38 YouTube stats entrepreneurs must know in 2025

YouTube has continued to dominate the world of video sharing. Today, it’s a one-stop store for every little thing from leisure to how-to movies.

Understanding key YouTube stats and figures is one of the simplest ways to develop a YouTube advertising technique that works and lasts.

Learn on for the YouTube consumer, utilization, and enterprise stats you could know to hit the bottom working (and get that digital camera rolling).

Normal YouTube stats

Harness the ability of YouTube’s international community with these stats.

1. YouTube is the 2nd most visited web site on this planet

With over 79 billion annual visits, YouTube is the second most visited web site globally. What takes first place? Its dad or mum firm, Google, in fact.

2. YouTube is the most well-liked social media platform within the U.S.

Amongst U.S. customers, YouTube is the most well-liked social media platform, beating out Fb, Instagram, Pinterest, and even TikTok.

Supply: Pew Analysis Heart

3. YouTube has 100 million paid subscribers

Premium providers are one of many best methods for social media platforms to become profitable, and YouTube isn’t any exception. The platform presently boasts 100 million subscribers throughout YouTube Premium.

4. YouTube is the second hottest cell video app worldwide

YouTube clocks in on the quantity two spot within the checklist of hottest cell video apps worldwide, based on Statista. It is a soar from final yr when it sat in third place, behind each TikTok and Netflix.

Unsurprisingly, TikTok takes the primary spot with 875 million downloads worldwide. YouTube is now narrowly beating out Netflix with lower than half 1,000,000 downloads between the 2. The previous sits at 165.23 million, the latter at 164.79 million.

This leaves a niche of over 700 million downloaded between TikTok and YouTube. YouTube may be extra common on desktop, however its cell system downloads go away one thing to be desired whenever you evaluate the 2.

5. YouTube is the most-used cell app

YouTube sits on the prime of the checklist of cell apps for each month-to-month energetic customers and whole time spent on the app. It’s additionally second in shopper spending on cell apps, proper behind TikTok.

6. YouTube was the second most visited Wikipedia web page in 2024

Wikipedia is a superb place to get a fast synopsis of practically something you may be looking for on-line. YouTube’s spot as quantity two reveals that individuals are fascinated with studying extra concerning the platform — which is a superb signal that the platform stays related.

YouTube consumer statistics

Questioning what YouTube’s consumer base seems like? These YouTube consumer and demographic statistics will assist you to perceive the individuals behind the platform.

7. Over 216 million U.S. adults use YouTube

As of 2023, there have been 262 million adults in the USA, that means round 82.4% of all U.S. adults use YouTube. This simply goes to point out how common the platform is, when greater than 4 in 5 U.S. adults entry the platform.

8. 54.3% of YouTube customers are male

YouTube’s male customers proceed to make up a small majority of the platform, with 54.3% of customers figuring out as male, and 45.7% figuring out as feminine. It’s not clear what proportion of the YouTube viewers identifies outdoors of the gender binary.

9. 25-34 is the most important age group on YouTube

Not like competing platforms like TikTok, whose consumer base skews closely Gen Z, YouTube stays a preferred platform for customers throughout generations. The most important distribution of YouTube’s consumer base falls between the ages of 25 and 34, adopted by these aged 35-44, then these aged 18-24.

Supply: Statista

10. YouTube U.S. customers are typically well-educated

Whereas some platforms, like BeReal and TikTok, have pretty low ranges of training amongst their consumer base, YouTube customers are typically comparatively well-educated.

87% of YouTube’s consumer base identifies as having attended some faculty with 90% being a school graduate or greater.

11. YouTube boasts a various consumer base within the U.S.

In the USA, YouTube’s consumer base tends to be fairly various. In keeping with Pew Analysis Heart, YouTube utilization is break up roughly evenly amongst White (82%), Black (88%), Hispanic (89%), and Asian (93%) populations.

12. The UAE has the best YouTube penetration price

With regards to international penetration of the YouTube app, the United Arab Emirates (UAE) is main the pack with 94.1% penetration. Israel is available in second with a 93.2% attain, adopted by the UK at 90.4%.

Canada’s YouTube penetration price sits at 87.5%, and the USA falls additional down the checklist at 77.4%.

YouTube utilization statistics

Questioning how individuals use and luxuriate in YouTube? Use these YouTube utilization stats as your information.

13. Customers watch 1 billion hours of content material daily

In keeping with Google, customers spend greater than 1 billion hours of time watching YouTube movies daily. Now that’s a number of eyeballs!

14. Customers spend 29 hours per 30 days on YouTube cell

When was the final time you checked your display screen time and thought, “eugh.” Hey, we’ve all been there.

Chances are high, YouTube is likely one of the apps taking on your viewing time. In 2024, customers world wide spent a mean of 29 hours on the YouTube cell app every month.

Be mindful, this utilization isn’t even world wide. Customers in Thailand spent round 49 hours every month utilizing the app, whereas customers in Switzerland spent lower than 10. Within the U.S, customers spent round 26.21 hours on YouTube every month.

15. YouTube Children noticed 144 million downloads in 2024

YouTube Children had its greatest yr to this point in 2024, seeing 144 million downloads — up from 102 million in 2022.

Total — aside from a minor drop in 2021 — downloads for YouTube Children have continued to extend since its launch in 2016.

16. Only one.1% of YouTube customers completely use YouTube and no different social media platforms

The overwhelming majority of YouTube customers are additionally on different social media platforms. The most important overlap in consumer base lies with Instagram (77%), Fb (75.3%), and WhatsApp (71.4%).

17. 32% of U.S. adults get information on YouTube

Many web customers depend on social media platforms to get their information, however their selection of platform is determined by every particular person.

Although Fb has had a minor drop over time, it stays the most well-liked information website for U.S. adults, with 33% of the market, whereas YouTube follows shut behind at 32%.

Supply: Pew Analysis Heart

YouTube channel stats

Uncover essential stats surrounding the most well-liked YouTube channels that may assist you to develop your personal.

18. MrBeast has probably the most subscribed-to YouTube channel

MrBeast sits on the prime of the checklist of common YouTube channels with 360 million subscribers. He’s seen nice success along with his philanthropic-esque video content material.

Sitting in second place is T-Collection with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

19. There are over 113 million YouTube channels

One researcher found that there have been round 113.9 million YouTube channels created on the platform. Which means round 4.4% of YouTube’s 2.6 billion month-to-month energetic customers have created a channel; the remainder of the customers are merely content material shoppers.

20. Solely 14 channels have over 100 million subscribers

Only some handfuls of channels have hit the profitable 100+ million subscriber mark. 80 channels have over 50 million subscribers.

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YouTube music stats

Music stays an enormous driver of YouTube’s consumer site visitors. Learn the way the YouTube music statistics break down right here.

21. Essentially the most considered channels on YouTube are music and youngsters’s content material

As of January 2025, the highest 5 hottest channels on YouTube are:

Wiz Khalifa Music (5.99 billion month-to-month channel views)

Wow Kidz (5.02 billion month-to-month channel views)

T-Collection (2.72 billion month-to-month channel views)

Cocomelon – Nursery Rhymes (2.42 billion month-to-month channel views)

SET India (2.33 billion month-to-month channel views)

22. YouTube Music has over 100 million customers

YouTube created its personal Music hub, which now has over 100 million subscribers.

YouTube Shorts stats

Shorts are one of many fastest-growing options on YouTube’s platform. Learn to use them to your benefit with these stats.

23. There are 1 billion YouTube Shorts on the platform

Solely launching in 2021, YouTube Shorts has shortly grown in utilization. Not solely has it already hit 1 billion Shorts uploaded to the platform, this determine grows by round 25 million each month.

24. YouTube Shorts has 164.5 million customers in the USA

Evaluate this to straightforward YouTube’s 216 million U.S. customers. A big portion of customers are additionally watching YouTube Shorts, that means it is best to incorporate these vertical movies into your technique.

25. YouTube Shorts see 70 billion day by day views

YouTube Shorts are shortly turning into one of many platform’s best-known options, particularly amongst youthful, Gen Z audiences.

At present, YouTube Shorts sees round 70 billion day by day views.

26. The common period of a YouTube Brief video is 33 seconds

The common Brief is round 33 seconds. The commonest size is 30-40 seconds (28.8%), then 20-30 seconds (23.6%), 10-20 seconds (17.1%), 50-60 seconds (16.2%), 40-50 seconds (11.3%), and fewer than 10 seconds (2.8%).

27. 40% of YouTube Shorts customers are usually not on TikTok or Instagram Reels

Be happy to cross-promote your content material throughout vertical video channels so you may maximize your attain. Particularly as a result of 40% of Shorts customers don’t use the opposite vertical video platforms.

28. Essentially the most-liked YouTube video is a YouTube Brief

With 54 million likes, the most-liked video on the platform is a YouTube Brief posted by MrBeast. It’s referred to as “Would You Fly to Paris for a Baguette?”

YouTube video stats

Be taught extra about prime YouTube movies and the way that data can impression your YouTube technique.

29. Child Shark is probably the most considered YouTube video of all time

There’s a purpose sure songs catch on, and clearly Child Shark has found out that good components as itsat in first place as probably the most considered YouTube video for years now.

Child Shark Dance by Pinkfong Children’ Songs & Tales has now been considered practically 16 billion occasions, however hit the milestone of being the primary (and remaining the one) video that hit 10 billion YouTube views again in 2021.

Within the second place spot sits Despacito by Daddy Yankee (8.65 billion views), and in third place Wheels on the Bus by Cocomelon (7.12 billion views).

30. There are 14 billion movies on YouTube

With such an enormous variety of movies on the platform, it’s essential to concentrate to YouTube search engine marketing techniques to make sure your content material is discovered among the many competitors.

YouTube stats for enterprise

Able to construct your model on YouTube? Right here’s find out how to improve your YouTube subscribers and promote your YouTube channel. Plus, use these YouTube for enterprise stats to information your technique.

31. Viral YouTube content material can attain 100 million views in lower than a day

Virality nonetheless reigns supreme on social media, as any burnt-out social media supervisor can let you know.

For these trying to go viral, one of the best you may count on to do is 100 million video views in lower than in the future. The YouTube video for Butter, by Korean pop sensations BTS, holds the report because the quickest video to succeed in 100 million views, adopted up by their video Dynamite.

32. Gaming communities thrive on YouTube within the U.S.

In keeping with Google, YouTube is the place to be for gaming content material creators. Many communities, from Roblox to Minecraft, have seen success reaching their audience.

YouTube promoting stats

Take advantage of out of your YouTube promoting technique with these YouTube advert statistics.

33. YouTube advertisements have a possible attain of two.53 billion individuals

In the event you run advertisements on YouTube, you will have the potential to succeed in 2.53 billion totally different individuals — that’s practically one-third of your entire international inhabitants. Odds are, irrespective of how area of interest your viewers is, a few of them are on YouTube, making this the proper platform for promoting.

34. YouTube revamped $36 billion in advert income in 2024

Past paid subscribers, YouTube’s important income driver is promoting. Cue a one-minute advert you could’t shut interrupting your video viewing…

Now that that’s over, YouTube made $36 billion in promoting income in 2024. This broke all the way down to roughly $8 billion in Q1, $8.6 in Q2, $8.9 billion in Q3, and $10.4 billion in This autumn.

35. YouTube is the sixth largest digital advert platform within the U.S.

Bringing in $8.29 billion in U.S. advert income, YouTube sits on the sixth largest digital advert platform within the nation. Nevertheless, if you happen to usher in Google’s $77.49 billion, it shortly shoots as much as the highest spot.

Supply: EMARETER

36. 44% of the highest YouTube advertisements this yr weren’t conventional advert lengths

Actually, many longer advertisements are seeing success, with two prime advertisements being a four-minute Volvo advert or an 11-minute Louis Vuitton advert. Take a look at varied advert lengths, codecs, and kinds to see what works greatest in your model.

YouTube influencer statistics

Contemplating working with influencers on YouTube? Uncover prime statistics surrounding YouTube influencer advertising.

37. 98% of customers usually tend to belief creators on YouTube than on different platforms

YouTube creators are a trusted supply for model and product suggestions. In the event you’re trying to increase gross sales, working with influencers on the video platform is a superb technique.

38. There are 65.3 million YouTube creators worldwide

There are seemingly loads of creators and influencers in your area of interest, provided that there are over 65 million obtainable to select from.

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