The 8-member bloc will showcase its numerous sights below the model “Go to East Africa: Really feel the Vibe” throughout the March 4-6 commerce honest in Berlin, Germany.
EAC goals to draw worldwide vacationers and buyers by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights.
The EAC stand at ITB can even present a chance to member international locations to showcase their choices and additional penetrate the worldwide market.
Stakeholders in East Africa’s tourism trade have joined forces to make the East African Neighborhood (EAC) the phrase’s subsequent journey and hospitality hotspot throughout the March 4th-Sixth, 2025, Worldwide Tourism Bourse (ITB) in Berlin, Germany.
In an announcement launched on Wednesday, the EAC stated it should, for the primary time, take part within the international expo as a single entity on the earth’s largest tourism commerce honest.
In response to the EAC Secretary Common Veronica Nduva, the bloc will showcase its numerous sights below the model “Go to East Africa: Really feel the Vibe.”
“That is a part of the EAC’s efforts to place the area as a number one international tourism vacation spot. The bloc goals to draw worldwide vacationers and buyers by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights,” Nduva defined.
Presently, the eight-member EAC affords a variety of experiences for vacationers. For example, it’s residence to a few of the most iconic wildlife, together with the standard Large 5, with the best inhabitants of lions on the earth.
Key tourism choices within the EAC
Mount Kilimanjaro, the best peak in Africa, continues to attract adventurers from all over the world, whereas the Nice Migration, a pure marvel shared between Kenya and Tanzania, stays a serious spotlight for holidaymakers from the world over.
Moreover, the EAC’s vibrant cities, hospitable folks, and numerous ethnic communities additional improve its attraction as a must-visit vacation spot.
In response to the EAC, a joint ticket participation at ITB Berlin can even function a platform to advertise East Africa’s multi-destination tourism choices and cross-border experiences. “Worldwide guests have a chance to discover the seamless journey potentialities throughout the area, with its breathtaking pure landscapes, pristine seashores alongside the Indian Ocean, and wealthy cultural traditions. The EAC goals to exhibit the area’s potential to supply an unforgettable journey expertise for vacationers from all over the world,” the assertion provides.
Furthermore, the EAC stand at ITB will present a chance to member international locations to showcase their choices and additional penetrate the worldwide market to develop their home tourism industries.
Along with showcasing East Africa’s distinctive sights, ITB commerce honest will give delivery to worthwhile alternatives for buyers, authorities companies and different trade stakeholders to ascertain strategic enterprise partnerships. Exhibitors drawn from EAC member international locations could have an opportunity to have interaction with consumers from the profitable worldwide markets, additional enhancing their relationships with international journey commerce companions.
Sustainable tourism practices
The EAC can even convene a platform to deliberate on sustainable tourism traits and joint tourism advertising efforts because it launches the Go to East Africa: Really feel the Vibe” model.
In the meanwhile, the tourism trade stays a important contributor to the expansion of EAC financial system. The sector is a main earner of international trade and is equally a key driver of latest job alternatives throughout the hospitality trade and within the complimentary enterprise segments.
By presenting itself as a unified bloc at ITB Berlin, the EAC is poised to reinforce its worldwide vacationer numbers whereas fostering sustainable tourism practices.
“We’re delighted to notice that the EAC has totally recovered from the impacts of COVID-19 by way of tourism numbers, with the area having recorded roughly 8.5 million worldwide vacationer arrivals in 2024, in comparison with pre-COVID ranges of seven.7 million arrivals in 2019,” Nduva acknowledged.
She additional famous that by way of the promotion of the “Go to East Africa: Really feel the Vibe” tourism model, in addition to the nationwide tourism manufacturers, the EAC will attain over 11 million vacationer arrivals by the top of 2027.
The EAC invitations vacationers and trade stakeholders to expertise the area’s breathtaking magnificence and wealthy cultural heritage. From the towering peaks of its majestic mountains to the awe-inspiring Nice Migration and the heat of its folks, East Africa guarantees an unforgettable journey for each traveler.
Forward of the upcoming occasion, Fred Odek Odhiambo, Chairman of the East Africa Tourism Platform, underscored the importance of EAC’s participation, calling it a landmark step in positioning East Africa’s tourism sector on the worldwide map.
Go to East Africa: Really feel the Vibe
“Underneath the theme ‘Go to East Africa: Really feel the Vibe,’ we’re not solely showcasing the area’s beautiful landscapes and numerous cultures but in addition selling East Africa as a seamless, multi-destination expertise,” he stated.
Mr. Odhiambo additional emphasised the chance for the world to discover East Africa in its full vibrancy. “We look ahead to forging strategic partnerships that may drive sustainable tourism development and funding throughout the area,” he added.
The “Go to East Africa: Really feel the Vibe” marketing campaign, together with participation at ITB Berlin, is backed by the European Union by way of the LIFTED challenge. The initiative—Leveraging Integration Frameworks for Commerce in Providers and Civil Society within the EAC—is co-financed by the EU and Germany’s Federal Ministry for Financial Cooperation and Growth (BMZ).
LIFTED goals to reinforce regional, continental, and bilateral commerce in companies whereas strengthening civil society engagement throughout the framework of the African Continental Free Commerce Space (AfCFTA). The challenge is carried out by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in liaison with the EAC Secretariat.
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