With a consumer base of over 1 billion folks (in accordance with LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the largest community constructed round work and employment. LinkedIn advertising generally is a extremely efficient technique for B2B gross sales, rising your model’s attain and constructing your status.
To attain all of these outcomes, your LinkedIn efforts must be seen by the suitable folks. One dependable technique is utilizing the suitable LinkedIn hashtags. Hashtags on LinkedIn are at all times evolving, so it’s essential to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru use hashtags on each a part of LinkedIn, together with feedback, posts, articles and what you are promoting profile.
We’ve additionally listed 30+ of the perfect LinkedIn hashtags to make use of on the platform at this time, so you may be a part of the suitable conversations to jumpstart your LinkedIn advertising technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with matters they’re curious about. You possibly can add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material turn out to be half of a bigger, dynamic dialog occurring on LinkedIn. They’re highly effective instruments for rising the visibility of your posts, reaching folks with related pursuits or in the identical trade, and tapping into trending matters.
Learn how to use hashtags on LinkedIn
There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
Learn how to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in direction of profitable LinkedIn advertising. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for folks to search out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To seek out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll right down to the underside of this web page to search out Specialisms. You possibly can add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical means and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your trade. For instance, in case you work in advertising, add specialisms like “social media advertising”, “model design” or “social media content material”.
You may also add hashtags to private account pages, the place they’re referred to as “Expertise”. To vary these, click on the Add profile part button in your private profile, then choose Add abilities.
H3 Learn how to add hashtags to your LinkedIn posts
LinkedIn’s submit creation interface makes it simple so as to add related hashtags to your posts.
To start out writing a submit, click on the Begin a submit button on the high of your homepage. Whenever you wish to add hashtags, merely press the # key and write your chosen hashtag.
By utilizing a LinkedIn submit scheduler, you may weave the hashtags naturally inside your submit content material or place all of them collectively on the finish in case you really feel they’re diluting your submit’s affect.
Learn how to add hashtags to your LinkedIn articles
To put in writing an article, push the write article button on the high of your homepage. Just like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You possibly can incorporate hashtags throughout the physique of your articles or add all of them on the finish in order that they don’t interrupt the move of your content material.
You may also add hashtags to your posts once you share your articles. Right here’s an instance of what that would seem like:
Learn how to add hashtags to your LinkedIn feedback
Lastly, you may embrace hashtags straight in your feedback when interacting with different folks on the platform. Right here’s an instance:
Attempt to at all times use hashtags naturally inside your feedback to keep away from wanting like a spam bot. Additionally, use them sparingly or by no means in the event that they’re not extremely related to the subject.
Learn how to discover new hashtags on LinkedIn
There are loads of hashtags to select from, so you’ll want to know discover the suitable ones. Listed here are a couple of methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You possibly can nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this characteristic has modified up to now few months. LinkedIn gained’t advocate hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem in case you seek for them.
Right here’s an instance under of a latest seek for #SocialMedia:
Manually looking for hashtags isn’t as efficient because it was, so it is best to use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to determine developments
One such superior device is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Be aware the hashtags these individuals are ceaselessly utilizing of their discussions.
For instance, when listening you would possibly see top-performing posts in your trade mentioning “worker advocacy”. On this case, you might begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this pattern together with your related content material.
Use a social listening answer like Sprout Social to keep watch over particular matters and key phrases.
Sprout aggregates knowledge on the mentions of your LinkedIn accounts linked to the platform. You may also acquire listening knowledge on feedback throughout linked accounts. By utilizing Dialog, you may uncover key phrases and hashtags which can be getting used all through these feedback.
Sprout’s Dialog additionally helps you determine what your followers are speaking about, and from this knowledge, you may refine a listing of key phrases and hashtags on your account. Extra particulars on Sprout’s LinkedIn listening capabilities might be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you could optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and increase affect and attain.
Listed here are some ideas for optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless essential on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical website positioning. These adjustments embrace eradicating options like following hashtags, itemizing them on profiles and not exhibiting them within the dropdown search bar.
Hashtags ought to be mixed with a key phrase technique and social search finest practices. This consists of optimizing every part on what you are promoting web page with key phrases associated to your trade.
Some profile sections, like your Featured web page, are given the next precedence in searches. Make sure that to pay specific consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you may construct extra attain and engagement together with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics device. Enhance your technique over time by understanding how the hashtags you’re at the moment utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics device or use third-party software program like Sprout for in-depth knowledge exploration and a visible perspective.
Primarily based on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you would possibly discover #DigitalMarketingTips is extra fashionable together with your audience than #MarketingTips. Or, you would possibly discover sure hashtags enhance your attain however others get you greater engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make folks assume you’re a bot. Use a mixture of area of interest and fashionable hashtags to steadiness attain and focused engagement.
As a common rule, goal to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest submit by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the submit is selling. By solely utilizing this one hashtag, the submit stays related and centered on the occasion. It additionally means we’ll have the ability to analyze how this and different posts associated to the occasion are performing via hashtag analytics.
Keep in mind that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, it is best to add as many key phrases as are related to your trade.
Write your hashtags for accessibility
Take into consideration accessibility once you use hashtags. In case your hashtag has a number of phrases, be certain that to capitalize every of them, similar to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for folks utilizing display readers. Mix this with different social media accessibility methods so that everybody can interact together with your content material.
Experiment together with your hashtags
Rising on LinkedIn means you’ll want to repeatedly take a look at and enhance your methods, particularly if LinkedIn lead era is a major aim. This consists of experimenting together with your hashtag technique.
Let’s say you’re within the monetary sector and frequently use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The good thing about testing totally different hashtags is you usually bump into key phrases that resonate extremely with particular goal audiences. You’re additionally capable of rule out hashtags that may not be working in addition to others—saving house for higher ones.
Observe your competitors
Keep watch over your rivals to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring offers you a window into trending matters and helps you discover and incorporate related hashtags into your personal content material.
For example, in case you discover {that a} competitor is getting a number of engagement with #DigitalMarketing, take into account how you need to use this hashtag in your personal posts.
Does the hashtag align with an article you’re planning? Keep in mind, the aim isn’t to repeat however to search out inspiration and determine developments that you could adapt to your personal technique.
Additionally take a look at how they combine their hashtags, whether or not they use fashionable and area of interest mixtures, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of related mixtures can enhance the attain of your content material.
30+ of probably the most helpful LinkedIn hashtags in 2025
There are various examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these fashionable hashtags will help enhance the attain of your content material, and get it in entrance of trade leaders in your subject.
It’s now more durable to evaluate how fashionable hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this record based mostly on earlier following metrics and our social media experience that will help you create your personal financial institution of helpful hashtags:
#Hiring: helpful for recruitment, or for locating work
#DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
#Innovation: has beforehand been the No. 1 {followed} hashtag
#StartUps: helpful when speaking to founders or the start-up neighborhood
#Sustainability: when speaking about inexperienced initiatives
#Administration: when concentrating on c-suite
#Know-how: this was reliably one of many most-followed LinkedIn hashtags
#SocialMedia: helpful when speaking about socials
#Creativity: helpful when selling an fascinating model launch
#Investing: useful when concentrating on traders
#Training: efficient within the trade or when posting instructional content material
#Future: when speaking about new concepts
#Careers: when selling tradition or recruitment
#Branding: when sharing model adjustments
#Motivation: accompanying motivational posts
#JobInterviews: sharing your private recruitment journey, or selling job openings
#Regulation: when advertising to regulation companies
#B2B: when discussing B2B gross sales
#SaaS: in case you work in software program
#Economic system: when discussing cash
#PersonalDevelopment: when sharing content material round particular person progress
#Management: when concentrating on c-suite
#Technique: when sharing skilled and enterprise recommendation
#RemoteWork: when sharing distant working content material
#HomeOffice: when working from dwelling
#Design: when sharing visuals or in case you work in design
#Cloud: in case you work in cloud options
#Tradition: in case you’re selling work tradition
#SocialNetworking: in case you’re attempting to construct your community
#Journey: in case you’re sharing journey content material
#DigitalNomad: in case you’re working as a nomad
#Crowdfunding: to announce a crowdfunding marketing campaign
Keep in mind that trending hashtags on LinkedIn are at all times altering, so while these are an awesome start line on your LinkedIn technique, it is best to be certain that to watch hashtags in your trade.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the suitable audiences. Begin by discovering the suitable hashtags and place them strategically in your posts and articles to affix related conversations occurring in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising technique to the subsequent stage. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
