish on Threads
Publish 2-3 occasions per day on Threads.
Prefer it’s carefully associated (however by no means imitated, proper?) platform X, Threads thrives on fast-moving, short-form content material. Immediacy is the secret right here, so don’t be afraid to publish incessantly, at the very least 2-3 occasions a day.
Paige Schmidt of the Hootsuite social staff says, “ rule of thumb [on Threads] is to publish 2 to three occasions per day. Whilst you positively can publish greater than that, I wouldn’t suggest much less!”
When fascinated by what to publish, Paige says to remember the conversational and inclusive nature of the Threads platform. “Act like your followers are your greatest mates and care what they’re speaking about or what they reply to your posts with,” she says. Neighborhood engagement will be simply as necessary as posting new content material, because it alerts to your prospects that you simply’re accessible and listening.
Professional Tip: New to neighborhood engagement? See the place you stand with this free engagement calculator.
New posts must be uplifting and enjoyable, and showcase the distinctive character of your model. “Don’t be scared to humanize your model,” says Paige. “We regularly discuss in regards to the struggles in our business however in a enjoyable and inventive means.” Right here’s an instance of what she means.
Nonetheless, Paige says it’s necessary to deal with publish high quality, moderately than merely amount. “Mind dumps are one factor,” says Paige, “however be sure it’s nonetheless related and can resonate together with your viewers. There’s no sense in posting randomly simply because you’ve a publish quota it’s good to make.”
Key Threads statistics to remember when posting:
How usually to publish on Pinterest
Publish at the very least 1 time per week on Pinterest.
In response to Pinterest, “High quality and relevance matter greater than frequency on Pinterest. So when you can decide the most effective schedule for you, posting on a weekly foundation is an effective rule of thumb.”
Not like platforms like Instagram and TikTok, virality isn’t the purpose on Pinterest.
Content material on Pinterest has a protracted shelf life. One publish will be seen and shared for weeks and even months after it’s been posted. That’s why creating content material with excessive engagement and relevance is extra necessary than going viral.
To optimize your posts, be sure to comply with the inventive greatest practices comparable to:
Relying in your targets, chances are you’ll need to publish a number of occasions every week. How incessantly you publish will depend upon the kind of content material you’re sharing and the dimensions of your viewers. Your Pin stats is a superb place to evaluation Pin efficiency and see how your viewers is interacting with sure content material varieties.
Hootsuite Superior Analytics may assist draw strains between how Pinterest content material is affecting net site visitors, or how an uptick in followers interprets to views on different platforms.
Key Pinterest statistics to remember when posting:
Try the newest Pinterest statistics for enterprise and Pinterest demographics to tell your Pinning technique.
How usually to publish on Google My Enterprise
Publish at the very least 1 time per week on Google My Enterprise.
Google My Enterprise posts may not be the very first thing that involves thoughts when you concentrate on social media for enterprise. However, this platform will be surprisingly efficient at serving to your native search engine optimisation and boosting buyer engagement.
Google My Enterprise posts used to run out after 7 days. However, in 2021, Google modified this function and also you’ll now see the final 10 printed posts. Google does observe that posts are archived after 6 months until in any other case specified.
Posts on Google My Enterprise have to be extremely well timed. Typically, your viewers is in search of one thing they will do, see, or eat, proper now. So, posts ought to deal with present provides or occasions.
The best posting frequency for Google My Enterprise relies on the kind of publish, however typically, it’s really helpful to publish at the very least as soon as per week. You too can break up your posts into totally different occasions of day and days of the week based mostly on when your target market is on-line.
Present provides, pictures of what you are promoting location or area, and new product bulletins are likely to do nicely on this platform.
Key Google My Enterprise statistics to remember when posting:
Learn to get extra prospects with Google My Enterprise.
Social media posting frequency: Q1 2025 information for 12 industries
Development, mining, and manufacturing
Fb: 2.5 posts per week
Instagram: 3.1 posts per week
LinkedIn: 3.7 posts per week
Shopper items and retail
Fb: 8.1 posts per week
Instagram: 8.2 posts per week
Eating, hospitality, and tourism
Fb: 6.8 posts per week
Instagram: 3.3 posts per week
Schooling
Fb: 4 posts per week
Monetary companies
Fb: 2.8 posts per week
Instagram: 2.9 posts per week
LinkedIn: 2.7 posts per week
X (Twitter): 2.3 posts per week
Authorities
X (Twitter): 5.5 posts per week
Fb: 8.7 posts per week
Instagram: 2.8 posts per week
LinkedIn: 7.0 posts per week
Healthcare, pharma, and biotech
Fb: 4.2 posts per week
Instagram: 4.7 posts per week
X (Twitter): 4.0 posts per week
LinkedIn: 3.1 posts per week
Advertising and marketing companies
Fb: 4.8 posts per week
X (Twitter): 13.6 posts per week
Nonprofit
X (Twitter): 4.3 posts per week
Fb: 5.3 posts per week
LinkedIn: 8.8 posts per week
Instagram: 2 posts per week
Actual property, authorized, {and professional} companies
X (Twitter): 12.6 posts per week
Fb: 6 posts per week
Instagram: 2 posts per week
LinkedIn: 11.1 posts per week
For extra actual property social media statistics, test this out.
Expertise
LinkedIn: 2.6 posts per week
Utilities and vitality
Fb: 2.6 posts per week
Instagram: 2.6 posts per week
LinkedIn: 2.3 posts per week
Understanding how usually ought to a enterprise publish on social media requires some trial and error. What’s good for some manufacturers could not work for others.
Enterprise groups will be capable to publish extra incessantly than particular person entrepreneurs. As nicely, particular person traits like viewers dimension, neighborhood loyalty, geographic location, and content material kind can dramatically influence the efficiency of your posts.
Brayden Cohen says, “To see what’s greatest for you, attempt testing totally different posts at totally different occasions and totally different portions to see what drives the most effective efficiency in your content material and channel. Proceed to check, be taught, and pivot.”
At all times keep in mind: the standard of content material issues greater than frequency. Whereas posting extra content material could assist to some extent, the extra related and helpful your content material is to the viewers, the higher your social channels will carry out.
And, don’t neglect to trace how your content material performs week over week. Trish Rishwick says that manufacturers posting twice in at some point ought to test how their first and second posts carry out in another way. If one is best than the opposite, this may be an indication to solely publish as soon as a day on that community, Or, to deal with a particular content material kind over one other.
Able to streamline your social media recreation throughout all platforms? Hootsuite’s scheduling function is right here to make your life simpler, whether or not you’re posting on Instagram, Fb, Twitter, LinkedIn, TikTok, YouTube, or Pinterest.
Right here’s learn how to schedule social media posts with Hootsuite.
Earlier than diving into scheduling, guarantee your social media accounts are related to Hootsuite.
Head to your Hootsuite dashboard and navigate to your profile icon within the backside left nook. From there, choose Handle accounts and groups and join your required platforms, together with Instagram, Fb, Twitter, and extra.
2. Create your posts
As soon as your accounts are related, it’s time to draft your publish.
To start, click on on the pen icon on the left aspect of your Hootsuite dashboard, the place it says Composer. Then, select Publish from the dropdown menu (or Pin should you’re publishing to Pinterest).
Now, select the social media account you’d prefer to publish to. You too can choose a number of accounts and optimize your posts for every platform afterward.
Right here, you possibly can add your copy, pictures, hyperlinks, information, and extra. For those who’re stumped on what to write down, use Owly Author AI to generate brand-ready content material in only a few clicks.
As soon as your publish is drafted, embody any related stakeholders who may must approve or edit the publish earlier than it goes dwell. You’ll be able to add them in slightly below the Content material part.
You too can embody boosts and promotions in your publish, utilizing Hootsuite Enhance, within the occasion you need to put a bit of cash behind it to extend attain.
For those who’re scheduling for a number of accounts, make sure you optimize your publish by toggling between the accounts in Composer.
3. Select the most effective time to publish
From right here, you’ll need to select a time to publish your publish. This must be a time when your viewers is most probably to be on-line, and whenever you’ve seen essentially the most engagement previously.
Hootsuite’s Greatest Time to Publish function will be discovered within the Composer. Simply click on Schedule for later, and also you’ll see really helpful occasions instructed to you on-screen.
Or, select Analytics from the sidebar navigation after which Greatest time to publish beneath Natural reporting. Right here, you’ll see warmth maps that present when your distinctive viewers is most on-line. These can be found for your whole related channels.
You too can try this weblog on the most effective occasions to publish on each channel for extra insights.
4. Schedule your publish
As soon as your publish is drafted and you understand whenever you need it to go dwell, you possibly can schedule your publish straight in Hootsuite.
Select Schedule to ship your publish dwell instantly. Or, select Schedule for later to publish it someday sooner or later.
Now your publish is within the queue!
5. View your content material calendar
If you wish to evaluation your scheduled posts, make changes, or see your content material at a look, head over to the Hootsuite Planner.
Right here, you’ll see your whole scheduled posts in a social media calendar view. To edit your posts, merely click on on them and make any changes in Composer.
Use Hootsuite to schedule and publish your whole social media posts at the most effective occasions, interact together with your followers, and observe the success of your efforts. Join a free trial immediately.
