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Investing in short-term leases (STRs) could be a gold mine—or a expensive lesson in what to not do. The important thing? Selecting the correct market that matches your funds and funding targets.
Some people need a trip house that pulls its weight, others chase excessive money circulate, and a few simply wish to trip the appreciation wave. No matter your technique, there’s a market on the market calling your title.
We ran the numbers utilizing information from BiggerPockets Market Finder, Zillow, Redfin, Realtor.com, and AirDNA to uncover STR markets that also make sense—whether or not you’re working with champagne cash or a beer funds. Not each market will probably be a slam dunk on your targets, however the proper one is on this checklist.
Now, let’s discover your excellent match.
1. Funding Stage: $200,000
Potential markets
Akron, Ohio
Median house value: $212,500
Occupancy fee: 52%
ADR: $188
Annual income: $28,800
Stanton, Kentucky
Median house value: $165,533
Occupancy fee: 51%
ADR: $227
Annual income: $37,833
Pittsburgh, Pennsylvania
Median house value: $208,593
Occupancy fee: 53%
ADR: $174.5
Annual income: $28,300
Peoria, Illinois
Median house value: $144,272
Occupancy fee: 55%
ADR: $153.5
Annual income: $24,200
Evaluation
For buyers working with a $200,000 funds, Akron, Stanton, Pittsburgh, and Peoria supply reasonably priced entry factors with sturdy return potential.
Akron has skilled a 15% improve in annual income since 2023, with demand constantly outpacing provide—at the same time as listings have grown by 20% within the final yr. This suggests a market that continues to thrive regardless of rising stock.
Stanton noticed an amazing enhance over the previous few years however cooled off barely in 2024. Nevertheless, it nonetheless boasts a formidable 22.8% yield share, one of many highest on this checklist. Yield share, calculated as annual income divided by the median house value, helps decide how a lot an investor could make relative to their buy value.
Pittsburgh is a bigger, extra steady market than Akron and Stanton, providing a mixture of city tourism, enterprise journey, and native demand for short-term leases. Within the final yr, it has seen a formidable 11% development in RevPAR (income per obtainable room) and a 12% development in annual income per itemizing. There was a rise of 12% in listings yr over yr, however occupancy charges are nonetheless rising by 3%, even with the inflow of listings. With house costs nonetheless accessible and a robust sports activities, healthcare, and education-driven economic system, Pittsburgh presents a lower-risk choice for buyers in search of regular money circulate.
Peoria was named AirDNA’s No. 1 finest place to spend money on a metropolis and has seen a 9% improve throughout all key metrics, together with annual income (AR), common every day fee (ADR), and RevPAR. Nevertheless, listings have surged by 23% because of the hype surrounding its sturdy efficiency. Whereas the expansion is plain, buyers ought to be aware of how growing provide may influence occupancy and pricing over time.
Whereas all 4 markets current promising numbers, buyers ought to contemplate native laws, seasonality, and market saturation earlier than diving in. Inexpensive entry factors might be engaging, however long-term success hinges on understanding demand developments and competitors in every space.
2. Funding Stage: $500,000
Potential markets
Logan, Ohio
Median house value: $310,924
Occupancy fee: 54%
ADR: $362
Annual income: $65,700
Myrtle Seaside, South Carolina
Median house value: $331,265
Occupancy fee: 58%
ADR: $285.36
Annual income: $47,600
Panama Metropolis Seaside, Florida
Median house value: $353,298
Occupancy fee: 57%
ADR: $327
Annual income: $53,800
Sneads Ferry, North Carolina
Median house value: $425,219
Occupancy fee: 60%
ADR: $421
Annual income: $71,500
Seaside, Oregon
Median house value: $450,000
Occupancy fee: 59%
ADR: $336
Annual income: $62,700
Branson, Missouri
Median house value: $255,532
Occupancy fee: 51%
ADR: $249.99
Annual income: $40,500
Evaluation
With a funds of $500,000 or much less, buyers have a number of sturdy markets to think about.
Logan stands out with its excessive annual income potential, however its market is stuffed with some of essentially the most distinctive properties—that means creativity is vital to standing out. RevPAR has grown 9% and annual income by 10%, however listings have surged by 15% within the final yr. It is probably not for you when you don’t plan on catering to this artistic market.
Myrtle Seaside is an STR-friendly market with important tourism attraction. Town is so pro-STR that there’s even hypothesis they may outlaw long-term leases because of the excessive demand for trip stays and the dearth of provide. It’s a extremely seasonal market however advantages from sturdy tourism. Annual income and ADR have elevated by 4%, with RevPAR up 3%. Nevertheless, there are over 16,000 lively listings, and occupancy charges have trended down barely (1% YoY).
Panama Metropolis Seaside is without doubt one of the most STR-friendly markets within the nation, with each annual income (AR) and common every day fee (ADR) rising 14%. Whereas it’s a extremely seasonal market, it provides constant yearly income. Listings have solely elevated by 1%, exhibiting demand stays sturdy. Nevertheless, insurance coverage prices are a priority for buyers in Florida.
For these with a bit extra to spend, Sneads Ferry (North Topsail Seaside) supplies excessive ADRs and substantial income, with beachfront proximity being the last word profitability booster (but in addition a value driver). Listings decreased by 3% whereas rising in ADR (2%) and occupancy charges (3%).
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In the meantime, Seaside and Rockaway Seaside are proving to be sturdy short-term rental (STR) markets with favorable laws and rising income potential. RevPAR, ADR, and annual income projections are all up, signaling sturdy demand, whereas occupancy has remained regular regardless of a 6% improve in new listings since 2024. These coastal locations appeal to constant tourism, benefiting from beachgoers, out of doors fans, and regional vacationers.
Branson stays an interesting STR market regardless of seasonality issues. Annual income and ADR elevated by 6%, reaching $40,500, whereas the median house value is $255,532. Nevertheless, lively listings have risen by 7%, and occupancy charges have dipped 2% YoY. Whereas Branson does expertise seasonal dips, it was lately named one among Airbnb’s prime 10 Thanksgiving locations, indicating sturdy demand throughout peak intervals.
With a balanced market and investor-friendly insurance policies, these markets supply compelling alternatives for STR buyers. Nevertheless, understanding native competitors, tourism developments, seasonality, and potential bills is vital in deciding which market aligns finest together with your technique.
3. Funding Stage: $800,000-$1 Million
Potential markets
Sevierville, Tennessee
Median house value: $687,000
Occupancy fee: 60%
ADR: $370
Annual income: $74,300
Pawleys Island, South Carolina
Median house value: $532,057
Occupancy fee: 56%
ADR: $441
Annual income: $70,700
Flagstaff, Arizona
Median house value: $625,695
Occupancy fee: 58%
ADR: $271.3
Annual income: $50,300
Hilton Head, South Carolina
Median house value: $761,100
Occupancy fee: 61%
ADR: $439.6
Annual income: $76,900
Sedona, Arizona
Median house value: $917,779
Occupancy fee: 61%
ADR: $376.8
Annual income: $74,100
Evaluation
Sevierville, Pawleys Island, Flagstaff, Hilton Head, and Sedona all supply substantial short-term rental funding alternatives, every with distinct benefits, relying in your funds and technique.
For buyers within the $800,000 vary, Sevierville, Pawleys Island, and Flagstaff stand out. Sevierville advantages from its proximity to the Smoky Mountains, a top-tier tourism vacation spot. This has been one of many hottest markets for a couple of years now, and it exhibits—with occupancy charges dropping 4% YoY as provide begins to outpace demand (2% provide development). The benefit will lie in guaranteeing you’ve the correct funds to match the facilities and placement desired within the space.
On the similar time, Pawleys Island provides a profitable coastal market, the place being as near the seashore as potential will considerably influence ROI. When you can technically get into Pawleys Island for underneath $600,000, anticipate to stretch nearer to $800,000 if you wish to compete on the highest degree. RevPAR, ADR, and annual income are up 14% YoY in a much less aggressive market than others, with only one,479 lively listings, based on AirDNA.
In the meantime, Flagstaff is without doubt one of the least seasonal STR markets within the U.S., making it a steady funding choice in comparison with different trip locations. In 2024, annual income and RevPAR elevated by 8%, whereas ADR rose by 6%, signaling regular demand. Town advantages from year-round tourism, drawing guests for out of doors actions, nationwide parks, and occasions that preserve occupancy ranges extra constant than in conventional seasonal markets.
All three markets require an understanding of peak tourism seasons and the design types that attraction to their distinctive audiences to maximise returns.
With a $1 million funds, Hilton Head and Sedona current much more substantial alternatives. Hilton Head’s well-established coastal attraction attracts golfers, beachgoers, and year-round vacationers, making it a dependable STR market. Nevertheless, competitors is fierce, so standout design and top-tier facilities are crucial.
With this provide development and seven,330 lively listings, occupancy charges have trended down by 3%, based on AirDNA. However, annual income and RevPAR are up by 5%, that means persons are prepared to pay for this extremely desired trip space.
However, Sedona is all about breathtaking pink rock views, luxurious retreats, and a gentle stream of adventure-seeking guests. The yield share in Sedona is probably not as attractive as another markets. Nonetheless, with all metrics (occupancy, ADR, RevPAR, and annual income) trending upwards by 5%+, Sedona might be a winner for individuals within the Southwest. Whereas its year-round occupancy is a major draw, buyers should navigate native STR laws fastidiously.
In all 5 markets, maximizing returns requires premium experiences—suppose high-end out of doors areas, sizzling tubs, and professional-grade inside design. Whether or not it’s a mountain retreat, a beachfront escape, or a desert oasis, the proper technique can flip these markets into extremely worthwhile investments.
Remaining Ideas
Each STR market isn’t a one-size-fits-all alternative. Every investor has distinctive targets, whether or not maximizing money circulate, long-term appreciation, or balancing each.
If sturdy money circulate is your precedence, budget-friendly markets can supply excessive returns with the proper deal. If appreciation is your focus, locations like Sedona and Sneads Ferry could also be extra your velocity. And in order for you a mix of each—plus a chief trip location—Hilton Head and Sedona must be in your radar.
The great thing about STR investing is that the trail is yours to decide on, and what one investor overlooks may be one other’s gold mine.
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Garrett Brown
Brief-Time period Rental Professional & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
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